KFC Archives - IDIDTHAT.co

Marketer Spotlight: Behind the Craft with Suhayl Limbada, CMO of KFC Thailand

When KFC Thailand’s ‘Let There Be Cake’ picked up a Cannes Gold Lion for Film, it was a massive win for South Africa and proof of what’s possible when everyone is aligned in service of the craft. From marketer to agency to production, every decision pushed the idea further and raised the bar on execution. At the centre of it is Suhayl Limbada, a South African marketer with an instinct for strong ideas and a respect for the people who bring them to life.

Amisha Zanetti2025-07-31T15:34:06+02:00July 31st, 2025|Categories: Editorial, Marketer Spotlight|Tags: KFC, Suhayl Limbada|

Marketer Spotlight: Behind the Craft with Grant Macpherson

If we’re going to interrupt someone’s day, it better be with something worth watching.” That line captures how Grant Macpherson approaches marketing and why KFC Africa keeps producing standout work. In this honest and insightful read, Grant shares what it really takes to make advertising people actually want to watch.

Amisha Zanetti2025-07-15T15:09:43+02:00July 3rd, 2025|Categories: Editorial, Marketer Spotlight|Tags: Grant Macpherson, KFC|

South Africa’s One Show Winners 2025 – View all the work

South Africa’s creative scene made a strong showing at this year’s One Show, bringing home two Bronze Pencils, three Silver, and 13 Merits. Congrats to the teams at Joe Public, TBWA\Hunt Lascaris, Carbon Films, Darling Films, Dash Digital, Post Modern, Sterling Sound, and newly launched agency Bananas! Here you can view all the awarded work and the brilliant talent behind it.

Amisha Zanetti2025-05-16T14:11:31+02:00May 16th, 2025|Categories: IDIDTHAT SHOWCASE, One Show 2025|Tags: Afrisam, Bananas, Carbon Films, Chocolate Tribe, City Lodge Hotels, Darling Films, DashDigital Studio, Enpower Trading, Hansa Pilsener, Howard Audio, Joe Public, KFC, Nedbank, Promise, SAB (ABINBEV), Sterling Sound, TBWA Hunt Lascaris|

South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.

The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!

Amisha Zanetti2025-05-01T12:18:03+02:00April 30th, 2025|Categories: Editorial, IDIDTHAT SHOWCASE, One Show 2025|Tags: Afrisam, Bananas, Carbon Films, Chocolate Tribe, City Lodge Hotels, DashDigital Studio, Enpower Trading, Hansa Pilsener, Howard Audio, Instreem, Joe Public, KFC, Nedbank, Promise, SAB (ABINBEV), Sterling Sound, TBWA Hunt Lascaris|

SA’s Viral KFC Neymar Ad: What We Didn’t Know

Director Karien Cherry from Giant Films and Ogilvy Cape Town share their journey of going viral, dish the dirt on some on-set near disasters and reveal sneaky Easter eggs for die-hard fans like us! Thanks for getting South Africa into the World Cup you clever people you!

Anne in the Studio2018-07-11T16:43:12+02:00July 11th, 2018|Categories: Editorial, Giant Films Editorial|Tags: Advertising, FIFA World Cup 2018, Giant Films, Karien Cherry, KFC, Make a meal of it, Neymar, Ogilvy Cape Town, South Africa|