studio@ididthat.co

ENTER CRAFT AWARDS | LET US WRITE YOUR STORY | EDIT YOUR PROFILE | ADD YOUR COMPANY

ENTER CRAFT AWARD | LET US WRITE YOUR STORY | EDIT YOUR PROFILE | ADD YOUR COMPANY

SEARCH DIRECTORY | EDITORIAL | CRAFT AWARDS

Patriot Films

The Stormers breathe new life into South African sports advertising

The Stormers’ new commercial, ‘Breathe’, takes South African sports advertising on a very different route. Created by agency Bananas and Sunny Futures alongside director Anton Visser of Patriot, the ad plays as a rallying anthem from Cape Town to its team, with the city itself cast as the beating heart behind them. It positions Cape Town’s people as co-players, showing that when the Stormers run out, they carry the breath, energy, and spirit of the city with them.

Amisha Zanetti2025-08-29T09:23:03+02:00August 29th, 2025|Categories: Bananas Agency Editorial, Editorial, Patriot Editorial|Tags: Bananas, DHL Stormers, Patriot Films|

Sam Coleman’s inspiring homage to South African creativity

Rappers, skaters, designers, metalheads, toymakers and nail pimps all come together in Sam Coleman’s electric new anthem for KFC and agency Ogilvy South Africa.

Amisha Zanetti2025-03-19T11:33:43+02:00March 19th, 2025|Categories: Editorial, Patriot Editorial|Tags: Ogilvy South Africa, Patriot Films, Sam Coleman|

Craft Award Results: December 2024

This month’s IDIDTHAT.co Craft Awards were judged by Shane Forbes, Executive Creative Director at TBWA Hunt Lascaris, and Justice Mukheli, Director at Romance Films. Big congratulations to Director Bruno Bossi from Carbon Films and Editor Julian Redpath for their work on KFC ‘Cake’ and for somehow making us crave cake and fried chicken at the same time.

Amisha Zanetti2025-01-14T09:12:30+02:00January 14th, 2025|Categories: IDIDTHAT Craft Awards|Tags: Anton Visser, Bruno Bossi, Carbon Films, Eyeforce, Julian Redpath, Justice Mukheli, Patriot Films, Post Modern, Ramon Mellett, Raphadu Maphoto, ROMANCE, Shane Forbes, TBWA Hunt Lascaris, William Kalmer|

The Best of Film & Film Craft in South Africa 2024

Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!

Amisha Zanetti2024-12-11T15:44:58+02:00November 11th, 2024|Categories: IDIDTHAT SHOWCASE, Loeries 2024|Tags: 0307 Films, 7 Films, Accenture Song, Chocolate Tribe, Darling Films, Deliverance Post, Giant Films, Joe Public, Marc Algranti Music, Ogilvy South Africa, Patriot Films, Plank Films, POST CT, Post Modern, Pressure Cooker, Priest, ROMANCE, Run Jump Fly, Sinister Studios, Sterling Sound, Strangelove, TBWA Hunt Lascaris, Tessa Ford Post Production, The Refinery|

IDIDTHAT Craft Awards June 2024

This month's IDIDTHAT.co Craft Awards were judged by the illustrious judgy-McJudgersons Steph van Niekerk, ECD at TBWA Hunt Lascaris and Anton Visser, Director at Patriot Films. A standing ovation goes to Thina Zibi from Giant Films and Zee Ntuli from Darling Films for taking home Best in Craft for June.

Amisha Zanetti2025-01-24T11:21:45+02:00July 8th, 2024|Categories: IDIDTHAT Craft Awards|Tags: Anton Visser, Bioscope Films, Charmaine Greyling, Darian Simon, Giant Films, Grant de Sousa, Jabu Nadia Newman, Lazola Gola, Patriot Films, ROMANCE, Steph van Niekerk, Strangelove, TBWA Hunt Lascaris, They, Thina Zibi, Zaheer Seedat|

IDIDTHAT Craft Awards May 2024

This month’s IDIDTHAT.co Craft Awards were judged by the man who can pull off a cap like no other, Kabelo Moshapalo, Chief Creative Officer at Ogilvy South Africa and the person with the coolest name in the industry, Xander Vander, Editor & Co-Founder at Strangelove. Congratulations to Greg Gray from Romance and Marc Algranti from Marc Algranti Music for taking home Best in Craft for May for your work on Nedbank.

