IDIDTHAT promotes and connects South Africa’s advertising and production industry. 2021-05-11T13:34:24+02:00

IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.

Use IDIDTHAT’s Directory to find a company:

We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

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View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Editorial: Find out who we’re talking about

Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Let us write your story

The Rudeboy Collective expands. Three new filmmakers, another office in Cape Town and a humans-first take on commercials directing

July 30th, 2021|

The best way to explain the noticeable shift at Rudeboy is to introduce you to the new directors joining the team; Hallie Haller and director-duo Helen and Kim. A creative mindful group who share more than just the same headshot photographer. A group of filmmakers who live and breathe their values and we are here for it! Let's go!

Sketchbook Studios signs director Ramon Mellett, ‘He’s not our funny guy’

July 13th, 2021|

Before becoming a commercials director, Ramon Mellet worked as an editor, photographer and DOP. This production background gives him an edge on any set. Having also worked for years as a graffiti artist in his earlier life, the non-conformist subculture has perhaps disposed Ramon to ‘keeping it real’ which is evident in his authentic approach to his visual and narrative storytelling.

South Africa’s Work to Watch – July 2021

July 13th, 2021|

This month we showcase South Africa's stand-out work. Apart from just bragging about it (which is very important), it’s the work that has been awarded by the Creative Circle as well as IDIDTHAT’s Craft Awards. View the work and find out more about the companies who did it…

Post Production, here’s another way.

July 9th, 2021|

Whether you’re an agency Producer, production company Producer, or freelance Producer, (we know, that you know) you’re the busiest damn person in the industry, so we’re not going to waste your time. There is a streamlined way of handling your post and it’s by letting someone else do it for you… Without having to add anything extra to your budget. Meet Joe from Matte Black.

Live Updates: South Africa’s Winners & Shortlists at Cannes 2021

June 21st, 2021|

Follow South Africa's Cannes Lions Shortlists and Winners right here from the 21st of June. We’ll be updating this page as results are announced - listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.

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IDIDTHAT’s Craft Awards: Find out who’s doing the best work

Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

Enter craft awards

IDIDTHAT Craft Awards June 2021

July 7th, 2021|

This month's Craft Awards were judged by our fearless leaders, Executive Creative Director of Joe Public United, Megan Perks and Owner, Composer and Engineer of Howard Audio, Adam Howard. Thank you for your service to this country. Not only are you heroes to us, but to all your fellow South Africans. To Talya Galasko from Sketchbook Studios and Kyle Lewis from Egg Films, congratulations on being awarded Best in Craft, truly the highest honour in all the land, we salute you.

IDIDTHAT Craft Awards May 2021

June 4th, 2021|

May's Craft Awards were judged by Creative Director at Ogilvy JHB, Safaraaz Sindhi and Director and Co-owner at Patriot Films, Anton Visser. Shantay, you stay to Ross Garrett from Darling Films and Ari Kruger from Sketchbook Studios, our Best in Craft icons for May.

IDIDTHAT Craft Awards April 2021

May 11th, 2021|

This month’s Craft Awards were judged by the legendary Suhana Gordhan, ECD at Duke and Director Greg Rom from Gentlemen Films. Congratulations to Carbon Films, They and Sinister Studios - this month's epic 3 company win and a ménage à trois of craft excellence!

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