IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
CANNES DAILY DIARY: Day 1 with Nkgabiseng Motau
In this edition of our South Africans in Cannes Diary, Think Creative Africa co-founder and CCO Nkgabiseng Motau takes us through a day of melting in the Cannes heat, chasing inspiration across the Croisette, and finding unexpected encouragement from Susan Credle, this year's Lion of St. Mark recipient. Along the way, she reflects on the power of human creativity, African representation and the moments that make Cannes unforgettable.
CANNES DAILY DIARY: Day 1 with Phiona Okumu
For this edition of our South Africans in Cannes Diary, Spotify Sub-Saharan Africa Head of Music Phiona Okumu reflects on her first Cannes Lions experience as a juror. Between moments of impostor syndrome, finding friendship in unexpected places, discovering the real Cannes beyond the Croisette, and squeezing in an early morning run along the Mediterranean, her diary is a reminder that some of the most meaningful parts of Cannes happen far away from the stages.
CANNES DAILY DIARY: Day 1 with Jabulani Sigege
For day one of our South Africans in Cannes Diary, Machine_ Group ECD and Cannes Lions Audio & Radio juror Jabulani Sigege gives us more than a single day and we’re not complaining. He takes us through his first few days in Cannes, from arriving on the Croisette and settling into jury life to the responsibility of helping award the world’s best work.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2026
IDIDTHAT will be the first to bring you the Cannes Lions shortlists for South Africa as they are announced from the 11th – 26th of June 2026. Not only will we list those involved in creating the magic, we’ll also be showcasing the actual work that’s being recognised globally and link it back to the IDIDTHAT companies behind the work. This way, you’ll know exactly who the top creative minds to collaborate with are.
Why everyone thinks this Castle Lager ad is archive footage
Castle Lager’s new campaign is a tribute to the supporters who stood by Bafana Bafana through three decades of triumph, heartbreak and hope. Created by Bananas and Retroviral and directed by Paul Ward from Giant Films, the recreation is so authentic that many viewers have mistaken it for archive footage. Here's how the team brought three decades of Bafana Bafana fandom back to life.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: May 2026
This month’s IDIDTHAT.co Craft Awards were judged by Jabulani Sigege, Group Executive Creative Director at Machine_ and Jessie Zinn, Director at Bioscope Films. Thank you kindly legends for your time and expertise on this. And wow, there was a lot of work. We love seeing the industry producing at this volume. Let’s keep going! Massive congratulations Zee Ntuli from Darling Films on taking home Best in Craft for your work on KFC.
Craft Award Results: April 2026
Best in Craft goes to Greg Gray (Direction) from Romance and Ricky Boyd from Deliverance Post this month. Big cheers, loud applause, and general (Raj) whoohoo-ing all round. This month’s IDIDTHAT.co Craft Awards were judged by two people who know a thing or two about making excellent work; Martin Schlumpf, Executive Creative Director at Joe Public and Chloe Coetsee, Director at Darling Films.
IDIDTHAT Craft Award Rankings 2025
Every month, South Africa’s top creative and production talent help us crown the best in local craft. Now, after a full year of judging, the numbers are in and the official IDIDTHAT Craft Awards Rankings for 2025 are here. From directors and DOPs to editors, sound studios and VFX artists, this is the leaderboard of the teams consistently producing the industry’s most awarded and admired work. Now you know who to work with next!
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
WISH I IDID THAT
We all know that feeling. A piece of work drops and your stomach sinks a little because… damn, you wish you’d did that. The idea, the craft, whatever it is, it gets under your skin in the best possible way. So instead of pretending creatives don’t get wildly jealous of good work, we decided to celebrate it. We asked some of South Africa’s top talent to look at the work released between September and December 2025 and pick the pieces they genuinely wish they’d done themselves.
South Africa’s D&AD Work & Winners 2026
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
IDIDTHAT reveals South Africa’s Cannes Lions Predictions 2026
Last night, at a packed Cannes Predictions Dinner hosted by IDIDTHAT in Johannesburg, South Africa’s 2026 Cannes Contenders were revealed live to the industry. And now you can view that work right here.