IDIDTHAT Featured Stories
Here you’ll be able to read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Behind the scenes, 7 Films and Steve Tyler send a BMW to space to launch Dreamdrive.co.za
“We set out to send South Africa’s beloved Gusheshe into space,” says Steve Tyler, founder of DreamDrive.co.za. After months of planning and one high-stakes, 2-hour-50-minute flight, Steve and 7 Films overcame freezing temperatures and strict weight limits to pull off this ambitious mission. Here's how.
Director Bevan Cullinan mines comedy gold for Spar’s viral Christmas campaign
When it comes to comedy in advertising, few directors in South Africa understand the craft like Together Films’ Bevan Cullinan. His latest Christmas commercial for Spar, created with TBWA Durban, is packed with British humour, hilarious local insights, and viral appeal, the 3-minute spot is a comedic gem. Go Bevan!
Grab the tissues, Agency 99c, 7 Films and Checkers deliver another Christmas miracle
For the second year running, Checkers, agency 99c, and production company 7 Films have crafted a Christmas campaign that doesn’t just pull at your heartstrings, it tugs with both hands. Following the success of their previous Christmas campaign, this year’s takes to the skies with a Checkers Sixty60 branded aeroplane delivering the gift of togetherness.
Rising Director Koketso Matabane joins Carbon Films
Carbon Films has announced the signing of rising director Koketso Matabane to their roster. With a sharp eye for clever, idea-driven work and a knack for storytelling shaped by five years in the Joburg creative and film scene, Koketso is already making her mark. She recently directed a campaign for MTN which among her other work caught the eye of Carbon Films, which she now calls home.
They sign Steezus
Production company They has signed Steezus, an emerging filmmaker with an undeniable passion for fashion, music, and narrative-rich, visually captivating work. Known for his self-described role as a “visual composer”, Steezus combines an editorial eye with rhythm and narrative.
Year one done, Fam Films share insights on their people-first approach
In under a year, Fam Films, led by founders Aadil Dhalech and Mpho Twala, has delivered nine major campaigns, working nonstop between Jozi, Cape Town, and Nairobi, with a talented team that includes Jess Schipper, Hallie Haller, Gcobisa Yako, and newly-signed director Fhathuwani Mukheli.
Help Editor Leon Visser in his fight against Cancer
Leon Visser, the editor behind GAIA, DONKERBOS, and more, is battling Hodgkin’s Lymphoma and needs a bone marrow transplant. If his work has touched you, please consider supporting him.
Jessie Zinn joins Bioscope Films, releases impeccably crafted global brand film for Sonnenglas
Bioscope Films officially welcomes director Jessie Zinn, fresh off her IDIDTHAT Best of Craft win for Sonnenglas. Her first job with Bioscope. The spot was shot exclusively at dusk and dawn over an eight-day journey across South Africa and Eswatini, capturing the beauty of light for the solar brand.
Editor Nic Goodwin brings dream brief to life for Egg Films and Black Crown
Senior editor and Syndicate founder Nic Goodwin’s latest work for Black Crown, in collaboration with Egg Films’ director Lebogang Rasethaba, highlights Nic’s talent for elevating storytelling through sharp, nuanced (and really cool) editing. This was a dream brief he took full advantage of.
Director Peri launches a super kind of new production company
Known for his comedy and performance chops and keen eye for the visual, director Peri is spreading his wings with Superkind. The latest Cape Town-based full-service production company is rooted in an affinity for collaboration and a vision to bring a fresh approach to every project.
Tessa Ford Post’s 14-year commitment to creativity
Tessa Ford Post is synonymous with high-end post-production in South Africa. Beyond big-budget campaigns, they’re a creative-first, approachable team, taking on projects of all sizes.
The Odd Number named Independent Agency of the Year at the Loeries 2024
At this year's Loeries, The Odd Number claimed the title of Independent Agency of the Year. This accolade highlights the agency's exceptional contributions to advertising and its commitment to innovation and excellence in the industry.
Sidelsky joins the flock
Egg Films has signed Canadian-based director Marc Sidelsky, bringing his cinematic style and subversive humor to South Africa. Known for his deadpan, bone-dry wit, Marc now has a creative home for his bold storytelling at Egg Films, where he’ll be available for local agency work.
Fell + Company, from concept to screen, an agency and production company built for today
Fell + Co is a creative agency that offers full-service production and post under one roof, delivering faster turnarounds, smarter budgets, and personalised service. Head of Relations Kirsten Gerber says, “We don’t sell products; we tell stories about people who do.
Joe Public named Agency of the Year at The Loerie Awards 2024
Joe Public proudly took to the stage at the 46th annual Loerie Awards in Cape Town as Agency of the Year. Joe Public Cape Town, Durban, Johannesburg, and their clients bagged 35 of the sought-after birds, including five wins with production partners Romance Films, Darling Films and Post Modern.
Ogilvy brings 19 Loeries home with its clients at the 2024 awards
Ogilvy enjoyed wins on both nights of the Loeries this year, with 19 Loeries in total for clients including Volkswagen SA, KFC, The City of Cape Town, Carling Black Label and Doom. Work was celebrated across a wide number of categories including; Direct, Film, Integrated, Radio, Activations and various industry craft categories.
Friends in High Places
During Loeries Creative Week, Open Chair, in partnership with Nedbank, hosted a speed dating afternoon with a difference. Aptly called, “Friends in High Places,” it was held at The Cape Wheel at the Waterfront. 65 mentees had face time with 31 mentors from across the industry. The pods on the wheel served as an ideal safe space for these women to share their stories and receive guidance.
We tracked down NETO+SHOOKAN, the South African company behind 8 Cannes Lion wins for Coca-Cola and VML
This year, South Africa’s NETO+SHOOKAN, in collaboration with VML SA helped win 8 Cannes Lions for a global Coca-Cola campaign. We spoke with Executive Producer Paresh Shookan and photographer Kgomotso ‘Neto’ Tleane, who crafted the South African contribution.
Usual Suspects Films, a lean, big value Post-Production offering
Operating on a lean model with minimal overheads, Usual Suspects Films offers agencies and clients big value at highly competitive rates. Since its founding in 2017, the post-production house has been delivering top services across commercials, feature films, and doccies, as well as long-form on platforms like Amazon, Netflix, and Showmax. They offer everything from offline and online editing to colour grading, whatever the project needs.
42 South African advertising and PR agency contracts with fossil fuels listed in new Clean Creatives SA F-List report
Clean Creatives is stepping up efforts to hold the SA ad industry accountable for its ties to the fossil fuel industry. Their 2024 SA F-List report has been published and exposes 42 contracts between local agencies and fossil fuel companies like Engen and BP.
Giant Films’ Karien Cherry blends visual craft with playful storytelling in whimsical Volkswagen Ad for Ogilvy
Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.
Spitfire’s Director AK on embracing change, filmmaking, and lessons in fatherhood
And this for the spitfire intro: With over 24 years of directing 360+ commercials across 32 countries, Spitfire’s Co-Founder AK is one of South Africa’s most experienced directors. Beyond the awards and on-set adventures, his journey is also about family, personal growth, and a deep love of film.
Director Alex Motlhabane brings big-brand expertise back to South Africa joins Robot
Former Pulse Films director Alex Motlhabane returns to South Africa after a successful UK career working with brands like Pepsi and Amazon, and directing music videos for slowthai and A$AP Rocky. He now brings his expertise to Robot Films.
Comedy director Lazola Gola serves up laughs for Weetbix
Lazola Gola’s latest Weetbix campaign is a perfect example of comedy having it's moment in advertising. Teaming up with M&C Saatchi Abel, Lazola brings his signature offbeat humor to the breakfast table, crafting a colorful, quirky, and memorable campaign.
Hey Agency folks, meet the social impact experts at Bloom & Stone
Social impact campaigns are resource-intensive, requiring expertise to ensure lasting benefits. Here's why agencies partner with experts like Bloom & Stone.
CreateSA.tv: Women who move and shake
Miss Women’s Day? At CreateSA.tv, every month is Women’s month, with a powerhouse team of women creatives driving their commitment to diversity and inclusion.
Giant Films strengthens its commitment to top talent, welcomes Kyla Philander
Giant Films, a name synonymous with nurturing top talent, has signed director Kyla Philander to their roster. As a company with a 30-year legacy of supporting and growing passionate filmmakers, Giant has always sought out directors who bring something unique to the table, and Kyla is no exception.
Eight days to go, why you can’t miss AVIJOZI 2024, Greg Gray, Ellen Poon, AI, drone zone and more!
There are 8 days left until the third annual AVIJOZI Festival kicks off on September 14-15, 2024 at Summer Place in Hyde Park. This year’s festival spotlights Film, Animation, Visual Effects, AI, and Interactive Technology, including Gaming and VR. The exciting line-up, of over 60 global industry leaders, has just been released and includes talks from industry powerhouses like Greg Gray, who will share his expertise on directing for story and character, Ellen Poon, who has worked alongside legends like George Lucas and Christopher Nolan on projects like Star Wars and Avatar, and Hamid Ibrahim, one of the co-creators of the series IWAJU, Disney’s first collaborative animation project with another studio.
First Pencil’s latest car commercial for Omoda blasts into the future
Back with another car ad and hot off the heels of their campaign for Standard Bank, there is no denying First Pencil is having a moment! The team’s latest commercial for Omoda and agency Clockwork Media, directed by Justine Calverley and EP’d by Lebo Mabuela, is a prime example of their ability to merge their technical chops with some laser-infused cinematic storytelling. The ad has beams cutting through the scenes like something straight out of a sci-fi movie (with an added nod to Back to the Future) and the impressive in-camera work leaves you wondering what’s real and what’s not.
Left Post hits 18 years, Owners Saki and Jacqui reflect on their journey and a legacy of iconic work
18 years ago, Jacqui Pearson and Saki Bergh became the new owners of Left Post and set out to carve their own space in the post-production industry. With Jacqui Pearson’s background in broadcast and Saki Bergh’s expertise in editing, they transformed Left Post Production from a small start-up company into an award-winning post powerhouse. Their partnership is one for the history books, a partnership that has produced some of our country’s iconic work from the past two decades and played a huge part in shaping South Africa’s post industry.
What are rising directors in our industry thinking about? Here’s Robot’s director Ayanda Duma [INTERVIEW]
Ayanda Duma represents a group of rising young directors in our industry who have their fingers on the pulse of culture, and creativity and come with an inclusive mindset and strong point of view. From challenging societal stigmas to creating authentic representations on screen, Ayanda is not afraid to make her mark in Adland and with the smart production chops of Robot, you know you’ve got the whole package.
The Syndicate 2.0: Hits the Post-Production Suite Spot
Since Editor Nic Goodwin launched The Syndicate four years ago, the company has undergone an interesting evolution. Initially taking on a minimalist approach with a fully remote post-production process and a team of freelance talent, The Syndicate was one of the first post facilities of its kind in South Africa and a huge success for Nic. But it was time to take the next step forward and the post house has evolved to meet familiar client demands while sticking to its core ethos. Welcome to The Syndicate 2.0.
Young Creatives call on The Loeries to clean up their act
Clean Creatives South Africa is excited to launch the Creative Cleanup 2024 Young Creatives Challenge (formerly known as the Clean Creatives Schools Challenge). The challenge is an invitation to South Africa’s young creatives to join Clean Creatives SA in putting pressure on The Loeries to stop awarding creative work for the fossil fuel industry. Some creatives are unaware that they are directly connected to speeding up climate change by creating and building false perceptions for fossil fuel companies.
Grid Worldwide reimagines musical prodigy, Karyendasoul, at Tomorrowland
Bonga Ntozini, better known as Karyendasoul, is a 27-year-old music producer and DJ who has leapt to success and is making waves in entertainment and music culture. With a passion for ambitious collaborations, Karyendasoul has partnered with Grid Worldwide and 608 to build his brand and create a legacy for music as a movement.
The spark behind Star Films’ director Wim Steytler
Star Films’ Wim Steytler has established himself as a performance director who blends realism with the otherworldly. He can’t help but bring his love of symbolism and the mystical to each set he steps on, adding layers of meaning paired with strong attention to detail. Let’s get to know the man whose journey into filmmaking started in the most unexpected way.
Darling Fling, solutions powerhouse pulls off Carling’s epic hero journey
Six countries, ten cities, 17 days, and 54 awards to their name – Carling Black Label was on a fact-finding mission to investigate who else had as many accolades as them. Ogilvy South Africa had one burning question, ‘Who on earth could solve this massive, production-heavy project?’ With Executive Producers Mmameyi Mphahlele, Melina McDonald, and Lorraine Smit at the helm, Darling Fling had the skillset and solutions to bring this ambitious globe-trotting campaign to life.
Together Films’ blueprint for authentic brand storytelling by Executive Producer Gaye Leong
Executive Producer Gaye Leong unpacks Together Films’ approach to establishing and living their own brand values through a process that emphasises the importance of being human-centric, outlining a clear storytelling journey, involving the right people, and creating impactful endings. With this approach, Together Films is able to tell, and create, compelling stories. This ensures that their work – ranging from commercials to content to documentaries – resonates with audiences, addressing their needs and fostering a meaningful connection with the brand.
Director Sanaa Mothabisa shares his new Spotify commercial with Thandiswa Mazwai
‘I was born the year of the youth uprising, and so my birth is tainted with struggle and revolution.’ This powerful opening line sets the tone for director Sanaa Mothabisa’s latest commercial film for Spotify. Produced by Johannesburg-based Sanaa Films, the spot offers an intimate glimpse into musician Thandiswa Mazwai's inspirations and themes behind her latest album, ‘Sankofa.’ From day one Sanaa Films has been dedicated to producing original and honest work, and this hits the mark.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2024
As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with LITTLEBIG. As of the 17th of June 2024, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s winners and shortlists, the work, and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Also, head over to our Instagram and Facebook for more coverage. Good luck and here's to championing South African creativity on a global stage. Go Saffas!
Meet South Africa’s Cannes Lions Judges 2024
Being selected as a judge at Cannes is a massive achievement. It’s a testament to the respect the industry has for you on an international scale. We know that while a lot of us will be basking in the glitz and canapes Cannes has to offer, these judges will be toiling away in dark rooms, sifting through all the entries to identify the most outstanding work the world has to offer. Not to mention the Cannes Lions Shortlist judges who already had to work overtime and in between their own pitches back home! We see you, and we salute you.
Lauren Chengan and Ken Kamara, the new faces at Triple Story Content
Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.
South Africa’s Cannes Predictions 2024
IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!
IDIDTHAT partners with LITTLEBIG to bring South Africa all the Cannes Lions news 2024
Each year we team up with a partner to bring the South African ad industry all the Cannes Lions coverage and most importantly celebrate South Africa’s creative work and strengthen our unique ad culture. As we gear up for the festival, we are excited to announce our partnership with production company, LITTLEBIG. Thanks to the team’s support IDIDTHAT is yet again able to bring home all the Cannes 2024 news. Having won Gold at Cannes themselves, LITTLEBIG understands the significance of Saffas supporting each other internationally. Thank you for joining us in championing South Africa’s creativity.
United Nations Secretary-General calls on agencies to stop working with fossil fuel clients
Clean Creatives South Africa welcomes UN Secretary-General António Guterres’ challenge to the advertising industry to abandon working with fossil fuel clients. He made this challenge yesterday (5 June) as the United Nations observes this year’s World Environment Day, which is themed ‘land restoration, desertification, and drought resilience.’
