IDIDTHAT Craft Awards

IDIDTHAT Craft Awards June 2020

June’s IDIDTHAT Craft Awards were judged by Sibusiso Sitole (CCO at The Odd Number) and Evy Katz (Editor at Left Post). Best in Craft was awarded to Telekom ‘Cyber Mobbing’ for Direction, Editing, and Cinematography. Huge congrats to the team - Kim Geldenhuys, Adam Bentel, and Matthias Graatz.

Matthew Stead takes the reins at Ludus Cape Town

As producer Thandiswa Ndaba exits the Cape Town Ludus to re-join the JHB Ludus team, producer Matthew Stead steps in as Senior Producer and Facility Manager at the Ludus Post Production Cape Town office.

Blacksmith proves that collective creativity works [WATCH]

Led by the simple motto of ‘Let the Work Speak for Itself’, Blacksmith, with their network of over 500 specialists across various disciplines, have released their latest showreel. Watch what working alongside numerous award-winning agencies and on over 50 brands in the last year alone looks like.

Director Jolynn Minnaar joins Figment Films

Award-winning director, Jolynn Minnaar, has battled gag orders, no trespassing zones and suffered first-hand chemical exposure from drilling sites, all to get to the heart of the story. This fearless director has now joined the stable at Figment Films where she will continue to challenge perceptions and inspire new thought as a commercial director.

South Africa’s D&AD Winners 2020 [View Work]

The second round of winners for the D&AD Awards have been announced and sees TBWA Hunt Lascaris, Joe Public United, and Produce Sound hop, skip and jumping away with Wood Pencils. Congratulations you unbelievably talented superhumans!

South Africa’s One Show 2020 Winners Announced [View Work]

South Africa was awarded 12 Merits, 6 Bronze, and 2 Silvers in the year’s largest global awards for creative excellence in advertising and design *drops mic and moonwalks* That is incredible! Congratulations you talented Saffas and thank you for flying our flag high and proud.

IDIDTHAT Craft Awards May 2020

May’s IDIDTHAT Craft Awards were judged by Giant Films director, Karien Cherry and ECD at Ogilvy SA Joburg, Molefi Thulo. Best in Craft awarded to short film 'Loot' for Screenwriting and Direction. Congrats Greg Rom & Evy Katz, we will have a drink (so many restocked drinks) on you!

NEW production company launches – Together Films. Whaaaaaaaaaaaat?!

After working together for the last five years, Director Malo 8 and Producer Gaye Leong proved that they are not here to play when they shot and produced one of the first commercials to be filmed in South Africa during lockdown, and for McDonald’s no less. We know, right?! Launching a new company during lockdown, what is this sorcery?

Two New Directors join Picture Tree – Meet Marcus Moshapalo

We asked new Picture Tree Directors, Marcus Moshapalo and Sibu Khuzwayo, to interview each other about their influences, creative process, their transitions into commercial directing and more. Join us in being a fly on their Zoom call wall, while they go Director to Director.

Two new Directors join Picture Tree – Meet Sibu Khuzwayo

We asked new Picture Tree Directors, Marcus Moshapalo and Sibu Khuzwayo, to interview each other about their influences, creative process, their transitions into commercial directing and more. Join us in being a fly on their Zoom call wall, while they go Director to Director.

South Africa’s One Show 2020 FINALISTS released – View the work

South Africa has 20 FINALISTS for The One Show 2020. GO TEAM! Here's all the work that will win a One Show Pencil or Merit. See who is winning this year, we couldn't be prouder.

Robot Air launches full-service drone company

Founders of Robot Air, Robin Hook and Liam Johnson, talk all things aerial as they give us the low-down on their new high-flying offering. We find out what a drone company, with years of experience in production and the ad industry, has to offer the commercials world and why you should probably save their number.

Face-to-face with Carbon Films Director, Mzonke Maloney

Director Mzonke Maloney from Carbon Films shares his perspective on the South African onscreen narrative, what being a filmmaker in America taught him and we get a tasty-taste of what we can expect from him as a commercials director in the future. It’s everything you didn’t know you needed to know about Mzonke Maloney.

