IDIDTHAT Editorial2020-07-22T11:47:29+02:00

IDIDTHAT Editorial

Here you’ll be able to read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

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Performance director Emilie Badenhorst joins Romance

Director Emilie Badenhorst joins Romance already armed with an impressive body of work. As a filmmaker she has the ability to explore the smallest of moments shared between people on screen, delicately capturing intimacy and leaving the audience feeling connected with her performers. Feast your eyes, open your mind and create some space on your radar for this modern filmmaker.

August 20th, 2020|Categories: Editorial, ROMANCE Editorial|Tags: , |

They ‘We commit to black female directors’

Directing duo Lusanda Mgoduka and Melany Ismail have partnered with They’s founders, Darren Gordon and Alan Irvin. The refreshed They family, joined by female director, Wandile Xaba, unpack the challenge of getting black female directors through the pitch room doors, not to mention black queer and trans directors. They ask the ad industry to step up and join them because it’s not just a They thing, it’s an us thing, a South African thing.

August 7th, 2020|Categories: Editorial, They Editorial|Tags: , , , |

The nuts and bolts of the new Robot directors – Paul Ramaema and Nelis Botha

We get up close and personal with the two new directors joining Robot. Paul and Nelis, both armed with a hip aesthetic and a passion for creating edgy contemporary work, might have a lot in common when it comes to style, but who is most likely to master the art of baking banana bread you ask? Yup, it’s everything you didn’t know you needed to know.

July 24th, 2020|Categories: Editorial, Robot Editorial|Tags: , , |

10 Questions for Star Film’s Emerging Director Sam Sterling-Court

Sam Sterling-Court has hit the ground running as the latest director to join Star Films. After only two months of things being 'director-official', she already directed TWO commercials. With a unique academic take on filmmaking, we lay down 10 questions to this talented young director.

July 17th, 2020|Categories: Editorial, Star Films Editorial|Tags: , |

Director Jolynn Minnaar joins Figment Films

Award-winning director, Jolynn Minnaar, has battled gag orders, no trespassing zones and suffered first-hand chemical exposure from drilling sites, all to get to the heart of the story. This fearless director has now joined the stable at Figment Films where she will continue to challenge perceptions and inspire new thought as a commercial director.

June 18th, 2020|Categories: Editorial, Figment Films Editorial|Tags: , |

South Africa’s D&AD Winners 2020 [View Work]

The second round of winners for the D&AD Awards have been announced and sees TBWA Hunt Lascaris, Joe Public United, and Produce Sound hop, skip and jumping away with Wood Pencils. Congratulations you unbelievably talented superhumans!

South Africa’s One Show 2020 Winners Announced [View Work]

South Africa was awarded 12 Merits, 6 Bronze, and 2 Silvers in the year’s largest global awards for creative excellence in advertising and design *drops mic and moonwalks* That is incredible! Congratulations you talented Saffas and thank you for flying our flag high and proud.

NEW production company launches – Together Films. Whaaaaaaaaaaaat?!

After working together for the last five years, Director Malo 8 and Producer Gaye Leong proved that they are not here to play when they shot and produced one of the first commercials to be filmed in South Africa during lockdown, and for McDonald’s no less. We know, right?! Launching a new company during lockdown, what is this sorcery?

June 3rd, 2020|Categories: Editorial, Together Films Editorial|Tags: , , |

Robot Air launches full-service drone company

Founders of Robot Air, Robin Hook and Liam Johnson, talk all things aerial as they give us the low-down on their new high-flying offering. We find out what a drone company, with years of experience in production and the ad industry, has to offer the commercials world and why you should probably save their number.

May 19th, 2020|Categories: Editorial, Robot Editorial|Tags: , , , |

Face-to-face with Carbon Films Director, Mzonke Maloney

Director Mzonke Maloney from Carbon Films shares his perspective on the South African onscreen narrative, what being a filmmaker in America taught him and we get a tasty-taste of what we can expect from him as a commercials director in the future. It’s everything you didn’t know you needed to know about Mzonke Maloney.

