Egg Films Archives - IDIDTHAT.co

[PODCAST] The Great Debate: To in-house or not to in-house production with Colin Howard, Kathi Jones, Peter Little and Monareng Makwetla

When agencies start building their own production arms (think Prodigious, Hogarth and beyond) it raises the question everyone in the industry’s been whispering: what happens to South Africa’s independent production companies? Are in-house models the sleek, efficient future of advertising… or are they quietly dismantling the craft that made our work world-class?

Amisha Zanetti2025-11-04T14:54:01+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Colin Howard, Egg Films, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, Kathi Jones, Monareng Makwetla, Peter Little, Publicis Groupe Africa, Triple Story Content|

Craft Award Results: May 2025

This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!

Amisha Zanetti2025-07-08T09:03:44+02:00June 5th, 2025|Categories: IDIDTHAT Craft Awards|Tags: Adam Bentel, Darling Films, Egg Films, Gentlemen Films, Jono Hall, Monde Gumede, Sanaa Films, Sanaa Mothabisa, Sbu Sitole, SHIBOBO!, The Odd Number, Thina Zibi, Triple Story Content, Zee Ntuli, Zwelethu Radebe|

Craft Award Results: February 2025

This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.

Amisha Zanetti2025-04-08T13:26:05+02:00March 10th, 2025|Categories: IDIDTHAT Craft Awards|Tags: Adam Howard, Alex Goldberg, Bioscope Films, Deliverance, Deliverance Post, Egg Films, Fausto Becatti, Greg Gray, Howard Audio, Kyle Lewis, Ogilvy South Africa, Ricky Boyd|

Sidelsky joins the flock

Egg Films has signed Canadian-based director Marc Sidelsky, bringing his cinematic style and subversive humor to South Africa. Known for his deadpan, bone-dry wit, Marc now has a creative home for his bold storytelling at Egg Films, where he’ll be available for local agency work.

Amisha Zanetti2024-10-29T08:16:20+02:00October 29th, 2024|Categories: Editorial, Egg Films Editorial|Tags: Egg Films, Marc Sidelsky|

Craft Award Results: September 2024

This month’s IDIDTHAT.co Craft Awards brought together two powerhouse judges: Neema Nouse, Integrated Creative Director at The Odd Number, and Dani Hynes, Director and Founder of Love Films. And they both agreed – Best of Craft this month goes to Karien Cherry from Giant Films.

Amisha Zanetti2025-01-24T13:19:01+02:00October 7th, 2024|Categories: Giant Films Editorial, IDIDTHAT Craft Awards|Tags: 7Films, Darling Films, Egg Films, Fell and Company, Giant Films, Mogul Pictures, OSU, PrettyNeat, Robot, Spitfire Films, The Star Film Company, They, Your Girlfriend|

South Africa’s Craft Awards August 2024

This month’s IDIDTHAT.co Craft Awards were judged by perfectly equal parts demure and brat, Nkgabiseng Motau, Chief Creative Officer at Think Creative Africa and Ernest Nkosi, Director at Mogul Pictures. Congrats to Justice Mukheli from Romance for taking home the top spot this month. Well done mister!

Amisha Zanetti2025-02-12T14:03:37+02:00September 6th, 2024|Categories: IDIDTHAT Craft Awards|Tags: 7Films, Bioscope Films, Egg Films, Fam Films, First Pencil, FirstPencil, Howard Audio, Indie Village, ROMANCE, Romance Films, Spitfire Films|

IDIDTHAT Craft Awards July 2024

This month's IDIDTHAT.co Craft Awards were judged by Jeanine Vermaak, Integrated Creative Director at Joe Public United and Imraan Christian, Director at Egg Films. Thank you for lending us your time and expertise you legends! A big round of applause, fistbumps and some extra woohooing for Hayden Brown from 7 Films and Ernest Nkosi from Mogul Pictures who are taking away top honours this month!

Amisha Zanetti2024-10-24T09:19:30+02:00August 6th, 2024|Categories: IDIDTHAT Craft Awards|Tags: 7Films, Alex Smillie, Egg Films, Ernest Nkosi, Evy Katz, Giant Films, Hayden Brown, Imraan Christian, Imran Hamdulay, Jeanine Vermaak, Joe Public United, Left Post, Mogul Pictures, Pressure Cooker Studios|

Egg Films appoints Lisa Wides as Head of Communication

Egg Films is thrilled to welcome Lisa Wides (formerly Lisa Jaffee) as their new Head of Communication. She’s no newcomer to the advertising world, bringing over 17 years of experience as an agency TV Producer, most recently serving as the Head of Broadcast at Ogilvy before taking a break to raise kids. Lisa will be a dedicated resource and point of contact for agencies, working closely with agency producers and creatives, serving as the go-to person, and providing agencies with an invaluable resource throughout campaigns.

admin2024-03-12T11:28:08+02:00March 12th, 2024|Categories: Editorial, Egg Films Editorial|Tags: Egg Films|

IDIDTHAT Craft Awards October 2023

This month's IDIDTHAT.co Craft Awards were judged by the esteemed, distinguished (and more words that mean fancy) Glenn Jeffery, Executive Creative Director at Grey Africa and Zwelethu Radebe, Director & Partner at Egg Films. Congratulations to directors Karien Cherry from Giant Films and Gareth Kaatze from Groundglass for being awarded Best of Craft this month.