‘Griekwastad’ film directed by Jozua Malherbe and co-produced by 7 Films premieres in SA

'Griekwastad' is the true crime film based on the 2012 gruesome murders of a family on their farm in Naauwhoek. The son, a teenage boy, the sole survivor of the attack. We speak with the film’s director, Jozua Malherbe, and his co-producing team at 7 Films about this much-anticipated movie and how it’s lead to him officially joining the production company.

IDIDTHAT Craft Awards: April 2020

April's IDIDTHAT Craft Awards were judged by Director Greg Gray from Romance Films and Creative Partner / ECD at M&C Saatchi Abel, Jake Bester. Two 'Best in Craft' winners this month. Congratulations Katlego Baaitse from Burley Boys AND monde like the world from The Rudeboy Collective. Check out all the results here.

South Africa’s One Show Shortlists 2020 – View the work

VIEW THE WORK - South Africa picked up 53 One Show Shortlists this year for 30 campaigns. Find out who did what right here, right now. Congrats you beauties!

Ciclope Africa 2020 – The Winning Work

A huge congrats goes out to all the IDIDTHAT companies that grabbed a virtual Cyclops statuette! View all the work that was awarded and who was involved so you know who to work with next!

CPA LAUNCHES COVID-19 FUND

The 'CPA Covid-19 Fund' has been set up to assist industry freelancers who may find themselves in dire need in the months ahead. Please donate if you can, even a small amount will help. We should all be doing everything in our power to keep our film community safe and looked after during these uncertain times. xxx

IDIDTHAT Craft Awards: March 2020

The March IDIDTHAT Craft Awards were judged by Executive Creative Director at FCB Joburg, Suhana Gordhan and Film Editor at Deliverance Post, Ricky Boyd. Congratulations to this month's legends, Helen & Kim from Motion City Films AND Gregg Baily from Figment Films, for winning Best in Craft.

Lauren Chengan, new director at Your Girlfriend talks about growing up at Oprah Winfrey’s house

We sat down with the exciting new director at Your Girlfriend, Lauren Chengan, and found everything you would ever want to know about her childhood with Oprah.

The brains behind ‘Basement’ sit down to talk inspiration, the process, and shooting on film

Patriot Films Director, Aadil Dhalech, sits down with DP Fabian Vettiger and Ex Olympic musician and sound engineer Nic van Reenen to discuss what went into their latest short film entitled ‘Basement’. The trio of creators touch on the challenges and excitement of shooting on 35mm, their creative processes and explore the film’s dark themes.

IDIDTHAT Craft Awards: February 2020

IDIDTHAT Craft Awards just got a whole lot more judgy mcjudgerson. As of this month, we will have TWO judges independently selecting South Africa’s Best in Craft. February’s IDIDTHAT Craft Award’s top dogs are, drumroll please, Executive Creative Director at TBWA Hunt Lascaris, Kabelo Moshapalo and Executive Producer and Music Supervisor at Pulse Music, Marc Algranti. Congratulations to all the winners!

A-List Director Kevin Fitzgerald announces move to 7 Films

When one of the top, most established directors in the industry makes a move like this, we pay attention 👀 We meet with the legend himself and the legendary team at 7 Films to find out more about this blessed union.

Creative Circle 2019 Annual Awards

You all should be pretty familiar with the Creative Circle Annual Award wins of 2019 by now, but have you seen the actual work that won and the real-life humans behind the creativity? Well, step right up folks. We’ve put together a showcase of all the winning work so you can find out more about who is creating the best of the best in South Africa as voted by the Creative Circle jury panel.

South Africa’s Work to Watch: February 2020

This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…

Calling all young creatives: Last day to register for the Cannes Young Lions Competition

Art directors, writers, producers, filmmakers, aged 30 or younger register NOW for the Cannes Young Lions Film Competition. Brief coming in hot this Friday, 28th of February, and you'll have 48 hours to film, edit and deliver a 60-second commercial on the topic provided. Win a free trip to the Cannes Lions International Festival of Creativity and the chance to compete against other winning teams from around the world for the ultimate prestige of being crowned this year’s Young Lions! Huge thanks to South Africa's Official Cannes Lions Representatives, Ster-Kinekor Sales for making this possible *FistBump

Director Dani Hynes, Mel Curtis & Dumi Mvumvu Launch Made Films

The doors of Made Films are officially open and we're all invited.🎉Meet the team behind the newly-launched production company, find out what’s at the core of their offering, and let's talk about how to get it made.

