IDIDTHAT promotes and connects South Africa’s advertising and production industry. 2021-05-11T13:34:24+02:00

IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.

Use IDIDTHAT’s Directory to find a company:

We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

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View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Editorial: Find out who we’re talking about

Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Let us write your story

Eyeforce Launches International Photographer Roster

June 11th, 2021|

We find out that Eyeforce, a production company well known for the award-winning short film ‘Street Surfers’, is adding more horsepower to their stable by expanding their existing rosters of international directors, cameramen, editors and producers, to now ALSO INCLUDE PHOTOGRAPHERS. Drumroll please, here they are…

South Africa wins 7 Pencils at the One Show 2021 (View the work)

June 11th, 2021|

South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤


June 9th, 2021|

Following the whirlwind success of their previous music documentary, Future Sound of Mzansi, filmmakers Lebogang Rasethaba and Nthato Mokgata team up again to direct MUTANT, an intimate documentary portrait film featuring Isaac Mutant, a controversial and outspoken rapper from the Cape Flats. The film took 6 years to complete, which allows audiences to witness Isaac’s character evolve on screen, from being a militant and agitated aggressor to a man in pursuit of a greater peace.

Director Gregg Bailey announces his move to Robot

June 8th, 2021|

As Gregg Bailey approaches a decade of directing, he has announced that he will be joining the growing roster of talent at Robot. Well established as a performance director and considered storyteller, we know Gregg’s strength lies in crafting heartfelt intimate moments. In fact, you’ll most likely find that when it comes to an onscreen moment that needs space and time to breath, he’ll nail it.

South Africa’s D&AD Winners 2021 (View the work)

June 8th, 2021|

IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!

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IDIDTHAT’s Craft Awards: Find out who’s doing the best work

Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

Enter craft awards

IDIDTHAT Craft Awards May 2021

June 4th, 2021|

May's Craft Awards were judged by Creative Director at Ogilvy JHB, Safaraaz Sindhi and Director and Co-owner at Patriot Films, Anton Visser. Shantay, you stay to Ross Garrett from Darling Films and Ari Kruger from Sketchbook Studios, our Best in Craft icons for May.

IDIDTHAT Craft Awards April 2021

May 11th, 2021|

This month’s Craft Awards were judged by the legendary Suhana Gordhan, ECD at Duke and Director Greg Rom from Gentlemen Films. Congratulations to Carbon Films, They and Sinister Studios - this month's epic 3 company win and a ménage à trois of craft excellence!

IDIDTHAT Craft Awards March 2021

April 9th, 2021|

Congratulations to Paul Ward from Giant Films who was awarded Best in Craft by both our judges, Neo Mashigo, CCO of M&C Saatchi Group South Africa and Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios.

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