Anne in the Studio2023-11-07T14:25:15+02:00November 7th, 2023|Categories: IDIDTHAT Craft Awards|Tags: Darling Films, Dean Blumberg, Deliverance Post, Egg Films, First Pencil, Gareth Kaatze, Gentlemen Films, Giant Films, Glenn Jeffery, Grey Africa, Groundglass, Karien Cherry, Massif, Morgan Dingle, Your Girlfriend, Zwelethu Radebe|

Imraan Christian finds a new canvas at Egg Films

Imraan Christian’s recent move to Egg Films marks a natural, yet anticipated, evolution in his artistic journey. The award-winning director has very quickly made a name for himself in the commercials world, crafting strong visual work and embracing a profound commitment to creating lasting relationships with his collaborators and cast. This philosophy is beautifully encapsulated in his personal mantra, ‘I always hope to leave more than I take.’ The announcement of Imraan joining the roster at Egg Films coincides with the release of his latest commercial for TymeBank in collaboration Accenture Song.

admin2023-09-12T13:06:56+02:00September 12th, 2023|Categories: Editorial, Egg Films Editorial|Tags: Egg Films, Imraan Christian|

IDIDTHAT Craft Awards June 2023

June’s IDIDTHAT.co Craft Awards were judged by two creative powerhouses armed with their impeccable artistic palates; Camilla Clerke, Executive Creative Director at Ogilvy South Africa & Thina Zibi, Independent Director. Thank you for lending us your fiery brilliance. Congratulations to Slim from Darling Films for being awarded Best in Craft by both judges - BOOM.

Anne in the Studio2023-07-05T13:33:12+02:00July 5th, 2023|Categories: Darling Films Editorial, IDIDTHAT Craft Awards|Tags: 7 Films, AK, Camilla Clerke, Chloe Coetsee, Darling Films, Egg Films, FirstPencil, Gorgeous Bushman, Indie Village, JT, Marc Algranti, Ogilvy Cape Town, Ogilvy South Africa, Robot, Slim, Spitfire Films, Strangelove, Thina Zibi, TinToy|

IDIDTHAT Craft Awards May 2023

This month’s IDIDTHAT.co Craft Awards were judged by the discerning eyes of Terry McKenna, ECD at The Odd Number and Zee Ntuli, Director at Darling Films. Chicken reigned supreme in May which means a big congrats to Saki Bergh from Left and Adrian from Egg Films who have proven that their art craft is a feathered triumph!

Anne in the Studio2023-06-09T08:23:02+02:00June 9th, 2023|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Adam Vinokur, Adrian De Sa Garces, AK, Amy Allais, Andrea Katzeff, Anton Visser, Cindy Lee, Darling Films, Dillon Buirski, Egg Films, Gale Maimane, Gorgeous Bushman, Hloni Ntsooa, Jozua Malherbe, JT, Left Post Production, Lourens van Rensburg, Ola! Films, Patriot, Spitfire, Terry McKenna, The Odd Number, The Star Film Company, we are, Zee Ntuli|

IDIDTHAT Craft Awards April 2023

This month’s IDIDTHAT.co Craft Awards were judged by the illustrious Marcus Moshapalo, Executive Creative Director at VMLY&R and Tebogo Malope, Director at The Star Film Company. We’re not sure if you’re all using AI technology in ways that we haven’t thought of, because damn there was a lot of good work this month! A huge congratulations for rising to the top Kim Geldenhuys from 0307, Greg Rom from Gentlemen Films, Audio Militia & Polycat Animation.

Anne in the Studio2023-05-12T08:36:10+02:00May 12th, 2023|Categories: IDIDTHAT Craft Awards|Tags: 0307, 7 Films, Adrian De Sa Garces, And., Arcade Content, Audio Militia, Carbon Films, Darling Films, Dolph, Egg Films, Exposure Crew, Fell + Co, Gentlemen Films, Greg Rom, Howard Audio, Jason Prins, Kim Geldenhuys, Mzonke Maloney, Ola! Films, Patriot, Polycat Animation, Post Modern, The Rudeboy Collective, The Star Film Company, VMLY&R, Zee Ntuli|

IDIDTHAT Craft Awards November 2022

This month’s IDIDTHAT.co Craft Awards were judged by the very top of our Xmas wishlist; Grant Sithole, Chief Product Officer of Publicis Groupe Africa and Nicole Ackermann, Director at Romance. This was a particularly tough month to judge with a lot of stand-out work, but rising to the top is Paul Ward from Giant Films and Tristan Holmes from The Star Film Company.

