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Robot makes some big moves, meet new MD Callan Paul

In less than a year the team at Robot have made some pretty major moves, to say the least. Taking the leap from being a service-only company, Robot now also includes a full roster of directing talent. Having established themselves as a production company with an impressive offering in the local market, what’s the secret weapon behind Robot’s rapid rise to success? Meet Callan Paul, with her fitting new title of Managing Director.

2021-11-29T14:53:15+02:00November 29th, 2021|Categories: Editorial, Robot Editorial|Tags: |

South Africa’s Best in Film – Loeries 2021

This showcase features South Africa's best in creativity and production in the category film. This is the work that was awarded at the Loeries 2021. Wanna work with the best in South Africa for your next project? Look no further. Exactly like sliced bread, IDIDTHAT is all about making your life easier, minus the carbs. We’ve featured all the awarded work and the talent behind it so you can find the best person for your next project. Pleasure!

Two top directors join Together Films, Catharine Cooke and Alessandra Scherillo

‘These are two incredibly powerful and established directors that are at the top of their game. Catharine Cooke and Alessandra Scherillo are genius storytellers who both bring such unique perspectives.’ Says Executive Producer Gaye Leong of the new additions to the Together roster. We find out more about their combined experience of over 60 years, Emmy and Oscar noms, SAFTA wins, big brands, Al Pacino, Tilda Swinton, Monte Carlo…we’re not gonna lie, we’re a little intimidated.

2021-11-25T10:25:25+02:00November 25th, 2021|Categories: Editorial, Together Films Editorial|Tags: , , |

South Africa’s Best in Print, Outdoor and Live Events – Loeries 2021

Here we showcase the best-of-the-best in Print, Outdoor and Live Events in South Africa. Slaying barriers to collaboration wherever we see them, this showcase will help you find your next dream team. This work was awarded at the Loeries 2021 and features the cream of the crop in creativity and production. We have listed all the work and also the talent behind the work, now you know who to work with!

South African Director Tim Weyer joins international roster at Eyeforce

Eyeforce, the production company based out of Cape Town and Amsterdam has added four new filmmakers to their force including South African director Tim Weyer. Tim comes with a holistic approach to directing, drawing on his over a decade-long filmmaking background. And yes, that IS David Coultard next to Tim in our header picture! #Twynosi

2021-11-22T14:16:03+02:00November 22nd, 2021|Categories: Editorial, Eyeforce Editorial|Tags: , |

South Africa’s Best in Radio – Loeries 2021

We’ve put together this showcase of the very best-of-the-best radio commercials in South Africa. Much like what the Louvre has done for art, this showcase is doing for advertising, that is the truth people! This work was awarded at the Loeries earlier this year and now it's your cheat sheet to use all year round to quickly find out who’s doing the best work in the country and who to hit up for your next project.

Robot signs emerging director Ayanda Duma, ‘She’s a quadruple threat.’

Ayanda Duma is an energetic audacious filmmaker with a bold comedic approach to character-driven storytelling. Unapologetically disruptive, hyper-intelligent and hilarious. When not behind the camera Ayanda also produces beats and bars under her rap alias, YANDU and finds the word ‘appropriate’ offensive. Hold onto your pearls folks.

2021-11-12T16:01:50+02:00November 12th, 2021|Categories: Editorial, Robot Editorial|Tags: , |

Ernest Nkosi captures history in first ever documentary about spinning, ‘An Ordinary People’

‘Spinning is where hustlers and dreamers of modest means become heroes’, that’s how the sport of spinning is described by Ernest Nkosi, the director of the new documentary film ‘An Ordinary People’. But there are also very fast-moving cars. There are men and women jumping out of very fast-moving cars, hanging on to very fast-moving cars or standing on top of very moving-fast cars. Physics out of the window y’all! Watch for yourself.

2021-11-09T08:35:15+02:00November 9th, 2021|Categories: Bomb Commercials Editorial, Editorial|Tags: , |

Darling Films spots new talent, welcome Thea Small

With a solid reputation for spotting young directing talent, Darling Film's Executive Producers (and Loeries Hall of Famers!) Lorraine Smit and Melina McDonald announced that they have found the newest Darling Director to join the roster. Judging from the work that Thea Small has shot, we can see why she now goes by the name Darling.

