Every year, Loeries brings our industry to Cape Town. And in just two years, IDIDTHAT HOUSE has become the place to find each other, catch up properly, meet someone new and remember why we love this industry. Preferably with a drink and chippy in hand.
Our very first SHE DID THAT party and what a way to start. A room full of brilliant women, a whole lot of magic and one very good time. See all the pics.
Our biggest IDIDTHAT HOUSE party yet, across three venues and with one hell of a crowd. The pics are in. Go find yourself (and see what everyone else got up to).
Four panels. Two days. Some of the industry’s biggest names talking honestly about the stuff we should all be talking about. See what went down upstairs in the Nedbank Loft. See all the pics.
Two days, one HOUSE and a whole lot of the industry coming and going. Coffees, catch-ups, industry chats, ice creams and familiar faces everywhere. See all the pics from IDIDTHAT HOUSE.
Darling and Darling director Alexa Wilson and Post Modern editor and also a darling William Kalmer take Best in Craft this month for Bernini. On judging duty were Nwabisa Tolom, Creative Director at TBWA\Hunt Lascaris, and Lebogang Rasethaba, Director at Egg Films. Thank you, power duo.
IDIDTHAT JUDGE JESSIE ZINN DIRECTOR BIOSCOPE FILMS SOUTH AFRICA JUDGE'S BIO Jessie Zinn is a South African film director working across commercials, documentary and narrative film. With an [...]
We caught up with Bioscope director Fausto Becatti and Executive Producer Daniel Kaplan to go behind the scenes of their new ad featuring the Springboks, the one that had us asking, "Woah, is that a Pick n Pay ad?"
This month’s IDIDTHAT.co Craft Awards were judged by Jabulani Sigege, Group Executive Creative Director at Machine_ and Jessie Zinn, Director at Bioscope Films. Thank you kindly legends for your time and expertise on this. And wow, there was a lot of work. We love seeing the industry producing at this volume. Let’s keep going! Massive congratulations Zee Ntuli from Darling Films on taking home Best in Craft for your work on KFC.
This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.
This month’s IDIDTHAT.co Craft Awards were judged by Verona Meyer, ECD at M&C Saatchi Abel and Mzonke Maloney, Director at Carbon Films. Congrats Directors, Thina Zibi and Thea Small, as well as DOP Josh Levi for your Best in Craft wins this month!
Bioscope Films officially welcomes director Jessie Zinn, fresh off her IDIDTHAT Best of Craft win for Sonnenglas. Her first job with Bioscope. The spot was shot exclusively at dusk and dawn over an eight-day journey across South Africa and Eswatini, capturing the beauty of light for the solar brand.
This month’s IDIDTHAT.co Craft Awards were judged by Sibs Zihle, Creative Director at Ogilvy South Africa, and Monde Gumede, Director at SHIBOBO! A massive shoutout to director Jessie Zinn from Bioscope Films and freelance director Royd Ringdahl for taking home Best of Craft.
Lazola Gola’s latest Weetbix campaign is a perfect example of comedy having it's moment in advertising. Teaming up with M&C Saatchi Abel, Lazola brings his signature offbeat humor to the breakfast table, crafting a colorful, quirky, and memorable campaign.
This month’s IDIDTHAT.co Craft Awards were judged by perfectly equal parts demure and brat, Nkgabiseng Motau, Chief Creative Officer at Think Creative Africa and Ernest Nkosi, Director at Mogul Pictures. Congrats to Justice Mukheli from Romance for taking home the top spot this month. Well done mister!
This month's IDIDTHAT.co Craft Awards were judged by the illustrious judgy-McJudgersons Steph van Niekerk, ECD at TBWA Hunt Lascaris and Anton Visser, Director at Patriot Films. A standing ovation goes to Thina Zibi from Giant Films and Zee Ntuli from Darling Films for taking home Best in Craft for June.
This month’s IDIDTHAT.co Craft Awards were judged by our forever reigning queens Juliet Honey, Creative Director at TBWA Hunt Lascaris and Justine Puren-Calverley, Director at FirstPencil. We bow in awe because wow, this was a particularly tough month with some really strong work! Chicken Licken takes it! Congratulations to the team behind the spot Dave ‘Legs of Thunder’ Mgijimi.
This month’s IDIDTHAT.co Craft Awards were judged by the honourable Tshepo Tumahole, Integrated CD at Joe Public United and Morgan Dingle, Director at Your Girlfriend. We don’t know what they’ve put in the water over at 7Films but both 7Films directors Hayden Brown and Jozua Malherbe were awarded Best in Craft. Take a bow team!
This month’s IDIDTHAT.co Craft Awards were judged by the ever red-carpet ready Jacquie Mullany, ECD at FCB Africa & Bruno Bossi, Director at Carbon Films. Congratulations to VFX maestros Eddie Addinall and Rory Mark from The Refinery and directing wizard Greg Rom from Gentlemen Films.
This month’s IDIDTHAT.co Craft Awards were judged by the distinguished Brendan Hoffmann, ECD at Joe Public Cape Town and the esteemed Ian Gabriel, Director at Giant Films Thank you sirs! Congratulations to Production Designer (or if you prefer, Art Director) Louise Knepscheld on her work for Kruger and Slim from Darling Films for his MTN spots. Well done you crafty beauties!