Anne in the Studio2024-09-18T14:18:34+02:00June 6th, 2024|Categories: IDIDTHAT Craft Awards|Tags: Ari Kruger, Chocolate Tribe, Darling Films, Deliverance Post, Greg Gray, Jean Du Plessis, Kabelo Moshapalo, Marc Algranti, Marc Algranti Music, Ogilvy South Africa, Patriot Films, Ricky Boyd, ROMANCE, Slim, Strangelove, Xander Vander|

South Africa’s D&AD Work & Winners 2024

Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!

dirk@semantica.co.za2024-06-19T13:52:54+02:00May 27th, 2024|Categories: Editorial, IDIDTHAT SHOWCASE, One Show 2024|Tags: Accenture Song, Adam Bentel, Adam Howard, Audio Militia, Boris Vossgatter, Chocolate Tribe, Christian van der Walt, Craig Hawkins, David Law, Deliverance Post, Eddie Addinall, Elben Schutte, Elmaree Bohm, Gerrick Jones, Greg Gray, Helena Woodfine, James Matthes, Jean du Plesis, Joe Public, Julian Evans, Kobus Loots, Kyle Koekemoer, Left Post Production, LittleBig, Lorens Persson, Matthew Swanepoel, Nick Argyros, Ogilvy South Africa, Patriot Films, Paul Norwood, Paul Theodorou, Pressure Cooker, Priest, Richard Staub, ROMANCE, Rory Mark, Rory O'Grady, Run Jump Fly, Saki Bergh, Sam Coleman, Scholars Film Production, Sinister Studios, Sterling Sound, TBWA Hunt Lascaris, Tebogo Malope, The Odd Number, The Refinery, The Star Film Company, Theo Potgieter, Xander Vander, Zayd Halim|

South Africa’s One Show Work & Winners

It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.

Amisha Zanetti2024-06-19T13:39:48+02:00May 18th, 2024|Categories: Editorial, IDIDTHAT SHOWCASE, One Show 2024|Tags: Adam Bentel, Adam Howard, Audio Militia, Bevil Swartz, Bonnie-Lee Bouman, Boris Vossgatter, Charmaine Greyling, Chocolate Tribe, Christian van der Walt, Cindy Gabriel, Criag Hawkins, Dave Meinert, David Law, Deliverance Post, Eddie Addinall, Elben Schutte, Elmaree Bohm, Emma Lundy, Gerrick Jones, Giant Films, Greg Gray, Helena Woodfine, Howard Audio, James Matthes, Jason Prins, Jean du Plesis, Joe Public, Johannes Matila, Jon Ronbeck, Julian Evans, Karien Cherry, Keenan McAdam, Kobus Loots, Kyle Koekemoer, Left Post Production, LittleBig, Lorens Persson, Matthew Swanepoel, Nic Apostoli, Nick Argyros, Ogilvy South Africa, Patriot Films, Paul Norwood, Paul Theodorou, Pressure Cooker, Priest, Richard Staub, ROMANCE, Rory Mark, Rory O'Grady, Run Jump Fly, Saki Berg, Sam Coleman, Sinister Studios, Sterling Sound, Strangelove, TBWA Hunt Lascaris, Tebogo Malope, The Odd Number, The Refinery, The Star Film Company, Theo Potgieter, Xander Vander, Zayd Halim|

IDIDTHAT Craft Awards December 2023

This month’s IDIDTHAT.co Craft Awards were judged by the ever red-carpet ready Jacquie Mullany, ECD at FCB Africa & Bruno Bossi, Director at Carbon Films. Congratulations to VFX maestros Eddie Addinall and Rory Mark from The Refinery and directing wizard Greg Rom from Gentlemen Films.