2021-11-04T09:06:31+02:00November 4th, 2021|Categories: Darling Films Editorial, Editorial|Tags: , |

Director Imraan Christian joins Arcade

Director Imraan Christian is updating his bio to include ‘Arcade Director’ to his already prestigious list of titles. In addition to bringing an honest grassroots approach to his work, Imraan is an emotionally intelligent filmmaker. Whether it’s his award-winning music videos, commercials or his internationally acclaimed photography and documentary work, they are all beautifully executed and grounded in thoughtful storytelling.

2021-10-29T09:16:09+02:00October 29th, 2021|Categories: Editorial, Egg Films Editorial|Tags: , |

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Zandi Tisani from Robot, Director duo Mel & Lusanda from they and Editor Amelia Cohen from Priest.

2021-10-29T08:22:18+02:00October 29th, 2021|Categories: IDIDTHAT SHOWCASE, SHE DID THAT|Tags: , , , , , |

Filmmaker Batandwa Alperstein stands up and shines in global campaign for TRACE

Combining his skills in strategy, writing, directing and producing, Batandwa Alperstein has created a global campaign for Africa’s number one music channel, TRACE. With a filmmaking and creative background rooted in the urban youth space and known for his ability to capture pop culture in Africa, Batandwa is behind TRACE’s new brand campaign ‘Stand Up ‘N Shine’.

2021-10-27T14:08:05+02:00October 27th, 2021|Categories: Editorial|Tags: , , |

Director Matshepo Maja launches solo career with The Star Film Company

For over 3 three years Matshepo Maja has formed part of the directing duo PHI 2.0, alongside Jonathan Parkinson. The Star Film Company has announced that they will now be launching Matshepo as a solo director. The news comes as no surprise as Mats’ solo career is already in full swing and here’s why you’ll be seeing her name a whole lot more.

2021-10-19T12:49:40+02:00October 19th, 2021|Categories: Editorial, Star Films Editorial|Tags: , |

Director Mpho Twala, a decade of African storytelling and a brutally honest short film ‘Worth’

With the release of The Rudeboy Collective’s Co-founder and Director's trailer for his short film ‘Worth’, we look at what has contributed to Mpho Twala's rich directing career and what lies ahead. Ten years spent flexing his advertising skills but also the values that he stands for and he’s not stopping now.

2021-10-13T15:26:06+02:00October 13th, 2021|Categories: Editorial, Rudeboy Editorial|Tags: , |

Introducing Olamuk, generational legacy

Olamuk is a full-service production company that represents a roster of vibrant directors and photographers. Although the team offer a diverse skillset, they maintain that they all coincidently do exactly the same thing, which is of course to… ‘Make dope sh*t’. Having launched over a year ago, we caught up with the 100% black owned one-stop-shop to find out more.

2021-10-08T10:58:53+02:00October 7th, 2021|Categories: Editorial, Olamuk Editorial|Tags: , , , |

FirstPencil’s new director only gives two F’s

The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!

2021-09-29T09:07:33+02:00September 29th, 2021|Categories: Editorial, FirstPencil Editorial|Tags: , |

Newly launched, Triple Story Content says ‘Our product is production’

Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.

2021-09-23T09:33:46+02:00September 23rd, 2021|Categories: Editorial, Triple Story Content Editorial|Tags: , |

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Ying-Poi De Lacy from Massïf, Director Vanessa Mojapelo from Rumanya Films and Director Karien Cherry from Giant Films.

2021-10-19T16:45:59+02:00September 23rd, 2021|Categories: IDIDTHAT SHOWCASE, SHE DID THAT|Tags: , , , , , |

Figment Films signs Director Imran Hamdulay

Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.

2021-09-09T10:51:39+02:00September 9th, 2021|Categories: Editorial, Figment Films Editorial|Tags: , |

Pressure Cooker creates the sound of South Africa for Spotify’s first local commercial

Pressure Cooker was given the monumental task of creating the sound of a nation for Spotify Premium for the South African market. No easy feat when you consider the sheer volume of diversity in our country’s music and cultures. We catch up with the creators and take a look at how they pulled it off.

2021-09-03T11:04:03+02:00September 3rd, 2021|Categories: Editorial, Pressure Cooker Editorial|Tags: |
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