Look at who joined 7 Films – Director Ndumiso Sibanda

After having directed in over 50 countries around the world Ndumiso Sibanda has decided to call 7 Films home. We find out more about this Zimbabwean-born South African with a taste for adventure, a love of the continent and a passion to promote African identity.

Case for Cinema: The 4 most common cinema myths busted

Do you think your big idea deserves to be seen on the big screen or is it a big waste of time? We channel our inner Columbo to uncover the truth about advertising in cinema and we think you'll be pretty surprised by the findings 🍿

IDIDTHAT Craft Awards: January 2020

We’re sliding into 2020 with the first IDIDTHAT.co Craft Awards for the year. And who better to kick things off than Black River FC’s Executive Creative Director, Roanna Williams. With over twenty years of industry experience and the trophy cabinet to back it up, we couldn’t think of anyone more suited for the position. Thank you Roanna, as always, we are not worthy!

New Blood at Bioscope Films. Meet Director Kyla Philander

We talk to Director Kyla Philander about the importance of shifting the way body, race and gender are shown in advertising, and their own search to portray South Africa’s truth with empathy. Wanna see the future of advertising in SA? Meet Kyla Philander.

Protected: Spitfire – A Decade of ‘Challenge Accepted’

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I DID THAT Craft Awards Rankings 2019

Every month I DID THAT team up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you the Official I DID THAT Craft Awards Rankings 2019. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & Special Effects. Congratulations you beautiful clever people you!

Howard Audio creates the new sonic branding for Consol Glass

We go behind the scenes with Adam Howard on how he created the new sound for Consol Glass. We also end up getting an invaluable masterclass on the importance of the sound a brand makes - from 'Ba da ba ba ba. I’m loving it’ to the noise your phone makes when you receive a WhatsApp. Welcome to the world of audio branding.

Best in Film Craft: December 2019

We’re not quite done with 2019 yet! December’s iDidTht Craft Awards were judged by the bearded beauty himself, Ryan McManus. Apart from being the Regional CCO at VMLY&R South Africa and on the Creative Circle EXCO, Ryan has been recognised at Cannes, D&AD, Loeries, One Show, ADC, Effies, NYF and often on the streets. Thank you, Ryan, you gorgeous clever creative you!

Protected: 10 Questions for Star Film’s Emerging Director Sam Sterling-Court

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The Storyteller Foundation – Building toward a better South African Film Industry

The Storyteller Foundation announces the launch of a programme in honour of Director SJ’s legacy that aims to support exceptional talent by providing mentorship and practical experience in ALL aspects of film directing. We catch up with the founders from 7Films and top ad agency folks at 99c about how the Foundation aims to shape the future of the local film industry.

Find Out More About SA’s Top-Ranked Companies at Loeries 2019

The Official Loeries rankings were released and we’ve gone and created the ultimate cheat sheet for you. Find out more about South Africa's top agencies and production companies out there. Yup, it’s the ultimate goodie bag so start taking notes because, for the next year, these are the companies you want to work with #ThankUsLater

Work to Watch: December 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Best in Film Craft: November 2019

November’s iDidTht Craft Awards were judged by the highly Instagrammable ECD of King James Group JHB, Graeme Jenner. Born in England (but we won’t hold that against him), Graeme moved to SA, was raised in Secunda and became a Graphic Designer in Joburg. Since then he has made his mark on the industry in countless ways, including being the Founder of King James II. An honour and a privilege to have you Graeme!

Technically speaking with FirstPencil

FirstPencil dish on what it took Director Justine Calverley to complete some of their most technically daunting commercials - with a lil help from her tools as a stop motion animator of course.

Best in Film Craft: October 2019

Creative Director at Grey Africa/Liquid, Steph van Niekerk once went on stage 15 times on a single night at the Loeries. She’s one of SA’s most awarded creatives in film, but it’s time that people know that the real talent lies with her cat, word-renowned film critic and enthusiast, Dmitri Moses, who will be joining her as co-judge this month. Thank you Steph and Moses. 🙌🐾

Gale Maimane is now ‘Director Darling’ Official

Director Gale Maimane’s great eye and raw approach to storytelling have seen her leap from researcher to director. This shouldn't come as a surprise as she’s already been in demand as a director for quite some time and has a substantial reel to prove it. We go behind her WhatsApp Memoji to find out how this rising star is making her unique voice heard.

