Romance Films’ director Jabu Newman speaks Gen-Z in Standard Bank’s latest commercial ‘10% Millionaires’

Director Jabu Newman has crafted a visually vibrant and unapologetically Gen-Z world for Standard Bank. Reality meets every young adult’s fantasy in the stylish tongue-in-cheek campaign that uses energetic TikTok-inspired transitions to authentically celebrate South Africa’s youth culture.

2022-06-02T09:22:46+02:00June 2nd, 2022|Categories: Editorial, ROMANCE Editorial|Tags: , , |

Romance Films’ performance director Emilie Badenhorst delivers bold love story in latest music video ‘Strangers’

Romance’s Emilie Badenhorst once again flexes her ability as a performance director in her new music video for DJ Dom Dolla. Celebrating those lost in the cracks of society, ‘Strangers’ is a passionate coming-of-age love story that catapults you out of your comfort zone. We spoke to Emilie about her unfiltered approach to directing and the importance of representation.

2022-01-28T08:14:46+02:00January 28th, 2022|Categories: Editorial, ROMANCE Editorial|Tags: , |

Jabu Nadia Newman from Romance Films explores black identity in a Nowness short film ‘The Dream That Refused Me’

Commissioned by well-known cultural platform NOWNESS and created by Romance Films, ‘The Dream That Refused Me’ is a visual poem that explores black identity through dance, digital filters, and collage artwork. We sat down with Director Jabu Nadia Newman to unpack this striking and surreal film.

2021-03-16T12:59:07+02:00March 16th, 2021|Categories: Editorial, ROMANCE Editorial|Tags: , |

Performance director Emilie Badenhorst joins Romance

Director Emilie Badenhorst joins Romance already armed with an impressive body of work. As a filmmaker she has the ability to explore the smallest of moments shared between people on screen, delicately capturing intimacy and leaving the audience feeling connected with her performers. Feast your eyes, open your mind and create some space on your radar for this modern filmmaker.

2020-08-20T14:02:05+02:00August 20th, 2020|Categories: Editorial, ROMANCE Editorial|Tags: , |