How 70 000 globes did more than light up the town of Stanford

What might have been a bleak Christmas for small-town Stanford has transformed into one of the most memorable festive seasons the town’s tourism has ever seen. Agency 99c, production company 7 Films and Checkers wanted to honour this community that stood together during the town’s recent floods by lighting up the main street with a Santa-approved lights display. Bringing a little bit of ‘xtra joy’ back to a community that nearly lost everything ended up having a lasting impact felt throughout the area.

2023-12-13T08:30:18+02:00December 13th, 2023|Categories: 7Films Editorial, 99c Press, Editorial|Tags: , , |

Chasing the human spirit, meet 7 Films’ new director Hayden Brown

Hayden Brown, the fresh face at 7 Films, takes the reins as their new commercials director with a real talent for capturing the essence of the human spirit. His journey from the world of extreme sports, where he excelled as an international downhill mountain bike athlete, to his roles as a cinematographer, editor, and director, laid the foundation for the filmmaker he’s evolved into today. It’s safe to say that when you watch Hayden’s work, it’s bound to give you those good ol’ goosies.

2023-11-01T12:27:51+02:00November 1st, 2023|Categories: 7Films Editorial, Editorial|Tags: , |

Gorgeous Bushman chosen as top young director by The Storyteller Foundation

Gorgeous Bushman aka Bathandwa Ngwendu spent the past year enrolled in The Storyteller Foundation’s programme. As the first recipient of the Foundation, he’s gained invaluable directing experience working closely under the mentorship of Lourens van Rensburg at 7Films. He has now officially joined the 7Films roster, open for briefs with the full production support of the established team. We get into how he was selected and his move into full-time commercial directing.

2023-02-17T09:58:06+02:00February 17th, 2023|Categories: 7Films Editorial, Editorial|Tags: , |

IDIDTHAT Craft Awards January 2023

This month's IDIDTHAT.co Craft Awards were judged by two industry heavy-hitters, the honourable Suhana Gordhan, Executive Creative Director at Duke Group and Karien Cherry, Director at Giant Films. We bow down in your presence! Big congratulations to editing-maestro Saki Bergh from Left Post for taking Best in Craft for January!

IDIDTHAT Craft Awards September

This month’s IDIDTHAT.co Craft Awards were judged by Executive Creative Director at FCB Tian van den Heever and Animation & VFX Supervisor and Head of Production at Chocolate Tribe, Rob van den Bragt. Congratulations to the man, the myth, the legend himself, Greg Gray on nabbing this month's Best in Craft.

IDIDTHAT Craft Awards June 2022

This month's IDIDTHAT.co Craft Awards were judged by Jabulani Sigege, Executive Creative Director at Machine_ and Justice Mukheli, Director at Romance. Congratulations to directors Thina Zibi from Hello Circus and Tebza from The Star Film Company who will be strutting into the second half of 2022 a whole Craft Award sexier. 

IDIDTHAT Craft Awards November 2021

This month’s IDIDTHAT.co Craft Awards were judged by the biggest gifts under the tree; Kabelo Moshapalo, Chief Creative Officer Ogilvy Johannesburg and Tebza, Director at The Star Film Company. Thank you you festive tinselled treats! Congrats to our merry Best in Crafters Zee Ntuli from Darling Films and Greg Gray from Romance.

IDIDTHAT Craft Awards October 2021

This month's IDIDTHAT.co Craft Awards were judged by top industry veterans Tseliso Rangaka, CCO at FCB Joburg and Hellocomputer AND director at 0307, Kim Geldenhuys. Bumper month with 3 commercials being awarded the top spot. Congratulations to our Best-in-Crafters; Lebogang Rasethaba and Imraan Christian from Arcade, Greg Gray from Romance & Jason Fialkov from Bioscope Films.

