When we heard that Chocolate Tribe’s latest ad for Showmax, celebrating the iconic Muhammed Ali, was almost 80% 3D visual effects our masks nearly dropped to the floor. And we weren’t the only ones, as the team admits that most viewers thought it was simply clever live action trickery at play. Rob van Den Bragt and Tiaan Franken from Chocolate Tribe pull back the VFX curtain to share with us what it took to bring Muhammed Ali back to life in just over 3 months.
‘It’s our biggest curse, when we do our job right, nobody knows we’ve done our job. Invisible effects are really what we strive for and that means the harder you work, the less you get noticed. It’s a nice dilemma to have and of course we take it as a compliment.’
Let’s bring you up to speed. Chocolate Tribe’s creative, technical and in-depth industry knowledge is a culmination of over 25 years of international experience. They have always been passionate about two things; proving that Africa can compete with the big guns and delivering international quality standards. Their success is evident in their stable of A-lister clients like Netflix (Amsterdam, Los Angeles), BBC, DMC films, Voltage Pictures, The Mill (New York, London), Glassworks, Automatik, Romance Films, Moonlighting, DiPrente, Ogilvy, TBWA and M&C Saatchi Abel.
Okay, challenge: Which bits are the real Ali and which are the 3D Ali? Aaaaand go!