AVIJOZI 2024: Everything you need to know from Festival Director and CEO of Chocolate Tribe Nosipho Maketo-van den Bragt
Mark your calendars! On September 14-15, 2024, Chocolate Tribe, in collaboration with Netflix, proudly presents the third annual AVIJOZI Festival. This world-class festival spotlights Film, Animation, Visual Effects, and Interactive Technology, including Gaming. We spoke to Festival Director and the leading force behind AVIJOZI, Nosipho Maketo-van den Bragt to find out how the festival has levelled up this year and what exactly we can expect. Whether you're a professional filmmaker, a gaming enthusiast, or starting out- you won’t want to miss AVIJOZI 2024!
South Africa’s D&AD Work & Winners 2024
Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!
Hashtag Post has brand new full post suites in Joburg
Hashtag Post has hashtag new offices in Peter Place Office Park, Sandton. The post-production house, launched by veteran editors Jason Basson and Kayleigh Kinnear just two and a half years ago, has been making some big moves. With an expanded team, including hotshot Producer Vicki Kotze, and a state-of-the-art 3 edit suite facility, this is definitely a sexy new post offering for Joburg.
South Africa’s One Show Work & Winners
It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.
Director Gorgeous Bushman brings a curious mind to Gentlemen Films
To meet Bathandwa Ngwendu a.k.a. ‘Gorgeous Bushman’ is to be reminded that the world is a vast place full of things to be discovered. He has a unique, open, and curious point of view that he brings not just to his work, but to every interaction. His move to Johannesburg has found him a permanent home at Gentlemen Films, where his intimate storytelling approach meets the vast experience of the team.
Director Jabu Newman from Romance speaks to (not at!) Gen Z in sexual health campaign
Jabu Newman’s latest campaign #ForeverWena is an unashamed, unafraid story about sexual health and choice. Cementing her reputation as a director who is fluent in speaking to the youth, Jabu has crafted a portrait of South Africa’s Gen Zs that feels unique, personal and genuine. Showcasing a stunning range of sexuality and sexual exploration, the campaign #ForeverWena is a celebration of sexual diversity with zero judgement or shame, AMEN!
‘A nimble bunch of over-achievers,’ it’s about time you meet LittleBig
Established in 2003 LittleBig is a full-service video production and activation company that, we think, has been flying under people’s radar for far too long. It had us baffled that these guys were bringing home top international awards for South Africa over the past few years (hello Gold Cannes Lions) yet we weren’t seeing their name in the headlines. So, we made a point to get to know the team and find out more about what they do behind the scenes to get onto the main stage at Cannes.
Howard Audio sweeps the floor with FOUR Creative Circle Annual Awards, leading the charge in audio
The Creative Circle Annual Awards might be done but the taste of the win is still fresh in the air at Howard Audio, and for good reason. The team were the audio force behind 4 awards, including winning FIRST in the Integrated Campaign category, FIRST in the Radio and Audio campaign category, First in the Mza'taal category and SECOND in the Digital category. Massive congrats to Adam Howard and his team – always pushing the standards of audio in South Africa!
Cake celebrates three years of magic with a deck of personalised tarot cards
Proving that their creativity isn’t restricted to the ad world, the team at Cake decided to celebrate three years of commercial-making magic with a set of personalised tarot cards. YES PLEASE! Each card represents work Cake has pulled off in it’s third year and tells a little story about the concept while linking to the video, genius, you don’t even have to be psychic to enjoy them.
Spitfire boosts its talent roster with the arrival of director Paul Ramaema
Spitfire has welcomed director Paul Ramaema to its roster, solidifying the production company’s reputation for fostering young gifted talent. Paul’s work ranges from car commercials to music videos and comedy performance spots; a great fit for a production company that embraces multi-talented directors.
Director Christopher Lee from And. captures luxury in his latest car commercial for Lexus
Christopher Lee’s direction of the latest Lexus commercial is reflective of a director who is considered, detail-oriented and deeply in love with cars. In reality, Chris is a race car driver who happens to be a director at the same time, and he’s probably the fastest director on four wheels.
Egg Films appoints Lisa Wides as Head of Communication
Egg Films is thrilled to welcome Lisa Wides (formerly Lisa Jaffee) as their new Head of Communication. She’s no newcomer to the advertising world, bringing over 17 years of experience as an agency TV Producer, most recently serving as the Head of Broadcast at Ogilvy before taking a break to raise kids. Lisa will be a dedicated resource and point of contact for agencies, working closely with agency producers and creatives, serving as the go-to person, and providing agencies with an invaluable resource throughout campaigns.
Chocolate Tribe’s creature realism in Netflix feature a first for the continent
Chocolate Tribe, the high-end visual effects, animation, and IP development studio, has once again made us say, ‘Wait, is that not real?!’ The game of creature creation on the continent has been taken to another level with their latest animated hyena character named Jonga, a photoreal masterpiece crafted for the Netflix film ‘iNumber Number 2: Jozi Gold.’ This project marks the first CGI-created creature to come from South Africa in a Netflix feature but more importantly, this work proves that even our smaller studios from South Africa can rival the best in the world. Go Tribe!
Director Dave Meinert goes ‘all in’ on global Nivea campaign
‘I knew we were making progress when we finally had a recce where no one puked, bled or needed to be medically evacuated,’ says Dave Meinert of directing this epic project spanning several months and countries. Dave is already known for his ability to craft intimate portraits in remote (often dangerous) settings, so it’s a no-brainer that he was tasked to bring these ambitious hero journeys to life for Nivea. Here’s a look into how the maestro did it, with a little help from his South African friends.
Together Films’ Executive Producer Gaye Leong on changing times and rolling with trends
It was while shooting one of the first commercials to be filmed in South Africa during lockdown, that Executive Producer Gaye Leong officially launched Together Films. The foundation of the company was laid and the mission statement clear – Together we can do anything, no matter the times. Now, four years and a growing roster of talent later Gaye shares some of the top industry trends her production company has encountered, adapted to and rolled with, Together.
He’s raw, he’s real, he’s Carbon Films’ new director, Christian Mangachena
Carbon Films has announced that multitalented director Christian Mangachena has joined their roster. Christian brings a distinctive visual style to advertising that feels unfamiliar, raw and real. As a director with a background in cinematography and editing, Christian uses camera angles, locations, textures and colour palettes to take a deep dive into culture that feels unconventional and refreshing. Christian brings something that we don’t think we’ve seen before and with the production chops of Carbon, we can’t wait to see more.
Directors on Directors. The women of ROMANCE – Nicole Ackerman, Jabu Newman and Emilie Badenhorst
The Loeries released their rankings for 2023 and congratulations to ROMANCE for being ranked the number one production company in South Africa. BOOM. What better way to celebrate than to go fly-on-the-wall as three ROMANCE directors, Nicole Ackerman, Jabu Newman and Emilie Badenhorst interview each other. They get candid about their process, background, influences and the women who helped them along their way.
THEY is proud to add Robin Goode to their directors roster
Robin is one of those true filmmakers with incredible visual artistry chops. He’s blessed with the double superpower of being able to create evocative imagery while crafting powerful performances. With multiple Cannes Lion awards, a Loerie Grand Prix, over 15 years of commercial directing experience and two feature films under his belt, Robin adds his experience to the already established roster at They.
How 70 000 globes did more than light up the town of Stanford
What might have been a bleak Christmas for small-town Stanford has transformed into one of the most memorable festive seasons the town’s tourism has ever seen. Agency 99c, production company 7 Films and Checkers wanted to honour this community that stood together during the town’s recent floods by lighting up the main street with a Santa-approved lights display. Bringing a little bit of ‘xtra joy’ back to a community that nearly lost everything ended up having a lasting impact felt throughout the area.
Director Maxime Davenport brings technical chops to storytelling, fits right in at 7 Films
What gives Maxime Davenport her edge is the fact that she didn’t ever take a shortcut to becoming a full-time director. Initially trained as a DOP, Maxime went on to cut her teeth as an editor and has put in her time as a researcher for the top directors in South Africa. She did all this while building up her own director’s reel. With her arsenal of experience, Maxime joins 7 Films as a full-time commercial director drawn to their extensive experience with technical boards, impressive car spots and passion for performance-based storytelling.
Local production company JOE and director Dan Mace wipe out competition on international stage for the Shorty Impact Awards
Director Dan Mace and his Cape Town-based production company JOE bagged two international Shorty Impact Awards in Los Angeles recently; the ‘Global Impact of The Year’ and ‘Audience Honour’ Awards. Dan (who honestly could make a cube of ice go viral, if he hasn’t yet!) and JOE were recognised for their work for the Beast Philanthropy YouTube channel, where the Beast Philanthropy team, led by Darren Margolias, transformed the Baphumelele orphanage in Khayelitsha. The awarded work was for YouTube and currently stands at over 30 million views! Shut the front door!!
Darling Films is asking you to swipe right on Darling Fling
Darling Films is asking people to have a fling, a Darling Fling. Executive Producer heavyweights Lorraine Smit and Melina McDonald have launched Darling Fling with Mmameyi Mphahlele appointed as the Executive Producer. Darling Fling is an extension of Darling Films and a new offering that will bring any of your wildest creative ideas to life by sourcing the right talent for your project. With the trio’s years of creative problem-solving experience and the production backing of Darling, you know you’re gonna have a safe fling.
Pretty Neat Right?
Pretty Neat may describe itself as a boutique production company, but its capabilities aren’t small-fry. Launched by director Alex Fynn and Executive Producer Tassyn Munro Fynn, Pretty Neat takes on projects of all sizes, from big brand campaigns to intimate shoots. And at the core of their offering is a philosophy that we love; ‘create moving pictures that move people.’
Creative Cleanup Challenge, winners announced and message from students clear, ad folks need to ditch fossil fuel clients
Students from some of the top creative, advertising and design schools in the country took part in the Creative Cleanup 2023 live brief challenge. The challenge was clear – inspire ad-makers (their seniors) in the commercials industry to stop using their talents to promote fossil fuel companies. The winning work has been released and the message across the board was clear, these students do not want to touch briefs from fossil fuel companies.
First Pencil’s Justine Calverley crafts heartwarming journey home for Promise Agency and Capitec Bank
Justine Calverley and the team at First Pencil, led by Executive Producer Lebo Mabuela, are quickly cementing a reputation as home runners in the world of emotive storytelling. Their new spot for Promise Agency and Capitec Bank is a heartwarming story with moving performances, something we have come to expect from the team. The pace is stand-out in this commercial that deals with themes of family, love and sacrifice.
Chasing the human spirit, meet 7 Films’ new director Hayden Brown
Hayden Brown, the fresh face at 7 Films, takes the reins as their new commercials director with a real talent for capturing the essence of the human spirit. His journey from the world of extreme sports, where he excelled as an international downhill mountain bike athlete, to his roles as a cinematographer, editor, and director, laid the foundation for the filmmaker he’s evolved into today. It’s safe to say that when you watch Hayden’s work, it’s bound to give you those good ol’ goosies.
Spitfire’s Katlego Baaitse, capturing the funny of South Africa
Chances are, the name Katlego Baaitse has been ringing in your ears more frequently, and there’s good reason for it. Currently, everything he touches is catching the attention of the top judging talent, who all seem to be playing a game of ‘Katlego Bingo’ because they all agree; that he is a formidable performance and comedy director. With an insatiable appetite for big-scale world-building Katlego is consistently surprising us with work that is as excellent as it is eccentric.
Clean Creatives publishes the F-List, naming 41 South African agencies and PR companies using their talents for fossil fuel companies
Clean Creatives has taken another step toward fostering accountability among advertisers in South Africa who collaborate with fossil fuel companies. The local chapter has unveiled its F-list, featuring 41 agencies and PR firms in South Africa with either current or past partnerships with fossil fuel companies such as Shell, TotalEnergies, BP, and Sasol. This kind of advertising not only distracts from critical activism efforts but also hinders the progress of vital legislation aimed at mitigating the harm caused by these companies.
Together Films’ director roster grows, Director Michael Rodrigues brings a moving visual language.
Michael Rodrigues, who is fast establishing himself as a stylistic director with a captivating and moving visual language, has joined Together Films’ director roster. Michael's reel spans commercials, films, and music videos. His work has earned him recognition at festivals worldwide, including a recent win at the BAFTA-qualifying Aesthetica Film Festival for Best Music Video and, ahem, a few IDIDTHAT Craft Awards.
TinToy Films, 12 years of commercial making gets a rebrand
TinToy Films has been in the commercials production game for over a decade, and as Executive Producer Warren Ferreira jokingly puts it, ‘We started when we were young and dumb.’ Now that both Warren and TinToy director Ian Morgan, have become first-time dads, they thought it was about time that their company mature along with them. What began as a one-stop production shop has morphed into an established director based production house with an impressive reel and fresh new branding.
Two Netflix series, big brand car campaigns and backed Patriot Films; Thati Pele is a name that’s here to stay.
Director Thati Pele’s road to 2023 has been eventful and, at times, contradictory. Recently known for her directing work on the Netflix teen drama ‘Blood and Water’ and the original series ‘Savage Beauty’, Thati is now switching gears from longform to continue again as a commercial filmmaker. With a proven track record as a strong storyteller and a Volkswagen campaign that showcased her versatility in both performance and comedy, Thati has joined Patriot Films where she is destined to craft stand-out commercial work.
Hey South Africa, the lover and fighter is back to make you feel something!
Director Erik Johann Van Wyk, one of South Africa’s most talented exports is home. The multi-award-winning director renowned for his emotionally moving high-concept work has returned to South Africa and launched his own local production company, ‘Lovers & Fighters.’
Imraan Christian finds a new canvas at Egg Films
Imraan Christian’s recent move to Egg Films marks a natural, yet anticipated, evolution in his artistic journey. The award-winning director has very quickly made a name for himself in the commercials world, crafting strong visual work and embracing a profound commitment to creating lasting relationships with his collaborators and cast. This philosophy is beautifully encapsulated in his personal mantra, ‘I always hope to leave more than I take.’ The announcement of Imraan joining the roster at Egg Films coincides with the release of his latest commercial for TymeBank in collaboration Accenture Song.
POST gets sexier, welcomes Two AM to the building, now offering full post AND sound design, composition and voice-over facilities
POST has established itself as a top full-service post-production, VFX and Sound Design solutions hub with a super sexy creative space housed in the Old Castle Brewery in Cape Town. Get ready to high-five convenience because the team are now broadening their offering as they are joined in their building by Two AM Music. Although the companies will remain independent, the under-one-roof collaboration will mean that POST clients will now have in-house access to Original Music Composition and studio-quality Voice-over recording facilities.
Local Production Designer Louise Knepscheld crafts visually stunning love mess in latest commercial [WATCH]
Renowned for her artistry in commercial production design, Cape Town-based Louise Knepscheld has once again demonstrated her level of craft and expertise in her latest work for the Canadian paper brand ‘Kruger.’ Teaming up with award-winning Canadian director Mark Zibert, Louise has created visually evocative environments that explore all the twists and turns of love, from first glances to growing old together. And for us, this ad was love at first sight. We can’t wait to see more of Louise’s talent in our local South African spots. Have a look Saffas.
Production company CreateSA.tv on creativity through inclusivity
CreateSA.tv is a 100% female-owned production company that’s basically doing it all, and doing it a little differently. Their talent pool includes directors, cinematographers, photographers, and editors, all geared up to create TVC’s, digital content, and campaign stills. Apart from offering solutions from concept to post, what really sets CreateSA.tv apart, is the heartbeat of the company – an approach they call #Radicalinclusivity.
Students out to inspire oldies to rethink working on fossil fuel commercials – the brief is in
Students from South Africa’s advertising schools are currently coming up with ideas to inspire ad-makers in the commercials industry to stop using their talents to promote fossil fuel companies. These commercials directly contribute to the climate crisis by creating positive perceptions about fossil fuel companies, distracting from activism work and thus slowing down legislation that will stop the damage they are doing.
