SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Chloe Coetsee from Darling Films, Jabu Nadia Newman from Romance Films and Renee van Reenen from Platypus.

Chloe Coetsee
Director at Darling Films

Chloe is a director at Darling. She enjoys lip sync competitions and very short walks on the beach. She doesn’t have much more to say about herself in the third person.

Jabu Nadia Newman
Director at Romance Films

Jabu is a female director and photographer who captures uniquely diverse and honest narratives, predominantly centred around South African youth culture. She encourages her subjects to tell their own stories in their own way and champions equal representation both in front of and behind the camera.

Renee van Reenen
Director at Platypus

Renee has worked with brands such as Amstel Larger, Castrol, Halls, Spec Savers, Mweb, Cape Union Mart, Wellington’s, Kulula and Castle Lite. She is passionate about working with actors and enjoys scripts that are quirky and off-beat. She has won a Loerie for best TV and cinema commercial and received a merit award at The One Show for Prison Broadcast Network.

More resources to discover and access underrepresented filmmakers for your next shoot:

Free the Work South Africa. A global initiative that asks agencies to brief at least 1 woman on every 3-way commercial bid.
Girslfinfilm. A platform to grow and network filmmakers.
She Says Cape Town. SheSays is the only global network for women in advertising and other creative industries.

If you know of other platforms that can help our industry grow and be more representative of an inclusive diverse society, hit us up and email

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