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Director Jeana Theron strikes (Gold) again, NEW WORK for FNB

Perhaps the most awarded South African commercials director this year, it’s becoming clear that whatever Darling director Jeana Theron touches turns (and probably converts) to Gold. In collaboration with agency Grid, Jeana's latest offering for FNB is a beautifully crafted BIG juicy bank ad that sees a rousing foot tapping, head bopping, tongue-twisting refresh for the brand. 51 scenes, 18 location moves, 50 main cast members, 1 Jeana Theron, no problem

2022-11-21T15:11:04+02:00November 21st, 2022|Categories: Darling Films Editorial, Editorial|Tags: , |

Inside the life of an Art Director with Daniella Dagnin

We got to meet up with Art Director, Daniella Dagnin, represented by Hello Circus, to get some insights into what the life of an Art Director looks like. Just to clarify, this isn’t the Art Director that teams up with a Writer in the agency, we’re talking about the pros that are there to elevate and serve the director’s visual vision. They are the visual voila to storytelling, that if done right, can take your commercial from a Wessel Anderson to a Wes Anderson. Here’s what Dani had to say.

2022-11-17T13:46:39+02:00November 17th, 2022|Categories: Editorial, Hello Circus Editorial|Tags: , |

Read carefully before using They

About to celebrate their ninth birthday as one of South Africa’s well-established production companies, They has released their updated operating manual. Known for their trademark use of the old school 4:3 TVs in their company design, the epic step-by-step guide covers everything from the basics to their more advanced functions. Read before use and become familiar with all the features of directors Alan Irvin, Grant De Sousa, Melany Ismail, Wandile Xaba and David Prior today.

2022-11-14T15:46:11+02:00November 14th, 2022|Categories: Editorial, They Editorial|Tags: , , , , , |

The Rudeboy Collective welcomes Partner Aadil Dhalech

The Rudeboy Collective is making it clear that they are not here to play. Having recently signed two dynamic new directors to their roster, Robin Adams and Batandwa Alperstein, Partners Sabelo Mahlangu and Mpho Twala now announce their latest, and boldest, move. Focused on elevating the company’s creative output and craft, while grabbing every opportunity to put their stamp on the industry, Aadil Dhalech joins as Partner and Director.

2022-11-10T12:09:00+02:00November 10th, 2022|Categories: Editorial, Rudeboy Editorial|Tags: , , , |

Director Amy Allais delivers new Capfin commercial that will stay with you long after you’ve watched it

Amy Allais for King James JHB’s latest Capfin commercial ‘The Matriarch’ has woven together nuanced performances with beautifully cinematic landscapes. The emotionally engaging story tugs at the heartstrings and the honest storytelling will resonate with many South Africans.

2022-10-28T10:40:23+02:00October 28th, 2022|Categories: Editorial, Ola! Editorial|Tags: , |

Howard Audio goes back in time to alter the future in ‘Finding the Forgotten Graduate’ campaign

‘Finding the Forgotten Graduate’ is a massive ten-part digital storytelling campaign that takes us back in time to honour the pioneering intellectuals whose stories have almost entirely been omitted from our history books. Howard Audio was responsible for crafting the composition, sound-design and final-mix of the audio for this groundbreaking project and thanks to him and the whole team involved, the rest is history.

2022-10-24T14:44:43+02:00October 18th, 2022|Categories: Editorial, Howard Audio Editorial|Tags: , |

Audio Militia reloaded; new studios, new EP, new division

Launched over 15 years ago, Audio Militia has established itself as one of the leading specialists in post-production sound in South Africa. More recently though these veterans have seriously been shaking things up at company HQ. We spoke to Co-Founder and CEO Nick Argyros and newly promoted Executive Producer Catherine Grenfell about their new and incredibly cool centralised studios and a recently developed division that offers easy translation and dubbing services to expand projects into broader African markets.

2022-10-12T12:04:08+02:00October 12th, 2022|Categories: Audio Militia Editorial, Editorial|Tags: |

IDIDTHAT Presents ‘SHE DID THAT’ September 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Sandulela Asanda from Butterfly Films, Jeana Theron from Darling Films and Laurissa Vergottini from Carbon Films.

Collaborate to Elevate | Colin Daniel welcomes Kyle Koekemoer to Pressure Cooker Studios

Sound Designer Kyle Koekemoer is bringing his love of audio storytelling and technical expertise to the established team at Pressure Cooker. With a company approach of ‘made by many’, Kyle will now become the 17th team member to work under the roof of Pressure Cooker’s Cape Town studio. He will be bolstering the studio’s commercial offering by joining the Sound Design and Final Mix Department, where he will work alongside and collaborate with Pressure Cooker’s Colin Daniel.