Carbon Films joins global network of 20 production houses, introducing Supercluster
Carbon Films is representing our country as the only South African production company selected to join the ranks of Supercluster, a global collective of 20 production houses in 20 countries across 6 continents. This alignment positions Carbon at the forefront of a partnership fuelled by artistic exchange, shared resources and collaboration on a global scale. The move also gets our local industry sitting right next to the rest of the world, proving again that we can be big players in the global field.
Audio Militia takes AI craft to new heights to bring rapper Riky Rick’s legacy back to life for one last song.
February 2022, South Africa mourned the passing of musician Riky Rick, who tragically suffered from mental health issues. Before we lost Riky, he shared his final tweet ‘I’ll return a stronger man’ with the world. One year later, Audio Militia and TBWA, with the clever use of AI technology, brought Riky’s legacy back to life, by releasing one final song, a moving tribute to his legacy and the launch of The Riky Rick Foundation. The Foundation has been created by Riky’s family in his honour to help people with mental health issues.
Paving her own path, director Zandi Tisani launches as an Independent Director
Director Zandi Tisani’s move to independence signifies a transformative milestone in her career. While staying true to the fundamentals she embraces as a director – a passion for pop culture, a keen eye for the latest trends, and an affinity for performance-driven work and strong visuals – she has now taken a deliberate step towards prioritising her trajectory as director. This choice opens up fresh and exciting opportunities for creatives to collaborate with her.
The launch of THEN and THEN AGAIN
If you’ve been searching for post production company New Creation Collective and came up empty handed, it’s not because they’ve been hacked. Instead, the post house has undergone a pretty big transformation. Since its original inception over 13 years ago, the post-production company has evolved into two specialized offerings, which they decided to cement as distinct brands in a recent re-launch. Here are four things you need to know about THEN, the commercial and film post-production house and brand new THEN AGAIN, a motion design and illustration company.
Director Sandulela Asanda joins Osu Creative Productions with a bang, releases AfriSam comedy commercial
Director Sandulela Asanda, who recently joined Osu Creative Productions, has wasted no time making her mark. The release of her latest commercial for AfriSam not only validates Executive Producer Simoné Bobo’s initial instinct in recognising Sandulela’s talent as a performance and comedy director but also underscores her ability to collaborate with actors and non-actors alike. With a blend of humour, irreverence, and an innate understanding of youth culture, Sandulela proves herself to be a true force on the Osu roster.
Director Jono Hall’s debut film signals the levelling up of a bold visual storyteller
Gentlemen Films director Jono Hall’s debut film ‘Awake’ is a bold and captivating emotional experience that lingers in your memory and behind your eyelids long after you’ve watched it. Breaking free from the constraints of the commercials world, ‘Awake’ serves as a testament to Jono’s ever-expanding talent at creating striking work that is classy and restrained, yet still able to deliver utterly unexpected and attention-grabbing moments. It is a meticulously crafted film made by a confident visual storyteller who shows every indication of levelling-up in his career. Hell yeah!
Live Updates: South Africa’s Winners & Shortlists at Cannes 2023
As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with Howard Audio. As of the 18th of June 2023, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s shortlists, the work and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Good luck and may the France be with you!
Director Lamar Bonhomme finds a home at Robot
Director Lamar Bonhomme seeks to capture the essence of the world in its rawest and most unfiltered form. Armed with a lens that embraces the beauty of imperfection, Lamar is joining the powerhouse roster at Robot. With Robot’s established production support, Lamar is eager to continue reflecting the richness of our world with a cinematic timelessness that avoids unnecessary gimmicks, something that is evident in his latest campaign for SA Tourism.
Cannes Predictions South Africa 2023
The countdown to The Cannes Lions Festival of Creativity is here, starting with South Africa’s Cannes Predictions! We’ve rounded up a gang of fearless industry leaders who’ve tapped into their inner psychics to conjure up the future and predict who’ll be bringing home the metal for South Africa. Thank you to these talented legends for lending us their knowledge, time and expertise. These visionaries have spoken, and here are their predictions for the metal-grabbing work at Cannes 2023.
South African director Raphadu Maphoto selected for Eyeforce’s international young creatives program
The production house with offices in Amsterdam, Cape Town, and Lisbon is pleased to announce the launch of a program aimed at creating equal opportunities and breaking down barriers for young creatives within the commercial industry. From South Africa, our very own Raphadu Maphoto will be joining the program and from the Netherlands, Eyeforce has welcomed Eva Oosterveld.
IDIDTHAT partners with Howard Audio to bring South Africa all the Cannes Lions news 2023
The countdown to Cannes Lions 2023 has begun. As always IDIDTHAT will be the ultimate source of all the South African news live from Cannes. This year, IDIDTHAT has joined forces with Howard Audio led by Cannes veteran Adam Howard. Howard Audio is the perfect partner for Cannes, having previously won Gold, Silver and Bronzes at Cannes, the company understands the importance of supporting our Saffas nominated on the international stage.
Great performances, visual richness and a little bit bananas, it’s Amy Allais’ campaign for Spar2U
Ola! Films director Amy Allais has crafted a vibrant, fast paced, high-energy campaign for TBWA Durban and Spar and we love it! Amy, known for her keen sense of aesthetics and her talent for eliciting powerful performances, has delivered three spots that are super fun, uniquely South African and infused with Amy’s trademark touch of eccentricity.
‘Work to Watch’ May 2023
Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!
Cars, food and…self-driving beds? Behind the lens with multifaceted Director Kofi Zwana
Hungry Films’ Kofi Zwana is the kind of director who brings it all to the table. With his technical experience, passion for visual storytelling, and collaborative spirit, he’s as multi-faceted in his role as a director as he is in his personal life. His latest spot for Spur is a whirlwind morning adventure with beds navigating Cape Town’s early morning traffic to deliver their occupants straight to breakfast. Bed goals! This playful spot perfectly reflects Kofi’s infectious energy and enthusiasm.
From aesthetics to authenticity, Gale Maimane amplifies South African visual culture
From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.
South African copyright in crises
ACT NOW - a new campaign that aims to stop the passing of the controversial Copyright & Performers’ Protection Amendment Bills has been spearheaded by, amongst others, the Commercial Producers Association (CPA) which strongly opposes the new legislation which will be detrimental to the advertising industry and all other creative sectors in South Africa.
Entering the Ayanda Duma era, Robot’s director is unleashed and unafraid.
Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project - ‘Sex and Pleasure’ for Showmax.
Samantha Nell, making her mark in performance directing
Gentlemen Films director, Samantha Nell, has quickly made a name for herself as a strong performance director with a talent for storytelling. Her reel showcases stand-out work in both comedy and drama, often combining the two, and has seen her directing some of the most renowned and respected actors in South Africa, in commercials and now in her debut feature film for Netflix. We caught up with the Gentlemen Films director about her rise in the industry.
Director Dani Hynes launches Love Films. We love that idea.
Loves Films is doing it a little differently. It’s a production company that provides a “come-and-go-as-you-please” home for freelance directors and a more permanent residency option for those who want to stay longer. Love Films is another way to bring ideas to life. ‘Curating creative and production teams to collaborate with on commercials, music videos or films means that we can create bespoke solutions to every board, budget and schedule that comes our way.’ Says Dani. It’s about putting the right heads together to show each job the Love it deserves.
Meet the newest production company on our radar, welcome And.
And. is the new production company from Robert dos Santos and Byron Davis which stables a cast of directors with global talent. Making waves internationally And. has racked up 50+ awards and nominations for their work on the world stage. Now, their sights are set on South Africa. And with a quick look at what they’ve been up to, it’s only a matter of time before they are household names back home.
Eyeforce signs Internationally Acclaimed Photographer and Directors, Testimony to Global Ambitions.
Production company Eyeforce is thrilled to announce the signing of three exceptional South African talents to their roster: Kent Andreasen, Meghan Daniels, and Kyla Philander. With their well-established flagship company based in Amsterdam, and their offices in Cape Town and Lisbon, Eyeforce is focused on expanding its local reach, whilst continuing its commitment to inspiring audiences worldwide.
Clean Creatives is asking South Africa’s creative and production industry to stop using your talents to advertise for fossil fuel companies
Clean Creatives is a movement advocating for the Advertising, PR and Production industry to decline work from the fossil fuel industry (think Sasol, BP, Engen, Shell, and Caltex for example). Their aim is to mobilise creatives in South Africa to stop using their talents to promote fossil fuel companies and to create a conscience around working for companies that are speeding up the rate of climate change. Here are some of the questions we had, before coming clean.
OBSESSED with director Karien Cherry
IDIDTHAT is obsessed with Giant Films director Karien Cherry. Ranked as the Number 1 director in the African & Middle Eastern region by the 2020 Loeries, Karien has become one of the most sought-after directors in the country. She won her first Best in Craft in IDIDTHAT’s Craft Awards back in 2015 and we’ve been die hard fans ever since. Having recently judged at the D&AD Awards for the second year in a row, Karien shares her thoughts on the work she wishes she did, her superpowers, bucket list and how she’s almost 2000 weeks. This is what Karien Cherry is obsessed with.
BEST OF 2022. All the work and winners.
The Creative Circle Best of 2022 is about celebrating all the finest South African Creativity from 2022. Here you can find all the awarded work and the talent responsible for creating the work...so you know who to call for your next project 🔥
Justine Calverley’s latest car ad is a cinematic fantasy ride on Mars for Toyota
Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.
Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work
The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!
10 things you should know about Online and Motion Graphics with Ludus Post Productions’ Donovan Smith
We asked the Head of Online and Motion Design at Ludus Post Productions, Donovan Smith, some questions about the inner-workings of the post process and what are some of the best practices for achieving top craft in post.
OBSESSED with director Zee Ntuli
IDIDTHAT is obsessed with Darling Films director Zee Ntuli. He's a filmmaker and a writer. Working in commercials and long-form, Zee always brings his passion for storytelling and style to his work. In 2021 he was ranked 1st for Direction in South Africa by the IDIDTHAT Craft Awards, so naturally, he was the perfect candidate to kick off IDIDTHAT's new OBSESSED Series. Poetry, artificial intelligence, aeroplane seats and the commercial he wishes he directed, this is what Zee Ntuli is obsessed with.
Emerging Director Hloni from Spitfire on your radar and ready to fly
Director Malehlohonolo Ntsooa, better known around Spitfire as Hloni, has very quickly, with the power production support of Spitfire and Executive Producer Liesl Lategan, built an impressive showreel featuring sports, food, music, comedy, finance and visual effects-heavy spots. We found out how this young determined talent rose up in the ranks of a top production company.
Massïf Films’ Director Gordon Lindsay DID THAT
Massïf Films’ Gordon Lindsay has a reel that screams BIG BUDGETS, and although he has worked on many high-end jobs locally and around the world for the likes of Guinness and Tinder, the truth is a lot of the work was made on a shoestring. It’s not the budgets that have contributed to Gordon’s impressive reel, it’s his ability to craft visually exciting work.
Gorgeous Bushman chosen as top young director by The Storyteller Foundation
Gorgeous Bushman aka Bathandwa Ngwendu spent the past year enrolled in The Storyteller Foundation’s programme. As the first recipient of the Foundation, he’s gained invaluable directing experience working closely under the mentorship of Lourens van Rensburg at 7Films. He has now officially joined the 7Films roster, open for briefs with the full production support of the established team. We get into how he was selected and his move into full-time commercial directing.
Post Production giant The Refinery under new ownership, join The First Order
The Refinery, South Africa’s award winning post house, is under new ownership. Previously owned by eMedia Holdings, The Refinery in Cape Town and The First Order in Joburg now fall under The First Order Group, a proud Level 2 BBBEE Contributor for Post Production Services. We caught up with the teams from both offices about the new cross-country alliance.
Director Bongani Morgan, the real story guy on the rise
It’s been almost a year since Bongani Morgan joined the team at Made Films and he’s hit the ground running. While collecting awards for his documentary Map1mp1 and TV show, The Braai Show with Cassper Nyovest, Bongani spent most of 2022 travelling across the country directing for the likes of Vodacom and Red Bull and months directing his new series for Showmax, shot across the entire KZN region. Now finally back home in Joburg, and available for commercial briefs again with the powerhouse backing of his production team at Made, it was time for a catch-up.
Dare Content Studio delivers radical transparency to the production industry
Dare Content is a production studio working directly with agencies to produce film, stills and animation. Launched in 2020 by Creative Producer Chris Coetsee, Dare already has the proven success to back their transparent budget approach to production. With no in-house roster of talent, Chris curates a team that he believes is best suited to each brief and at the heart of his company is what Chris calls ‘radical transparency.’
Director Dan Mace from JOE collaborates with the most followed YouTuber in the world, Mr Beast, as new Chief Creative Officer
South African director, YouTuber and Founder of the creative production company JOE, Dan Mace, has joined forces with billionaire YouTuber, Mr Beast aka Jimmy Donaldson. According to Forbes, Donaldson is the world’s most followed person on YouTube. Dan has been appointed as the Chief Creative Officer of the Beast Philanthropy Channel on YouTube, tasked with carrying out the creative direction of the channel’s future content.
Pressure Cooker elevates more than art, as Brian Little named General Manager.
Pressure Cooker has seen massive growth over the past few years, not just in the high quality of work they are producing but also the sheer amount of in-house talent. The latest addition to the team is entrepreneur, businessman, and former creative, Brian Little. Brian will be joining the leadership team, taking on the role of General Manager. A General Manager at a post-production house? We also had questions!
Simoné Bobo’s directorial debut wins in support of female Springbok rugby
Executive Producer and Founder of Osu Creative Productions, Simoné Bobo, has made her directing debut. ‘Play with Power’ is a short film created in support of the female Springbok rugby team. The film has been awarded the BEST Audio Visual Content Short Film at this year’s Hollard Sports Industry Awards (that’s like the Loeries for the sports world ya’ll). Not many people get to launch their directing careers with awarded work, but this is Simoné Bobo, and honestly, we would expect nothing less.
Spitfire, a decade of ‘Challenge Accepted’
Let’s face it, team Spitfire has never quite fit into the traditional production company box. Over the past 10 years they have always approached work with the same attitude of ‘Where there’s a screen, there’s an opportunity’. But hey, a production company that has an in-house Head of Content is a production company that just thinks differently.
Meghan Daniels presses play in new surreal spot for Count Pushkin
Director Meghan Daniels from Butterfly Films has delivered a visually stylised and striking spot for Count Pushkin. Working with their cast, athlete Chelsea-Sloan Samuels and Model and Dancer Sonwabile Mhlonyane, Meghan brought a playful and bold purple-fuelled world to life that we would happily get lost in.
New immersive sound studio at Howard Audio, giant leap for sound in South Africa
In the past two years we’ve seen so much expanding from Howard Audio it’s been hard to keep up! Besides Adam Howard being ranked the top music Composer and Supervisor in 2020 at the Loeries, he’s also made some major moves for South Africa’s sound industry. First it was a Dolby Atmos 7.1.4 studio and now Adam has collaborated with heavy-hitter Robin Kohl of Jazzworx to build a new immersive sound recording studio unlike we have ever seen. So obviously we have questions, four to be exact.
Big love for Yoza Mnyanda’s Mini car commercial
Osu Creative Productions’ director Yoza Mnyanda is definitely in the driving seat for the latest car commercial for Mini Cooper. Bringing her vibrant style, aesthetic and Gen Z perspective, Yoza has directed an unpretentiously cool spot about sustainability. Considering she is only in her second year as a commercial director, we have to say, if this is the quality of work coming from newbie filmmakers in our industry, we’re in good hands.
Star Films’ Tristan Holmes directs nightmarish first of its kind AI-Generated music video for Disturbed
Never afraid of finding new ways of telling big cinematic stories charged with emotions, Star Films’ Tristan Holmes has done it again. His latest work is a music video titled ‘Bad Man’ for the heavy metal band Disturbed which was entirely made using AI-generated imagery created and stitched together by Tristan. The result is a grisly and unnerving work of art.
