IDIDTHAT promotes and connects South Africa’s advertising and production industry2022-02-25T10:53:04+02:00

IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.

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IDIDTHAT Directory 

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

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Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.

Add your company

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

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Cake expands, opens second film production office in the UK

Joburg-based production company Cake have announced that they are opening another production office in London. Founders, Executive Producer Cat Lindsay and Director Nadezna Radcore say the new Cake shop will be servicing their growing number of international clients, but that their local clients need not panic. Both Nadezna and Cat will be travelling between South Africa and the UK regularly to ensure that all local shoots are business as usual.

May 20th, 2022|Tags: , , , |

Director Bongani Morgan signs with production heavyweights Made Films

Made Films is expanding their directing roster by welcoming Bongani Morgan to the family. Having established himself as a narrative filmmaker with a deep love of our country, its stories and its people, the team at Made Films had their eye on him for a while and are excited to announce that it’s official. Bonus points, he’s also a really cool and kind human – Made material!

May 17th, 2022|Tags: , |

Made Films’ Director Dani Hynes plucks at our heartstrings in Bokomo’s ode to the past 100 years ad

Dani Hynes has directed Bokomo’s latest commercial; an almost 3-minute film starring a 9-year-old, her grandpa, a duck and a snail. The ad does not do much to serve the old adage ‘don’t work with children or animals’, but then again, Dani has always loved a challenge. In collaboration with agency MullenLowe, this beautiful cinematic and emotive piece of storytelling takes you on a heartfelt journey exploring two nurturing relationships and the passing on of wisdom that is sure to pluck at the heartstrings.

May 11th, 2022|Tags: , |

Director Jonathan Parkinson joins Osu Creative to launch PHI 3.0

Industry renowned film director Jonathan Parkinson has joined the Osu Creative team to launch PHI 3.0. Previous iterations of the PHI creative concept saw Jonathan co-direct with director Nicole Ackermann (PHI 1.0) for 3 years and then Matshepo Maja (PHI 2.0) for 3 years. PHI 3.0 will now take on a slightly different shape, where Jonathan will be collaborating with the Osu talent to broaden their creative offering.

May 6th, 2022|Tags: , , |

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

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IDIDTHAT Craft Awards April 2022

This month’s IDIDTHAT.co Craft Awards were judged by Executive Creative Director at TBWA Hunt Lascaris, Carl Willoughby and Director at Spitfire, AK. Congratulations to April's Best in Craft, Paul Ward from Giant Films and Slim from Darling Films.

IDIDTHAT Craft Awards March 2022

This month’s IDIDTHAT.co Craft Awards were judged by two of our industry’s absolute finest; Chief Creative Officer of Grey Africa, Fran Luckin and Director at Darling Films, Jeana Theron. Congratulations to Marc Algranti for nabbing Best in Craft for Original Music and Matthys Boshoff for Directing.

IDIDTHAT Craft Awards February 2022

This month’s IDIDTHAT.co Craft Awards were judged by none other than… drumroll please… and hit it; Creative Director at Joe Public United, Claudi Potter and Director and Founder of Olamuk, Mzi Kumalo. Congratulations to February's top crafters, Patriot Films' Sam Coleman, Romance's Greg Gray and co-directors Michael Rodrigues & Tarryn Hatchett from We are_.

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IDIDTHAT Showcase

Find out whose work we are featuring. Browse through our showcases to find out who is doing what.

IDIDTHAT Presents ‘She Did That’ April 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Ayanda Duma from Robot, Justine Calverley from First Pencil, and Nicole Maria Ackermann from Romance Films.

IDIDTHAT Presents ‘She Did That’ March 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Cindy Lee from The Star Film Company, Hallie Haller from The Rudeboy Collective, and Thati Pele from Giant Films.

Ad of the Year 2021. All the Work and the Winners.

Congratulations to all the winners in the 2021 Creative Circle ‘Joe Public United of the Year’ awards…wait, wait, we mean ‘Ad of the Year’ awards. But damn Joe, well done team on picking up 15 of the 24 awards 🔥 The awards were held on the 10th of March and here we've made it easy peasy to find all the winning work and the winning people who created it.