Darling and Darling director Alexa Wilson and Post Modern editor and also a darling William Kalmer take Best in Craft this month for Bernini. On judging duty were Nwabisa Tolom, Creative Director at TBWA\Hunt Lascaris, and Lebogang Rasethaba, Director at Egg Films. Thank you, power duo.
Koketso Masisi has strong views on what makes an idea worth fighting for, as she should, she’s ECD of Retroviral after all. We talk craft, choosing directors, the marketers who make the work better and the South African ad she wishes she’d made. She also gives us the work she’s proudest of, who deserves a shoutout right now, and what’s exciting her about our industry.
Girls in Film South Africa and Blackboard are continuing their commitment to creating greater access to the creative industries through a masterclass programme that brought young creatives into conversation with working filmmakers and industry practitioner
HELLO_COLAB has landed Brutal Fruit’s new Africa-wide ‘Pink Table’ campaign, producing a TV commercial, more than 300 images, 24 dedicated social videos, traditional billboards, a 3D billboard and multiple edits for just about every screen you can think of.
One campaign can now mean hundreds of assets, specs, approvals and rights to manage. XR Africa, led by Mike Smit, is helping producers take that complexity off their hands, from delivery and metadata to rights and distribution.
Simon Ringrose, aka Sibot, has spent more than two decades shaping the sound of South African advertising through his studio SayThankYou. From scratch DJ and Max Normal to Gold Loeries, Damon Albarn, Mr Eazi and making music from blocks of ice, we caught up with Simon about one seriously interesting career.
IDIDTHAT JUDGE GREG GRAY DIRECTOR ROMANCE FILMS SOUTH AFRICA JUDGE'S BIO The cinematic and emotional scale of Greg’s films attests to an idea-driven, detail-obsessed approach. It’s this intense [...]
IDIDTHAT JUDGE KATE DE BRUYN CREATIVE DIRECTOR STUDIO ONE, PUBLICIS GROUPE SOUTH AFRICA JUDGE'S BIO Kate always knew she would not become the engineer her father secretly hoped [...]
IDIDTHAT JUDGE JABULANI SIGEGE GROUP EXECUTIVE CREATIVE DIRECTOR MACHINE_ SOUTH AFRICA JUDGE'S BIO Like Zlatan Ibrahimovic, Jabulani sometimes finds himself talking in the third person. Almost only when [...]
IDIDTHAT JUDGE JESSIE ZINN DIRECTOR BIOSCOPE FILMS SOUTH AFRICA JUDGE'S BIO Jessie Zinn is a South African film director working across commercials, documentary and narrative film. With an [...]
Chances are, you have already heard of Coinbase’s ‘Your Way Out’ ad. It won the Cannes Lions Film Craft Grand Prix, collected five more Lions and has since landed a Primetime Emmy nomination. What you may not have heard is just how much of it was made by South Africans. We go behind the scenes with service company, Gatehouse.
Castle Lite has taken ‘Nothing hits like Extra Cold’ very literally, making it snow across Nigeria, Tanzania and Mozambique in its latest campaign. Created by Boundless and directed by Darling Films’ Chloe Coetsee, ‘Nothing hits like Extra Cold’ turns that first icy sip into a full-blown bar snowstorm.
So, what has more than three decades of making work, building agencies and leading creative people taught Pete Case? Quite a lot, as it turns out. We spoke to Pete, CEO & Creative Chairman of Ogilvy South Africa, about why South African creatives travel so well, the ideas that still give him goosebumps, what great marketers get right, protecting humans in the age of AI, surviving an industry full of ‘Nos’, and why you’ll occasionally find one of South Africa’s most powerful advertising leaders in his garage fiddling with a petrol engine.
Director Zee Ntuli from Darling Films and Editor William Kalmer from Post Modern take Best in Craft in this month’s IDIDTHAT.co Craft Awards for Castle Milk Stout ‘This is African Time’. A big thank you to this month’s judges, Kate De Bruyn, Creative Director at Studio One, Publicis Groupe, and Greg Gray, Director at Romance Films, for lending us their impeccable taste to pick the month’s standout work.
We caught up with Bioscope director Fausto Becatti and Executive Producer Daniel Kaplan to go behind the scenes of their new ad featuring the Springboks, the one that had us asking, "Woah, is that a Pick n Pay ad?"
Founded by Cherise Haskins, Cherry Picked Locations has become one of Joburg’s go-to location agencies over the past decade. Now, after building a growing portfolio of locations in Cape Town, Cherry Picked is bringing that same hands-on approach to the Mother City.
As we gear up for Full Circle, we asked Cannes Lions 2026 Audio & Radio juror Jabulani Sigege to share a few reflections from inside the jury room. From what separated the winning work to why South African creativity is uniquely positioned on the global stage, here are three lessons he brought home from Cannes.
Robyn Campbell has spent her career doing the things most people never see. She started in fashion design, moved through the early days of digital, led agencies, and now serves as Senior Vice President at Publicis Groupe Africa. She’s become an expert in the invisible work behind great creativity: building teams, shaping culture, backing people and protecting ideas long enough for them to become exceptional. In this conversation, Robyn shares how her definition of creative taste has evolved, why the hardest leadership happens behind the scenes, what separates good work from great work in a jury room, and the one thing about South African creativity she hopes we never lose.
On 5 August, The Forum in Bryanston will bring together Nedbank’s Khensani Nobanda, MaXhosa Africa’s Lihle Ngxokolo-Nqini, Rachel Kolisi and Carla Venter, alongside a growing crowd from across South Africa’s advertising, marketing, production and creative industries. With tickets selling fast and only a limited number remaining, now's the time to secure your seat.
To celebrate Corona’s belief that life is best lived beyond our screens, Boundless created a series of living posters that turned the setting sun into the brand itself. Captured at the exact moment the sun kissed the horizon over the city, long winter shadows stretched across the streets to create the silhouette of a Corona bottle, leading you to the sunset.