Director Jeana Theron strikes (Gold) again, NEW WORK for FNB
Perhaps the most awarded South African commercials director this year, it’s becoming clear that whatever Darling director Jeana Theron touches turns (and probably converts) to Gold. In collaboration with agency Grid, Jeana's latest offering for FNB is a beautifully crafted BIG juicy bank ad that sees a rousing foot tapping, head bopping, tongue-twisting refresh for the brand. 51 scenes, 18 location moves, 50 main cast members, 1 Jeana Theron, no problem
Inside the life of an Art Director with Daniella Dagnin
We got to meet up with Art Director, Daniella Dagnin to get some insights into what the life of an Art Director looks like. Just to clarify, this isn’t the Art Director that teams up with a Writer in the agency, we’re talking about the pros that are there to elevate and serve the director’s visual vision. They are the visual voila to storytelling, that if done right, can take your commercial from a Wessel Anderson to a Wes Anderson. Here’s what Dani had to say.
Read carefully before using They
About to celebrate their ninth birthday as one of South Africa’s well-established production companies, They has released their updated operating manual. Known for their trademark use of the old school 4:3 TVs in their company design, the epic step-by-step guide covers everything from the basics to their more advanced functions. Read before use and become familiar with all the features of directors Alan Irvin, Grant De Sousa, Melany Ismail, Wandile Xaba and David Prior today.
Director Amy Allais delivers new Capfin commercial that will stay with you long after you’ve watched it
Amy Allais for King James JHB’s latest Capfin commercial ‘The Matriarch’ has woven together nuanced performances with beautifully cinematic landscapes. The emotionally engaging story tugs at the heartstrings and the honest storytelling will resonate with many South Africans.
Howard Audio goes back in time to alter the future in ‘Finding the Forgotten Graduate’ campaign
‘Finding the Forgotten Graduate’ is a massive ten-part digital storytelling campaign that takes us back in time to honour the pioneering intellectuals whose stories have almost entirely been omitted from our history books. Howard Audio was responsible for crafting the composition, sound-design and final-mix of the audio for this groundbreaking project and thanks to him and the whole team involved, the rest is history.
Audio Militia reloaded; new studios, new EP, new division
Launched over 15 years ago, Audio Militia has established itself as one of the leading specialists in post-production sound in South Africa. More recently though these veterans have seriously been shaking things up at company HQ. We spoke to Co-Founder and CEO Nick Argyros and newly promoted Executive Producer Catherine Grenfell about their new and incredibly cool centralised studios and a recently developed division that offers easy translation and dubbing services to expand projects into broader African markets.
The Rudeboy Collective adds new energy with Batandwa Alperstein
Sharing an ethos of working with honesty and integrity to produce creative excellence, The Rudeboy Collective welcomes director Batandwa Alperstein to the roster. With their powers combined, Batandwa and Rudeboy plan to build on his heart-centered approach to making advertising.
Collaborate to Elevate | Colin Daniel welcomes Kyle Koekemoer to Pressure Cooker Studios
Sound Designer Kyle Koekemoer is bringing his love of audio storytelling and technical expertise to the established team at Pressure Cooker. With a company approach of ‘made by many’, Kyle will now become the 17th team member to work under the roof of Pressure Cooker’s Cape Town studio. He will be bolstering the studio’s commercial offering by joining the Sound Design and Final Mix Department, where he will work alongside and collaborate with Pressure Cooker’s Colin Daniel.
Directors on Directors | Karien Cherry and Jessie Zinn
Giant Films have announced the signing of award-winning documentary filmmaker Jessie Zinn for commercial representation. Jessie may be new to the commercial world but she is not new to filmmaking by any means – her latest documentary ‘Drummies’ is a short film that has just been acquired by the New Yorker (yes, the actual New Yorker!). One of South Africa’s accomplished commercial directors and fellow Giant, Karien Cherry, talks to Jessie about the film, the pursuit of truth and how (spoiler alert) their fear of failure drives them to do great work.
Finding his directing rhythm while maintaining his balance, Robot’s Paul Ramaema
Being an advocate for mindfulness certainly comes in handy for Robot’s Paul Ramaema, especially considering how busy he’s been. Since joining the production company two years ago Paul has consistently been creating commercial work for top brands and agencies. We caught up with the new dad and self-proclaimed selfie king about how he’s found his rhythm as a filmmaker while still maintaining a balance.
South Africa’s Work to Watch August 2022
Right here is where you can find all the winning work awarded by the Creative Circle in the second quarter of 2022. Congratulations to all our IDIDTHAT members for leading the charge in creativity and production, we salute you! Below you can check out all the awarded work and the gorgeous talent responsible for bringing this work to life, remember their names!
The two sides of Nare Mokgotho, comedy director and acclaimed visual artist
Massïf’s director and co-owner Nare Mokgotho has quickly established himself as one of our country’s rising comedy directors with a reel injected with razor-sharp comic timing rooted in grounded performances. Now for most biographies that would be enough, but Nare is also an award-winning visual artist, who has been exhibiting worldwide for over 13 years. We caught up with him to find out where these two worlds of art and commercial directing collide.
The rise of Editor Shelby Ncube
Since launching four years ago, Strangelove Studios have quickly carved a space in South Africa’s post production world as the team with their fingers firmly on the pulse of what’s cool. Based in Cape Town and available for bookings in Joburg, the team have consistently been spreading their high-level of craft across the country. We take a closer look at one of their Editors, Shelby Ncube, and the part he’s played in the post house’s success.
DISCO expands into production, representing Director Anton du Preez.
DISCO, the talent management company based in Cape Town, now offers agencies and brands full production support and a roster of commercial directors. Anton du Preez is one of the first directors to sign with the company and brings a truly unique take and visual language to commercial directing. Let’s dance!
Bioscope unmutes South Africa in massive 21 film campaign for The Unlimited
Working with Joe Public, the team at Bioscope were tasked to create the launch campaign of the new insurance company, The Unlimited. The result of the ambitious undertaking is 21 short films that are all united by one common trait, they are about people who have the undying will to defy expectation and challenge the norm. We go behind the minds of Bioscope to find out what it took to bring the campaign to life.
You can find Kevin Fitzgerald at Carbon Films
If you’ve worked with industry heavyweight director Kevin Fitzgerald before, then there is not much more to say. All you really need to know is that he’s recently joined the powerhouse team at Carbon Films, which is where you can contact him. Great, you’re all caught up and can stop reading now. For those of you who haven’t worked with Kevin yet, continue reading…
Ndumiso Sibanda ‘I’m a director who shoots when no one’s looking’
Director and photographer Ndumiso Sibanda has joined Ola! Films; a storyteller with a strong visual eye, a deep love of Africa and its people and a passion for filmmaking that stays with you long after you’ve met him.
Director Batandwa Alperstein takes the road less travelled in new campaign for SANRAL
The latest campaign for SANRAL is an honest and emotive piece of cinematic storytelling that sees director Batandwa Alperstein beautifully capture human connection. In a departure from the usual road safety campaigns which often use shock tactics to communicate, Batandwa has taken the opportunity to instead show the brand’s humanity by reminding us of what really matters – who the roads lead us to.
Girls in Film RSA and Blackboard are on a mission to get girls into filmmaking
‘The film industry is desperate for fresh voices. But there are so many barriers in place that don’t allow women, non-binary creatives and people of colour to thrive in the industry. Blackboard and Girls In Film are working together to address this from different angles. We are committed to making the art of filmmaking accessible to the most under-represented communities in South Africa. Change can’t happen overnight but we won’t stop until it does.’
Arcade Director Alexa Wilson in 300 words
Since joining Arcade almost 3 years ago, director Alexa Wilson has consistently been creating work across diverse genres, from comedy spots, car and finance ads to moodier alcohol commercials. The Alexa thread that is carried through all this work is her strong visual language, local texture and meticulous attention to detail.
Executive Producer Ayanda Tshabalala cements Robot’s production offering in Joburg
Cape Town and Johannesburg-based production company, Robot, has announced that Ayanda Tshabalala will be joining the Jozi team to facilitate the growing demand for commercial work. Ayanda will be bringing her years of industry experience, across various fields in advertising and production, by stepping in as Executive Producer.
Egg Films’ Lebogang Rasethaba directs for Emmy-nominated docu-series Home on Apple TV+
Established as a director known for crafting intimate thought-provoking and always culturally relevant work, Lebogang Rasethaba has recently directed two inspiring pieces of storytelling for Apple TV+. The design docu-series Home, features some of the most remarkable houses across the world and the visionaries behind the designs. We spoke to Director and Partner at Egg Films and Co-Founder of Arcade, Lebogang, about the experience of directing two of the season’s episodes; one set in South Africa and the other in Ghana.
Meet Director Thina Zibi from Hello Circus
‘I sometimes wish I had left the ad agency world sooner, but when I look back I realise I was always working toward becoming a director. Everything I have done and achieved has led up to this moment. Even though technically speaking I have only been directing for a few years, for me, it’s been over a decade in the making.’ Says Art Director turned Filmmaker Thina Zibi.
Net#work BBDO and Bioscope Films grab attention with Corona ‘Free Surfers’ [INTERVIEW]
‘Free Surfers’ is a two-part documentary series honouring two South African surfers who overcame adversity and found their freedom in the ocean. This is a significant piece of South African storytelling, in fact, without it an important part of history might have been lost forever. We go behind the scenes with CCO of Net#work BBDO Roanna Williams and Bioscope Films’ director Kyla Philander.
Sandulela Asanda and Meghan Daniels join Butterfly Films [INTERVIEW]
Over the past 13 years Butterfly Films has established a reputation for being a team of filmmakers that always approaches the work with humanity first. Being around them you can’t help but be energised by how they live and breathe filmmaking. This is equally true for the latest two directors to join the Butterfly family; Directors Sandulela Asanda and Meghan Daniels.
Rudeboy’s Hallie Haller makes documentary cinematic for Darling Twists
It’s been just under a year since director Hallie Haller joined The Rudeboy Collective. Her strength as a storyteller and an energetic collaborator has seen her hit the ground running, not only directing big brand campaigns and TVC’s but also promoting her short film at festivals around the world. Hallie chats about her latest beauty ad that’s not a beauty ad, and how being a human in advertising has paid off.
Live Updates: South Africa’s Cannes Lions Winners and Shortlists 2022
Follow South Africa’s Cannes Lions Shortlists and Winners right here from the 19th of June. We’ll be updating this page as results are announced – listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.
South Africa’s Work to Watch June 2022
Here you can find all the winning work awarded by the Creative Circle in the first quarter of 2022. Congratulations to the incredibly talented teams of creatives and filmmakers who made these stand-out projects come to life – you are all gorgeous geniuses, indeed a rare combination.
Refinery bolsters VFX department with industry powerhouses, Online Flame Artist Eddie Addinall and Producer Tracy-Lee Portnoi
With Refinery seeing a growing demand for local commercial VFX work, Eddie Addinall and Tracy-Lee Portnoi will be bringing their knowledge and technical expertise to grow the VFX department into the commercial space. Online Flame Artist Eddie will be working collaboratively with the rest of the Refinery departments to creatively drive and lead the team in finishing commercials, while the company will of course be continuing their episodic and long-form work.
Interview with top Colourist Jarryd Duthoit from Left Post Production
Colourists can be film production’s invisible heroes; although armed with the superpower to craft work from a bronze to gold, the truth is, the less you notice the colour, the better it probably was. World-class Colourist and Flame artist, Jarryd Duthoit from Left Post Production shared his insights on the role of Colourists in production, how to get the best out of your collaboration with colourists, and talks colour trends.
Romance Films’ director Jabu Newman speaks Gen-Z in Standard Bank’s latest commercial ‘10% Millionaires’
Director Jabu Newman has crafted a visually vibrant and unapologetically Gen-Z world for Standard Bank. Reality meets every young adult’s fantasy in the stylish tongue-in-cheek campaign that uses energetic TikTok-inspired transitions to authentically celebrate South Africa’s youth culture.
Spitfire’s director JT Moatshe – filmmaker, music producer, cool guy
Over 4 years ago JT Moatshe joined Spitfire as their in-house sound designer and music composer. Fiercely in love with film, curious and eager to learn, he worked his way up to videographer and photographer and eventually found his seat at the table as a fully-fledged Spitfire director. JT has already built up quite a reel of content and commercials, but what makes this filmmaker such an agile director is his ability to combine his visuals with his ear for music and sound design chops. Here’s why JT Moatshe should be on your radar.
Made Films keeps growing, welcomes emerging director James Reynolds
Made Films’ directing roster is getting even bigger as they welcome director James Reynolds. He first joined the company just over half a year ago as an Assistant Director to Made director Dani Hynes. He first caught the team at Made’s attention because of his experience in research, writing and assisting as well as the time he had spent in just about every production department. As an actor, he’s worked all over the world and is a skilled street and portrait photographer and award-winning short film director – a ‘Jack of all Trades’ as Dumi (Made Producer Dumisani Mvumvu) calls him.
Cake expands, opens second film production office in the UK
Joburg-based production company Cake have announced that they are opening another production office in London. Founders, Executive Producer Cat Lindsay and Director Nadezna Radcore say the new Cake shop will be servicing their growing number of international clients, but that their local clients need not panic. Both Nadezna and Cat will be travelling between South Africa and the UK regularly to ensure that all local shoots are business as usual.
Director Bongani Morgan signs with production heavyweights Made Films
Made Films is expanding their directing roster by welcoming Bongani Morgan to the family. Having established himself as a narrative filmmaker with a deep love of our country, its stories and its people, the team at Made Films had their eye on him for a while and are excited to announce that it’s official. Bonus points, he’s also a really cool and kind human – Made material!
Patriot Films signs performance and comedy director Tumelo Moropa
Patriot Films has added comedy and performance director Tumelo Moropa to their talented stable of directors. Tumelo is known for his humourous and authentic takes on Mzansi, creating hilariously relatable characters and an offbeat visual style in his work.
Made Films’ Director Dani Hynes plucks at our heartstrings in Bokomo’s ode to the past 100 years ad
Dani Hynes has directed Bokomo’s latest commercial; an almost 3-minute film starring a 9-year-old, her grandpa, a duck and a snail. The ad does not do much to serve the old adage ‘don’t work with children or animals’, but then again, Dani has always loved a challenge. In collaboration with agency MullenLowe, this beautiful cinematic and emotive piece of storytelling takes you on a heartfelt journey exploring two nurturing relationships and the passing on of wisdom that is sure to pluck at the heartstrings.
Director Jonathan Parkinson joins Osu Creative to launch PHI 3.0
Industry renowned film director Jonathan Parkinson has joined the Osu Creative team to launch PHI 3.0. Previous iterations of the PHI creative concept saw Jonathan co-direct with director Nicole Ackermann (PHI 1.0) for 3 years and then Matshepo Maja (PHI 2.0) for 3 years. PHI 3.0 will now take on a slightly different shape, where Jonathan will be collaborating with the Osu talent to broaden their creative offering.
South Africa’s Dan Mace and JOE Films turn impossible ideas into reality with hit show for Warner Bros. Discovery ‘The BRU Show’
South Africa’s viral hitmaker, original-content king, and founder of JOE Films, Dan Mace, has merged YouTube and traditional TV in ‘The BRU Show’ for Warner Bros Discovery. With the show already gaining big traction internationally, we thought it’s time South Africa got the scoop on how the fairly new production company, JOE Films, produced a 12-part hit show based on impossible ideas, from beginning to post.
