South Africa is showing up strong at the The One Show, leading the Middle East and Africa region with 48 finalists. From agencies to production and post, the work is cutting through for Team SA, and with every finalist guaranteed a Pencil or Merit, it’s already a big win.
‘Vaseline Verified’ campaign for Unilever racks up an impressive run of Golds and Silvers, ‘Mntana ka Gogo’ bags picks up Silver and Bronze, ‘Show Ghana Love’, ‘Zuzu the Crab’ and ‘The Philipstown WireCar Grand Prix’ bring in a few more bronzes. Have a look at all the work and who won what in our Clios 2026 showcase.
Tipi, Executive Creative Officer at The Odd Number, talks AI shortcuts, purpose-washing, naïve intelligence, and why cracking the big idea is actually just the starting gun.
This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!
As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.
Step right up for South Africa’s finest in Radio & Radio Craft for 2024. Here, we’ve gathered the Loeries’ winning work in the Radio categories and the teams behind the work. If you’re looking for talent making a noise in audio 😌... you've found them.
At this year's Loeries, The Odd Number claimed the title of Independent Agency of the Year. This accolade highlights the agency's exceptional contributions to advertising and its commitment to innovation and excellence in the industry.
Being selected as a judge at Cannes is a massive achievement. It’s a testament to the respect the industry has for you on an international scale. We know that while a lot of us will be basking in the glitz and canapes Cannes has to offer, these judges will be toiling away in dark rooms, sifting through all the entries to identify the most outstanding work the world has to offer. Not to mention the Cannes Lions Shortlist judges who already had to work overtime and in between their own pitches back home! We see you, and we salute you.
Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!
It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.
This month’s IDIDTHAT.co Craft Awards were judged by the discerning eyes of Terry McKenna, ECD at The Odd Number and Zee Ntuli, Director at Darling Films. Chicken reigned supreme in May which means a big congrats to Saki Bergh from Left and Adrian from Egg Films who have proven that their art craft is a feathered triumph!
Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!
This month’s IDIDTHAT.co Craft Awards were judged by the myths, the legends, the icons themselves; Sibusiso Sitole, CCO and Co-Founder of The Odd Number and Lourens van Rensburg, Director at 7Films. Congrats to Christian van der Walt, Novak Miler, Ben van der Walt and Stanley Segal from Sinister Studios and Fausto Becatti from Bioscope Films for being awarded Best in Craft for January.
Here we showcase the best-of-the-best in Print, Outdoor and Live Events in South Africa. Slaying barriers to collaboration wherever we see them, this showcase will help you find your next dream team. This work was awarded at the Loeries 2021 and features the cream of the crop in creativity and production. We have listed all the work and also the talent behind the work, now you know who to work with!
We’ve put together this showcase of the very best-of-the-best radio commercials in South Africa. Much like what the Louvre has done for art, this showcase is doing for advertising, that is the truth people! This work was awarded at the Loeries earlier this year and now it's your cheat sheet to use all year round to quickly find out who’s doing the best work in the country and who to hit up for your next project.
South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤
IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!
Congratulations to all the winners at last night's Creative Circle 'Ad of the Year’ awards. Here you can find all the winning work and the winning people who created it. Easy peasy, and it makes it that much easier to find the top people for your next project.