‘Let’s do this Ludus!’

Want to get your customers and staff living their best damn lives? We caught up with Ludus (on Champagne Day nogal) to find out how making their clients feel more valued throughout the entire post-production experience has led to building a unique culture internally.

The Rudeboy Collective welcomes Director Monde Gumede back to South Africa

Agencies, listen up! Looking for a director passionate about collaborating early on in the commercial making process to better tell contemporary African stories aimed at the youth market? Well, well, well Director Monde Gumede has just returned from a 5-year stint in Los Angeles.😎 Having worked on all aspects of the content creation process you can now find him as the latest Director to have joined The Rudeboy Collective. You can thank us later.

‘They Did That’ October 2019. View South Africa’s New Work.

In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.

TAKEZITO makes the move to Directing with Ola! Films

After an hour of chatting with Director TAKEZITO from Ola! Films we realised two things: One - we are incredibly out of touch with what is cool, and two - TAKEZITO is determined to accurately represent the youth market by creating iconic imagery that pushes African popular culture to new heights. This is a journey into directing that we did not see coming…yo! (At least we try okay)

South Africa’s Work to Watch: October 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Best in Film Craft: September 2019

Every month iDidTht teams up with an industry superstar to award South Africa’s best in Craft. For the month of September, we were joined by none other than Neo Mashigo. His credits are endless so in the interest of word count, here’s the highlights reel: CCO for at M&C Saatchi Group, former Chairperson & current board member of Loeries, Co-Founder of 'I See a Different You', on the Executive Committee of the Creative Circle, and basically won all the awards including Grand Prix at Cannes, legend. Thank you Neo, thank you!

Face-to-Face with iDidTht: Featuring Zipho Dlangamandla from Bioscope Films

Zipho Dlangamandla has hit the ground running as a director already showcasing thoughtful and well-crafted work. His disarming charisma, emotional intelligence and most importantly, his empathy makes him the kind of director/human we need more of, especially in our current climate. Caution: Onions were cut during this interview.

Getting Real with Director Alexa Wilson from Arcade Content

In just under a year, Director Alexa Wilson from Arcade Content has already built up quite a reputation as a versatile director. She takes us behind the scenes of her latest spots for MTN, Momentum and that viral Castle ad. Oh, there’s also a whole bunch of stuff about her lock picking skills, her potential as a harmonium player and her gruesome royal family history. It’s everything you really never knew you needed to know.

Best in Film Craft: August 2019

Our iDidTht Craft Awards for August were judged by Creative Director at TBWA Hunt Lascaris, Nikki Taylor-Garrett. Fresh from serving on the jury at Cannes, Nikki brings over a decade of industry experience, working with some of the top brands while simultaneously creating disruptive work for non-profits. We couldn’t be prouder that she agreed to make our Craft Awards her side-hustle. Thank you Nikki!

Produce Sound on life after rebranding as an Audio Agency

We caught up with Founder Louis Enslin on how rebranding as an Audio Agency has benefitted the Produce Sound clients in real life. He takes us through the work and those behind-the-scenes audio solutions that could be the key to unlocking the awards you have your eye on. Plus a whole lot of sound advice on sound…apologies.

Loeries 2019: The Ultimate Winners Cheat Sheet

We’ve put together a go-to list of all the iDidTht companies that won at Loeries 2019, basically a cheat sheet of all the sexiest companies, so now you know who to work with #ThankUsLater

Will these be the big Film and Integrated winners at Loeries 2019?

As we build-up to this week’s shenanigans in Durbs, we've compiled a list of all the Print and Radio work entered for Loeries this year that either won or was featured at Cannes, One Show, D&AD and the Creative Circle Awards.

Will these be the big PR and Out of Home winners at Loeries 2019?

As we build-up to this week’s shenanigans in Durbs, we've compiled a list of all the Print and Radio work entered for Loeries this year that either won or was featured at Cannes, One Show, D&AD and the Creative Circle Awards.

Will these be the big Digital and Design winners at Loeries 2019?

As we build-up to this week’s shenanigans in Durbs, we've compiled a list of all the Print and Radio work entered for Loeries this year that either won or was featured at Cannes, One Show, D&AD and the Creative Circle Awards.

Will these be the big Print and Radio winners at Loeries 2019?

