South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.

The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!

SA’s Viral KFC Neymar Ad: What We Didn’t Know

Director Karien Cherry from Giant Films and Ogilvy Cape Town share their journey of going viral, dish the dirt on some on-set near disasters and reveal sneaky Easter eggs for die-hard fans like us! Thanks for getting South Africa into the World Cup you clever people you!