Anne in the Studio2024-01-16T14:15:42+02:00January 16th, 2024|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Bioscope Films, Bruno Bossi, Cake, Carbon Films, FCB Africa, Gentlemen Films, Greg Rom, Jacquie Mullany, Patriot Films, Priest, Refinery, ROMANCE|

IDIDTHAT Craft Awards November 2023

This month’s IDIDTHAT.co Craft Awards were judged by the spreaders of amazingness; Neo Mashigo, Chief Creative Officer at M&C Saatchi Group South Africa & James Matthes, Creative Executive Officer at Pressure Cooker. Congratulations to November’s top crafters, Zee Ntuli from Darling Films and 7 Films‘ Gorgeous Bushman.

Anne in the Studio2024-03-12T07:58:11+02:00December 6th, 2023|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Anton Visser, Bruno Bossi, Carbon Films, Darling Films, Gentlemen Films, Gorgeous Bushman, James Matthes, Lourens van Rensburg, M&C Saatchi Group, Neo Mashigo, Patriot Films, Sanaa Films, Spitfire Films, TinToy, Zee Ntuli|

Two Netflix series, big brand car campaigns and backed Patriot Films; Thati Pele is a name that’s here to stay.

Director Thati Pele’s road to 2023 has been eventful and, at times, contradictory. Recently known for her directing work on the Netflix teen drama ‘Blood and Water’ and the original series ‘Savage Beauty’, Thati is now switching gears from longform to continue again as a commercial filmmaker. With a proven track record as a strong storyteller and a Volkswagen campaign that showcased her versatility in both performance and comedy, Thati has joined Patriot Films where she is destined to craft stand-out commercial work.

admin2023-09-18T15:34:11+02:00September 18th, 2023|Categories: Editorial, Patriot Editorial|Tags: Patriot Films, Thati Pele|

South Africa’s Clio Awards 2023. All the Work and the Winners

IDIDTHAT is super excited to showcase South Africa's winners and the work that won at this year's Clio Awards! Go team SA! The winners were celebrated at the 63rd annual Clio Awards hosted by Anthony Anderson on April 25th at Gotham Hall in New York City.

admin2023-05-02T14:41:13+02:00May 2nd, 2023|Categories: Awards, Clio Awards, IDIDTHAT SHOWCASE|Tags: Adam Bentel, Chocolate Tribe, Darling Films, Deliverance, Field, Field Audio, Greg Gray, Grey Advertising Africa, Grey Africa, Jean Du Plessis, Jeana Theron, Krewkut, Kyle Stroebel, Lorens Person, Marc Algranti, Mushroom Media, Ogilvy Cape Town, Ogilvy Johannesburg, Patriot Films, Priest, Refinery, Ricky Boyd, ROMANCE, Sam Coleman, Sterling Sound, We Love Jam|

IDIDTHAT Craft Awards March 2023

Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.

Anne in the Studio2023-04-06T10:05:21+02:00April 6th, 2023|Categories: Carbon Films Editorial, IDIDTHAT Craft Awards, Triple Story Content Editorial|Tags: 7 Films, Carbon Films, Darling Films, First Pencil, Mzonke Maloney, Patriot Films, Peter Pohorsky, Plank Films, ROMANCE, Sam Coleman, Thembalethu Msibi, Thina Zibi, Triple Story Content|

BEST OF 2022. All the work and winners.

The Creative Circle Best of 2022 is about celebrating all the finest South African Creativity from 2022. Here you can find all the awarded work and the talent responsible for creating the work...so you know who to call for your next project 🔥

IDIDTHAT Craft Awards February 2023

This month’s IDIDTHAT.co Craft Awards were judged by red-carpet-worthy talents of Julie Thorogood, Creative Director at NetworkBBDO and Mark Middlewick, Director at First Pencil. Congratulations to Director Imraan Christian from Arcade and Strangelove Editor Shelby Ncube who were awarded Best in Craft this month by both judges.