IDIDTHAT Craft Awards September 2021

This month’s IDIDTHAT.co Craft Awards were judged by our very own industry royalty; Roanna Williams, Chief Creative Officer of Net#work BBDO and Bruno Bossi, Director and Owner of Carbon Films. Thank you our King and Queen, we are not worthy. Massive congratulations to our Best in Crafters; Director Zee Ntuli from Darling Films and DOP Fabian Vettiger.

Live Updates: South Africa’s Winners & Shortlists at Cannes 2021

Follow South Africa's Cannes Lions Shortlists and Winners right here from the 21st of June. We’ll be updating this page as results are announced - listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.

South Africa’s Work to Watch: April 2021

This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…

Dove ‘It’s on Us’ took 2 years to produce and here’s how 7Films and MullenLowe pulled it off

Dove’s latest campaign pays other brands to diversify their ads. We spoke to 7Films about the Cirque du Soleil-like project management skills required to pull off a campaign that stretched over two years, four countries and one global pandemic.

2021-04-13T13:32:00+02:00April 13th, 2021|Categories: 7Films Editorial, Editorial|Tags: , , , |

IDIDTHAT Craft Awards March 2021

Congratulations to Paul Ward from Giant Films who was awarded Best in Craft by both our judges, Neo Mashigo, CCO of M&C Saatchi Group South Africa and Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios.

Integrated: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.

Our little hamsters have sourced all our IDIDTHAT members’ work awarded in the ‘Integrated’ category by the Creative Circle throughout 2020. Judges will be announcing the ‘Ad of the Year’ from this showcase on the 4th of March 2020. What campaign do you think will rise to the top as South Africa’s best of the best?

IDIDTHAT Craft Awards January 2021

January’s IDIDTHAT.co Craft Awards were judged by Darling Films‘ director, Chloe Coetsee and ECD of Machine_ Cape Town, PJ Eales. Congratulations to Daniel Morcos from Carbon Films AND James O’ Sullivan and the late SJ Myeza from 7Films on being awarded Best in Craft.

IDIDTHAT Craft Awards September 2020

September's IDIDTHAT Craft Awards were judged by CCO of Grey Africa, Fran Luckin and Bomb Commercials Director, Ernest Nkosi. Congratulations to Cindy Lee from The Star Film Company, Kim Geldenhuys from 0307 and Matthew Swanepoel from Priest Post Production - you overachieving talented beauties you!

IDIDTHAT Craft Awards July 2020

July's IDIDTHAT Craft Awards were judged by Dani Hynes (Director at Made Films) and Bridget Johnson (ECD at The Riverbed Agency). Massive congrats to Glen Biderman-Pam from Sketchbook Studios who was awarded Best in Writing and Direction Craft by BOTH our judges for his short film 'Love Locked'.

IDIDTHAT Craft Awards: April 2020

April's IDIDTHAT Craft Awards were judged by Director Greg Gray from Romance Films and Creative Partner / ECD at M&C Saatchi Abel, Jake Bester. Two 'Best in Craft' winners this month. Congratulations Katlego Baaitse from Burley Boys AND monde like the world from The Rudeboy Collective. Check out all the results here.

IDIDTHAT Craft Awards: March 2020

The March IDIDTHAT Craft Awards were judged by Executive Creative Director at FCB Joburg, Suhana Gordhan and Film Editor at Deliverance Post, Ricky Boyd. Congratulations to this month's legends, Helen & Kim from Motion City Films AND Gregg Baily from Figment Films, for winning Best in Craft.

The Storyteller Foundation – Building toward a better South African Film Industry

The Storyteller Foundation announces the launch of a programme in honour of Director SJ’s legacy that aims to support exceptional talent by providing mentorship and practical experience in ALL aspects of film directing. We catch up with the founders from 7Films and top ad agency folks at 99c about how the Foundation aims to shape the future of the local film industry. 

2019-12-13T11:50:56+02:00December 13th, 2019|Categories: 7Films Editorial, Editorial|Tags: , , |