Do you think your big idea deserves to be seen on the big screen or is it a big waste of time? We channel our inner Columbo to uncover the truth about advertising in cinema and we think you'll be pretty surprised by the findings 🍿
FirstPencil dish on what it took Director Justine Calverley to complete some of their most technically daunting commercials - with a lil help from her tools as a stop motion animator of course.
Director Gale Maimane’s great eye and raw approach to storytelling have seen her leap from researcher to director. This shouldn't come as a surprise as she’s already been in demand as a director for quite some time and has a substantial reel to prove it. We go behind her WhatsApp Memoji to find out how this rising star is making her unique voice heard.
Want to get your customers and staff living their best damn lives? We caught up with Ludus (on Champagne Day nogal) to find out how making their clients feel more valued throughout the entire post-production experience has led to building a unique culture internally.
Agencies, listen up! Looking for a director passionate about collaborating early on in the commercial making process to better tell contemporary African stories aimed at the youth market? Well, well, well Director Monde Gumede has just returned from a 5-year stint in Los Angeles.😎 Having worked on all aspects of the content creation process you can now find him as the latest Director to have joined The Rudeboy Collective. You can thank us later.
Zipho Dlangamandla has hit the ground running as a director already showcasing thoughtful and well-crafted work. His disarming charisma, emotional intelligence and most importantly, his empathy makes him the kind of director/human we need more of, especially in our current climate. Caution: Onions were cut during this interview.
In just under a year, Director Alexa Wilson from Arcade Content has already built up quite a reputation as a versatile director. She takes us behind the scenes of her latest spots for MTN, Momentum and that viral Castle ad. Oh, there’s also a whole bunch of stuff about her lock picking skills, her potential as a harmonium player and her gruesome royal family history. It’s everything you really never knew you needed to know.
We caught up with Founder Louis Enslin on how rebranding as an Audio Agency has benefitted the Produce Sound clients in real life. He takes us through the work and those behind-the-scenes audio solutions that could be the key to unlocking the awards you have your eye on. Plus a whole lot of sound advice on sound…apologies.
Blacksmith Collective represents a team of over 500 specialists across various disciplines around the world, yip there’s even Elisavietta in Russia! And they’re all here, at your fingertips, waiting to liberate your agency’s creativity by making those wild and far too ambitious ideas, come to life.
Hold onto your highways Joburg, because Giant Films is unleashing their new offering – Giant95. Meet the latest team of filmmakers embracing the new South African film and creative landscape 🔥
Fresh from winning at Cannes for the THIRD YEAR IN A ROW, Adam Howard from Howard Audio dishes on his latest collaboration with Joe Public United and Director Greg Gray. It’s everything you wanted to know about Chicken Licken’s Soul Sister campaign. C’mon girl, give it a read!💃💃💃
Now that we’ve finally cut off wristbands and bid farewell to all the Cannes chaos, it’s time to take stock. Looking to work with the best of the best in South Africa over the next year? Well here is your quick guide to all of SA’s awarded companies at Cannes 2019. Yessiree folks, these are the guys to keep on your radar when you decide who to work with on your future campaigns.
Having worked alongside some of the biggest Directors in the industry, Nadezna Radcore now brings her epic work ethic and unique perspective on humanity to The Rudeboy Collective. No lies, one of the most interesting people we’ve met and you should too!
iDidTht is following South Africa's Cannes Lions 2019 winners and shortlists as they are announced. We’ll be updating this page as results are announced – listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the iDidTht companies involved.
iDidTht.com asked some of our fearless industry leaders to channel their inner-psychics to select the work that they predict will win in Cannes this year. We’re incredibly thankful and in awe of the great people that lent us their experience, knowledge and sexy eyes (♫Ooh ooh aah aah sexy eyes ♫). A massive thank you to our judges; Devin Kennedy, Kabelo Moshapalo, Molefi Thulo, Steph Van Niekerk, and Suhana Gordhan, and of course our partners, Ster-Kinekor Sales, for enabling us to bring you the Big #SAatCannes Picture!
iDidTht, in partnership with the Big Screen team at Ster-Kinekor, is proud to announce that we’ll be bringing you all the South African news LIVE from The Cannes Lions International Festival of Creativity 2019. Check out what's in store over the next few weeks, everything you need to know about the fest and where you can follow all the rosé-fuelled #SAatCannes action.
When The New York Times calls a local film ‘a near-virtuoso work’, you call up the near-virtuosos responsible and get the inside scoop. The brothers behind the audio company, Hey Papa Legend, opened up about their work on their critically acclaimed film and shared a harrowing tale about a Woolies mini-fillet...
Director Nico Nyoni has worked on some of the toughest reality TV sets in the biz. After years of content directing with Let it Rain Films he’s now moving toward shooting content with agencies and we’ve never been more ready!
We caught up with the team from Chill Pill Films about their latest campaign for AXE Gold ‘Find Your Magic’. Find out what made Director Dule the perfect candidate for the job and how he finds his own magic✨
After a triumphant time spent in the long-form game, Norman Maake returns to the world of commercials and we couldn’t be happier to see his always-smiling face. We touch on everything from joining the esteemed team at Figment Films, his celeb-fueled career highlights, the success of his recent feature film and what makes him the contemporary South African Director to keep your eyes on. There’s also a bit about Kwaito guys, yup, it’s everything you didn’t know you needed to know.