Founders of Robot Air, Robin Hook and Liam Johnson, talk all things aerial as they give us the low-down on their new high-flying offering. We find out what a drone company, with years of experience in production and the ad industry, has to offer the commercials world and why you should probably save their number.
Director Mzonke Maloney from Carbon Films shares his perspective on the South African onscreen narrative, what being a filmmaker in America taught him and we get a tasty-taste of what we can expect from him as a commercials director in the future. It’s everything you didn’t know you needed to know about Mzonke Maloney.
VIEW THE WORK - South Africa picked up 53 One Show Shortlists this year for 30 campaigns. Find out who did what right here, right now. Congrats you beauties!
The 'CPA Covid-19 Fund' has been set up to assist industry freelancers who may find themselves in dire need in the months ahead. Please donate if you can, even a small amount will help. We should all be doing everything in our power to keep our film community safe and looked after during these uncertain times. xxx
We sat down with the exciting new director at Your Girlfriend, Lauren Chengan, and found everything you would ever want to know about her childhood with Oprah.
Patriot Films Director, Aadil Dhalech, sits down with DP Fabian Vettiger and Ex Olympic musician and sound engineer Nic van Reenen to discuss what went into their latest short film entitled ‘Basement’. The trio of creators touch on the challenges and excitement of shooting on 35mm, their creative processes and explore the film’s dark themes.
When one of the top, most established directors in the industry makes a move like this, we pay attention 👀 We meet with the legend himself and the legendary team at 7 Films to find out more about this blessed union.
Art directors, writers, producers, filmmakers, aged 30 or younger register NOW for the Cannes Young Lions Film Competition. Brief coming in hot this Friday, 28th of February, and you'll have 48 hours to film, edit and deliver a 60-second commercial on the topic provided. Win a free trip to the Cannes Lions International Festival of Creativity and the chance to compete against other winning teams from around the world for the ultimate prestige of being crowned this year’s Young Lions! Huge thanks to South Africa's Official Cannes Lions Representatives, Ster-Kinekor Sales for making this possible *FistBump
After having directed in over 50 countries around the world Ndumiso Sibanda has decided to call 7 Films home. We find out more about this Zimbabwean-born South African with a taste for adventure, a love of the continent and a passion to promote African identity.
We’re sliding into 2020 with the first IDIDTHAT.co Craft Awards for the year. And who better to kick things off than Black River FC’s Executive Creative Director, Roanna Williams. With over twenty years of industry experience and the trophy cabinet to back it up, we couldn’t think of anyone more suited for the position. Thank you Roanna, as always, we are not worthy!
We talk to Director Kyla Philander about the importance of shifting the way body, race and gender are shown in advertising, and their own search to portray South Africa’s truth with empathy. Wanna see the future of advertising in SA? Meet Kyla Philander.
Every month I DID THAT team up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you the Official I DID THAT Craft Awards Rankings 2019. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & Special Effects. Congratulations you beautiful clever people you!
We go behind the scenes with Adam Howard on how he created the new sound for Consol Glass. We also end up getting an invaluable masterclass on the importance of the sound a brand makes - from 'Ba da ba ba ba. I’m loving it’ to the noise your phone makes when you receive a WhatsApp. Welcome to the world of audio branding.
The Storyteller Foundation announces the launch of a programme in honour of Director SJ’s legacy that aims to support exceptional talent by providing mentorship and practical experience in ALL aspects of film directing. We catch up with the founders from 7Films and top ad agency folks at 99c about how the Foundation aims to shape the future of the local film industry.
Missed The Cannes Lions Festival of Creativity 2019? Worry not. Simply read Fran Luckin’s uncensored daily reflections from fest to get the big picture. Tag along as she ferreted out the good and bad of the once quiet French coastal community now overrun with creative industry catchphrases, spray tan and yacht parties. While sharing some personal musings on Cannes exclusively with iDidTht, Fran, the CCO of Grey Africa, also served up some South African realness on the official festival judging panel for Film this year. Yeah, we’re luckin to have her!
Despite his dream of a peaceful life spent happily dodging the PR machine, Robin Adams was no match for our military style paparazzi tactics. We get the skinny on Robin’s rise as a Director and his recent move to join the nest at Egg Films.
iDidTht is following the results as they happen. Check in to see how South Africa is doing at Cannes 2018.
Every month we award the very best in craft by production companies in South Africa. This month’s Craft Entries were judged by none other than the formidable Roanna Williams, ECD at Joe Public United. She’s been in the industry for over 21 years, judged everything from Loeries to Cannes and won everything from awards to our admiration.
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