Anne in the Studio2023-03-07T14:11:13+02:00March 7th, 2023|Categories: Arcade Content Editorial, IDIDTHAT Craft Awards, Strangelove|Tags: 0307 Films, 7 Films, Arcade Content, Carbon Films, Cut & Paste Generation, First Pencil, Gentlemen Films, Julie Thorogood, Marc Algranti, Mark Middlewick, Network BBDO, Patriot Films, Pressure Cooker Studios, Priest, ROMANCE, Spitfire Films, Strangelove, Your Girlfriend|

IDIDTHAT Craft Awards September

This month’s IDIDTHAT.co Craft Awards were judged by Executive Creative Director at FCB Tian van den Heever and Animation & VFX Supervisor and Head of Production at Chocolate Tribe, Rob van den Bragt. Congratulations to the man, the myth, the legend himself, Greg Gray on nabbing this month's Best in Craft.

Anne in the Studio2022-10-13T08:44:31+02:00October 12th, 2022|Categories: IDIDTHAT Craft Awards|Tags: 7Films, Arcade Content, Bioscope Films, Chocolate Tribe, Darling Editorial, Deliverance, FCB Africa, Giant Films, Massif, Patriot Films, Rob van den Bragt, ROMANCE, Spitfire Films, Tian van den Heever|

South Africa’s Work to Watch August 2022

Right here is where you can find all the winning work awarded by the Creative Circle in the second quarter of 2022. Congratulations to all our IDIDTHAT members for leading the charge in creativity and production, we salute you! Below you can check out all the awarded work and the gorgeous talent responsible for bringing this work to life, remember their names!

admin2022-09-14T10:51:53+02:00September 14th, 2022|Categories: #WorkToWatch, IDIDTHAT SHOWCASE|Tags: Adam Bentel, Bioscope Films, Darling Films, Deliverance Post, Egg Films, FCB Johannesburg, Field Audio, Giant Films, Grey Advertising Africa, Joe Public United, King James Group, Liquid, Marc Algranti, Mushroom Media, Network BBDO, Ogilvy & Mather Johannesburg, Ogilvy Cape Town, Orchestra Blue, Patriot Films, Pierre de Villiers, Post Modern, Pressure Cooker Studios, Priest, Sinister Studios, Sterling Sound, Strangelove, StudiJoe, TBWA Hunt Lascaris, The Star Film Company, They, We Love Jam|

IDIDTHAT Craft Awards May 2022

This month's IDIDTHAT.co Craft Awards were judged by Mohlalefi Lentsoane, Executive Creative Director at M&C Saatchi Abel (JHB) and Mfundo Mkhize, Director at The Star Film Company. Congratulations to Kyla Philander and Fausto Becatti walking away with May's Craft Awards. We don't know what they put in the water at Bioscope Films (maybe Corona and Espolōn Tequila??) but it's working!

Anne in the Studio2022-06-08T07:15:36+02:00June 8th, 2022|Categories: IDIDTHAT Craft Awards|Tags: Arcade Content, Bioscope Films, Carbon Films, Darling Films, Eyeforce, Fausto Becatti, First Pencil, Howard Audio, Kyla Philander, M&C Saatchi Abel, Patriot Films, Pretty Neat, Spitfire Films, Strangelove, The Star Film Company|

Patriot Films signs performance and comedy director Tumelo Moropa

Patriot Films has added comedy and performance director Tumelo Moropa to their talented stable of directors. Tumelo is known for his humourous and authentic takes on Mzansi, creating hilariously relatable characters and an offbeat visual style in his work.

admin2022-05-13T10:19:12+02:00May 13th, 2022|Categories: Editorial, Patriot Editorial|Tags: Patriot Films, Tumelo Moropa|

IDIDTHAT Craft Awards March 2022

This month’s IDIDTHAT.co Craft Awards were judged by two of our industry’s absolute finest; Chief Creative Officer of Grey Africa, Fran Luckin and Director at Darling Films, Jeana Theron. Congratulations to Marc Algranti for nabbing Best in Craft for Original Music and Matthys Boshoff for Directing.

Anne in the Studio2023-05-17T08:46:12+02:00April 6th, 2022|Categories: IDIDTHAT Craft Awards|Tags: Anthony Lee Martin, Arcade Content, Darling Films, Egg Films, Giant Films, Grey Africa, Howard Audio, Marc Algranti, Panther Punch, Patriot Films, Priest, Refinery, Robot, Sinister Studios, Strangelove, The Star Film Company, TigerFight|