May 15th, 2020|Categories: Carbon Films Editorial, Editorial|Tags: , |

‘Griekwastad’ film directed by Jozua Malherbe and co-produced by 7 Films premieres in SA

'Griekwastad' is the true crime film based on the 2012 gruesome murders of a family on their farm in Naauwhoek. The son, a teenage boy, the sole survivor of the attack. We speak with the film’s director, Jozua Malherbe, and his co-producing team at 7 Films about this much-anticipated movie and how it’s lead to him officially joining the production company.

May 6th, 2020|Categories: Editorial|Tags: , , |

Ciclope Africa 2020 – The Winning Work

A huge congrats goes out to all the IDIDTHAT companies that grabbed a virtual Cyclops statuette! View all the work that was awarded and who was involved so you know who to work with next!

CPA LAUNCHES COVID-19 FUND

The 'CPA Covid-19 Fund' has been set up to assist industry freelancers who may find themselves in dire need in the months ahead. Please donate if you can, even a small amount will help. We should all be doing everything in our power to keep our film community safe and looked after during these uncertain times. xxx

April 7th, 2020|Categories: Editorial|Tags: |

The brains behind ‘Basement’ sit down to talk inspiration, the process, and shooting on film

Patriot Films Director, Aadil Dhalech, sits down with DP Fabian Vettiger and Ex Olympic musician and sound engineer Nic van Reenen to discuss what went into their latest short film entitled ‘Basement’. The trio of creators touch on the challenges and excitement of shooting on 35mm, their creative processes and explore the film’s dark themes.

March 6th, 2020|Categories: Editorial, Patriot Editorial|Tags: , |

Creative Circle 2019 Annual Awards

You all should be pretty familiar with the Creative Circle Annual Award wins of 2019 by now, but have you seen the actual work that won and the real-life humans behind the creativity? Well, step right up folks. We’ve put together a showcase of all the winning work so you can find out more about who is creating the best of the best in South Africa as voted by the Creative Circle jury panel.

South Africa’s Work to Watch: February 2020

This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…

Calling all young creatives: Last day to register for the Cannes Young Lions Competition

Art directors, writers, producers, filmmakers, aged 30 or younger register NOW for the Cannes Young Lions Film Competition. Brief coming in hot this Friday, 28th of February, and you'll have 48 hours to film, edit and deliver a 60-second commercial on the topic provided. Win a free trip to the Cannes Lions International Festival of Creativity and the chance to compete against other winning teams from around the world for the ultimate prestige of being crowned this year’s Young Lions! Huge thanks to South Africa's Official Cannes Lions Representatives, Ster-Kinekor Sales for making this possible *FistBump

February 27th, 2020|Categories: Cannes Lions, Editorial|Tags: , |

Howard Audio creates the new sonic branding for Consol Glass

We go behind the scenes with Adam Howard on how he created the new sound for Consol Glass. We also end up getting an invaluable masterclass on the importance of the sound a brand makes - from 'Ba da ba ba ba. I’m loving it’ to the noise your phone makes when you receive a WhatsApp. Welcome to the world of audio branding.

January 22nd, 2020|Categories: Editorial, Howard Audio Editorial|Tags: , , |

The Storyteller Foundation – Building toward a better South African Film Industry

The Storyteller Foundation announces the launch of a programme in honour of Director SJ’s legacy that aims to support exceptional talent by providing mentorship and practical experience in ALL aspects of film directing. We catch up with the founders from 7Films and top ad agency folks at 99c about how the Foundation aims to shape the future of the local film industry. 

December 13th, 2019|Categories: 7Films Editorial, Editorial|Tags: , , |

Work to Watch: December 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Gale Maimane is now ‘Director Darling’ Official

Director Gale Maimane’s great eye and raw approach to storytelling have seen her leap from researcher to director. This shouldn't come as a surprise as she’s already been in demand as a director for quite some time and has a substantial reel to prove it. We go behind her WhatsApp Memoji to find out how this rising star is making her unique voice heard.

