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Newly launched, Triple Story Content says ‘Our product is production’

Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.

admin2021-09-23T09:33:46+02:00September 23rd, 2021|Categories: Editorial, Triple Story Content Editorial|Tags: Monareng Makwetla, Triple Story Content|

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Ying-Poi De Lacy from Massïf, Director Vanessa Mojapelo from Rumanya Films and Director Karien Cherry from Giant Films.

admin2021-09-28T14:15:22+02:00September 23rd, 2021|Categories: SHE DID THAT|Tags: Giant Films, Karien Cherry, Massif, Rumanya, Vanessa Mojapelo, Ying-Poi De Lacy|

Figment Films signs Director Imran Hamdulay

Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.

admin2021-09-09T10:51:39+02:00September 9th, 2021|Categories: Editorial, Figment Films Editorial|Tags: Figment Films, Imran Hamdulay|

Pressure Cooker creates the sound of South Africa for Spotify’s first local commercial

Pressure Cooker was given the monumental task of creating the sound of a nation for Spotify Premium for the South African market. No easy feat when you consider the sheer volume of diversity in our country’s music and cultures. We catch up with the creators and take a look at how they pulled it off.

admin2021-09-03T11:04:03+02:00September 3rd, 2021|Categories: Editorial, Pressure Cooker Editorial|Tags: Pressure Cooker Studios|

Director Mqondisi ‘MQ’ Ngubane signs with Bomb Commercials, ‘I’m a Bomb baby through and through’

With 15 years of directing experience and over 50 commercials under his belt, Mqondisi ‘MQ’ Ngubane is no newbie to the ad industry or TV for that matter. MQ has spent the last few years directing some of the country’s most loved and award-winning series. Excited to return to commercials directing on a more permanent basis, MQ has now joined the roster at Bomb.

admin2021-08-19T13:17:09+02:00August 19th, 2021|Categories: Bomb Commercials Editorial, Editorial|Tags: BOMB Commercials, MQ|

Hello Circus, a talent agency and new home for independent freelance directors

Hello Circus represents freelance and independent directors who are already established or new to the industry. Choosing a far more fluid and flexible approach over the traditional production model, this talent agency connects directors directly with agencies and brands to create a more integrated transparent process. Wanna join the Circus?

admin2021-08-10T14:28:31+02:00August 10th, 2021|Categories: Editorial, Hello Circus Editorial|Tags: Hello Circus|

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT shines a spotlight on the women in South Africa's production industry. Our hope is that this will become a talent showcase to access and discover the right people for your projects. This month features Director at Darling Films Gale Maimane, Director at Bomb Commercials Stephina Zwane and Editor at Ludus Post Productions Angela Whitehouse.

admin2021-08-10T15:24:10+02:00August 10th, 2021|Categories: SHE DID THAT|Tags: Angela Whitehouse, BOMB Commercials, Darling Films, Gale Maimane, Ludus Post Productions, Stephina Zwane|

The Rudeboy Collective expands. Three new filmmakers, another office in Cape Town and a humans-first take on commercials directing

The best way to explain the noticeable shift at Rudeboy is to introduce you to the new directors joining the team; Hallie Haller and director-duo Helen and Kim. A creative mindful group who share more than just the same headshot photographer. A group of filmmakers who live and breathe their values and we are here for it! Let's go!

admin2021-07-30T11:45:39+02:00July 30th, 2021|Categories: Editorial, Rudeboy Editorial|Tags: Hallie Haller, Helen + Kim, Rudeboy, Rudeboy Collective, The Rudeboy Collective|

Experienced filmmakers Hloni Coleman and Johann ‘Vossie’ Vorster join Cake for commercial representation

Get used to seeing the names Hloni Coleman and Johann ‘Vossie’ Vorster. These two filmmakers are now both available as commercials directors and come with the production support of the established team at Cake.

admin2021-07-23T11:51:13+02:00July 23rd, 2021|Categories: Cake Editorial, Editorial|Tags: Cake, Hloni Coleman, Johann ‘Vossie’ Vorster|

Sketchbook Studios signs director Ramon Mellett, ‘He’s not our funny guy’

Before becoming a commercials director, Ramon Mellet worked as an editor, photographer and DOP. This production background gives him an edge on any set. Having also worked for years as a graffiti artist in his earlier life, the non-conformist subculture has perhaps disposed Ramon to ‘keeping it real’ which is evident in his authentic approach to his visual and narrative storytelling.

admin2021-07-13T11:04:08+02:00July 13th, 2021|Categories: Editorial, Sketchbook Editorial|Tags: Ramon Mellett, Sketchbook Studios|

South Africa’s Work to Watch – July 2021

This month we showcase South Africa's stand-out work. Apart from just bragging about it (which is very important), it’s the work that has been awarded by the Creative Circle as well as IDIDTHAT’s Craft Awards. View the work and find out more about the companies who did it…

admin2021-07-13T11:25:07+02:00July 13th, 2021|Categories: Creative Circle 2021|Tags: Adam Bentel, Adam Howard, Audio Militia, bomb, BOMB Commercials, Carbon Films, Chocolate Tribe, Darling Films, Deliverance, DUKE, Egg Films, Giant Films, Grey Advertising Africa, HelloFCB, Hey Papa Legend, House of Brave, Howard Audio, Joe Public United, King James Group, Krewkut, Ogilvy Johannesburg, Ola! Films, Post Modern, ROMANCE, Sinister Studios, Sketchbook Studios, Sterling Sound, TBWA Hunt Lascaris, The Riverbed Marketing and Communications Agency, They, We Love Jam|

Post Production, here’s another way.