10th Street introduce documentary MAP1MP1, the story that had to be told
10th Street have recently branched out into long-form storytelling and are behind the much-anticipated documentary about Springbok’s Makazole Mapimpi, the first South African to score a try in a Rugby World Cup Final, titled MAP1MP1.
Director Zandi Tisani Said That
Robot’s Zandi Tisani is a director with a finger on the pulse of pop culture, a background (and awards) in scriptwriting and a heart set on crafting considered narrative films with impactful visuals. About to serve as a jury member on the board for the Creative Circle for her second term in a row, we wanted to find out exactly what Zandi had to say, catch up on her latest work and honestly, just hang around her because we’re obsessed.
Interview: Director Kim Geldenhuys ahead of the release of evocative debut short, ‘The Little Match Girl’
0307 Films’ Kim Geldenhuys, took some time out from commercials to direct his debut short film. ‘The Little Match Girl’ is an evocative piece of storytelling about the plight of the houseless and the human need for acknowledgement. We spoke to Cape Town-based Kim, who opened up about the film and how it personally affected him.
Eyeforce Cape Town turns up the heat, signs Director Ross Hillier and Head of Production Sam Lowe
Based in Amsterdam and Cape Town, production company Eyeforce has signed new talent to their Cape Town roster. We rolled out the red carpet to welcome Director Ross Hillier and Head of Production Samantha Lowe. The duo not only share Eyeforce’s affinity for sports, adventure, sustainability and human stories but will be bolstering the company’s commercial offering.
Blacksmith Culture Collective prove why they’re called the ‘integrated content specialists’
Can fully integrated campaigns be created in less time, more cost-effectively, while still maintaining high production values? Blacksmith Culture Collective says yes and are fresh from delivering 3 integrated content packs for top brands, on TV, digital and social. Let's go!
Executive Producer Ksenija Strydom-Mičić; quick witted, has never quitted.
SUPERVISION is production with aplomb. Based on Ksenija's own desire to collaborate with the greats, she has launched a new production company where she plans to centre the values of adaptability, transparency and trust and attract talent that shares in those values. This is Ksenija Strydom-Mičić. This is SUPERVISION films.
Indie Village makes big moves, coming in hot since creative partnership with Anthony Bila
It’s been just over a year since Director, Creative and Photographer Anthony Bila partnered with Executive Producer Dale Love-Ballantine to expand Indie Village into a full end-to-end production offering. We checked in with the two about the impact the move had on the production company, how the industry has responded and how positive transformation drives their success.
Director Slim makes you want to get up and change the world in new spot for MTN
Darling Films’ director Slim was selected to direct the first TVC for MTN's brand platform relaunch. This commercial repositions MTN across Africa putting the continent on a global stage. The launch of the campaign ‘What Are We Doing Today’ sees Slim unleash an eye-catching and foot-stomping piece of conceptual storytelling that will make you wanna get up and change the world!
Mfundo Mkhize joins The Star Film Company, the director behind some of South Africa’s most loved characters.
Nyathi Rider’s Michael Nyathi, KFC’s ‘Next please’ lady, AmaSopranos, Tebza from Powerball; Mfundo Mkhize is the director behind some of our most loved South African characters. Having recently joined the roster at The Star Film Company, we catch up with this top performance and comedy director about his process, nailing those cultural nuances and we get the inside (s)coop on Chicken Licken’s ‘Nyathi Rider’.
Director Meja Shoba tells it like it is
Captivated by South Africa’s creativity and fashion, director Meja Shoba brings a playful vibrancy and a keen eye for aesthetics to the Ola! Films roster. Wonderfully irreverent while determined to subvert stereotypes and challenge assumptions, Meja says ‘There is more to representation than showing a Gogo doing the washing.’
‘They Did That’ February 2022. View South Africa’s New Work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
Romance Films’ performance director Emilie Badenhorst delivers bold love story in latest music video ‘Strangers’
Romance’s Emilie Badenhorst once again flexes her ability as a performance director in her new music video for DJ Dom Dolla. Celebrating those lost in the cracks of society, ‘Strangers’ is a passionate coming-of-age love story that catapults you out of your comfort zone. We spoke to Emilie about her unfiltered approach to directing and the importance of representation.
South Africa scores big for sound and music, Pressure Cooker delivers world class animated feature ‘Seal Team’
A major win for SA’s post-production industry; with both the sound and music handled by top local audio company, Pressure Cooker, for this Netflix film. We go behind the scenes with their Co-Founder, James Matthes, to find out how this big-scale animation project was completed and what it means for the South African post-production industry.
Dan Mace revs up the festive season with ‘Santa Claus is Coming to Town’ remix made from delivery bikes
When director Dan Mace and the team at JOE heard that the food delivery brand was going to be dispatching 2,500 scooter drivers of joy this festive season, they jumped at the opportunity to recreate ‘Santa Claus is Coming to Town’ using Checkers Sixty60 scooters.
Robot’s Paul Ramaema drives into the future for latest Toyota Hybrid spot
Robot’s Paul Ramaema brings his energetic youthful aesthetic mixed with his mindful self-awareness for the launch of the locally built Toyota Hybrid. A car that finds the perfect balance between being environmentally conscious and at the forefront of technology needed the perfect hybrid director 😉
South Africa’s Work to Watch – June to October 2021
Here we showcase South Africa's stand-out work. This is the work that was awarded by the Creative Circle and represents the best our country has to offer. Basically, if you don’t have these companies on speed dial for 2022, ag shame man.
Batandwa Alperstein hits the right note in the latest campaign for Woolworths ‘Let It Shine’
Well cast and beautifully shot, the new Woolworths festive spot directed by Batandwa Alperstein is a moving mixture of emotive and optimistic, something that feels really reflective of the current climate. The campaign proves that Batandwa is a filmmaker who brings authenticity and heart to the work, without getting lost in the advertising veneer. But grab some tissues and watch for yourself!
JumpShip, a content creation company that can plug in and switch on for agencies
Meet JumpShip. A team that streamlines the content creation process by collaborating with agencies or directly with brands either as early on as the strategy phase or simply as a production team. They are a group of young people hungry for emotive brand-driven work, whether it’s TVCs or content. Their turnaround times are quick, they have a slick execution and work with a network of trusted people.
Howard Audio leading the way in sound design, now Dolby Atmos enabled
Adam Howard has once again quantum leaped his sound game by making Howard Audio one of South Africa’s first Dolby Atmos enabled and calibrated Home Entertainment mixing studios for commercials, music and OTT streaming services such as Netflix. What is Atmos and why should you give a damn? Here’s a hint, it’s not only a cinema thing anymore…
Robot makes some big moves, meet new MD Callan Paul
In less than a year the team at Robot have made some pretty major moves, to say the least. Taking the leap from being a service-only company, Robot now also includes a full roster of directing talent. Having established themselves as a production company with an impressive offering in the local market, what’s the secret weapon behind Robot’s rapid rise to success? Meet Callan Paul, with her fitting new title of Managing Director.
Two top directors join Together Films, Catharine Cooke and Alessandra Scherillo
‘These are two incredibly powerful and established directors that are at the top of their game. Catharine Cooke and Alessandra Scherillo are genius storytellers who both bring such unique perspectives.’ Says Executive Producer Gaye Leong of the new additions to the Together roster. We find out more about their combined experience of over 60 years, Emmy and Oscar noms, SAFTA wins, big brands, Al Pacino, Tilda Swinton, Monte Carlo…we’re not gonna lie, we’re a little intimidated.
South African Director Tim Weyer joins international roster at Eyeforce
Eyeforce, the production company based out of Cape Town and Amsterdam has added four new filmmakers to their force including South African director Tim Weyer. Tim comes with a holistic approach to directing, drawing on his over a decade-long filmmaking background. And yes, that IS David Coultard next to Tim in our header picture! #Twynosi
Robot signs emerging director Ayanda Duma, ‘She’s a quadruple threat.’
Ayanda Duma is an energetic audacious filmmaker with a bold comedic approach to character-driven storytelling. Unapologetically disruptive, hyper-intelligent and hilarious. When not behind the camera Ayanda also produces beats and bars under her rap alias, YANDU and finds the word ‘appropriate’ offensive. Hold onto your pearls folks.
Ernest Nkosi captures history in first ever documentary about spinning, ‘An Ordinary People’
‘Spinning is where hustlers and dreamers of modest means become heroes’, that’s how the sport of spinning is described by Ernest Nkosi, the director of the new documentary film ‘An Ordinary People’. But there are also very fast-moving cars. There are men and women jumping out of very fast-moving cars, hanging on to very fast-moving cars or standing on top of very moving-fast cars. Physics out of the window y’all! Watch for yourself.
Darling Films spots new talent, welcome Thea Small
With a solid reputation for spotting young directing talent, Darling Film's Executive Producers (and Loeries Hall of Famers!) Lorraine Smit and Melina McDonald announced that they have found the newest Darling Director to join the roster. Judging from the work that Thea Small has shot, we can see why she now goes by the name Darling.
Director Imraan Christian joins Arcade
Director Imraan Christian is updating his bio to include ‘Arcade Director’ to his already prestigious list of titles. In addition to bringing an honest grassroots approach to his work, Imraan is an emotionally intelligent filmmaker. Whether it’s his award-winning music videos, commercials or his internationally acclaimed photography and documentary work, they are all beautifully executed and grounded in thoughtful storytelling.
Filmmaker Batandwa Alperstein stands up and shines in global campaign for TRACE
Combining his skills in strategy, writing, directing and producing, Batandwa Alperstein has created a global campaign for Africa’s number one music channel, TRACE. With a filmmaking and creative background rooted in the urban youth space and known for his ability to capture pop culture in Africa, Batandwa is behind TRACE’s new brand campaign ‘Stand Up ‘N Shine’.
Director Matshepo Maja launches solo career with The Star Film Company
For over 3 three years Matshepo Maja has formed part of the directing duo PHI 2.0, alongside Jonathan Parkinson. The Star Film Company has announced that they will now be launching Matshepo as a solo director. The news comes as no surprise as Mats’ solo career is already in full swing and here’s why you’ll be seeing her name a whole lot more.
Introducing Olamuk, generational legacy
Olamuk is a full-service production company that represents a roster of vibrant directors and photographers. Although the team offer a diverse skillset, they maintain that they all coincidently do exactly the same thing, which is of course to… ‘Make dope sh*t’. Having launched over a year ago, we caught up with the 100% black owned one-stop-shop to find out more.
FirstPencil’s new director only gives two F’s
The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!
Newly launched, Triple Story Content says ‘Our product is production’
Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.
Figment Films signs Director Imran Hamdulay
Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.
Pressure Cooker creates the sound of South Africa for Spotify’s first local commercial
Pressure Cooker was given the monumental task of creating the sound of a nation for Spotify Premium for the South African market. No easy feat when you consider the sheer volume of diversity in our country’s music and cultures. We catch up with the creators and take a look at how they pulled it off.
Director Mqondisi ‘MQ’ Ngubane signs with Bomb Commercials, ‘I’m a Bomb baby through and through’
With 15 years of directing experience and over 50 commercials under his belt, Mqondisi ‘MQ’ Ngubane is no newbie to the ad industry or TV for that matter. MQ has spent the last few years directing some of the country’s most loved and award-winning series. Excited to return to commercials directing on a more permanent basis, MQ has now joined the roster at Bomb.
Hello Circus, a talent agency and new home for independent freelance directors
Hello Circus represents freelance and independent directors who are already established or new to the industry. Choosing a far more fluid and flexible approach over the traditional production model, this talent agency connects directors directly with agencies and brands to create a more integrated transparent process. Wanna join the Circus?
The Rudeboy Collective expands. Three new filmmakers, another office in Cape Town and a humans-first take on commercials directing
The best way to explain the noticeable shift at Rudeboy is to introduce you to the new directors joining the team; Hallie Haller and director-duo Helen and Kim. A creative mindful group who share more than just the same headshot photographer. A group of filmmakers who live and breathe their values and we are here for it! Let's go!
Experienced filmmakers Hloni Coleman and Johann ‘Vossie’ Vorster join Cake for commercial representation
Get used to seeing the names Hloni Coleman and Johann ‘Vossie’ Vorster. These two filmmakers are now both available as commercials directors and come with the production support of the established team at Cake.
Sketchbook Studios signs director Ramon Mellett, ‘He’s not our funny guy’
Before becoming a commercials director, Ramon Mellet worked as an editor, photographer and DOP. This production background gives him an edge on any set. Having also worked for years as a graffiti artist in his earlier life, the non-conformist subculture has perhaps disposed Ramon to ‘keeping it real’ which is evident in his authentic approach to his visual and narrative storytelling.
South Africa’s Work to Watch – July 2021
This month we showcase South Africa's stand-out work. Apart from just bragging about it (which is very important), it’s the work that has been awarded by the Creative Circle as well as IDIDTHAT’s Craft Awards. View the work and find out more about the companies who did it…
Post Production, here’s another way.
Whether you’re an agency Producer, production company Producer, or freelance Producer, (we know, that you know) you’re the busiest damn person in the industry, so we’re not going to waste your time. There is a streamlined way of handling your post and it’s by letting someone else do it for you… Without having to add anything extra to your budget. Meet Joe from Matte Black.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2021
Follow South Africa's Cannes Lions Shortlists and Winners right here from the 21st of June. We’ll be updating this page as results are announced - listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.
Eyeforce Launches International Photographer Roster
We find out that Eyeforce, a production company well known for the award-winning short film ‘Street Surfers’, is adding more horsepower to their stable by expanding their existing rosters of international directors, cameramen, editors and producers, to now ALSO INCLUDE PHOTOGRAPHERS. Drumroll please, here they are…
South Africa wins 7 Pencils at the One Show 2021 (View the work)
South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤
ARCADE PRESENTS ‘MUTANT’
Following the whirlwind success of their previous music documentary, Future Sound of Mzansi, filmmakers Lebogang Rasethaba and Nthato Mokgata team up again to direct MUTANT, an intimate documentary portrait film featuring Isaac Mutant, a controversial and outspoken rapper from the Cape Flats. The film took 6 years to complete, which allows audiences to witness Isaac’s character evolve on screen, from being a militant and agitated aggressor to a man in pursuit of a greater peace.
Director Gregg Bailey announces his move to Robot
As Gregg Bailey approaches a decade of directing, he has announced that he will be joining the growing roster of talent at Robot. Well established as a performance director and considered storyteller, we know Gregg’s strength lies in crafting heartfelt intimate moments. In fact, you’ll most likely find that when it comes to an onscreen moment that needs space and time to breath, he’ll nail it.
South Africa’s D&AD Winners 2021 (View the work)
IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!
‘Hello Obakeng’ by Tsholofelo Tselaemang, a new voice in South African short film
‘Hello Obakeng’ is the latest short film from young South African filmmaker Tsholofelo Tselaemang, a 25-year-old Journalism and Politics graduate now working as Head of Creative Research and a junior director at Groundglass in Cape Town.
New partners added to the Egg leadership team, directors Zwelethu Radebe and Lebogang Rasethaba
Following the news that Egg Films’ director Sunu stepped down as partner to focus on long-form, we were thrilled to hear that director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba are joining the leadership team as new partners. The two will work together with Executive Producer Colin Howard as the company’s owners and main shareholders.
Carbon Films, 4 new directors, 1 new partner, and a Bruno in a pear tree.
There’s a lot that’s been happening at Carbon Films recently; 4 new directors, 1 new partner, a lot of sit-up-and-pay-attention work, a bunch of new awards and….a Bruno still Bossi 😊 We get the scoop and also put together some when-to-use-which-Carbon-director crib notes. Let's go!
South African team Chocolate Tribe and Greg Gray partner to create Super Bowl ad for Pringles
We go behind the VFX scenes with Chocolate Tribe’s Rob van den Bragt and Tiaan Franken for a peek at how they tackled the astronomical task of creating a commercial for the most coveted advertising stage in the world, the Super Bowl.
