Every year, Loeries brings our industry to Cape Town. And in just two years, IDIDTHAT HOUSE has become the place to find each other, catch up properly, meet someone new and remember why we love this industry. Preferably with a drink and chippy in hand.
Our very first SHE DID THAT party and what a way to start. A room full of brilliant women, a whole lot of magic and one very good time. See all the pics.
Our biggest IDIDTHAT HOUSE party yet, across three venues and with one hell of a crowd. The pics are in. Go find yourself (and see what everyone else got up to).
Four panels. Two days. Some of the industry’s biggest names talking honestly about the stuff we should all be talking about. See what went down upstairs in the Nedbank Loft. See all the pics.
Two days, one HOUSE and a whole lot of the industry coming and going. Coffees, catch-ups, industry chats, ice creams and familiar faces everywhere. See all the pics from IDIDTHAT HOUSE.
This month’s IDIDTHAT.co Craft Awards were in in the very capable hands of Nomfundo Myeni, CD at We Are Bizarre and Lourens van Rensburg, Director at 7 Films. Okay, seriously, what are Melina and Lorraine putting in Zee’s water? My goodness, the man is on a roll! Congrats Zee from Darling Films for taking home the top spot this month. Well done mister!
Less than two years in, Bananas is working with Castle Lager, KFC, Heinz and now Truworths. We spoke to the OG Bananas, Saf Sindhi and Justin Gomes about why some very established brands are putting their trust in a very new kind of agency.
Woolworths, in partnership with Big Sky Productions and The Video Cartel, takes us inside the month-long Italian shoot that grew into six half-hour films for M-Net.
In this one, Nkgabiseng Motau gets into what ten years of running Think Creative Africa has taught her, why courage is often the thing separating Bronze from Gold, the South African work she wishes she’d made, the person who opened an important door early in her career and why our industry could probably do with trusting its own culture a little more. She’s one of our faves and after reading this, we think she’ll be one of yours too.
Loeries Creative Week is around the corner. And we’d all like to celebrate and have a good time without any fear or threat for our safety. Let’s be blunt - no one needs another Veli Ngubane incident.
We sat down with Thembalethu Msibi, Co-Founder and Chief Creative Officer of BlackSwan and Jury President of the 2026 iPendoring Awards, to talk about why South African advertising still treats indigenous language work as an afterthought, and what it will take to change that.
Meet Tshepo²: same first name, different disciplines, plenty of creative tension and a shared love of making work that feels really South African. Tshepo Tumahole and Tshepo Mogorosi have been making award-winning work together at Joe Public for almost a decade, first as Copywriter and Art Director, now as Creative Directors. Clearly, pairing two Tshepos was a very good idea.
Darling and Darling director Alexa Wilson and Post Modern editor and also a darling William Kalmer take Best in Craft this month for Bernini. On judging duty were Nwabisa Tolom, Creative Director at TBWA\Hunt Lascaris, and Lebogang Rasethaba, Director at Egg Films. Thank you, power duo.
Koketso Masisi has strong views on what makes an idea worth fighting for, as she should, she’s ECD of Retroviral after all. We talk craft, choosing directors, the marketers who make the work better and the South African ad she wishes she’d made. She also gives us the work she’s proudest of, who deserves a shoutout right now, and what’s exciting her about our industry.
Girls in Film South Africa and Blackboard are continuing their commitment to creating greater access to the creative industries through a masterclass programme that brought young creatives into conversation with working filmmakers and industry practitioner
HELLO_COLAB has landed Brutal Fruit’s new Africa-wide ‘Pink Table’ campaign, producing a TV commercial, more than 300 images, 24 dedicated social videos, traditional billboards, a 3D billboard and multiple edits for just about every screen you can think of.
One campaign can now mean hundreds of assets, specs, approvals and rights to manage. XR Africa, led by Mike Smit, is helping producers take that complexity off their hands, from delivery and metadata to rights and distribution.
Simon Ringrose, aka Sibot, has spent more than two decades shaping the sound of South African advertising through his studio SayThankYou. From scratch DJ and Max Normal to Gold Loeries, Damon Albarn, Mr Eazi and making music from blocks of ice, we caught up with Simon about one seriously interesting career.
IDIDTHAT JUDGE GREG GRAY DIRECTOR ROMANCE FILMS SOUTH AFRICA JUDGE'S BIO The cinematic and emotional scale of Greg’s films attests to an idea-driven, detail-obsessed approach. It’s this intense [...]
IDIDTHAT JUDGE KATE DE BRUYN CREATIVE DIRECTOR STUDIO ONE, PUBLICIS GROUPE SOUTH AFRICA JUDGE'S BIO Kate always knew she would not become the engineer her father secretly hoped [...]