IDIDTHAT promotes and connects South Africa’s advertising, marketing and production industry2025-03-20T11:03:30+02:00

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory 

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

SPECIALIST SERVICES

View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

SOUTH AFRICA AT CANNES: Day 5 by Pete Case

As the curtains close on Cannes Lions 2025, Pete Case, CEO and Creative Chairman of Ogilvy South Africa, shares a final day full of reflection. From his time judging Creative Strategy to stepping on stage for Titanium, Pete wraps the week with insights on the power of creativity, a toast to South Africa’s wins, and a reminder that what we do, and who we do it with, really matters.

June 21st, 2025|Tags: , , , , |

SOUTH AFRICA AT CANNES: Day 5 by Carl Willoughby

Okay, so Carl Willoughby may have technically written about more than just Day 5, but when the reflections hit this deep, we’ll allow it. As CCO of TBWA\Hunt Lascaris South Africa, Chairman of the Creative Circle and a first-time Cannes juror, Carl captures the full emotional arc of the festival: from intense jury rooms to late-night inspiration, powerful panels, and South African pride - all wrapped in the beautiful messiness of being human in this industry.

June 21st, 2025|Tags: , , , |

Live Updates: South Africa’s Winners & Shortlists at Cannes 2025

Cannes Lions 2025 is a wrap and what a special year it was for South Africa. This page has been your live hub for everything SA at Cannes, proudly in partnership with LITTLEBIG. From shortlist excitement to big-stage wins, this year SA did us proud! The work, the energy, the people (especially the people!)… South Africa showed up with heart and an undeniable presence. Scroll back to relive the magic, and thank you to everyone who flew the flag loudly and proudly on the global stage.

June 21st, 2025|Tags: , |

SOUTH AFRICA AT CANNES: Day 4 by Gillian Rightford

Through quick quips, overheard truths, and notes from boardroom meetings, Gillian Rightford captures the contradictions of Cannes like only she can. As Executive Director of the ACA - now Africa’s first member of VoxComm, the global body of advertising associations - and a newly appointed member of the Effie Global Council, Gillian’s Day 4 reflections remind us that the business of creativity is as complex, messy, and fun as ever.

June 20th, 2025|Tags: , , |

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

Craft Award Results: May 2025

This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!

Craft Award Results: April 2025

This month’s IDIDTHAT.co Craft Awards were in the expert hands of Melusi Tshabalala, Executive Creative Director at VML and Karien Cherry, Director at Giant Films. A big shoutout to Chloe Coetsee from Darling Films for taking home the top spot this month. Congrats, Chloe!

Craft Award Results: March 2025

Chicken wins again! This month’s IDIDTHAT.co Craft Awards were judged by Chantelle Dos Santos, Creative Director at Joe Public and Gale Maimane, Director at Darling Films. Congrats to Zee Ntuli from Darling Films and Evi Katz from Left Post Productions for taking home the top spot this month for their KFC ad.

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IDIDTHAT Showcase

Find out whose work we are featuring. Browse through our showcases to find out who is doing what.

South Africa’s Cannes Predictions 2025

As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!

South Africa’s D&AD Work & Winners 2025

This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!

May 26th, 2025|Tags: , |

South Africa’s One Show Winners 2025 – View all the work

South Africa’s creative scene made a strong showing at this year’s One Show, bringing home two Bronze Pencils, three Silver, and 13 Merits. Congrats to the teams at Joe Public, TBWA\Hunt Lascaris, Carbon Films, Darling Films, Dash Digital, Post Modern, Sterling Sound, and newly launched agency Bananas! Here you can view all the awarded work and the brilliant talent behind it.