October 30th, 2019|Categories: Darling Films Editorial, Editorial|Tags: , |

The Rudeboy Collective welcomes Director Monde Gumede back to South Africa

Agencies, listen up! Looking for a director passionate about collaborating early on in the commercial making process to better tell contemporary African stories aimed at the youth market? Well, well, well Director Monde Gumede has just returned from a 5-year stint in Los Angeles.😎 Having worked on all aspects of the content creation process you can now find him as the latest Director to have joined The Rudeboy Collective. You can thank us later. 

October 18th, 2019|Categories: Editorial, Rudeboy Editorial|Tags: , |

‘They Did That’ October 2019. View South Africa’s New Work.

In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.

TAKEZITO makes the move to Directing with Ola! Films

After an hour of chatting with Director TAKEZITO from Ola! Films we realised two things: One - we are incredibly out of touch with what is cool, and two - TAKEZITO is determined to accurately represent the youth market by creating iconic imagery that pushes African popular culture to new heights. This is a journey into directing that we did not see coming…yo! (At least we try okay)

October 10th, 2019|Categories: Editorial, Ola! Editorial|Tags: , |

South Africa’s Work to Watch: October 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Face-to-Face with iDidTht: Featuring Zipho Dlangamandla from Bioscope Films

Zipho Dlangamandla has hit the ground running as a director already showcasing thoughtful and well-crafted work. His disarming charisma, emotional intelligence and most importantly, his empathy makes him the kind of director/human we need more of, especially in our current climate. Caution: Onions were cut during this interview.

September 25th, 2019|Categories: Bioscope Editorial, Editorial|Tags: , |

Getting Real with Director Alexa Wilson from Arcade Content

In just under a year, Director Alexa Wilson from Arcade Content has already built up quite a reputation as a versatile director. She takes us behind the scenes of her latest spots for MTN, Momentum and that viral Castle ad. Oh, there’s also a whole bunch of stuff about her lock picking skills, her potential as a harmonium player and her gruesome royal family history. It’s everything you really never knew you needed to know.

September 18th, 2019|Categories: Arcade Content Editorial, Editorial|Tags: , |

Produce Sound on life after rebranding as an Audio Agency

We caught up with Founder Louis Enslin on how rebranding as an Audio Agency has benefitted the Produce Sound clients in real life. He takes us through the work and those behind-the-scenes audio solutions that could be the key to unlocking the awards you have your eye on. Plus a whole lot of sound advice on sound…apologies.

September 9th, 2019|Categories: Editorial, Produce Sound|Tags: |

Loeries 2019: The Ultimate Winners Cheat Sheet

We’ve put together a go-to list of all the iDidTht companies that won at Loeries 2019, basically a cheat sheet of all the sexiest companies, so now you know who to work with #ThankUsLater

‘They Did That’ July 2019. View South Africa’s New Work.

‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

The 4th Soul Sister takes us behind the scenes of the new Chicken Licken campaign

Fresh from winning at Cannes for the THIRD YEAR IN A ROW, Adam Howard from Howard Audio dishes on his latest collaboration with Joe Public United and Director Greg Gray. It’s everything you wanted to know about Chicken Licken’s Soul Sister campaign. C’mon girl, give it a read!💃💃💃

July 19th, 2019|Categories: Editorial, Howard Audio Editorial|Tags: , |

South African Companies that made us proud at Cannes 2019

Now that we’ve finally cut off wristbands and bid farewell to all the Cannes chaos, it’s time to take stock. Looking to work with the best of the best in South Africa over the next year? Well here is your quick guide to all of SA’s awarded companies at Cannes 2019. Yessiree folks, these are the guys to keep on your radar when you decide who to work with on your future campaigns.

