Hayden Brown, the fresh face at 7 Films, takes the reins as their new commercials director with a real talent for capturing the essence of the human spirit. His journey from the world of extreme sports, where he excelled as an international downhill mountain bike athlete, to his roles as a cinematographer, editor, and director, laid the foundation for the filmmaker he’s evolved into today. It’s safe to say that when you watch Hayden’s work, it’s bound to give you those good ol’ goosies.
What sets Hayden apart is his uncanny knack for anticipating movement and capturing the spirit of perseverance. He marries these skills with an empathetic storytelling approach, forming deep connections with his actors or adventure seekers which translates beautifully on screen. This unique ability didn’t go unnoticed by the powerhouse team at 7 Films who are always on the lookout for young talent.
Founder and Director at 7 Films, Lourens van Rensburg says of Hayden, ‘One of the things that caught my eye when I first saw Hayden’s work was the energy and the dynamic movement. There are not a lot of directors that can do that successfully. It’s really refreshing to see someone shooting in such a fresh way. How we as directors and cinematographers use our tools, is the fingerprint of our work and that’s what Hayden does so successfully. Hayden makes you feel, he draws you in. I think he has the ability to tell any story, truly, but he excels when it comes to people – whether there is action involved or not his storytelling is very intimate, very honest, very real and very emotive.’
Now, moving on from shooting for the fast-paced world of mountain biking, his love of adventure, and the ability to capture nature, the outdoors and human perseverance has stayed. Hayden’s latest work for Frontrunner is a great example of that. The spot was awarded an IDIDTHAT Craft Mention in September by Kirk Gainsford, Chief Creative Officer, MullenLowe SA, who noticed Hayden’s ability to draw the viewer into the simplest of human stories.