IDIDTHAT HOUSE has become the industry’s home at Loeries

Every year, Loeries brings our industry to Cape Town. And in just two years, IDIDTHAT HOUSE has become the place to find each other, catch up properly, meet someone new and remember why we love this industry. Preferably with a drink and chippy in hand.

SHE DID THAT PARTY GALLERY 2026

Our very first SHE DID THAT party and what a way to start. A room full of brilliant women, a whole lot of magic and one very good time. See all the pics.

HOUSE PARTY GALLERY 2026

Our biggest IDIDTHAT HOUSE party yet, across three venues and with one hell of a crowd. The pics are in. Go find yourself (and see what everyone else got up to).

PANEL CHATS GALLERY 2026

Four panels. Two days. Some of the industry’s biggest names talking honestly about the stuff we should all be talking about. See what went down upstairs in the Nedbank Loft. See all the pics.

AT THE HOUSE GALLERY 2026

Two days, one HOUSE and a whole lot of the industry coming and going. Coffees, catch-ups, industry chats, ice creams and familiar faces everywhere. See all the pics from IDIDTHAT HOUSE.

Craft Award Results: April 2026

Best in Craft goes to Greg Gray (Direction) from Romance and Ricky Boyd from Deliverance Post this month. Big cheers, loud applause, and general (Raj) whoohoo-ing all round. This month’s IDIDTHAT.co Craft Awards were judged by two people who know a thing or two about making excellent work; Martin Schlumpf, Executive Creative Director at Joe Public and Chloe Coetsee, Director at Darling Films.

IDIDTHAT Craft Awards February 2024

This month’s IDIDTHAT.co Craft Awards were judged by industry legends Roanna Williams, CCO & Co-Founder of South Africa’s brand new agency Boundless and Kim Geldenhuys, Director at 0307 Films. Congratulations to Monde who is taking away top honours this month!

IDIDTHAT Craft Awards April 2023

This month’s IDIDTHAT.co Craft Awards were judged by the illustrious Marcus Moshapalo, Executive Creative Director at VMLY&R and Tebogo Malope, Director at The Star Film Company. We’re not sure if you’re all using AI technology in ways that we haven’t thought of, because damn there was a lot of good work this month! A huge congratulations for rising to the top Kim Geldenhuys from 0307, Greg Rom from Gentlemen Films, Audio Militia & Polycat Animation.

Interview: Director Kim Geldenhuys ahead of the release of evocative debut short, ‘The Little Match Girl’

0307 Films’ Kim Geldenhuys, took some time out from commercials to direct his debut short film. ‘The Little Match Girl’ is an evocative piece of storytelling about the plight of the houseless and the human need for acknowledgement. We spoke to Cape Town-based Kim, who opened up about the film and how it personally affected him.

2022-04-25T12:18:17+02:00April 22nd, 2022|Categories: 0307 Editorial, Editorial|Tags: , , |

IDIDTHAT Craft Awards November 2021

This month’s IDIDTHAT.co Craft Awards were judged by the biggest gifts under the tree; Kabelo Moshapalo, Chief Creative Officer Ogilvy Johannesburg and Tebza, Director at The Star Film Company. Thank you you festive tinselled treats! Congrats to our merry Best in Crafters Zee Ntuli from Darling Films and Greg Gray from Romance.

IDIDTHAT Craft Awards October 2021

This month's IDIDTHAT.co Craft Awards were judged by top industry veterans Tseliso Rangaka, CCO at FCB Joburg and Hellocomputer AND director at 0307, Kim Geldenhuys. Bumper month with 3 commercials being awarded the top spot. Congratulations to our Best-in-Crafters; Lebogang Rasethaba and Imraan Christian from Arcade, Greg Gray from Romance & Jason Fialkov from Bioscope Films.

Protected: IDIDTHAT HOUSE 2026 Gallery, Loeries Fringe Day 2

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IDIDTHAT Craft Awards September 2020

September's IDIDTHAT Craft Awards were judged by CCO of Grey Africa, Fran Luckin and Bomb Commercials Director, Ernest Nkosi. Congratulations to Cindy Lee from The Star Film Company, Kim Geldenhuys from 0307 and Matthew Swanepoel from Priest Post Production - you overachieving talented beauties you!

Best in Film Craft: June 2018

This month’s iDidTht Craft Awards are judged by Chief Creative Officer at 1886 Advertising, Stuart Stobbs. We couldn’t find an active Facebook or Twitter account for Stuart, which set off some major alarms, but his LinkedIn profile assures us he is legit. Love you Stuart (and that hairstyle)! 😘

Work to Watch: April 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Ciclope Africa 2018 – The Winning Work

Check out all the winning work from our iDidTht companies that won at the first ever Ciclope Africa Awards last night. The awards recognise craft excellence in moving image and we couldn't be prouder/more hungover. Congrats you sexy bunch!

Best in Film Craft: March 2018

Taking time out from her fitness regime of getting in formation and collecting awards like No. 1 ECD in SA for the last 2 years, Mariana O’Kelly, Executive Creative Director at Ogilvy JHB, judges this month’s iDidTht Craft Awards. Mariana, we are not worthy 🙏