South Africa’s Work to Watch: July 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Frannes in Cannes

Missed The Cannes Lions Festival of Creativity 2019? Worry not. Simply read Fran Luckin’s uncensored daily reflections from fest to get the big picture. Tag along as she ferreted out the good and bad of the once quiet French coastal community now overrun with creative industry catchphrases, spray tan and yacht parties. While sharing some personal musings on Cannes exclusively with iDidTht, Fran, the CCO of Grey Africa, also served up some South African realness on the official festival judging panel for Film this year. Yeah, we’re luckin to have her!

June 17th, 2019|Categories: Cannes Lions 2019|Tags: , |

South Africa’s Cannes Predictions 2019

iDidTht.com asked some of our fearless industry leaders to channel their inner-psychics to select the work that they predict will win in Cannes this year. We’re incredibly thankful and in awe of the great people that lent us their experience, knowledge and sexy eyes (♫Ooh ooh aah aah sexy eyes ♫). A massive thank you to our judges; Devin Kennedy, Kabelo Moshapalo, Molefi Thulo, Steph Van Niekerk, and Suhana Gordhan, and of course our partners, Ster-Kinekor Sales, for enabling us to bring you the Big #SAatCannes Picture!

iDidTht & Ster-Kinekor Partner to bring you #SAatCannes Live 2019

iDidTht, in partnership with the Big Screen team at Ster-Kinekor, is proud to announce that we’ll be bringing you all the South African news LIVE from The Cannes Lions International Festival of Creativity 2019. Check out what's in store over the next few weeks, everything you need to know about the fest and where you can follow all the rosé-fuelled #SAatCannes action.

South Africa’s Work to Watch: June 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

The Hey Papa LEGENDS hit international headlines for their work on the film ‘The Burial of Kojo’

When The New York Times calls a local film ‘a near-virtuoso work’, you call up the near-virtuosos responsible and get the inside scoop. The brothers behind the audio company, Hey Papa Legend, opened up about their work on their critically acclaimed film and shared a harrowing tale about a Woolies mini-fillet...

South Africa Wins 15 Pencils at the D&AD Awards 2019

South Africa ranked 9th in the top 10 countries shortlisted with 15 Pencils at D&AD. We’ve put together all the work and featured the companies that won. Pencil winners were announced on the 23rd of May 2019 and we couldn’t be prouder of Team South Africa! Congrats you beauties 🇿🇦🇿🇦🇿🇦

South Africa Awarded 25 D&AD Shortlists

South Africa ranked 12th in the top 20 countries with 25 shortlists. We’ve put together all the work and featured the companies that received a finalist. Pencil winners will be announced on the 23rd of May 2019. Holding thumbs you sexy clever people you!

Film Director Norman Maake returns to directing commercials, joining the team at Figment Films

After a triumphant time spent in the long-form game, Norman Maake returns to the world of commercials and we couldn’t be happier to see his always-smiling face. We touch on everything from joining the esteemed team at Figment Films, his celeb-fueled career highlights, the success of his recent feature film and what makes him the contemporary South African Director to keep your eyes on. There’s also a bit about Kwaito guys, yup, it’s everything you didn’t know you needed to know.

May 10th, 2019|Categories: Editorial, Figment Films Editorial|Tags: , |

One Show 2019 Showcase: View South Africa’s Winning Work

(Updated: First Night of One Show Pencils Announced) We’ll be bringing you the One Show 2019 results and all of South Africa's winning work as they are announced on the 8th and 10th of May, in the meantime keep that celebratory bottle of tequila on ice. A Finalist has won either a Pencil or Merit award in the competition, so congrats you beautiful soon-to-be Pencil/Merit-wielding winners you!

South Africa’s Work to Watch: April 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Aadil Dhalech from Patriot Films gets real about how his journey as a mixed-raced misfit has shaped him as a Director.

Born to a Thai mother and an Indian father, Director Aadil Dhalech from Patriot Films, shares his beautiful personal story of finding his voice as a performance Director. For anyone who has ever gotten lost in those quiet ‘in-between’ spaces.

