IDIDTHAT HOUSE has become the industry’s home at Loeries

Every year, Loeries brings our industry to Cape Town. And in just two years, IDIDTHAT HOUSE has become the place to find each other, catch up properly, meet someone new and remember why we love this industry. Preferably with a drink and chippy in hand.

SHE DID THAT PARTY GALLERY 2026

Our very first SHE DID THAT party and what a way to start. A room full of brilliant women, a whole lot of magic and one very good time. See all the pics.

HOUSE PARTY GALLERY 2026

Our biggest IDIDTHAT HOUSE party yet, across three venues and with one hell of a crowd. The pics are in. Go find yourself (and see what everyone else got up to).

PANEL CHATS GALLERY 2026

Four panels. Two days. Some of the industry’s biggest names talking honestly about the stuff we should all be talking about. See what went down upstairs in the Nedbank Loft. See all the pics.

AT THE HOUSE GALLERY 2026

Two days, one HOUSE and a whole lot of the industry coming and going. Coffees, catch-ups, industry chats, ice creams and familiar faces everywhere. See all the pics from IDIDTHAT HOUSE.

Dani ‘Loves a Challenge’ Hynes on choosing ideas over categories every time

Few directors can say they’ve worked with synchronized swimmers, talking ducks, and bubbling cheese, but Dani Hynes can. The Love Films director thrives on problem-solving, bringing ideas to life across any genre. We caught up with her to chat about directing across categories, industry shifts, and why it’s all about the idea, not the category.

2025-03-17T15:24:18+02:00March 17th, 2025|Categories: Company Editorial, Editorial, Love Films Editorial|Tags: , |

Director Dani Hynes launches Love Films. We love that idea.

Loves Films is doing it a little differently. It’s a production company that provides a “come-and-go-as-you-please” home for freelance directors and a more permanent residency option for those who want to stay longer. Love Films is another way to bring ideas to life. ‘Curating creative and production teams to collaborate with on commercials, music videos or films means that we can create bespoke solutions to every board, budget and schedule that comes our way.’ Says Dani. It’s about putting the right heads together to show each job the Love it deserves.

2023-05-05T09:25:24+02:00May 5th, 2023|Categories: Editorial, Love Films Editorial|Tags: , |

Protected: IDIDTHAT HOUSE 2026 Gallery, Loeries Fringe Day 2

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