‘Helen & Kim’, the two-headed director team, opened Motion City Films’ doors over ten years ago. Since then they have established themselves as a duo with a rich, stylistic approach that carefully balances narrative and aesthetic. We look into this approach to their work and reveal Motion City Films' fresh and playful rebrand.
From choreographing adults dancing inside recycling bins in Istanbul to mapping out the final steps to a sequence 35 000 feet above the ground, when it comes to Director Amy Allais, nothing surprises us. We pinned down this frequent flyer who shared some of the behind the scenes moments from her work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
Our masks nearly dropped to the floor when we heard that almost 80% of Chocolate Tribe’s ad for Showmax ‘Game Changers’ was 3D visual effects. Rob van Den Bragt and Tiaan Franken pull back the VFX curtain to reveal how they brought Muhammed Ali back to life.
Director Laurence Hamburger is back on the commercials scene and has partnered with fellow renegade filmmaker, Executive Producer of Groundglass, Janette de Villiers. We talk to the duo about their unapologetic and sometimes unconventional approach to filmmaking.
We get the scoop on the latest addition to the FirstPencil team, Producer Bryony Webster. As the production company has steadily been taking on bigger more complex boards, so their production load has increased. Never wanting to compromise on production values, FirstPencil decided to enlist another powerhouse of a producer to boost their production team.
Remember that film about the street surfers in Joburg? Eyeforce did that. The award-winning short film caught the world’s attention, and their latest short film, The Armstrongs, will no doubt do the same. Check out the trailer and find out 11 things you probably didn’t know about Eyeforce and their love of real people doing extraordinary things.
Have you seen what happened to Howard Audio? We talk to owner Adam Howard about expanding the premises, opening a restaurant and bringing sessions to over 200 musos during all kinds of levels.
Smart wit, eclectic style and undeniable star quality are not the only things that Director Zandi Tisani will be bringing to her new home at Robot. Meet the bold filmmaker packing a seriously edgy punch.
New Spitfire director, Katlego Baaitse, first caught our attention with the recent Chicken Licken ‘Kentucky’ ad that he directed. Yup, you’ve probably already seen it. Hell, it was even awarded IDIDTHAT’s ‘Best of Craft’. We did a little digging to find out what this new full-time director has to offer and how his unique style may just be perfect for one of your scripts.
The newly launched ‘The Syndicate’ is the brainchild of Editor Nic Goodwin. It offers a new way of doing your post. This ‘minimalist post-production company’ believes in maximising budgets by putting the money in the right place. Check out how they’ll custom design workflows to suit any requirements, seriously, there’s even a diagram! Yes, finally you have options when it comes to post-production!
When Made Films Director Dani ‘What if we’ Hynes and her Producers ‘I guess we could’ Mel and Dumi first hear about a new script, the brief usually starts with: ‘This is a weird question, but can you…’ We get to the bottom of some of their weirdest requests and find out why these technically impossible projects keep coming their way.
The IDIDTHAT Craft Awards for August were judged by CCO of FCB Africa, Tseliso Rangaka and Owner of Produce Sound, Louis Enslin. Congratulations to Cindy Lee from The Star Film Company and Paul Ward from Giant Films. We're clapping wildly in the flickering light of our Stage 4 candles in your honour.
International Film Festivals are calling her The Best Global Emerging Talent of 2020. She's just released her third film, Interlude, and we thought it was about time we bring South Africa up to speed on this local talent. Meet Director Talya Galasko from Sketchbook Studios.
Director Stephina Zwane shares her journey of how a poem she wrote in her notebook in 2019 became an unofficial call to action in the ad industry to work together in the fight against Gender Based Violence.
Director Emilie Badenhorst joins Romance already armed with an impressive body of work. As a filmmaker she has the ability to explore the smallest of moments shared between people on screen, delicately capturing intimacy and leaving the audience feeling connected with her performers. Feast your eyes, open your mind and create some space on your radar for this modern filmmaker.
We interrogate one of South Africa's most trusted comedy and performance directors, Bevan Cullinan, on how he’s approached directing over 300 commercials. Thank us later for this rare insight into this weird and wonderful comedy mind.
Directing duo Lusanda Mgoduka and Melany Ismail have partnered with They’s founders, Darren Gordon and Alan Irvin. The refreshed They family, joined by female director, Wandile Xaba, unpack the challenge of getting black female directors through the pitch room doors, not to mention black queer and trans directors. They ask the ad industry to step up and join them because it’s not just a They thing, it’s an us thing, a South African thing.
July's IDIDTHAT Craft Awards were judged by Dani Hynes (Director at Made Films) and Bridget Johnson (ECD at The Riverbed Agency). Massive congrats to Glen Biderman-Pam from Sketchbook Studios who was awarded Best in Writing and Direction Craft by BOTH our judges for his short film 'Love Locked'.
Newly launched Matte Black has a new way of doing post. They will manage your entire post production process from shoot to final delivery by assembling bespoke teams from their network around the world, AND they do it remotely. We speak to Exec Producer Joe Erasmus about this one-stop post supervision shop.