IDIDTHAT Craft Awards April 2024

This month’s IDIDTHAT.co Craft Awards were judged by our forever reigning queens Juliet Honey, Creative Director at TBWA Hunt Lascaris and Justine Puren-Calverley, Director at FirstPencil. We bow in awe because wow, this was a particularly tough month with some really strong work! Chicken Licken takes it! Congratulations to the team behind the spot Dave ‘Legs of Thunder’ Mgijimi.

IDIDTHAT Presents ‘SHE DID THAT’ March 2023

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Chloe Coetsee from Darling Films, Jabu Nadia Newman from Romance Films and Renee van Reenen from Platypus.

Romance Films’ director Jabu Newman speaks Gen-Z in Standard Bank’s latest commercial ‘10% Millionaires’

Director Jabu Newman has crafted a visually vibrant and unapologetically Gen-Z world for Standard Bank. Reality meets every young adult’s fantasy in the stylish tongue-in-cheek campaign that uses energetic TikTok-inspired transitions to authentically celebrate South Africa’s youth culture.

2022-06-02T09:22:46+02:00June 2nd, 2022|Categories: Editorial, ROMANCE Editorial|Tags: , , |

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT is a female filmmaker's showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Samantha Nell from Gentlemen Films, Director Jabu Nadia Newman from Romance Films and Editor Itu Nomtshongwana from The Syndicate.

Jabu Nadia Newman from Romance Films explores black identity in a Nowness short film ‘The Dream That Refused Me’

Commissioned by well-known cultural platform NOWNESS and created by Romance Films, ‘The Dream That Refused Me’ is a visual poem that explores black identity through dance, digital filters, and collage artwork. We sat down with Director Jabu Nadia Newman to unpack this striking and surreal film.

2021-03-16T12:59:07+02:00March 16th, 2021|Categories: Editorial, ROMANCE Editorial|Tags: , |