I DID THAT Guest Judge: Alex Goldberg
IDIDTHAT JUDGE ALEX GOLDBERG CREATIVE PARTNER OGILVY SOUTH AFRICA JUDGE'S BIO Ranked #1 Creative Director in Africa and the Middle East at the 2024 One Show Awards, and [...]
The Creative Process: How top ad minds come up with ideas.
Ranked the #1 Creative Director in Africa and the Middle East at The One Show 2024, Alex Goldberg is Creative Partner at Ogilvy Cape Town, overseeing Volkswagen, Audi, and Coronation. In this Q&A, he shares how ideas really happen inside the agency, what it takes to move a brand forward, and why trusting your gut (while pushing the craft) matters most.
Marketer Spotlight: Behind the Craft with Bridget Harpur
Bridget Harpur, VW South Africa’s Head of Marketing, is all about telling beautifully crafted stories. Bridget proves what’s possible when marketers fight for the craft and that’s exactly why we need more of her. Case in point? The VW Tiguan ‘Life on the Mind’ commercial, which snagged Best in Craft for Direction and a Mention for VFX in IDIDTHAT’s monthly Craft Awards last year. Here’s 5-minutes with Bridget Harpur.
Craft Award Results: February 2025
This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.
Giant Films’ Karien Cherry blends visual craft with playful storytelling in whimsical Volkswagen Ad for Ogilvy
Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.
#WishIDidTht by Nkanyezi Masango and Alex Goldberg.
Nkanyezi Masango, Creative Director at Y&R South Africa, and Alex Goldberg, Creative Group Head at Ogilvy & Mather Cape Town, select the work they wish they did.