The countdown to Cannes Lions 2023 has begun. As always IDIDTHAT will be the ultimate source of all the South African news live from Cannes. This year, IDIDTHAT has joined forces with Howard Audio led by Cannes veteran Adam Howard. Howard Audio is the perfect partner for Cannes, having previously won Gold, Silver and Bronzes at Cannes, the company understands the importance of supporting our Saffas nominated on the international stage.
In the past two years we’ve seen so much expanding from Howard Audio it’s been hard to keep up! Besides Adam Howard being ranked the top music Composer and Supervisor in 2020 at the Loeries, he’s also made some major moves for South Africa’s sound industry. First it was a Dolby Atmos 7.1.4 studio and now Adam has collaborated with heavy-hitter Robin Kohl of Jazzworx to build a new immersive sound recording studio unlike we have ever seen. So obviously we have questions, four to be exact.
‘Finding the Forgotten Graduate’ is a massive ten-part digital storytelling campaign that takes us back in time to honour the pioneering intellectuals whose stories have almost entirely been omitted from our history books. Howard Audio was responsible for crafting the composition, sound-design and final-mix of the audio for this groundbreaking project and thanks to him and the whole team involved, the rest is history.
It’s here; The Official IDIDTHAT Craft Awards Rankings for 2021. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
Adam Howard has once again quantum leaped his sound game by making Howard Audio one of South Africa’s first Dolby Atmos enabled and calibrated Home Entertainment mixing studios for commercials, music and OTT streaming services such as Netflix. What is Atmos and why should you give a damn? Here’s a hint, it’s not only a cinema thing anymore…
This showcase features South Africa's best in creativity and production in the category film. This is the work that was awarded at the Loeries 2021. Wanna work with the best in South Africa for your next project? Look no further. Exactly like sliced bread, IDIDTHAT is all about making your life easier, minus the carbs. We’ve featured all the awarded work and the talent behind it so you can find the best person for your next project. Pleasure!
This month we showcase South Africa's stand-out work. Apart from just bragging about it (which is very important), it’s the work that has been awarded by the Creative Circle as well as IDIDTHAT’s Craft Awards. View the work and find out more about the companies who did it…
May's IDIDTHAT.co Craft Awards were judged by Creative Director at Ogilvy JHB, Safaraaz Sindhi and Director and Co-owner at Patriot Films, Anton Visser. Shantay, you stay to Ross Garrett from Darling Films and Ari Kruger from Sketchbook Studios, our Best in Craft icons for May.
This month’s IDIDTHAT.co Craft Awards were judged by the legendary Suhana Gordhan, ECD at Duke and Director Greg Rom from Gentlemen Films. Congratulations to Carbon Films, They and Sinister Studios - this month's epic 3 company win and a ménage à trois of craft excellence!
Howard Audio’s very own Adam Howard has been named South Africa’s top music Composer and Supervisor by the Loeries. We caught up to congratulate the man of the hour and he shared some lekker behind the scenes moments from recent projects close to his heart.
Digital Communication: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all the IDIDTHAT companies that were awarded by the Creative Circle in 2020 in the 'Digital' category. Here you can find the winning work and the winning people who created it. Congratulations you digital darlings! Don’t miss the virtual ‘Ad of the Year’ awards on the 4th of March to find out which campaign will reign supreme.
We’ve put together this handy showcase of all the IDIDTHAT companies that were awarded by the Creative Circle in the 'Film' category throughout 2020. Congratulations you cinematic beauties on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards! What campaign do YOU think deserves the title of South Africa’s best of the best?
December’s IDIDTHAT Craft Awards were judged by Claudi Potter, Creative Director at Joe Public United and Fausto Becatti, Director at Bioscope Films. Congratulations to Slim from Darling Films AND Porteus Xandau from Carbon Films on being awarded Best in Craft.
Have you seen what happened to Howard Audio? We talk to owner Adam Howard about expanding the premises, opening a restaurant and bringing sessions to over 200 musos during all kinds of levels.
We go behind the scenes with Adam Howard on how he created the new sound for Consol Glass. We also end up getting an invaluable masterclass on the importance of the sound a brand makes - from 'Ba da ba ba ba. I’m loving it’ to the noise your phone makes when you receive a WhatsApp. Welcome to the world of audio branding.
Fresh from winning at Cannes for the THIRD YEAR IN A ROW, Adam Howard from Howard Audio dishes on his latest collaboration with Joe Public United and Director Greg Gray. It’s everything you wanted to know about Chicken Licken’s Soul Sister campaign. C’mon girl, give it a read!💃💃💃