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So far Amisha Zanetti has created 123 blog entries.

Live Updates: South Africa’s Winners & Shortlists at Cannes 2025

Cannes Lions 2025 is a wrap and what a special year it was for South Africa. This page has been your live hub for everything SA at Cannes, proudly in partnership with LITTLEBIG. From shortlist excitement to big-stage wins, this year SA did us proud! The work, the energy, the people (especially the people!)… South Africa showed up with heart and an undeniable presence. Scroll back to relive the magic, and thank you to everyone who flew the flag loudly and proudly on the global stage.

Amisha Zanetti2025-06-23T16:31:06+02:00June 21st, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial|Tags: Cannes Lions 2025, LittleBig|

SOUTH AFRICA AT CANNES: Day 4 by Gillian Rightford

Through quick quips, overheard truths, and notes from boardroom meetings, Gillian Rightford captures the contradictions of Cannes like only she can. As Executive Director of the ACA - now Africa’s first member of VoxComm, the global body of advertising associations - and a newly appointed member of the Effie Global Council, Gillian’s Day 4 reflections remind us that the business of creativity is as complex, messy, and fun as ever.

Amisha Zanetti2025-06-20T12:32:40+02:00June 20th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial|Tags: Cannes Lions 2025, Gillian Rightford, LittleBig|

SOUTH AFRICA AT CANNES: Day 3 by Andrea Quaye

From paying her own way to Cannes to now judging one of the festival’s most prestigious categories, Andrea Quaye, Marketing Director at Heineken Beverages, brings a sharp perspective and love for the craft. On Day 3, she takes us inside her more intentional approach to the week filled with meaningful connections and a reminder that, yes, Club Duvet by 10pm is a real Cannes flex.

Amisha Zanetti2025-06-19T12:42:23+02:00June 19th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial|Tags: Andrea Quaye, Cannes Lions 2025, Heineken Beverages, LittleBig|

SOUTH AFRICA AT CANNES: Day 3 by Mpume Ngobese

Today’s diary comes from Mpume Ngobese, Co-Managing Director of Joe Public and proud first-time Cannes attendee. Wide-eyed, curious, and taking notes like a pro, Mpume shares her Day 3 highlights, and it’s a fresh, fired-up take from someone soaking up every moment of the festival. Cannes virgin no more!

Amisha Zanetti2025-06-19T12:31:02+02:00June 19th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial, JOE Editorial|Tags: Cannes Lions 2025, Joe Public, LittleBig, Mpume Ngobese|

SOUTH AFRICA AT CANNES: Day 2 by Koketso Masisi

For Day 2, we hear from Koketso Masisi, Creative Director at Retroviral, whose reflections cut through the noise with warmth and insight. From the power of women-led innovation and standout Outdoor Lions work, to meaningful moments with fellow South Africans, Koketso captures the rhythm of Cannes with a clear reminder to stay grounded, stay curious, and show up with intention.

Amisha Zanetti2025-06-18T14:30:24+02:00June 18th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial|Tags: Cannes Lions 2025, Koketso Masisi, Retroviral|

SOUTH AFRICA AT CANNES: Day 2 by Koo Govender

Day 2 of Cannes Lions and we soak in the elegance of Cannes through the eyes of Koo Govender. From early morning rituals on a quiet beach to fine dining at JAN in Nice, the CEO of Publicis Groupe Africa gives us a grounded, generous look behind the Cannes rush.

Amisha Zanetti2025-06-18T14:23:07+02:00June 18th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial|Tags: Cannes Lions 2025, Koo Govender, LittleBig, Publcis Groupe Africa|

Meet South Africa’s Cannes Lions Judges 2025

It’s day one of Cannes, and while the rosé is chilling and the Croisette is filling up fast, South Africa’s Cannes Lions judges have already been hard at work. Every year, a select group of our industry leaders are invited to represent the country at the highest level of creative judgment. Whether they’re deep in shortlist sessions or seated on the Grand Prix jury, these are the people helping shape the global creative benchmark. Let’s raise a glass (and maybe our lanyards) to the brilliant minds doing the heavy lifting behind the scenes.

Amisha Zanetti2025-06-16T08:51:22+02:00June 16th, 2025|Categories: Cannes Lions 2025, Editorial|Tags: Cannes Lions 2025, LittleBig|

As they head to Cannes 2025, Star, Suhana, Liesl and Bruno unpack global creativity and South Africa’s place in it

Cannes Lions 2025 is almost here, and before these four industry heavyweights jet off, we had questions. Four, to be exact. So we threw them at Spotify Africa’s Head of Marketing Star Kachisa, Spitfire’s Liesl Lategan Kyriakou, Carbon Films’ Bruno Bossi, and LoveSong’s Suhana Gordhan to find out what they’re expecting from this year’s festival; from the trends they’re tracking to the ideas they’re backing.

Amisha Zanetti2025-06-16T08:51:36+02:00June 13th, 2025|Categories: Cannes Lions 2025, Editorial|Tags: Bruno Bossi, Cannes Lions 2025, Liesl Lategan, Liesl Lategan Kyriakou, LittleBig, Star Kachisa, Suhana Gordhan|

Bananas. An agency born for risk averse clients.

“The biggest risk you can take is to be ignored." That is the founding belief behind the new agency in town, Bananas. Leading with ‘mischief and meaning over money and metrics’, Bananas is founded by Saf Sindhi (former AMV BBDO creative and Ogilvy Creative Partner) and Justin Gomes (former FoxP2 founder) with multi-award winning, Sean Harrison, completing the creative trio as head of art.

