Triple Story Content Archives

Craft Award Results: November 2025

Another month, another round of work that made our judges sit up a little straighter. For the November IDIDTHAT Craft Awards, we handed the reins to two heavyweights: Suhana Gordhan, Chief Creative Officer at LoveSong, and multiple-time Best in Craft winner Hayden Brown, director and cinematographer at 7 Films. After sifting through the country’s sharpest craft, they crowned this month’s Best in Craft: Thina Zibi from Triple Story Content and Zee Ntuli from Darling Films. Congrats on the top spot, you two, beautifully done.

Amisha Zanetti2025-12-05T11:45:25+02:00December 5th, 2025|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Amelia Cohen, Darling Films, Hayden Brown, LoveSong, Patriot Films, Post Modern, Priest, Thina Zibi, Triple Story Content, William Kalmer, Zee Ntuli|

Robin de Jager, the Triple Story Content director behind the film heating up the South African film industry

Before the local industry had even seen a frame, Robin de Jager’s new film ‘Lil_ith’ was already making noise internationally. It premiered at the Oscar- and BAFTA-qualifying Odense International Film Festival and QFest St. Louis, a rare feat for a South African indie, especially one made entirely by bootstrap grit and obsessive care. Combine that with his growing commercial portfolio and the production backing of Triple Story Content, and it’s exactly why Robin should be on your director radar.

Amisha Zanetti2025-11-27T10:03:47+02:00November 27th, 2025|Categories: Editorial, Triple Story Content Editorial|Tags: Robin de Jager, Triple Story Content|

[PODCAST] The Great Debate: To in-house or not to in-house production with Colin Howard, Kathi Jones, Peter Little and Monareng Makwetla

When agencies start building their own production arms (think Prodigious, Hogarth and beyond) it raises the question everyone in the industry’s been whispering: what happens to South Africa’s independent production companies? Are in-house models the sleek, efficient future of advertising… or are they quietly dismantling the craft that made our work world-class?

Amisha Zanetti2025-11-04T14:54:01+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Colin Howard, Egg Films, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, Kathi Jones, Monareng Makwetla, Peter Little, Publicis Groupe Africa, Triple Story Content|

Craft Award Results: May 2025

This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!

Amisha Zanetti2025-07-08T09:03:44+02:00June 5th, 2025|Categories: IDIDTHAT Craft Awards|Tags: Adam Bentel, Darling Films, Egg Films, Gentlemen Films, Jono Hall, Monde Gumede, Sanaa Films, Sanaa Mothabisa, Sbu Sitole, SHIBOBO!, The Odd Number, Thina Zibi, Triple Story Content, Zee Ntuli, Zwelethu Radebe|

Craft Award Results: January 2025

This month’s IDIDTHAT.co Craft Awards were judged by Verona Meyer, ECD at M&C Saatchi Abel and Mzonke Maloney, Director at Carbon Films. Congrats Directors, Thina Zibi and Thea Small, as well as DOP Josh Levi for your Best in Craft wins this month!

Amisha Zanetti2025-03-03T08:56:27+02:00February 6th, 2025|Categories: IDIDTHAT Craft Awards, Spitfire Editorial|Tags: Bioscope Films, Carbon Films, Darling Films, Jessie Zinn, Josh Levi, M&C Saatchi Abel, Mzonke Maloney, Thea Small, Thina Zibi, Triple Story Content, Verona Meyer|

Lauren Chengan and Ken Kamara, the new faces at Triple Story Content

Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.

Amisha Zanetti2024-06-13T14:08:07+02:00June 11th, 2024|Categories: Editorial, Triple Story Content Editorial|Tags: Ken Kamara, Lauren Chengan, Monareng Makwetla, Triple Story Content|

‘Work to Watch’ May 2023

Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!

admin2023-06-02T11:01:55+02:00June 2nd, 2023|Categories: #WorkToWatch, IDIDTHAT SHOWCASE|Tags: 7 Films, Anton Visser, Audio Militia, Darling Films, Deliverance, DUKE, Exposure Crew, FCB Africa, FCB Cape Town, Gorgeous Bushman, Greg Gray, Grey Africa, Joe Public United, Krewkut, Lazola Gola, Left Post Production, Liquid, M&C Saatchi Abel, MullenLowe, Mushroom Media, Network BBDO, Patriot, POST CT, Post Modern, Pressure Cooker Studios, ROMANCE, Sonovision Studios, Sterling Sound, TBWA Hunt Lascaris, TBWA Hunt Lascaris Johannesburg, The Odd Number, Thina Zibi, Triple Story Content, Zee Ntuli|

IDIDTHAT Craft Awards March 2023

Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.

Anne in the Studio2023-04-06T10:05:21+02:00April 6th, 2023|Categories: Carbon Films Editorial, IDIDTHAT Craft Awards, Triple Story Content Editorial|Tags: 7 Films, Carbon Films, Darling Films, First Pencil, Mzonke Maloney, Patriot Films, Peter Pohorsky, Plank Films, ROMANCE, Sam Coleman, Thembalethu Msibi, Thina Zibi, Triple Story Content|

Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work

The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!

admin2023-03-20T14:52:53+02:00March 20th, 2023|Categories: Editorial, Triple Story Content Editorial|Tags: Thina Zibi, Triple Story Content|

IDIDTHAT Craft Awards December 2022

December 2022's IDIDTHAT.co Craft Awards results are in! What better way to begin the new year than with a throwback to some exceptional work from last year? December's Craft was judged by Chantelle dos Santos, Creative Director at Ogilvy JHB and Fausto Becatti, Director at Bioscope Films - we are not worthy, thank you. Congratulations to Karien Cherry from Giant Films for crafting those small moments that gave her this big win 🚀

Anne in the Studio2023-01-18T08:16:41+02:00January 17th, 2023|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Bioscope Films, Fell + Co, Giant Films, Howard Audio, Iconic Agency, Mannequin Films, Ogilvy Johannesburg, Plank Films, The Rudeboy Collective, The Star Film Company, Triple Story Content|

South Africa’s Best in Print, Outdoor and Live Events – Loeries 2021

Here we showcase the best-of-the-best in Print, Outdoor and Live Events in South Africa. Slaying barriers to collaboration wherever we see them, this showcase will help you find your next dream team. This work was awarded at the Loeries 2021 and features the cream of the crop in creativity and production. We have listed all the work and also the talent behind the work, now you know who to work with!

admin2021-11-22T14:45:03+02:00November 22nd, 2021|Categories: IDIDTHAT SHOWCASE, Loeries 2021|Tags: DUKE, Field, Giant Films, Joe Public United, King James Group, King James Group Johannesburg, me&myfriends, Strangelove, The Odd Number, Triple Story Content, VMLY&R|

Newly launched, Triple Story Content says ‘Our product is production’

Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.

admin2021-09-23T09:33:46+02:00September 23rd, 2021|Categories: Editorial, Triple Story Content Editorial|Tags: Monareng Makwetla, Triple Story Content|