IDIDTHAT promotes and connects South Africa’s advertising and production industry. 2021-05-11T13:34:24+02:00

IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.

Use IDIDTHAT’s Directory to find a company:

We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

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View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Editorial: Find out who we’re talking about

Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Let us write your story

Newly launched, Triple Story Content says ‘Our product is production’

September 23rd, 2021|

Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.


September 23rd, 2021|

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Ying-Poi De Lacy from Massïf, Director Vanessa Mojapelo from Rumanya Films and Director Karien Cherry from Giant Films.

Figment Films signs Director Imran Hamdulay

September 9th, 2021|

Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.

Director Mqondisi ‘MQ’ Ngubane signs with Bomb Commercials, ‘I’m a Bomb baby through and through’

August 19th, 2021|

With 15 years of directing experience and over 50 commercials under his belt, Mqondisi ‘MQ’ Ngubane is no newbie to the ad industry or TV for that matter. MQ has spent the last few years directing some of the country’s most loved and award-winning series. Excited to return to commercials directing on a more permanent basis, MQ has now joined the roster at Bomb.

Hello Circus, a talent agency and new home for independent freelance directors

August 10th, 2021|

Hello Circus represents freelance and independent directors who are already established or new to the industry. Choosing a far more fluid and flexible approach over the traditional production model, this talent agency connects directors directly with agencies and brands to create a more integrated transparent process. Wanna join the Circus?

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IDIDTHAT’s Craft Awards: Find out who’s doing the best work

Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

Enter craft awards

IDIDTHAT Craft Awards August 2021

September 9th, 2021|

This month’s Craft Awards were judged by the most beautiful of all spring blossoms; Chief Creative Officer at TBWA\Hunt Lascaris, Peter Khoury and Director & Co-owner at They Shoot Films, Alan Irvin. Congratulations Fausto Becatti from Bioscope Films & Ross Garrett from Darling Films for being such incredible Crafty McCraftersons!

IDIDTHAT Craft Awards July 2021

August 6th, 2021|

This month’s Craft Awards were judged by our very own winter warmers, Chief Creative Officer of Draftline JNB, Neo Segola and Partner and Director at The Rudeboy Collective, Mpho Twala. Congratulations to the red-carpet-ready Greg Rom from Gentlemen Films and Ian Gabriel from Giant Films on being awarded Best of Craft.

IDIDTHAT Craft Awards June 2021

July 7th, 2021|

This month's Craft Awards were judged by our fearless leaders, Executive Creative Director of Joe Public United, Megan Perks and Owner, Composer and Engineer of Howard Audio, Adam Howard. Thank you for your service to this country. Not only are you heroes to us, but to all your fellow South Africans. To Talya Galasko from Sketchbook Studios and Kyle Lewis from Egg Films, congratulations on being awarded Best in Craft, truly the highest honour in all the land, we salute you.

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