Marketer Spotlight Archives

Marketer Spotlight: Vaughan Croeser, Vice President of Marketing at The South African Breweries

There are some brands so deeply woven into our daily South African lives that they’ve become as familiar to us as rugby, boerewors, and arguing about both. When it’s your job to look after those brands, to keep them loved and relevant… well, no pressure, right? That’s exactly the world Vaughan Croeser, VP of Marketing at South African Breweries, operates in every day. In this Spotlight, we spoke to Vaughan about trusting directors, backing big ideas, judging at Cannes, and why long-term brand building still requires short-term courage.

Amisha Zanetti2026-03-06T11:16:26+02:00March 6th, 2026|Categories: Editorial, Marketer Spotlight|Tags: SAB (ABINBEV), South African Breweries, Vaughan Croeser|

Marketer Spotlight: Star Kachisa, Head of Marketing, Spotify Sub-Saharan Africa

As Head of Marketing for Spotify Sub-Saharan Africa, Star Kachisa leads work across some of the most culturally layered markets in the world. She’s clear that the job isn’t to ‘make movies’, but to make work that earns attention, drives behaviour, and actually sells product. Spoiler alert: it’s also really good work. So we sat down with Star to find out how that work gets made, and what really matters along the way.

Amisha Zanetti2026-01-30T08:36:38+02:00January 30th, 2026|Categories: Editorial, Marketer Spotlight|

Marketer Spotlight: Behind the Craft with Suhayl Limbada, CMO of KFC Thailand

When KFC Thailand’s ‘Let There Be Cake’ picked up a Cannes Gold Lion for Film, it was a massive win for South Africa and proof of what’s possible when everyone is aligned in service of the craft. From marketer to agency to production, every decision pushed the idea further and raised the bar on execution. At the centre of it is Suhayl Limbada, a South African marketer with an instinct for strong ideas and a respect for the people who bring them to life.

Amisha Zanetti2025-07-31T15:34:06+02:00July 31st, 2025|Categories: Editorial, Marketer Spotlight|Tags: KFC, Suhayl Limbada|

Marketer Spotlight: Behind the Craft with Grant Macpherson

If we’re going to interrupt someone’s day, it better be with something worth watching.” That line captures how Grant Macpherson approaches marketing and why KFC Africa keeps producing standout work. In this honest and insightful read, Grant shares what it really takes to make advertising people actually want to watch.

Amisha Zanetti2025-07-15T15:09:43+02:00July 3rd, 2025|Categories: Editorial, Marketer Spotlight|Tags: Grant Macpherson, KFC|

Marketer Spotlight: Behind the Craft with Chantal Sombonos-Van Tonder

Chicken Licken ads have become creative benchmarks in our industry. And leading the charge is CEO and Head of Marketing Chantal Sombonos–Van Tonder, who runs one of South Africa’s most iconic fast food brands with instinct, guts, and a deep love for storytelling.

Amisha Zanetti2025-04-30T15:18:59+02:00April 30th, 2025|Categories: Marketer Spotlight|Tags: Chantal Sombonos-Van Tonder, Chicken Licken, Joe Public, Pepe Marais|

Marketer Spotlight: Behind the Craft with Khensani Nobanda

As Nedbank’s Group Executive for Marketing & Corporate Affairs, Khensani Nobanda is a firm believer in the power of well-crafted creativity. She backs ideas that are not only socially impactful but beautifully executed, like Nedbank Youth X The Class of ‘76, which won Best in Craft for Direction in IDIDTHAT’s Craft Awards last year. Here’s 5-minutes with Khensani Nobanda.

Amisha Zanetti2025-03-19T14:58:03+02:00March 19th, 2025|Categories: Editorial, Marketer Spotlight|Tags: Darling Films, Joe Public, Khensani Nobanda, Nedbank, Pepe Marais, Zee Ntuli|

Marketer Spotlight: Behind the Craft with Bridget Harpur

Bridget Harpur, VW South Africa’s Head of Marketing, is all about telling beautifully crafted stories. Bridget proves what’s possible when marketers fight for the craft and that’s exactly why we need more of her. Case in point? The VW Tiguan ‘Life on the Mind’ commercial, which snagged Best in Craft for Direction and a Mention for VFX in IDIDTHAT’s monthly Craft Awards last year. Here’s 5-minutes with Bridget Harpur.

admin2025-03-13T10:20:02+02:00March 12th, 2025|Categories: Marketer Spotlight|Tags: Alex Goldberg, Bridget Harpur, Ogilvy South Africa|