Top awarded South African director Jeana Theron, a filmmaker you’d go to war with
In the last three years alone Director Jeana Theron from Darling Films has been awarded a Gold Cannes Lion and two Loeries Grands Prix. We know right, where are the headlines?! Jeana’s quiet demeanour has perhaps masked her razor-sharp edge and ability to make even the most gruesome storytelling beautiful. In our opinion, this proven versatile contemporary filmmaker has been flying way too low under the radar. So, you probably haven’t thought of Jeana like this, but you really should…
Director Adriaan Louw brings his visual aesthetic and doccie style approach to Robot
You might know him as the guy who shoots those unconventionally cool music videos or sexy sneaker spots, but with the announcement that Adriaan Louw has joined Robot, we caught up with a filmmaker evolving into a storyteller passionate about bringing his emotive documentary filmmaking mind and visual aesthetic to narrative-driven work.
South Africa’s Work to Watch: April 2021
This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…
Dove ‘It’s on Us’ took 2 years to produce and here’s how 7Films and MullenLowe pulled it off
Dove’s latest campaign pays other brands to diversify their ads. We spoke to 7Films about the Cirque du Soleil-like project management skills required to pull off a campaign that stretched over two years, four countries and one global pandemic.
Chocolate Tribe animate hangry alien named ZeZorc for Chicken Licken
We pick the brains of Chocolate Tribe’s Rob van Den Bragt and Tiaan Franken about the galactic quest of bringing ZeZorc, the friendly animated alien (and his ‘hangry’ alter-ego), to life in Chicken Licken’s recent ‘They Also Crave It’ commercial.
Commercials and Creative Director Anthony Bila partners with Indie Village
Anthony Bila has partnered with Indie Founder and Producer Dale Love-Ballantine to lead Indie Village. The two give us the lowdown on what makes the Village's in-house offering irresistible to anyone who needs to make their budget go further...so yeah, that's pretty much everyone!
Refinery Post: New space. New leadership. New Oscar nomination.
Fresh from being nominated for an Oscar for ‘My Octopus Teacher’ we catch up with one of the leading full service post production facilities about what it was like working on the doccie. We also meet Refinery’s new leadership trio and get a preview of their new swanky studios. There’s a lot, so strap in!
Jabu Nadia Newman from Romance Films explores black identity in a Nowness short film ‘The Dream That Refused Me’
Commissioned by well-known cultural platform NOWNESS and created by Romance Films, ‘The Dream That Refused Me’ is a visual poem that explores black identity through dance, digital filters, and collage artwork. We sat down with Director Jabu Nadia Newman to unpack this striking and surreal film.
Behind the keys of top ranked South African music Composer and Supervisor, Adam Howard
Howard Audio’s very own Adam Howard has been named South Africa’s top music Composer and Supervisor by the Loeries. We caught up to congratulate the man of the hour and he shared some lekker behind the scenes moments from recent projects close to his heart.
Ad of the Year 2020. All the Work and the Winners.
Congratulations to all the winners at last night's Creative Circle 'Ad of the Year’ awards. Here you can find all the winning work and the winning people who created it. Easy peasy, and it makes it that much easier to find the top people for your next project.
Osu Creative Productions sign two rising stars; director Yoza Mnyanda & photographer Michelle Perkins
Director Yoza Mnyanda and photographer Michelle Perkins recently became part of the Osu family and brought with them a refreshing wave of creative intelligence. Their agile, collaborative and daring approach within their respective disciplines, made them an obvious fit to the Osu way of working. Here's what you need to know.
Digital Communication: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all the IDIDTHAT companies that were awarded by the Creative Circle in 2020 in the 'Digital' category. Here you can find the winning work and the winning people who created it. Congratulations you digital darlings! Don’t miss the virtual ‘Ad of the Year’ awards on the 4th of March to find out which campaign will reign supreme.
Film: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve put together this handy showcase of all the IDIDTHAT companies that were awarded by the Creative Circle in the 'Film' category throughout 2020. Congratulations you cinematic beauties on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards! What campaign do YOU think deserves the title of South Africa’s best of the best?
PR and Live Communications: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘PR & Live Communications’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
Made Films walking into their second year like…
They made it! Director Dani Hynes and Producers Mel Curtis and Dumisani Mvumvu celebrate their first year as Made. We catch up with the team to find out how the hell they did it…and there's even a bit about sea swimming piranhas.
Print: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘Print’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
Out of Home: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members' work that was awarded in the Creative Circle 'Out of Home’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
Integrated: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
Our little hamsters have sourced all our IDIDTHAT members’ work awarded in the ‘Integrated’ category by the Creative Circle throughout 2020. Judges will be announcing the ‘Ad of the Year’ from this showcase on the 4th of March 2020. What campaign do you think will rise to the top as South Africa’s best of the best?
Radio: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘Radio & Audio’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
Emerging director Meghan Daniels’ ethical approach to filmmaking led to directing an icon for Nike
We find out more about Robot director Meghan Daniels' approach to filmmaking and how it led to Nike calling them up from New York to direct their ad featuring SA icon, Caster Semenya.
Have some Cake. Introducing Cat Lindsay and Nadezna Radcore’s newly-launched production company.
‘Cake’ might be new, but the minds behind this film production and service company have been doing this forever. We talk to Co-Owners, Executive Producer Cat Lindsay and Director Nadezna Radcore, about why everyone should love Cake.
Behind the voice of Adam Behr
Ever wanted to know what goes into being one of the most awarded voice-over artists? We share some recorded snippets from our interview with vocal artist Adam Behr. Having performed in over one thousand commercials, working in 30 accents both locally and internationally, Adam blows our minds and ears with his wealth of knowledge and technique behind the mic.
DOLPH reloads as a multi-disciplinary production company
DOLPH founders, Daniel McCauley and Jesse Coetsee are known as the ultimate crafters in post, design, editing and animation, creating a visually recognisable style that is both graphic and bold. Now with a growing portfolio of directing work, DOLPH has established itself as an independent end-to-end multi-disciplinary production company. We find out how the duo’s holistic approach to each project could be exactly what your script needs.
Motion City Films toast to a decade of filmmaking with new look
‘Helen & Kim’, the two-headed director team, opened Motion City Films’ doors over ten years ago. Since then they have established themselves as a duo with a rich, stylistic approach that carefully balances narrative and aesthetic. We look into this approach to their work and reveal Motion City Films' fresh and playful rebrand.
Director Amy Allais from Ola! Films – keep your seatbelts fastened at all times
From choreographing adults dancing inside recycling bins in Istanbul to mapping out the final steps to a sequence 35 000 feet above the ground, when it comes to Director Amy Allais, nothing surprises us. We pinned down this frequent flyer who shared some of the behind the scenes moments from her work.
‘They Did That’ December 2020. View South Africa’s New Work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
Chocolate Tribe would like to set the record straight, it’s not all live action
Our masks nearly dropped to the floor when we heard that almost 80% of Chocolate Tribe’s ad for Showmax ‘Game Changers’ was 3D visual effects. Rob van Den Bragt and Tiaan Franken pull back the VFX curtain to reveal how they brought Muhammed Ali back to life.
Industry heavyweights Director Laurence Hamburger and Janette de Villiers team up
Director Laurence Hamburger is back on the commercials scene and has partnered with fellow renegade filmmaker, Executive Producer of Groundglass, Janette de Villiers. We talk to the duo about their unapologetic and sometimes unconventional approach to filmmaking.
FirstPencil, 3 become 4 as Bryony Webster joins the team
We get the scoop on the latest addition to the FirstPencil team, Producer Bryony Webster. As the production company has steadily been taking on bigger more complex boards, so their production load has increased. Never wanting to compromise on production values, FirstPencil decided to enlist another powerhouse of a producer to boost their production team.
Eyeforce, a production company that will make you want to quit your day job
Remember that film about the street surfers in Joburg? Eyeforce did that. The award-winning short film caught the world’s attention, and their latest short film, The Armstrongs, will no doubt do the same. Check out the trailer and find out 11 things you probably didn’t know about Eyeforce and their love of real people doing extraordinary things.
Howard Audio expands its studio – check out the space *And order The Kermit’s Kiss
Have you seen what happened to Howard Audio? We talk to owner Adam Howard about expanding the premises, opening a restaurant and bringing sessions to over 200 musos during all kinds of levels.
Director Zandi Tisani makes her move to Robot, and here’s why we should pay attention
Smart wit, eclectic style and undeniable star quality are not the only things that Director Zandi Tisani will be bringing to her new home at Robot. Meet the bold filmmaker packing a seriously edgy punch.
Adman turned Director, Katlego Baaitse, joins Spitfire Films
New Spitfire director, Katlego Baaitse, first caught our attention with the recent Chicken Licken ‘Kentucky’ ad that he directed. Yup, you’ve probably already seen it. Hell, it was even awarded IDIDTHAT’s ‘Best of Craft’. We did a little digging to find out what this new full-time director has to offer and how his unique style may just be perfect for one of your scripts.
Introducing The Syndicate: A post-production company that serves post-production, not frills.
The newly launched ‘The Syndicate’ is the brainchild of Editor Nic Goodwin. It offers a new way of doing your post. This ‘minimalist post-production company’ believes in maximising budgets by putting the money in the right place. Check out how they’ll custom design workflows to suit any requirements, seriously, there’s even a diagram! Yes, finally you have options when it comes to post-production!
Made Films and ‘This is a weird question, but can you…’
When Made Films Director Dani ‘What if we’ Hynes and her Producers ‘I guess we could’ Mel and Dumi first hear about a new script, the brief usually starts with: ‘This is a weird question, but can you…’ We get to the bottom of some of their weirdest requests and find out why these technically impossible projects keep coming their way.
Why does Berlin know more about Director Talya Galasko than we do? Here’s the skinny.
International Film Festivals are calling her The Best Global Emerging Talent of 2020. She's just released her third film, Interlude, and we thought it was about time we bring South Africa up to speed on this local talent. Meet Director Talya Galasko from Sketchbook Studios.
A year after Uyinene Mrwetyana’s death we look at the story behind the GBV film ‘Again!’
Director Stephina Zwane shares her journey of how a poem she wrote in her notebook in 2019 became an unofficial call to action in the ad industry to work together in the fight against Gender Based Violence.
Performance director Emilie Badenhorst joins Romance
Director Emilie Badenhorst joins Romance already armed with an impressive body of work. As a filmmaker she has the ability to explore the smallest of moments shared between people on screen, delicately capturing intimacy and leaving the audience feeling connected with her performers. Feast your eyes, open your mind and create some space on your radar for this modern filmmaker.
Director Bevan Cullinan joins Together Films in the yoghurt aisle
We interrogate one of South Africa's most trusted comedy and performance directors, Bevan Cullinan, on how he’s approached directing over 300 commercials. Thank us later for this rare insight into this weird and wonderful comedy mind.
They ‘We commit to black female directors’
Directing duo Lusanda Mgoduka and Melany Ismail have partnered with They’s founders, Darren Gordon and Alan Irvin. The refreshed They family, joined by female director, Wandile Xaba, unpack the challenge of getting black female directors through the pitch room doors, not to mention black queer and trans directors. They ask the ad industry to step up and join them because it’s not just a They thing, it’s an us thing, a South African thing.
Matte Black – A Decentralised Post Production Collective
Newly launched Matte Black has a new way of doing post. They will manage your entire post production process from shoot to final delivery by assembling bespoke teams from their network around the world, AND they do it remotely. We speak to Exec Producer Joe Erasmus about this one-stop post supervision shop.
The nuts and bolts of the new Robot directors – Paul Ramaema and Nelis Botha
We get up close and personal with the two new directors joining Robot. Paul and Nelis, both armed with a hip aesthetic and a passion for creating edgy contemporary work, might have a lot in common when it comes to style, but who is most likely to master the art of baking banana bread you ask? Yup, it’s everything you didn’t know you needed to know.
10 Questions for Star Film’s Emerging Director Sam Sterling-Court
Sam Sterling-Court has hit the ground running as the latest director to join Star Films. After only two months of things being 'director-official', she already directed TWO commercials. With a unique academic take on filmmaking, we lay down 10 questions to this talented young director.
It’s official, Director Samantha Nell signs to Gentlemen Films
Samantha Nell is a quick-witted performance director with a clear offbeat aesthetic. Having spent most of her career directing short films on over 4 continents, she’s back home and Gentlemen Films would like to now introduce you to ‘Swiss Army Sam’!
Matthew Stead takes the reins at Ludus Cape Town
As producer Thandiswa Ndaba exits the Cape Town Ludus to re-join the JHB Ludus team, producer Matthew Stead steps in as Senior Producer and Facility Manager at the Ludus Post Production Cape Town office.
Blacksmith proves that collective creativity works [WATCH]
Led by the simple motto of ‘Let the Work Speak for Itself’, Blacksmith, with their network of over 500 specialists across various disciplines, have released their latest showreel. Watch what working alongside numerous award-winning agencies and on over 50 brands in the last year alone looks like.
Director Jolynn Minnaar joins Figment Films
Award-winning director, Jolynn Minnaar, has battled gag orders, no trespassing zones and suffered first-hand chemical exposure from drilling sites, all to get to the heart of the story. This fearless director has now joined the stable at Figment Films where she will continue to challenge perceptions and inspire new thought as a commercial director.
South Africa’s D&AD Winners 2020 [View Work]
The second round of winners for the D&AD Awards have been announced and sees TBWA Hunt Lascaris, Joe Public United, and Produce Sound hop, skip and jumping away with Wood Pencils. Congratulations you unbelievably talented superhumans!
South Africa’s One Show 2020 Winners Announced [View Work]
South Africa was awarded 12 Merits, 6 Bronze, and 2 Silvers in the year’s largest global awards for creative excellence in advertising and design *drops mic and moonwalks* That is incredible! Congratulations you talented Saffas and thank you for flying our flag high and proud.
NEW production company launches – Together Films. Whaaaaaaaaaaaat?!
After working together for the last five years, Director Malo 8 and Producer Gaye Leong proved that they are not here to play when they shot and produced one of the first commercials to be filmed in South Africa during lockdown, and for McDonald’s no less. We know, right?! Launching a new company during lockdown, what is this sorcery?
Two New Directors join Picture Tree – Meet Marcus Moshapalo
We asked new Picture Tree Directors, Marcus Moshapalo and Sibu Khuzwayo, to interview each other about their influences, creative process, their transitions into commercial directing and more. Join us in being a fly on their Zoom call wall, while they go Director to Director.
Two new Directors join Picture Tree – Meet Sibu Khuzwayo
We asked new Picture Tree Directors, Marcus Moshapalo and Sibu Khuzwayo, to interview each other about their influences, creative process, their transitions into commercial directing and more. Join us in being a fly on their Zoom call wall, while they go Director to Director.
Robot Air launches full-service drone company
Founders of Robot Air, Robin Hook and Liam Johnson, talk all things aerial as they give us the low-down on their new high-flying offering. We find out what a drone company, with years of experience in production and the ad industry, has to offer the commercials world and why you should probably save their number.
Face-to-face with Carbon Films Director, Mzonke Maloney
Director Mzonke Maloney from Carbon Films shares his perspective on the South African onscreen narrative, what being a filmmaker in America taught him and we get a tasty-taste of what we can expect from him as a commercials director in the future. It’s everything you didn’t know you needed to know about Mzonke Maloney.
‘Griekwastad’ film directed by Jozua Malherbe and co-produced by 7 Films premieres in SA
'Griekwastad' is the true crime film based on the 2012 gruesome murders of a family on their farm in Naauwhoek. The son, a teenage boy, the sole survivor of the attack. We speak with the film’s director, Jozua Malherbe, and his co-producing team at 7 Films about this much-anticipated movie and how it’s lead to him officially joining the production company.