2022-09-26T15:00:44+02:00September 26th, 2022|Categories: Editorial, Pressure Cooker Editorial|Tags: |

Directors on Directors | Karien Cherry and Jessie Zinn

Giant Films have announced the signing of award-winning documentary filmmaker Jessie Zinn for commercial representation. Jessie may be new to the commercial world but she is not new to filmmaking by any means – her latest documentary ‘Drummies’ is a short film that has just been acquired by the New Yorker (yes, the actual New Yorker!). One of South Africa’s accomplished commercial directors and fellow Giant, Karien Cherry, talks to Jessie about the film, the pursuit of truth and how (spoiler alert) their fear of failure drives them to do great work.

2022-09-22T15:42:04+02:00September 22nd, 2022|Categories: Editorial, Giant Films Editorial|Tags: , , |

Finding his directing rhythm while maintaining his balance, Robot’s Paul Ramaema

Being an advocate for mindfulness certainly comes in handy for Robot’s Paul Ramaema, especially considering how busy he’s been. Since joining the production company two years ago Paul has consistently been creating commercial work for top brands and agencies. We caught up with the new dad and self-proclaimed selfie king about how he’s found his rhythm as a filmmaker while still maintaining a balance.

2022-09-14T10:49:05+02:00September 14th, 2022|Categories: Editorial, Robot Editorial|Tags: , |

South Africa’s Work to Watch August 2022

Right here is where you can find all the winning work awarded by the Creative Circle in the second quarter of 2022. Congratulations to all our IDIDTHAT members for leading the charge in creativity and production, we salute you! Below you can check out all the awarded work and the gorgeous talent responsible for bringing this work to life, remember their names!

The two sides of Nare Mokgotho, comedy director and acclaimed visual artist

Massïf’s director and co-owner Nare Mokgotho has quickly established himself as one of our country’s rising comedy directors with a reel injected with razor-sharp comic timing rooted in grounded performances. Now for most biographies that would be enough, but Nare is also an award-winning visual artist, who has been exhibiting worldwide for over 13 years. We caught up with him to find out where these two worlds of art and commercial directing collide.

2022-09-06T14:30:34+02:00September 6th, 2022|Categories: Editorial, Massïf Editorial|Tags: |

IDIDTHAT Presents ‘SHE DID THAT’ August 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Alexa Wilson from Arcade, Ceara McEvoy from Video Cartel and Hloni Ntsooa from Spitfire Films.

The rise of Editor Shelby Ncube

Since launching four years ago, Strangelove Studios have quickly carved a space in South Africa’s post production world as the team with their fingers firmly on the pulse of what’s cool. Based in Cape Town and available for bookings in Joburg, the team have consistently been spreading their high-level of craft across the country. We take a closer look at one of their Editors, Shelby Ncube, and the part he’s played in the post house’s success.

2022-08-27T17:22:16+02:00August 26th, 2022|Categories: Editorial, Strangelove|Tags: , |

DISCO expands into production, representing Director Anton du Preez.

DISCO, the talent management company based in Cape Town, now offers agencies and brands full production support and a roster of commercial directors. Anton du Preez is one of the first directors to sign with the company and brings a truly unique take and visual language to commercial directing. Let’s dance!

2022-08-24T11:11:33+02:00August 24th, 2022|Categories: DISCO Editorial, Editorial|Tags: , |

Bioscope unmutes South Africa in massive 21 film campaign for The Unlimited

Working with Joe Public, the team at Bioscope were tasked to create the launch campaign of the new insurance company, The Unlimited. The result of the ambitious undertaking is 21 short films that are all united by one common trait, they are about people who have the undying will to defy expectation and challenge the norm. We go behind the minds of Bioscope to find out what it took to bring the campaign to life.

You can find Kevin Fitzgerald at Carbon Films

If you’ve worked with industry heavyweight director Kevin Fitzgerald before, then there is not much more to say. All you really need to know is that he’s recently joined the powerhouse team at Carbon Films, which is where you can contact him. Great, you’re all caught up and can stop reading now. For those of you who haven’t worked with Kevin yet, continue reading…

2022-08-15T14:29:45+02:00August 15th, 2022|Categories: Carbon Films Editorial, Editorial|Tags: , |