Amisha Zanetti2025-06-11T16:06:38+02:00June 11th, 2025|Categories: Bananas Agency Editorial, Editorial|Tags: Bananas Agency, Justin Gomes, Safaraaz Sindhi, Sean Harrison|

Craft Award Results: May 2025

This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!

Amisha Zanetti2025-06-05T16:55:38+02:00June 5th, 2025|Categories: IDIDTHAT Craft Awards|Tags: Adam Bentel, Darling Films, Egg Films, Gentlemen Films, Jono Hall, Monde Gumede, Sanaa Films, Sanaa Mothabisa, Sbu Sitole, SHIBOBO!, The Odd Number, Thina Zibi, Triple Story Content, Zee Ntuli, Zwelethu Radebe|

Seats secured, Open Chair sends 15 South African women to Cannes

As part of this year’s Cannes Lions build-up, we’re celebrating a powerful initiative that’s all about access and representation. Open Chair, the platform founded by industry powerhouse Suhana Gordhan to uplift and connect women across the creative industry, successfully secured 15 passes for South African women through the festival’s global ERA Programme (Equity, Representation, and Accessibility).

Amisha Zanetti2025-06-16T08:51:52+02:00June 5th, 2025|Categories: Cannes Lions 2025, Editorial, Open Chair Editorial|Tags: Cannes Lions 2025, LittleBig, Open Chair, Suhana Gordhan|

Olamuk brings heart to the legacy of Mercedes-Benz in new docuseries

How do you tell the story of a brand that helped shape a town, generations of livelihoods, and an entire industry? If you’re the team at Olamuk, you do it with humanity, a lot of care and six beautifully crafted documentary portraits.

Amisha Zanetti2025-06-04T17:22:00+02:00June 4th, 2025|Categories: Editorial, Olamuk Editorial|Tags: Olamuk|

IDIDTHAT hosts South Africa’s first Cannes Predictions Screening

Last week we hosted our first-ever IDIDTHAT Cannes Predictions Night, bringing together agency creatives to celebrate South Africa's work entered into Cannes 2025. It was a night full of love, laughter, wristbands and world-class craft.

Amisha Zanetti2025-06-04T14:47:11+02:00June 4th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial, LittleBig Editorial|Tags: Cannes Lions 2025, LittleBig, Roland Sweet|

South Africa’s Cannes Predictions 2025

As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!

Amisha Zanetti2025-05-29T13:44:06+02:00May 29th, 2025|Categories: Cannes Lions 2025, Editorial, IDIDTHAT SHOWCASE|Tags: Accenture Song, Bananas Agency, Cannes Lions 2025, LittleBig, The Odd Number, VML South Africa|

Meet the 2025 IDIDTHAT Cannes Predictions Judges

South African creativity, your champions have arrived. Each year, we ask a panel of industry greats to review the SA work entered into Cannes Lions and select the pieces they believe could turn heads on the global stage. We’re proud to introduce our 2025 IDIDTHAT Cannes Predictions judges.

Amisha Zanetti2025-05-29T13:43:43+02:00May 28th, 2025|Categories: Cannes Lions 2025, Editorial|Tags: Cannes Lions 2025, Danni Pinch, Fran Luckin, Roland Sweet, Safaraaz Sindhi, Sbu Sitole|

We’re back, baby! LITTLEBIG x IDIDTHAT team up for Cannes Lions 2025 coverage

The IDIDTHAT x LITTLEBIG Cannes coverage collab returns, and we couldn’t be prouder. Thanks to our partners at LITTLEBIG, we’re once again able to back South African creativity loudly and proudly. Follow us as we spotlight the work, the talent, and the gees that make our industry world-class.

Amisha Zanetti2025-05-29T13:46:51+02:00May 28th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial, LittleBig Editorial|Tags: Cannes Lions 2025, LittleBig, Roland Sweet|

Watch this space, director Ying-Poi De Lacy touches down at Spitfire

Spitfire’s newest signing is no stranger to the craft, with a decade of experience, Director Ying-Poi joins the production house with momentum. And if you ask EP Liesl Lategan Kyriakou, this one was written in the stars.

Amisha Zanetti2025-05-28T12:31:12+02:00May 28th, 2025|Categories: Editorial, Spitfire Editorial|Tags: Spitfire Films, Ying-Poi De Lacy|

South Africa’s D&AD Work & Winners 2025

This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!

Amisha Zanetti2025-05-26T13:30:09+02:00May 26th, 2025|Categories: D&AD, Editorial, IDIDTHAT SHOWCASE|Tags: D&AD, The Odd Number|

Flying Fish gave a guy a billboard. Gentlemen Films’ Jono Hall made it a whole thing.

Comedy chaos, community drama, and a very big billboard in a very small yard. Flying Fish’s latest spot has all the ingredients of a “Surprisingly Good” mockumentary. Brought to life by Joe Public and directed by Jono Hall from Gentlemen Films, the hilariously escalating ad puts performance and tone front and centre.

Amisha Zanetti2025-05-23T08:57:37+02:00May 23rd, 2025|Categories: Editorial, Gentlemen Editorial|Tags: Gentlemen Films, Jono Hall|

A Rebel with a car cause. Hungry Films’ Director Juniper takes on Mercedes and wins.

Hungry Films director Juniper recently wrapped one of the most ambitious car campaigns we’ve seen in a while. The brief? Shoot nine Mercedes vehicles, deliver six hero 30-second spots for AMG, four retail ads, and a truckload of extra content. It all had to be done in just five days. For sixteen different regions. And she made it look good.

Amisha Zanetti2025-05-21T15:27:16+02:00May 21st, 2025|Categories: Editorial, Hungry Films Editorial|Tags: Hungry Films, Juniper|