Every year, Loeries brings our industry to Cape Town. And in just two years, IDIDTHAT HOUSE has become the place to find each other, catch up properly, meet someone new and remember why we love this industry. Preferably with a drink and chippy in hand.
Our very first SHE DID THAT party and what a way to start. A room full of brilliant women, a whole lot of magic and one very good time. See all the pics.
Our biggest IDIDTHAT HOUSE party yet, across three venues and with one hell of a crowd. The pics are in. Go find yourself (and see what everyone else got up to).
Four panels. Two days. Some of the industry’s biggest names talking honestly about the stuff we should all be talking about. See what went down upstairs in the Nedbank Loft. See all the pics.
Two days, one HOUSE and a whole lot of the industry coming and going. Coffees, catch-ups, industry chats, ice creams and familiar faces everywhere. See all the pics from IDIDTHAT HOUSE.
Our ad industry is pivoting at warp speed. Creativity’s under pressure, tech is rewriting the rules, and uncertainty is the only certainty… cue the tiny violins. Or listen to Blacksmith. Their new showreel's intention is to inspire others to simply keep creating.
Blacksmith has built a reputation for loving big edgy ideas. For them there has to be edge. We caught up with Diogo Mendonça (Co-founder) to reflect on Blacksmith’s 9 year journey creating and adapting with the curve.
Can fully integrated campaigns be created in less time, more cost-effectively, while still maintaining high production values? Blacksmith Culture Collective says yes and are fresh from delivering 3 integrated content packs for top brands, on TV, digital and social. Let's go!
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June’s IDIDTHAT Craft Awards were judged by Sibusiso Sitole (CCO at The Odd Number) and Evy Katz (Editor at Left Post). Best in Craft was awarded to Telekom ‘Cyber Mobbing’ for Direction, Editing, and Cinematography. Huge congrats to the team - Kim Geldenhuys, Adam Bentel, and Matthias Graatz.
Led by the simple motto of ‘Let the Work Speak for Itself’, Blacksmith, with their network of over 500 specialists across various disciplines, have released their latest showreel. Watch what working alongside numerous award-winning agencies and on over 50 brands in the last year alone looks like.
May’s IDIDTHAT Craft Awards were judged by Giant Films director, Karien Cherry and ECD at Ogilvy SA Joburg, Molefi Thulo. Best in Craft awarded to short film 'Loot' for Screenwriting and Direction. Congrats Greg Rom & Evy Katz, we will have a drink (so many restocked drinks) on you!
As we build-up to this week’s shenanigans in Durbs, we've compiled a list of all the Print and Radio work entered for Loeries this year that either won or was featured at Cannes, One Show, D&AD and the Creative Circle Awards.
Blacksmith Collective represents a team of over 500 specialists across various disciplines around the world, yip there’s even Elisavietta in Russia! And they’re all here, at your fingertips, waiting to liberate your agency’s creativity by making those wild and far too ambitious ideas, come to life.
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…