April 4th, 2019|Categories: Editorial, Patriot Editorial|Tags: , |

Behind the Work of Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials

We Skype the talented trio, Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials, to catch up on some of their favourite spots they've created. Once we get past the buffering they hit us with some behind-the-scenes truth bombs you don't want to miss!

All the Work and the Winners – Creative Circle 2018 Annual Awards

iDidTht showcases all the work that the Creative Circle selected as South Africa's best-of-the-best at the 2018 Annual Awards held in Joburg on Wednesday night. Because most of us are too busy creating even more kickass work and burning our load shedding candles at both ends, iDidTht went and gathered all the winning work for you. Now you can find out more about each company involved. 

Welcome to 11 Mackay  – Creativity, Collaboration, Fun

Left Post Production takes us behind the doors of 11 Mackay - a building in Blairgowrie that houses 12 Film, Media and Production companies all intent on creative collaboration in the name of fun💃Want a sexy space to manage your media, artists and client needs or just need a hot desk surrounded by some unpretentious industry creatives? Well good-looking, it’s your lucky day.

March 15th, 2019|Categories: Editorial, Left Editorial|Tags: |

So, Who Is Hungry Films

We get to know the team that went from a small garage in Emmarentia to producing over 42 projects in just a year. It’s everything you needed to know about the Hungry Films Directors and some things you really didn’t need to know, like what they would all order for their last meals… Cause hey, there’s no need to get hangry when Hungry Films is around.

March 15th, 2019|Categories: Editorial, Hungry Films Editorial|Tags: |

‘They Did That’ March 2019. View South Africa’s New Work.

‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

Introducing Osu Creative Production – 100% Black Female Owned

Osu might have only recently opened their doors to the industry, but their goals are already fully fledged. If your agency is looking for integrated production solutions from a team passionate about creating culturally nuanced work and accelerating positive transformation in the industry, then step right up you sexy thing!

February 22nd, 2019|Categories: Editorial, Osu Editorial|Tags: |

South Africa’s Work to Watch: February 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Director Travys Owen Joins Gentlemen Films and Remains Unapologetically Cool

Director Travys Owen has joined Gentlemen Films, but we couldn’t just let him quietly slide into one of the top production companies unnoticed. We got the scoop on Travys’s rich background in Design, Animation, and Photography which has enriched his unique perspective and colourful aesthetic. Travys is now ready to unleash his bold style onto the industry, so get ready for lift-off gang.

February 1st, 2019|Categories: Company Editorial, Editorial, Gentlemen Editorial|Tags: , |

Epidemic Sound Launches in South Africa. Royalty Free Music Re-Imagined.

A new way of sourcing and purchasing music (or sound effects) for your ads or content has hit South African shores. We talk to Jeremy de Tolly and Arnold Vermaak, the guys behind Epidemic Sound South Africa, about how the reimagined sound library will affect the local market and more importantly, save you Rands.

January 25th, 2019|Categories: Editorial|Tags: , , , |

South Africa’s Work to Watch: December 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Music Video Director Turned Commercials Director Adriaan Louw Joins Giant Films

Director Adriaan Louw has been at the forefront of capturing the identity of youth culture in Africa. His obsession with documenting an authentically cool African youth narrative and sharing it with the rest of the world has now lead him to move from being a kickass music and content director to joining the big guns at Giant Films to take on the world of commercials directing. We got the, wait for it… Louw-down😎

November 16th, 2018|Categories: Editorial, Giant Films Editorial|Tags: , |

Find out more about SA’s top-ranked companies at Loeries 2018

Although the Loeries only seem like a distant memory that conjures up the smell of cheap tequila and even cheaper regrets, the official Loeries rankings were released and we’ve gone and created the ultimate cheat sheet for you. Find out more about South Africa's top creative and production companies out there. Yup, it’s the ultimate goodie bag! Grab ye olde quill and ink and start taking notes because, for the next year, these are the companies you want to work with

Pitch Please, it’s Howard Audio!