Whether you’re an agency Producer, production company Producer, or freelance Producer, (we know, that you know) you’re the busiest damn person in the industry, so we’re not going to waste your time. There is a streamlined way of handling your post and it’s by letting someone else do it for you… Without having to add anything extra to your budget. Meet Joe from Matte Black.

admin2021-07-09T10:15:46+02:00July 9th, 2021|Categories: Editorial, Matte Black Editorial|Tags: Joe Erasmus, Matte Black|

Live Updates: South Africa’s Winners & Shortlists at Cannes 2021

Follow South Africa's Cannes Lions Shortlists and Winners right here from the 21st of June. We’ll be updating this page as results are announced - listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.

admin2021-08-02T12:45:09+02:00June 21st, 2021|Categories: Cannes Lions|Tags: 7Films, Darling Films, Fox P2, Giant Films, Grey Africa, Joe Public United, King James Group, M&C Saatchi Abel, MullenLowe, Ogilvy Cape Town, Ola! Films, Orchestra Blue, Post Modern, Promise, Sterling Sound, TBWA Hunt Lascaris, Tessa Ford Post Production, The Star Films Company, The Upstairs Ludus|

Eyeforce Launches International Photographer Roster

We find out that Eyeforce, a production company well known for the award-winning short film ‘Street Surfers’, is adding more horsepower to their stable by expanding their existing rosters of international directors, cameramen, editors and producers, to now ALSO INCLUDE PHOTOGRAPHERS. Drumroll please, here they are…

admin2021-06-11T10:41:11+02:00June 11th, 2021|Categories: Editorial, Eyeforce Editorial|Tags: Eyeforce|

South Africa wins 7 Pencils at the One Show 2021 (View the work)

South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤

admin2021-08-02T12:46:26+02:00June 11th, 2021|Categories: Editorial, One Show|Tags: DUKE, FCB Joburg, FCB Johannesburg, FORT, Gentlemen Films, Grey Advertising Africa, Grey Africa, Hey Papa Legend, Joe Public United, King James Group, Massif, MullenLowe, Ogilvy Cape Town, Post Modern, Promise, TBWA Hunt Lascaris, The Odd Number|

ARCADE PRESENTS ‘MUTANT’

Following the whirlwind success of their previous music documentary, Future Sound of Mzansi, filmmakers Lebogang Rasethaba and Nthato Mokgata team up again to direct MUTANT, an intimate documentary portrait film featuring Isaac Mutant, a controversial and outspoken rapper from the Cape Flats. The film took 6 years to complete, which allows audiences to witness Isaac’s character evolve on screen, from being a militant and agitated aggressor to a man in pursuit of a greater peace.

admin2021-06-09T14:48:59+02:00June 9th, 2021|Categories: Arcade Content Editorial, Editorial|Tags: Arcade Content, Lebogang Rasethaba|

Director Gregg Bailey announces his move to Robot

As Gregg Bailey approaches a decade of directing, he has announced that he will be joining the growing roster of talent at Robot. Well established as a performance director and considered storyteller, we know Gregg’s strength lies in crafting heartfelt intimate moments. In fact, you’ll most likely find that when it comes to an onscreen moment that needs space and time to breath, he’ll nail it.

admin2021-06-08T15:01:25+02:00June 8th, 2021|Categories: Editorial, Robot Editorial|Tags: Gregg Bailey, Robot|

South Africa’s D&AD Winners 2021 (View the work)

IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!

admin2021-08-02T12:44:33+02:00June 8th, 2021|Categories: Awards, D&AD, Editorial|Tags: 7 Films, Carbon Films, D&amp:AD 2021, Grey Advertising Africa, HelloFCB, Joe Public United, M&C Saatchi Abel, Massif, MullenLowe, Ogilvy Cape Town, Post Modern, Sterling Sound, Strangelove, TBWA Hunt Lascaris, The Odd Number, We Love Jam|

‘Hello Obakeng’ by Tsholofelo Tselaemang, a new voice in South African short film

‘Hello Obakeng’ is the latest short film from young South African filmmaker Tsholofelo Tselaemang, a 25-year-old Journalism and Politics graduate now working as Head of Creative Research and a junior director at Groundglass in Cape Town.

admin2021-06-04T12:42:08+02:00June 4th, 2021|Categories: Editorial, Groundglass Editorial|Tags: Groundglass, Tsholofelo Tselaemang|

New partners added to the Egg leadership team, directors Zwelethu Radebe and Lebogang Rasethaba

Following the news that Egg Films’ director Sunu stepped down as partner to focus on long-form, we were thrilled to hear that director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba are joining the leadership team as new partners. The two will work together with Executive Producer Colin Howard as the company’s owners and main shareholders.

admin2021-06-01T13:19:46+02:00June 1st, 2021|Categories: Editorial, Egg Films Editorial|Tags: Colin Howard, Egg Films, Lebogang Rasethaba, Zwelethu Radebe|