Every year, Loeries brings our industry to Cape Town. And in just two years, IDIDTHAT HOUSE has become the place to find each other, catch up properly, meet someone new and remember why we love this industry. Preferably with a drink and chippy in hand.
Our very first SHE DID THAT party and what a way to start. A room full of brilliant women, a whole lot of magic and one very good time. See all the pics.
Our biggest IDIDTHAT HOUSE party yet, across three venues and with one hell of a crowd. The pics are in. Go find yourself (and see what everyone else got up to).
Four panels. Two days. Some of the industry’s biggest names talking honestly about the stuff we should all be talking about. See what went down upstairs in the Nedbank Loft. See all the pics.
Two days, one HOUSE and a whole lot of the industry coming and going. Coffees, catch-ups, industry chats, ice creams and familiar faces everywhere. See all the pics from IDIDTHAT HOUSE.
Three examples of South African craft rise to the top in this month's IDIDTHAT.co Craft Awards. Congratulations to Paul Ward from Giant Films, Alex Smillie from Pressure Cooker Studios and Craig Moore from Robot, whose work impressed this month's judges. And a big thank you to Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa, and Marc Algranti, Music Supervisor at Algranti Music, for giving up their eyeballs, ears and excellent judgement to crown this month's winners.
IDIDTHAT will be the first to bring you the Cannes Lions shortlists for South Africa as they are announced from the 11th – 26th of June 2026. Not only will we list those involved in creating the magic, we’ll also be showcasing the actual work that’s being recognised globally and link it back to the IDIDTHAT companies behind the work. This way, you’ll know exactly who the top creative minds to collaborate with are.
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
South Africa is showing up strong at the The One Show, leading the Middle East and Africa region with 48 finalists. From agencies to production and post, the work is cutting through for Team SA, and with every finalist guaranteed a Pencil or Merit, it’s already a big win.
‘Vaseline Verified’ campaign for Unilever racks up an impressive run of Golds and Silvers, ‘Mntana ka Gogo’ bags picks up Silver and Bronze, ‘Show Ghana Love’, ‘Zuzu the Crab’ and ‘The Philipstown WireCar Grand Prix’ bring in a few more bronzes. Have a look at all the work and who won what in our Clios 2026 showcase.
This month’s IDIDTHAT.co Craft Awards landed on the desks of two very good brains: Chief Creative Officer at VML South Africa, Fran Luckin, and Jono Hall, Director at Gentlemen Films. Congrats to Lourens van Rensburg of 7 Films and Paul Ward from Giant Films for taking home top spots. Properly earned. Loud applause gents.
In this Q&A, Giant Films’ director Paul Ward unpacks his process, his approach to storytelling, and how to navigate brand involvement without letting it overpower the human story. In a one-on-one conversation, we dig into the making of ‘The Philipstown WireCar Grand Prix’, a deeply moving, beautifully considered film that stays grounded while still feeling ambitious in scale and imagination.
This month’s IDIDTHAT.co Craft Awards saw creative firecrackers Saf Sindhi, Founder & CCO at Bananas South Africa and Slim, Director at Darling Films, on judging duty. A standing ovation for directors Hayden Brown from 7 Films and Katlego Baaitse from Spitfire Films, both came in swinging and walked off with the month’s highest honours.
Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.
This month’s IDIDTHAT.co Craft Awards were in the expert hands of Melusi Tshabalala, Executive Creative Director at VML and Karien Cherry, Director at Giant Films. A big shoutout to Chloe Coetsee from Darling Films for taking home the top spot this month. Congrats, Chloe!
Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!
Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.
This month’s IDIDTHAT.co Craft Awards brought together two powerhouse judges: Neema Nouse, Integrated Creative Director at The Odd Number, and Dani Hynes, Director and Founder of Love Films. And they both agreed – Best of Craft this month goes to Karien Cherry from Giant Films.
Giant Films, a name synonymous with nurturing top talent, has signed director Kyla Philander to their roster. As a company with a 30-year legacy of supporting and growing passionate filmmakers, Giant has always sought out directors who bring something unique to the table, and Kyla is no exception.