We get the score from Adam Howard himself on Howard Audio’s journey and what this globally awarded sound facility has to offer the industry now. [Beware of music puns, some serious name-dropping (because we insisted) and some acapella soundscaping, obviously.] Nothing but treble here folks! Ba-dum tsssh!

November 1st, 2018|Categories: Editorial, Howard Audio Editorial|Tags: |

Zootee Studios: For those online jobs with those online budgets. Meet the Good Guys in Camera and Gear Rental. (Interview)

Meet Zootee Studios. Calling all online content creators and indie filmmakers, we are pleased to introduce you to the most affordable camera and gear rental company in Cape Town and they're happy to beat ANYONE'S quote by 10%. Read this sexy Editorial and get 35% off your first rental #TrueStory

‘They Did That’ October 2018. View South Africa’s New Work.

‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

Inside the Agency with Grid: Out with Branding, In with Culture

Grid has become so much more than just the branding and design specialists we’ve come to know. But to fully understand their new offering we needed to find their G in Culture. We went into the agency for a one-on-one with the Big Guns; CCO Nathan Reddy and Joint CEO’s and Partners David Cohen and Adam Byars for a behind-the-scenes look.

October 12th, 2018|Categories: Editorial, Grid Editorial|Tags: , |

Work to Watch: October 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Matshepo Maja and Jonathan Parkinson Join Forces as Co-Directing Duo at The Star Films Company. Enter Phi 2.0 (Interview)

We catch up with Directors Matshepo Maja and Jonathan Parkinson from The Star Film Company to find out about their new offering, Phi v2.0. The co-directors speak candidly about the power of their unlikely collaboration and we get a little third realm about what lies ahead.

Bomb Commercials Signs Director Justice

Director Justice is as in touch with South Africa’s beautiful people and culture as he is with his own emotions. With his heart firmly on his sleeve, he opens up about his own journey as a Director and joining the team at Bomb Commercials.

Loeries 2018: Find out more about South Africa’s Award Winning Companies on iDidTht

We’ve put together a go-to list of all the iDidTht companies that won during 2018’s Loeries, basically a catalogue of all the sexiest companies, so now you know who to work with #ThankUsLater

They Did That: August 2018

‘They Did That’ is out! This is all the most recent work that agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

Work to Watch: July 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

SA’s Viral KFC Neymar Ad: What We Didn’t Know

Director Karien Cherry from Giant Films and Ogilvy Cape Town share their journey of going viral, dish the dirt on some on-set near disasters and reveal sneaky Easter eggs for die-hard fans like us! Thanks for getting South Africa into the World Cup you clever people you!

Work to Watch: June 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

They Did That: South Africa’s New Work

‘They Did That’ is out! This is all the most recent work that agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

One Show 2018 – South Africa’s Winning Work

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. It’s true, because that’s what it says on their website! View all the winners and shortlists... and find out more about the companies behind the work.

D&AD Awards – South Africa’s Winning Work

(All winners announced) Follow our D&AD 2018 Winners page for all the live Pencil announcements and find out who is bringing back Wood, Graphite, Yellow and Black Pencils.

Work to Watch: April 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Ciclope Africa 2018 – The Winning Work

Check out all the winning work from our iDidTht companies that won at the first ever Ciclope Africa Awards last night. The awards recognise craft excellence in moving image and we couldn't be prouder/more hungover. Congrats you sexy bunch!

Ciclope Africa Deadline Extended

The festival, which awards craft excellence in moving image, will for the first time ever be hosted in Africa. But you haven't entered your work yet? We list a whole bunch of reasons why you shouldn’t i.e. being applauded by industry leaders is awful and meeting new clients who want to give you money is depressing. Read on for more reasons...

