Marketer Spotlight: Behind the Craft with Bridget Harpur

Bridget Harpur, VW South Africa’s Head of Marketing, is all about telling beautifully crafted stories. Bridget proves what’s possible when marketers fight for the craft and that’s exactly why we need more of her. Case in point? The VW Tiguan ‘Life on the Mind’ commercial, which snagged Best in Craft for Direction and a Mention for VFX in IDIDTHAT’s monthly Craft Awards last year. Here’s 5-minutes with Bridget Harpur.

2025-03-13T10:20:02+02:00March 12th, 2025|Categories: Marketer Spotlight|Tags: , , |

Giant Films’ Karien Cherry blends visual craft with playful storytelling in whimsical Volkswagen Ad for Ogilvy

Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.