Ciclope Africa 2020 – The Winning Work
A huge congrats goes out to all the IDIDTHAT companies that grabbed a virtual Cyclops statuette! View all the work that was awarded and who was involved so you know who to work with next!
CPA LAUNCHES COVID-19 FUND
The 'CPA Covid-19 Fund' has been set up to assist industry freelancers who may find themselves in dire need in the months ahead. Please donate if you can, even a small amount will help. We should all be doing everything in our power to keep our film community safe and looked after during these uncertain times. xxx
Lauren Chengan, new director at Your Girlfriend talks about growing up at Oprah Winfrey’s house
We sat down with the exciting new director at Your Girlfriend, Lauren Chengan, and found everything you would ever want to know about her childhood with Oprah.
The brains behind ‘Basement’ sit down to talk inspiration, the process, and shooting on film
Patriot Films Director, Aadil Dhalech, sits down with DP Fabian Vettiger and Ex Olympic musician and sound engineer Nic van Reenen to discuss what went into their latest short film entitled ‘Basement’. The trio of creators touch on the challenges and excitement of shooting on 35mm, their creative processes and explore the film’s dark themes.
A-List Director Kevin Fitzgerald announces move to 7 Films
When one of the top, most established directors in the industry makes a move like this, we pay attention 👀 We meet with the legend himself and the legendary team at 7 Films to find out more about this blessed union.
Creative Circle 2019 Annual Awards
You all should be pretty familiar with the Creative Circle Annual Award wins of 2019 by now, but have you seen the actual work that won and the real-life humans behind the creativity? Well, step right up folks. We’ve put together a showcase of all the winning work so you can find out more about who is creating the best of the best in South Africa as voted by the Creative Circle jury panel.
South Africa’s Work to Watch: February 2020
This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…
Calling all young creatives: Last day to register for the Cannes Young Lions Competition
Art directors, writers, producers, filmmakers, aged 30 or younger register NOW for the Cannes Young Lions Film Competition. Brief coming in hot this Friday, 28th of February, and you'll have 48 hours to film, edit and deliver a 60-second commercial on the topic provided. Win a free trip to the Cannes Lions International Festival of Creativity and the chance to compete against other winning teams from around the world for the ultimate prestige of being crowned this year’s Young Lions! Huge thanks to South Africa's Official Cannes Lions Representatives, Ster-Kinekor Sales for making this possible *FistBump
Director Dani Hynes, Mel Curtis & Dumi Mvumvu Launch Made Films
The doors of Made Films are officially open and we're all invited.🎉Meet the team behind the newly-launched production company, find out what’s at the core of their offering, and let's talk about how to get it made.
Look at who joined 7 Films – Director Ndumiso Sibanda
After having directed in over 50 countries around the world Ndumiso Sibanda has decided to call 7 Films home. We find out more about this Zimbabwean-born South African with a taste for adventure, a love of the continent and a passion to promote African identity.
Case for Cinema: The 4 most common cinema myths busted
Do you think your big idea deserves to be seen on the big screen or is it a big waste of time? We channel our inner Columbo to uncover the truth about advertising in cinema and we think you'll be pretty surprised by the findings 🍿
New Blood at Bioscope Films. Meet Director Kyla Philander
We talk to Director Kyla Philander about the importance of shifting the way body, race and gender are shown in advertising, and their own search to portray South Africa’s truth with empathy. Wanna see the future of advertising in SA? Meet Kyla Philander.
Howard Audio creates the new sonic branding for Consol Glass
We go behind the scenes with Adam Howard on how he created the new sound for Consol Glass. We also end up getting an invaluable masterclass on the importance of the sound a brand makes - from 'Ba da ba ba ba. I’m loving it’ to the noise your phone makes when you receive a WhatsApp. Welcome to the world of audio branding.
The Storyteller Foundation – Building toward a better South African Film Industry
The Storyteller Foundation announces the launch of a programme in honour of Director SJ’s legacy that aims to support exceptional talent by providing mentorship and practical experience in ALL aspects of film directing. We catch up with the founders from 7Films and top ad agency folks at 99c about how the Foundation aims to shape the future of the local film industry.
Work to Watch: December 2019
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Technically speaking with FirstPencil
FirstPencil dish on what it took Director Justine Calverley to complete some of their most technically daunting commercials - with a lil help from her tools as a stop motion animator of course.
Gale Maimane is now ‘Director Darling’ Official
Director Gale Maimane’s great eye and raw approach to storytelling have seen her leap from researcher to director. This shouldn't come as a surprise as she’s already been in demand as a director for quite some time and has a substantial reel to prove it. We go behind her WhatsApp Memoji to find out how this rising star is making her unique voice heard.
‘Let’s do this Ludus!’
Want to get your customers and staff living their best damn lives? We caught up with Ludus (on Champagne Day nogal) to find out how making their clients feel more valued throughout the entire post-production experience has led to building a unique culture internally.
The Rudeboy Collective welcomes Director Monde Gumede back to South Africa
Agencies, listen up! Looking for a director passionate about collaborating early on in the commercial making process to better tell contemporary African stories aimed at the youth market? Well, well, well Director Monde Gumede has just returned from a 5-year stint in Los Angeles.😎 Having worked on all aspects of the content creation process you can now find him as the latest Director to have joined The Rudeboy Collective. You can thank us later.
‘They Did That’ October 2019. View South Africa’s New Work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
TAKEZITO makes the move to Directing with Ola! Films
After an hour of chatting with Director TAKEZITO from Ola! Films we realised two things: One - we are incredibly out of touch with what is cool, and two - TAKEZITO is determined to accurately represent the youth market by creating iconic imagery that pushes African popular culture to new heights. This is a journey into directing that we did not see coming…yo! (At least we try okay)
South Africa’s Work to Watch: October 2019
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Face-to-Face with iDidTht: Featuring Zipho Dlangamandla from Bioscope Films
Zipho Dlangamandla has hit the ground running as a director already showcasing thoughtful and well-crafted work. His disarming charisma, emotional intelligence and most importantly, his empathy makes him the kind of director/human we need more of, especially in our current climate. Caution: Onions were cut during this interview.
Getting Real with Director Alexa Wilson from Arcade Content
In just under a year, Director Alexa Wilson from Arcade Content has already built up quite a reputation as a versatile director. She takes us behind the scenes of her latest spots for MTN, Momentum and that viral Castle ad. Oh, there’s also a whole bunch of stuff about her lock picking skills, her potential as a harmonium player and her gruesome royal family history. It’s everything you really never knew you needed to know.
Produce Sound on life after rebranding as an Audio Agency
We caught up with Founder Louis Enslin on how rebranding as an Audio Agency has benefitted the Produce Sound clients in real life. He takes us through the work and those behind-the-scenes audio solutions that could be the key to unlocking the awards you have your eye on. Plus a whole lot of sound advice on sound…apologies.
Loeries 2019: The Ultimate Winners Cheat Sheet
We’ve put together a go-to list of all the iDidTht companies that won at Loeries 2019, basically a cheat sheet of all the sexiest companies, so now you know who to work with #ThankUsLater
Blacksmith Collective – No Ideas Die Today
Blacksmith Collective represents a team of over 500 specialists across various disciplines around the world, yip there’s even Elisavietta in Russia! And they’re all here, at your fingertips, waiting to liberate your agency’s creativity by making those wild and far too ambitious ideas, come to life.
Giant Films comes full circle. Introducing Giant95 in Joburg.
Hold onto your highways Joburg, because Giant Films is unleashing their new offering – Giant95. Meet the latest team of filmmakers embracing the new South African film and creative landscape 🔥
‘They Did That’ July 2019. View South Africa’s New Work.
‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
The 4th Soul Sister takes us behind the scenes of the new Chicken Licken campaign
Fresh from winning at Cannes for the THIRD YEAR IN A ROW, Adam Howard from Howard Audio dishes on his latest collaboration with Joe Public United and Director Greg Gray. It’s everything you wanted to know about Chicken Licken’s Soul Sister campaign. C’mon girl, give it a read!💃💃💃
South African Companies that made us proud at Cannes 2019
Now that we’ve finally cut off wristbands and bid farewell to all the Cannes chaos, it’s time to take stock. Looking to work with the best of the best in South Africa over the next year? Well here is your quick guide to all of SA’s awarded companies at Cannes 2019. Yessiree folks, these are the guys to keep on your radar when you decide who to work with on your future campaigns.
South Africa’s Work to Watch: July 2019
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Frannes in Cannes
Missed The Cannes Lions Festival of Creativity 2019? Worry not. Simply read Fran Luckin’s uncensored daily reflections from fest to get the big picture. Tag along as she ferreted out the good and bad of the once quiet French coastal community now overrun with creative industry catchphrases, spray tan and yacht parties. While sharing some personal musings on Cannes exclusively with iDidTht, Fran, the CCO of Grey Africa, also served up some South African realness on the official festival judging panel for Film this year. Yeah, we’re luckin to have her!
Live Updates: South Africa’s Winners & Shortlists at Cannes 2019
iDidTht is following South Africa's Cannes Lions 2019 winners and shortlists as they are announced. We’ll be updating this page as results are announced – listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the iDidTht companies involved.
South Africa’s Cannes Predictions 2019
iDidTht.com asked some of our fearless industry leaders to channel their inner-psychics to select the work that they predict will win in Cannes this year. We’re incredibly thankful and in awe of the great people that lent us their experience, knowledge and sexy eyes (♫Ooh ooh aah aah sexy eyes ♫). A massive thank you to our judges; Devin Kennedy, Kabelo Moshapalo, Molefi Thulo, Steph Van Niekerk, and Suhana Gordhan, and of course our partners, Ster-Kinekor Sales, for enabling us to bring you the Big #SAatCannes Picture!
iDidTht & Ster-Kinekor Partner to bring you #SAatCannes Live 2019
iDidTht, in partnership with the Big Screen team at Ster-Kinekor, is proud to announce that we’ll be bringing you all the South African news LIVE from The Cannes Lions International Festival of Creativity 2019. Check out what's in store over the next few weeks, everything you need to know about the fest and where you can follow all the rosé-fuelled #SAatCannes action.
South Africa’s Work to Watch: June 2019
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
The Hey Papa LEGENDS hit international headlines for their work on the film ‘The Burial of Kojo’
When The New York Times calls a local film ‘a near-virtuoso work’, you call up the near-virtuosos responsible and get the inside scoop. The brothers behind the audio company, Hey Papa Legend, opened up about their work on their critically acclaimed film and shared a harrowing tale about a Woolies mini-fillet...
South Africa Wins 15 Pencils at the D&AD Awards 2019
South Africa ranked 9th in the top 10 countries shortlisted with 15 Pencils at D&AD. We’ve put together all the work and featured the companies that won. Pencil winners were announced on the 23rd of May 2019 and we couldn’t be prouder of Team South Africa! Congrats you beauties 🇿🇦🇿🇦🇿🇦
Have you heard of Nico Nyoni? Content Director makes the move to shooting with agencies.
Director Nico Nyoni has worked on some of the toughest reality TV sets in the biz. After years of content directing with Let it Rain Films he’s now moving toward shooting content with agencies and we’ve never been more ready!
South Africa Awarded 25 D&AD Shortlists
South Africa ranked 12th in the top 20 countries with 25 shortlists. We’ve put together all the work and featured the companies that received a finalist. Pencil winners will be announced on the 23rd of May 2019. Holding thumbs you sexy clever people you!
Film Director Norman Maake returns to directing commercials, joining the team at Figment Films
After a triumphant time spent in the long-form game, Norman Maake returns to the world of commercials and we couldn’t be happier to see his always-smiling face. We touch on everything from joining the esteemed team at Figment Films, his celeb-fueled career highlights, the success of his recent feature film and what makes him the contemporary South African Director to keep your eyes on. There’s also a bit about Kwaito guys, yup, it’s everything you didn’t know you needed to know.
One Show 2019 Showcase: View South Africa’s Winning Work
(Updated: First Night of One Show Pencils Announced) We’ll be bringing you the One Show 2019 results and all of South Africa's winning work as they are announced on the 8th and 10th of May, in the meantime keep that celebratory bottle of tequila on ice. A Finalist has won either a Pencil or Merit award in the competition, so congrats you beautiful soon-to-be Pencil/Merit-wielding winners you!
Gentlemen Films Lays Down Epic Challenge
Four Directors. Four short films. One "star".
After three consecutive years winning ‘Ad of the Year’, 7Films celebrates work that means something
We caught up with Executive Producer Nina van Rensburg and Director Lourens van Rensburg from 7Films about creating work with meaning, the changes they’ve adapted to in the industry and we get to meet the latest sexy addition to their Director squad.
South Africa’s Work to Watch: April 2019
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Aadil Dhalech from Patriot Films gets real about how his journey as a mixed-raced misfit has shaped him as a Director.
Born to a Thai mother and an Indian father, Director Aadil Dhalech from Patriot Films, shares his beautiful personal story of finding his voice as a performance Director. For anyone who has ever gotten lost in those quiet ‘in-between’ spaces.
Behind the Work of Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials
We Skype the talented trio, Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials, to catch up on some of their favourite spots they've created. Once we get past the buffering they hit us with some behind-the-scenes truth bombs you don't want to miss!
All the Work and the Winners – Creative Circle 2018 Annual Awards
iDidTht showcases all the work that the Creative Circle selected as South Africa's best-of-the-best at the 2018 Annual Awards held in Joburg on Wednesday night. Because most of us are too busy creating even more kickass work and burning our load shedding candles at both ends, iDidTht went and gathered all the winning work for you. Now you can find out more about each company involved.
Welcome to 11 Mackay – Creativity, Collaboration, Fun
Left Post Production takes us behind the doors of 11 Mackay - a building in Blairgowrie that houses 12 Film, Media and Production companies all intent on creative collaboration in the name of fun💃Want a sexy space to manage your media, artists and client needs or just need a hot desk surrounded by some unpretentious industry creatives? Well good-looking, it’s your lucky day.
So, Who Is Hungry Films
We get to know the team that went from a small garage in Emmarentia to producing over 42 projects in just a year. It’s everything you needed to know about the Hungry Films Directors and some things you really didn’t need to know, like what they would all order for their last meals… Cause hey, there’s no need to get hangry when Hungry Films is around.
‘They Did That’ March 2019. View South Africa’s New Work.
‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
Pulling Back the Green Screen with Director and VFX Specialist Rob Malpage
WTF is VFX?! We meet with the Master of Illusion himself, Director and VFX specialist Rob Malpage from The Rudeboy Collective, who takes us on a revealing behind-the-scenes journey of visual effects, trickery, and craft. Find out how they did that.
Introducing Osu Creative Production – 100% Black Female Owned
Osu might have only recently opened their doors to the industry, but their goals are already fully fledged. If your agency is looking for integrated production solutions from a team passionate about creating culturally nuanced work and accelerating positive transformation in the industry, then step right up you sexy thing!
This is Robin Adams from Egg Films: Commercials Director. Craftsman. Thinker
Despite his dream of a peaceful life spent happily dodging the PR machine, Robin Adams was no match for our military style paparazzi tactics. We get the skinny on Robin’s rise as a Director and his recent move to join the nest at Egg Films.
Produce Sound Relaunches as Creative Music and Audio Agency
One of the most well established sound studios in South Africa is relaunching as an Audio Agency. Advertising peeps, please put down your pitchforks and step away from the ledge, because turns out, this is all good news vibes for you!
Director and Content Ninja Markstry Joins The Star Films Company
Director Markstry from The Star Films Company is living his best life surrounded by all things content. He spills on the thrill he gets from working with impossible deadlines, sticky budgets, small crews and combating countless obstacles on set. Masochist, master or a bit of both?
