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South Africa wins 7 Pencils at the One Show 2021 (View the work)

South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤

ARCADE PRESENTS ‘MUTANT’

Following the whirlwind success of their previous music documentary, Future Sound of Mzansi, filmmakers Lebogang Rasethaba and Nthato Mokgata team up again to direct MUTANT, an intimate documentary portrait film featuring Isaac Mutant, a controversial and outspoken rapper from the Cape Flats. The film took 6 years to complete, which allows audiences to witness Isaac’s character evolve on screen, from being a militant and agitated aggressor to a man in pursuit of a greater peace.

2021-06-09T14:48:59+02:00June 9th, 2021|Categories: Arcade Content Editorial, Editorial|Tags: , |

Director Gregg Bailey announces his move to Robot

As Gregg Bailey approaches a decade of directing, he has announced that he will be joining the growing roster of talent at Robot. Well established as a performance director and considered storyteller, we know Gregg’s strength lies in crafting heartfelt intimate moments. In fact, you’ll most likely find that when it comes to an onscreen moment that needs space and time to breath, he’ll nail it.

2021-06-08T15:01:25+02:00June 8th, 2021|Categories: Editorial, Robot Editorial|Tags: , |

South Africa’s D&AD Winners 2021 (View the work)

IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!

New partners added to the Egg leadership team, directors Zwelethu Radebe and Lebogang Rasethaba

Following the news that Egg Films’ director Sunu stepped down as partner to focus on long-form, we were thrilled to hear that director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba are joining the leadership team as new partners. The two will work together with Executive Producer Colin Howard as the company’s owners and main shareholders.

2021-06-01T13:19:46+02:00June 1st, 2021|Categories: Editorial, Egg Films Editorial|Tags: , , , |

Carbon Films, 4 new directors, 1 new partner, and a Bruno in a pear tree.

There’s a lot that’s been happening at Carbon Films recently; 4 new directors, 1 new partner, a lot of sit-up-and-pay-attention work, a bunch of new awards and….a Bruno still Bossi 😊 We get the scoop and also put together some when-to-use-which-Carbon-director crib notes. Let's go!

IDIDTHAT Craft Awards April 2021

This month’s IDIDTHAT.co Craft Awards were judged by the legendary Suhana Gordhan, ECD at Duke and Director Greg Rom from Gentlemen Films. Congratulations to Carbon Films, They and Sinister Studios - this month's epic 3 company win and a ménage à trois of craft excellence!

Top awarded South African director Jeana Theron, a filmmaker you’d go to war with

In the last three years alone Director Jeana Theron from Darling Films has been awarded a Gold Cannes Lion and two Loeries Grands Prix. We know right, where are the headlines?! Jeana’s quiet demeanour has perhaps masked her razor-sharp edge and ability to make even the most gruesome storytelling beautiful. In our opinion, this proven versatile contemporary filmmaker has been flying way too low under the radar. So, you probably haven’t thought of Jeana like this, but you really should…

2021-04-30T09:21:18+02:00April 30th, 2021|Categories: Darling Films Editorial, Editorial|Tags: , |

Director Adriaan Louw brings his visual aesthetic and doccie style approach to Robot

You might know him as the guy who shoots those unconventionally cool music videos or sexy sneaker spots, but with the announcement that Adriaan Louw has joined Robot, we caught up with a filmmaker evolving into a storyteller passionate about bringing his emotive documentary filmmaking mind and visual aesthetic to narrative-driven work.

2021-04-22T14:43:40+02:00April 22nd, 2021|Categories: Editorial, Robot Editorial|Tags: , |

South Africa’s Work to Watch: April 2021

This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…

Dove ‘It’s on Us’ took 2 years to produce and here’s how 7Films and MullenLowe pulled it off

Dove’s latest campaign pays other brands to diversify their ads. We spoke to 7Films about the Cirque du Soleil-like project management skills required to pull off a campaign that stretched over two years, four countries and one global pandemic.

2021-04-13T13:32:00+02:00April 13th, 2021|Categories: 7Films Editorial, Editorial|Tags: , , , |

Commercials and Creative Director Anthony Bila partners with Indie Village

Anthony Bila has partnered with Indie Founder and Producer Dale Love-Ballantine to lead Indie Village. The two give us the lowdown on what makes the Village's in-house offering irresistible to anyone who needs to make their budget go further...so yeah, that's pretty much everyone!

2021-03-24T06:56:28+02:00March 23rd, 2021|Categories: Editorial, Indie Village Editorial|Tags: , , |

Refinery Post: New space. New leadership. New Oscar nomination.

Fresh from being nominated for an Oscar for ‘My Octopus Teacher’ we catch up with one of the leading full service post production facilities about what it was like working on the doccie. We also meet Refinery’s new leadership trio and get a preview of their new swanky studios. There’s a lot, so strap in!

2021-03-23T14:31:59+02:00March 23rd, 2021|Categories: Editorial, Refinery Editorial|Tags: , , , , |

Jabu Nadia Newman from Romance Films explores black identity in a Nowness short film ‘The Dream That Refused Me’

Commissioned by well-known cultural platform NOWNESS and created by Romance Films, ‘The Dream That Refused Me’ is a visual poem that explores black identity through dance, digital filters, and collage artwork. We sat down with Director Jabu Nadia Newman to unpack this striking and surreal film.

2021-03-16T12:59:07+02:00March 16th, 2021|Categories: Editorial, ROMANCE Editorial|Tags: , |

Ad of the Year 2020. All the Work and the Winners.

Congratulations to all the winners at last night's Creative Circle  'Ad of the Year’ awards. Here you can find all the winning work and the winning people who created it. Easy peasy, and it makes it that much easier to find the top people for your next project.

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