admin2022-12-09T12:13:31+02:00December 9th, 2022|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Activ8 Brand Ingenuity, Darling Films, Deliverance, Egg Films, Gentlemen Films, Giant Films, Grant Sithole, Honeymoon Studios, Krewkut, Nicole Ackermann, Plank Films, Pressure Cooker Studios, Robot, ROMANCE, Spitfire Films, The Star Film Company, They|

South Africa’s Work to Watch August 2022

Right here is where you can find all the winning work awarded by the Creative Circle in the second quarter of 2022. Congratulations to all our IDIDTHAT members for leading the charge in creativity and production, we salute you! Below you can check out all the awarded work and the gorgeous talent responsible for bringing this work to life, remember their names!

admin2022-09-14T10:51:53+02:00September 14th, 2022|Categories: #WorkToWatch, IDIDTHAT SHOWCASE|Tags: Adam Bentel, Bioscope Films, Darling Films, Deliverance Post, Egg Films, FCB Johannesburg, Field Audio, Giant Films, Grey Advertising Africa, Joe Public United, King James Group, Liquid, Marc Algranti, Mushroom Media, Network BBDO, Ogilvy & Mather Johannesburg, Ogilvy Cape Town, Orchestra Blue, Patriot Films, Pierre de Villiers, Post Modern, Pressure Cooker Studios, Priest, Sinister Studios, Sterling Sound, Strangelove, StudiJoe, TBWA Hunt Lascaris, The Star Film Company, They, We Love Jam|

IDIDTHAT Craft Awards August 2022

This month's IDIDTHAT.co Craft Awards were judged by Ana Rocha, Executive Creative Director at VMLY&R and Amy Allais, Director and Co-Founder of Ola! Films. Congratulations to our esteemed Best in Crafters for August, the dashing Jason Fialkov from Groundglass and Fausto Becatti from Bioscope.

Anne in the Studio2022-09-07T08:51:15+02:00September 7th, 2022|Categories: IDIDTHAT Craft Awards|Tags: Amy Allais, Ana Rocha, Bioscope Films, Darling Films, Egg Films, Groundglass, Howard Audio, JOE, Massif, Ola! Films, Plank Films, Strangelove, VMLY&R, Your Girlfriend|

Egg Films’ Lebogang Rasethaba directs for Emmy-nominated docu-series Home on Apple TV+

Established as a director known for crafting intimate thought-provoking and always culturally relevant work, Lebogang Rasethaba has recently directed two inspiring pieces of storytelling for Apple TV+. The design docu-series Home, features some of the most remarkable houses across the world and the visionaries behind the designs. We spoke to Director and Partner at Egg Films and Co-Founder of Arcade, Lebogang, about the experience of directing two of the season’s episodes; one set in South Africa and the other in Ghana.

admin2022-07-08T14:51:53+02:00July 8th, 2022|Categories: Editorial, Egg Films Editorial|Tags: Egg Films, Lebogang Rasethaba|

IDIDTHAT Craft Awards March 2022

This month’s IDIDTHAT.co Craft Awards were judged by two of our industry’s absolute finest; Chief Creative Officer of Grey Africa, Fran Luckin and Director at Darling Films, Jeana Theron. Congratulations to Marc Algranti for nabbing Best in Craft for Original Music and Matthys Boshoff for Directing.

Anne in the Studio2023-05-17T08:46:12+02:00April 6th, 2022|Categories: IDIDTHAT Craft Awards|Tags: Anthony Lee Martin, Arcade Content, Darling Films, Egg Films, Giant Films, Grey Africa, Howard Audio, Marc Algranti, Panther Punch, Patriot Films, Priest, Refinery, Robot, Sinister Studios, Strangelove, The Star Film Company, TigerFight|

South Africa’s Best in Digital – Loeries 2021

Here we showcase the best in Digital communications for the past year. This is the work that was awarded at the Loeries 2021. If you want to work with only the best in digital on your next project then throw away that phone book and look no further. We are all about making the process of sourcing the right talent for your project easier, which is exactly what we’ve done here. Find all awarded work in digital and the talented sexy nerds behind it.

admin2021-12-13T14:57:35+02:00December 13th, 2021|Categories: Awards, IDIDTHAT SHOWCASE, Loeries 2021|Tags: 2+3 Post Productions, Audio Militia, Carbon Films, Darling Films, Egg Films, Field, Giant Films, Groundglass, Howard Audio, Joe Public United, King James Group, M&C Saatchi Abel, me&myfriends, Ogilvy, Panther Punch, Promise, Refinery, Retroviral, Sketchbook Studios, Spitfire, Sterling Sound, Strangelove, TBWA Hunt Lascaris, The Riverbed Marketing and Communications Agency, VMLY&R, We Love Jam, Willie Nel|

South Africa’s Best in Film – Loeries 2021

This showcase features South Africa's best in creativity and production in the category film. This is the work that was awarded at the Loeries 2021. Wanna work with the best in South Africa for your next project? Look no further. Exactly like sliced bread, IDIDTHAT is all about making your life easier, minus the carbs. We’ve featured all the awarded work and the talent behind it so you can find the best person for your next project. Pleasure!