IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work
The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!
10 things you should know about Online and Motion Graphics with Ludus Post Productions’ Donovan Smith
We asked the Head of Online and Motion Design at Ludus Post Productions, Donovan Smith, some questions about the inner-workings of the post process and what are some of the best practices for achieving top craft in post.
OBSESSED with director Zee Ntuli
IDIDTHAT is obsessed with Darling Films director Zee Ntuli. He's a filmmaker and a writer. Working in commercials and long-form, Zee always brings his passion for storytelling and style to his work. In 2021 he was ranked 1st for Direction in South Africa by the IDIDTHAT Craft Awards, so naturally, he was the perfect candidate to kick off IDIDTHAT's new OBSESSED Series. Poetry, artificial intelligence, aeroplane seats and the commercial he wishes he directed, this is what Zee Ntuli is obsessed with.
Emerging Director Hloni from Spitfire on your radar and ready to fly
Director Malehlohonolo Ntsooa, better known around Spitfire as Hloni, has very quickly, with the power production support of Spitfire and Executive Producer Liesl Lategan, built an impressive showreel featuring sports, food, music, comedy, finance and visual effects-heavy spots. We found out how this young determined talent rose up in the ranks of a top production company.
Massïf Films’ Director Gordon Lindsay DID THAT
Massïf Films’ Gordon Lindsay has a reel that screams BIG BUDGETS, and although he has worked on many high-end jobs locally and around the world for the likes of Guinness and Tinder, the truth is a lot of the work was made on a shoestring. It’s not the budgets that have contributed to Gordon’s impressive reel, it’s his ability to craft visually exciting work.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards February 2023
This month’s IDIDTHAT.co Craft Awards were judged by red-carpet-worthy talents of Julie Thorogood, Creative Director at NetworkBBDO and Mark Middlewick, Director at First Pencil. Congratulations to Director Imraan Christian from Arcade and Strangelove Editor Shelby Ncube who were awarded Best in Craft this month by both judges.
IDIDTHAT Craft Awards January 2023
This month's IDIDTHAT.co Craft Awards were judged by two industry heavy-hitters, the honourable Suhana Gordhan, Executive Creative Director at Duke Group and Karien Cherry, Director at Giant Films. We bow down in your presence! Big congratulations to editing-maestro Saki Bergh from Left Post for taking Best in Craft for January!
IDIDTHAT Craft Awards December 2022
December 2022's IDIDTHAT.co Craft Awards results are in! What better way to begin the new year than with a throwback to some exceptional work from last year? December's Craft was judged by Chantelle dos Santos, Creative Director at Ogilvy JHB and Fausto Becatti, Director at Bioscope Films - we are not worthy, thank you. Congratulations to Karien Cherry from Giant Films for crafting those small moments that gave her this big win 🚀
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
She Did That at Loeries 2022 – Directors
The 2022 Loeries Official Rankings were released last week and although we don't think awards and accolades mean everything (they're pretty cool though), they definitely get our attention when they reflect the high level of work being created by some of the talented women and non-binary people in our industry right now. Below we have showcased five of the top-ranked film directors in the country according to the Loeries. Congratulations and here's to seeing a lot more representation in 2023 💪🏾
IDIDTHAT Presents ‘SHE DID THAT’ November 2022
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Allison Swank Owen from Giant Films, Helen J. Raine from The Rudeboy Collective and Nthabiseng Mokoena from Rumanya Films.
IDIDTHAT Presents ‘SHE DID THAT’ September 2022
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Sandulela Asanda from Butterfly Films, Jeana Theron from Darling Films and Laurissa Vergottini from Carbon Films.