I DID THAT Guest Judge: Sbu Sitole
IDIDTHAT JUDGE SBU SITOLE CHIEF CREATIVE OFFICER THE ODD NUMBER SOUTH AFRICA JUDGE'S BIO Sibusiso ‘Sbu’ Sitole is the Co-Founder and Chief Creative Officer of The Odd Number, [...]
IDIDTHAT JUDGE SBU SITOLE CHIEF CREATIVE OFFICER THE ODD NUMBER SOUTH AFRICA JUDGE'S BIO Sibusiso ‘Sbu’ Sitole is the Co-Founder and Chief Creative Officer of The Odd Number, [...]
This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!
South African creativity, your champions have arrived. Each year, we ask a panel of industry greats to review the SA work entered into Cannes Lions and select the pieces they believe could turn heads on the global stage. We’re proud to introduce our 2025 IDIDTHAT Cannes Predictions judges.