South Africa’s Work to Watch: February 2019
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Director Travys Owen Joins Gentlemen Films and Remains Unapologetically Cool
Director Travys Owen has joined Gentlemen Films, but we couldn’t just let him quietly slide into one of the top production companies unnoticed. We got the scoop on Travys’s rich background in Design, Animation, and Photography which has enriched his unique perspective and colourful aesthetic. Travys is now ready to unleash his bold style onto the industry, so get ready for lift-off gang.
Epidemic Sound Launches in South Africa. Royalty Free Music Re-Imagined.
A new way of sourcing and purchasing music (or sound effects) for your ads or content has hit South African shores. We talk to Jeremy de Tolly and Arnold Vermaak, the guys behind Epidemic Sound South Africa, about how the reimagined sound library will affect the local market and more importantly, save you Rands.
Face-to-Face with Director Lee Doig
Going to meet with Lee Doig from Let it Rain Films, we thought we knew what we were in for. We were never ready! This Emmy Award winning Director had us shocked, surprised and scrape-your-jaw-off-the-floor-excited about his journey through the industry. Buckle up.
Robot Signs Local and International Directors for South African Market
Robot announces that their high-octane no-sleep production company is expanding by signing three local and three international Directors - all challenging the traditional way of directing and all available for your booking (and budget) pleasure.
South Africa’s Work to Watch: December 2018
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Music Video Director Turned Commercials Director Adriaan Louw Joins Giant Films
Director Adriaan Louw has been at the forefront of capturing the identity of youth culture in Africa. His obsession with documenting an authentically cool African youth narrative and sharing it with the rest of the world has now lead him to move from being a kickass music and content director to joining the big guns at Giant Films to take on the world of commercials directing. We got the, wait for it… Louw-down😎
Find out more about SA’s top-ranked companies at Loeries 2018
Although the Loeries only seem like a distant memory that conjures up the smell of cheap tequila and even cheaper regrets, the official Loeries rankings were released and we’ve gone and created the ultimate cheat sheet for you. Find out more about South Africa's top creative and production companies out there. Yup, it’s the ultimate goodie bag! Grab ye olde quill and ink and start taking notes because, for the next year, these are the companies you want to work with
Pitch Please, it’s Howard Audio!
We get the score from Adam Howard himself on Howard Audio’s journey and what this globally awarded sound facility has to offer the industry now. [Beware of music puns, some serious name-dropping (because we insisted) and some acapella soundscaping, obviously.] Nothing but treble here folks! Ba-dum tsssh!
Zootee Studios: For those online jobs with those online budgets. Meet the Good Guys in Camera and Gear Rental. (Interview)
Meet Zootee Studios. Calling all online content creators and indie filmmakers, we are pleased to introduce you to the most affordable camera and gear rental company in Cape Town and they're happy to beat ANYONE'S quote by 10%. Read this sexy Editorial and get 35% off your first rental #TrueStory
‘They Did That’ October 2018. View South Africa’s New Work.
‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
Inside the Agency with Grid: Out with Branding, In with Culture
Grid has become so much more than just the branding and design specialists we’ve come to know. But to fully understand their new offering we needed to find their G in Culture. We went into the agency for a one-on-one with the Big Guns; CCO Nathan Reddy and Joint CEO’s and Partners David Cohen and Adam Byars for a behind-the-scenes look.
Work to Watch: October 2018
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Matshepo Maja and Jonathan Parkinson Join Forces as Co-Directing Duo at The Star Films Company. Enter Phi 2.0 (Interview)
We catch up with Directors Matshepo Maja and Jonathan Parkinson from The Star Film Company to find out about their new offering, Phi v2.0. The co-directors speak candidly about the power of their unlikely collaboration and we get a little third realm about what lies ahead.
Bomb Commercials Signs Director Justice
Director Justice is as in touch with South Africa’s beautiful people and culture as he is with his own emotions. With his heart firmly on his sleeve, he opens up about his own journey as a Director and joining the team at Bomb Commercials.
No she’s not the Makeup Artist! She’s Director Kit from Darling Films
We met up with Director Kit to talk about becoming a darling at Darling Films, representation (or lack thereof) of women in the industry, her badass background as a child TV star and why she’s had to say goodbye to her real name, Keitumetse Qhali.
Figment Films – For the Love of Craft
We delve deep into the minds and teacups of the team behind Figment Films. Sit back and enjoy as they spill (their tea and opinions) on their unique perspectives on filmmaking, their shared devotion to pushing the craft and their no bull approach with clients 💪
Loeries 2018: Find out more about South Africa’s Award Winning Companies on iDidTht
We’ve put together a go-to list of all the iDidTht companies that won during 2018’s Loeries, basically a catalogue of all the sexiest companies, so now you know who to work with #ThankUsLater
Director Tebogo ‘Tebza’ Malope Joins Star Films
Director Tebza Malope, armed with a mountain of awards and the courage of his convictions, has joined The Star Film Company. Not that we needed a reason to spend time with him, but the proudly feminist #HellYas talent gave us the inside scoop on where he’s been and what the future holds.
They Did That: August 2018
‘They Did That’ is out! This is all the most recent work that agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
Robot South Africa is Open for Business
Looking for mad ideas, massive lights and motorbikes? Parkour, wingsuits and helicopters? After working with international clients for years Robot is broadening their offering to the South African market. We got the lowdown on this high-octane brand.
Uncovering Performance Directing with Patriot Films
We got into the minds and notebooks of Anton Visser and Aadil Dhalech from Patriot Films to find out what exactly makes a Performance Director and whether your script needs one #GotSchooled
Work to Watch: July 2018
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
SA’s Viral KFC Neymar Ad: What We Didn’t Know
Director Karien Cherry from Giant Films and Ogilvy Cape Town share their journey of going viral, dish the dirt on some on-set near disasters and reveal sneaky Easter eggs for die-hard fans like us! Thanks for getting South Africa into the World Cup you clever people you!
Darling Films’ Breaking Ballet on Pointe at Cannes 2018
‘It’s Friday night, let’s hit the ballet’ - said no one under the age of 50 ever! Until now. We talk to Darling Films about winning big at Cannes Lions and creating Five! … Six! … Seven! … Eight #BreakingBallet videos. 😜
Face-to-Face with iDidTht: Featuring SJ from 7Films
Director SJ from 7Films briefly presses pause on creating authentic SA stories to share his 'tingle method' of directing, thoughts on growing the industry and his goal to change the world through film. All in a day's work fam! Oh, and there's also time for a magazine-cover shoot! 💃💃💃
Work to Watch: June 2018
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
A Toast to the New Owners of POST
Meet the newly relaunched POST and their new owners Lee-Anne and Reg. Reimagining what the post-production experience should be, and it’s damn sexy! No editors in dark rooms were hurt during the writing of this editorial.
Finding Fausto Behind His Latest Work
Fausto Becatti from Bioscope Films’ latest two commercials for IndieFin and Castle Milk Stout made us so damn excited we nearly forgot to water our Checkers Little Garden. We go behind the work and discover, what we now call, The Fausto Stamp.
Assume the Brace Position and Welcome the New Spitfire
Need to shoot a totally impossible commercial but only have duct tape and a match? Enter the new Spitfire – rebranded, now with even more mavericks and still ready as ever to make it happen!
They Did That: South Africa’s New Work
‘They Did That’ is out! This is all the most recent work that agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
One Show 2018 – South Africa’s Winning Work
The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. It’s true, because that’s what it says on their website! View all the winners and shortlists... and find out more about the companies behind the work.
This is Dolph. Content Creators. Film Makers. Funny Guys.
From directing, shooting, editing, animating and sound design to staging one of the weirdest/coolest Skype meetings we’ve ever been part of – Meet Dolph, the content creation collective that’s joined Gentlemen Films.
D&AD Awards – South Africa’s Winning Work
(All winners announced) Follow our D&AD 2018 Winners page for all the live Pencil announcements and find out who is bringing back Wood, Graphite, Yellow and Black Pencils.
Your Girlfriend Director Morgan Dingle talks about working with Nicolas Cage and the secret to advertising.
EXCLUSIVE! Director Morgan Dingle opens up about Nicolas Cage and the impact the Hollywood star had on his career.
Work to Watch: April 2018
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Ciclope Africa 2018 – The Winning Work
Check out all the winning work from our iDidTht companies that won at the first ever Ciclope Africa Awards last night. The awards recognise craft excellence in moving image and we couldn't be prouder/more hungover. Congrats you sexy bunch!
To Peri van Papendorp. From Advertising Anonymous.
Ever wanted to make the move from advertising to directing, but can’t exactly ask your ECD for tips? Ex Creative Director turned Director, Peri vP from Giant Films steps up to the plate to answers all those burning questions…from Anonymous of course #JobSecurity
On Set with Jono Hall
We track the blazing year that Director Jono Hall from Darling Films had! The versatile director also makes time to pay tribute to Stephen Hawking, take some intimate shelfies, share the importance of a cricket bat on set and there’s even a helluva disturbing image of him on a tiger #Grrr
Ciclope Africa Deadline Extended
The festival, which awards craft excellence in moving image, will for the first time ever be hosted in Africa. But you haven't entered your work yet? We list a whole bunch of reasons why you shouldn’t i.e. being applauded by industry leaders is awful and meeting new clients who want to give you money is depressing. Read on for more reasons...
All the Work and the Winners – Creative Circle 2017 Annual Awards
Wanna see the actual work that won? Now you can! iDidTht showcases all the work that the Creative Circle selected as the best of the best at the 2017 Annual Awards held last week. Because most of us are too busy creating even more kickass work, collecting grey water or even just facing upcoming corruption trials, we gathered all the winning work, which means you can find out more about each company involved.
Work to Watch: February 2018
This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle and iDidTht Craft Awards. View the work and find out who did it.
Face-to-Face with Mark Middlewick
Mark Middlewick from Gentlemen Films has come a long way since writing ‘fin’ at the end of his screenplays at Drama school. From directing his short film in LA starring Adrien Brody to locally becoming ‘The Bank Man’ of ads. Mark is on the rise! We managed to slow him down long enough to find out how, why and if he'd give us Adrien’s number.
Face to Face with Cindy Lee from Star Films
Director Cindy Lee from Star Films gives us all the feels. From the beautiful characters she crafts on set to riding on dragons and getting shout-outs from Ellen Degeneres. It’s everything you didn’t know you needed to know.
iDidTht Craft Awards Rankings 2017
We’re kicking off 2018 with a throwback to 2017 by celebrating the best craft of the year. iDidTht's Monthly Craft Awards showcase the very best by production companies in SA. Here are the top 13 ranked companies of the year. So stop googling ‘What is Bitcoin’ and rather check out which production companies kicked ass, including all the Best of Reel and Special Mentions awarded by the industry's leading creatives.
Behind The Screams With AK
We took the graveyard shift and went inside the dark world of Director AK from Spitfire Films and his latest campaign for DStv #HalloweenSleepOver. We learnt one thing, do not disturb AK, because he already is…
Meet The Darlings
When Darling Films invited us into their home to meet the family we weren’t ready. Eight multi-talented directors, all equally eccentric, wonderfully weird and extraordinarily skilled in their own way. With one thing in common of course, they’re all absolutely Darling!
Karien Cherry Did That
You know those ads you love? Well, Karien Cherry from Giant Films directed them. We dug deep into her road to success, made her share all her secrets and got the juice on her latest and most controversial campaign for eNCA.
Find out more about SA’s top-ranked companies at Loeries
We are positively beaming with pride at all our companies that opened a can of whoop-ass at this year’s Loeries. Now that the official rankings have been released, you can find out more about all the companies you want to work with right here. Never has online-stalking been made easier!
Meet Chess. The new director team at Ola! Films
Directors Justice Mukheli and Amy Allais from Ola! Films are making their next move count. Introducing Chess - a fresh proposition to directing by two fearless artists. Let the games begin!
Work To Watch: September 2017
This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.
Picture Tree Branches Out
This just in! Picture Tree’s, Gary King, announces majority of company to be shared amongst employees. Fake News? Clickbait? iDidTht is on the case. *cue CSI theme song*
Loeries 2017: Find out more about South Africa’s award winning companies on iDidTht
You’ve had time to recover and reassess your life choices, especially knocking on your ECD’s hotel room door at 4am 😱 Here are all the companies that made us proud and brought home the metal.
Face to Face with iDidTht: Featuring Dani Hynes from Egg Films
We caught up with agency creative turned badass commercials director Dani Hynes, who shared her psychological analysis of The Loeries, her legendary party trick and even divulged her Google search history (because we forced her to). It’s everything you didn’t know you needed to know.
Work To Watch: July 2017
This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.
Face-to-Face with iDidTht: Featuring Ernest Nkosi from Bioscope Films
iDidTht gets blown away by SA's Feng Shui, rugby-playing, teetotaler, vegetarian, Rastafarian, award-winning director with an obsession for motorsport.
iDidTht Gets Schooled. Meet the New Wave of Filmmakers
Meet the emerging filmmakers serving up some executive realness. iDidTht sits down with Director Jabu Newman and Producer Mvelisi Mvandaba from inc. Now let’s get in formation.
South African Companies That Made Us Proud At Cannes
All the kickass iDidTht companies that seriously brought it at Cannes this year. Congratulations you sexy bunch, we bow down! #TeamSA
Work To Watch: June 2017
This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.
Live Updates: SA’s Winners & Shortlists At Cannes 2017
iDidTht is following the results as they happen. Check in to see how South Africa is doing at Cannes 2017.
iDidTht introduces Anton Visser & Zayd Halim’s newly launched Patriot Films
An exclusive look at what makes this dynamic duo tick and their plans for their new company. They reveal all (because we forced them to) and we even threw in some GIFs, because reading is literally the worst!
Face to Face with iDidTht: Featuring Ian Gabriel
Here at iDidTht we spare no expense, so naturally we treated Ian to some water at the Spur. It’s everything you never knew you needed to know about this award-winning film and commercial director.
Work To Watch: April 2017
This month we’re showcasing all the work by our iDidTht Subscribers who won awards at One Show and D&AD. These are the companies taking names and making waves. They are the purveyors of glorious content, so sit back and get ready to be amazed…
Face to Face with iDidTht: Featuring Jason Fialkov from Egg Films
Between directing and cross-dressing, this Russian still finds time to go on Tinder and sew. It’s everything you never knew you needed to know.
Work to Watch: March 2017
Every month we showcase the stand-out work that companies on iDidTht are doing. Apart from just bragging about it (which is very important), it's work that’s actually being featured at local and international award shows and that industry leaders have awarded on the SA Film Reel. It’s the work you should know about…
IAB Bookmarks 2017 – Results
The ninth annual IAB Bookmark Awards took place at the Galleria in Sandton and celebrated the best in digital. As usual the show was all high heels, while the after party was a salute to our industry’s low morals. As the official Showcase Partner of the Bookmarks, we’d like to congratulate all the winners, but seriously guys, what an honour to just be nominated – YEAH RIGHT!
Meet Molo Sana
Introducing the collective of young, black creative talent – ranging from directors and photographers to content producers and writers – set on changing the way we tell the stories of black South Africans.
The Best by Agencies: August 2016
Nadja Lossgott, Creative Director at AMV BBDO London, and Jenny Glover, Executive Creative Director at TBWA Hunt Lascaris award South Africa's best work by agencies in South Africa. Here is their #WorkToWatch.
The Best by Agencies: July 2016
Tseliso Rangaka, Executive Creative Director at Ogilvy & Mather Cape Town, and Jacques Massardo, Creative Director at Ogilvy Amsterdam, award the best work by Agencies in South Africa. Here's their #WorkToWatch.