March 22nd, 2018|Categories: Editorial|

All the Work and the Winners – Creative Circle 2017 Annual Awards

Wanna see the actual work that won? Now you can! iDidTht showcases all the work that the Creative Circle selected as the best of the best at the 2017 Annual Awards held last week. Because most of us are too busy creating even more kickass work, collecting grey water or even just facing upcoming corruption trials, we gathered all the winning work, which means you can find out more about each company involved. 

Work to Watch: February 2018

This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle and iDidTht Craft Awards. View the work and find out who did it.

Face-to-Face with Mark Middlewick

Mark Middlewick from Gentlemen Films has come a long way since writing ‘fin’ at the end of his screenplays at Drama school. From directing his short film in LA starring Adrien Brody to locally becoming ‘The Bank Man’ of ads. Mark is on the rise! We managed to slow him down long enough to find out how, why and if he'd give us Adrien’s number.

February 12th, 2018|Categories: Face-to-Face, Gentlemen Editorial|Tags: , |

iDidTht Craft Awards Rankings 2017

We’re kicking off 2018 with a throwback to 2017 by celebrating the best craft of the year. iDidTht's Monthly Craft Awards showcase the very best by production companies in SA. Here are the top 13 ranked companies of the year. So stop googling ‘What is Bitcoin’ and rather check out which production companies kicked ass, including all the Best of Reel and Special Mentions awarded by the industry's leading creatives. 

Loeries 2017: Find out more about South Africa’s award winning companies on iDidTht

You’ve had time to recover and reassess your life choices, especially knocking on your ECD’s hotel room door at 4am 😱 Here are all the companies that made us proud and brought home the metal.

September 1st, 2017|Categories: Awards, Editorial|

Face to Face with iDidTht: Featuring Dani Hynes from Egg Films

We caught up with agency creative turned badass commercials director Dani Hynes, who shared her psychological analysis of The Loeries, her legendary party trick and even divulged her Google search history (because we forced her to). It’s everything you didn’t know you needed to know.

August 30th, 2017|Categories: Editorial, Egg Films Editorial, Face-to-Face|Tags: , |

Work To Watch: July 2017

This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.

August 3rd, 2017|Categories: #WorkToWatch|

South African Companies That Made Us Proud At Cannes

All the kickass iDidTht companies that seriously brought it at Cannes this year. Congratulations you sexy bunch, we bow down! #TeamSA

Work To Watch: June 2017

This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.

Live Updates: SA’s Winners & Shortlists At Cannes 2017

iDidTht is following the results as they happen. Check in to see how South Africa is doing at Cannes 2017.

Work To Watch: April 2017

This month we’re showcasing all the work by our iDidTht Subscribers who won awards at One Show and D&AD. These are the companies taking names and making waves. They are the purveyors of glorious content, so sit back and get ready to be amazed…

May 15th, 2017|Categories: #WorkToWatch|Tags: , |

Work to Watch: March 2017

Every month we showcase the stand-out work that companies on iDidTht are doing. Apart from just bragging about it (which is very important), it's work that’s actually being featured at local and international award shows and that industry leaders have awarded on the SA Film Reel. It’s the work you should know about…

IAB Bookmarks 2017 – Results

The ninth annual IAB Bookmark Awards took place at the Galleria in Sandton and celebrated the best in digital. As usual the show was all high heels, while the after party was a salute to our industry’s low morals. As the official Showcase Partner of the Bookmarks, we’d like to congratulate all the winners, but seriously guys, what an honour to just be nominated – YEAH RIGHT!

March 15th, 2017|Categories: Awards, Bookmarks, Editorial|Tags: , |

Meet Molo Sana

Introducing the collective of young, black creative talent – ranging from directors and photographers to content producers and writers – set on changing the way we tell the stories of black South Africans.

November 22nd, 2016|Categories: Editorial|Tags: , |

The Best by Agencies: August 2016

Nadja Lossgott, Creative Director at AMV BBDO London, and Jenny Glover, Executive Creative Director at TBWA Hunt Lascaris award South Africa's best work by agencies in South Africa. Here is their #WorkToWatch.

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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