As we build-up to this week’s shenanigans in Durbs, we've compiled a list of all the Print and Radio work entered for Loeries this year that either won or was featured at Cannes, One Show, D&AD and the Creative Circle Awards.

Blacksmith Collective – No Ideas Die Today

Blacksmith Collective represents a team of over 500 specialists across various disciplines around the world, yip there’s even Elisavietta in Russia! And they’re all here, at your fingertips, waiting to liberate your agency’s creativity by making those wild and far too ambitious ideas, come to life.

Giant Films comes full circle. Introducing Giant95 in Joburg.

Hold onto your highways Joburg, because Giant Films is unleashing their new offering – Giant95. Meet the latest team of filmmakers embracing the new South African film and creative landscape 🔥

Best in Film Craft: July 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. Even though July's judge doesn’t need to look at his own awards (and there are plenty) to validate his success (which is huge), we’re practically giddy when he agrees to judge ours. Thank you to the wonderful Ahmed Tilly 😘

‘They Did That’ July 2019. View South Africa’s New Work.

‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

The 4th Soul Sister takes us behind the scenes of the new Chicken Licken campaign

Fresh from winning at Cannes for the THIRD YEAR IN A ROW, Adam Howard from Howard Audio dishes on his latest collaboration with Joe Public United and Director Greg Gray. It’s everything you wanted to know about Chicken Licken’s Soul Sister campaign. C’mon girl, give it a read!💃💃💃

South African Companies that made us proud at Cannes 2019

Now that we’ve finally cut off wristbands and bid farewell to all the Cannes chaos, it’s time to take stock. Looking to work with the best of the best in South Africa over the next year? Well here is your quick guide to all of SA’s awarded companies at Cannes 2019. Yessiree folks, these are the guys to keep on your radar when you decide who to work with on your future campaigns.

South Africa’s Work to Watch: July 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Best in Film Craft: June 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month, Claudi Potter, yes, the multiple award-winning Creative Director at Joe Public United, brings her years of judgy-mcjudgerson experience to our awards and we are in awe to say the least. Thank you Claudi and congrats to all the winners.

Frannes in Cannes

Missed The Cannes Lions Festival of Creativity 2019? Worry not. Simply read Fran Luckin’s uncensored daily reflections from fest to get the big picture. Tag along as she ferreted out the good and bad of the once quiet French coastal community now overrun with creative industry catchphrases, spray tan and yacht parties. While sharing some personal musings on Cannes exclusively with iDidTht, Fran, the CCO of Grey Africa, also served up some South African realness on the official festival judging panel for Film this year. Yeah, we’re luckin to have her!

After 13 years as a researcher, Nadezna Radcore makes the move to Directing, finally.

Having worked alongside some of the biggest Directors in the industry, Nadezna Radcore now brings her epic work ethic and unique perspective on humanity to The Rudeboy Collective. No lies, one of the most interesting people we’ve met and you should too!

Live Updates: South Africa’s Winners & Shortlists at Cannes 2019

iDidTht is following South Africa's Cannes Lions 2019 winners and shortlists as they are announced. We’ll be updating this page as results are announced – listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the iDidTht companies involved.

South Africa’s Cannes Predictions 2019

iDidTht.com asked some of our fearless industry leaders to channel their inner-psychics to select the work that they predict will win in Cannes this year. We’re incredibly thankful and in awe of the great people that lent us their experience, knowledge and sexy eyes (♫Ooh ooh aah aah sexy eyes ♫). A massive thank you to our judges; Devin Kennedy, Kabelo Moshapalo, Molefi Thulo, Steph Van Niekerk, and Suhana Gordhan, and of course our partners, Ster-Kinekor Sales, for enabling us to bring you the Big #SAatCannes Picture!

iDidTht & Ster-Kinekor Partner to bring you #SAatCannes Live 2019

iDidTht, in partnership with the Big Screen team at Ster-Kinekor, is proud to announce that we’ll be bringing you all the South African news LIVE from The Cannes Lions International Festival of Creativity 2019. Check out what's in store over the next few weeks, everything you need to know about the fest and where you can follow all the rosé-fuelled #SAatCannes action.

South Africa’s Work to Watch: June 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

The Hey Papa LEGENDS hit international headlines for their work on the film ‘The Burial of Kojo’

When The New York Times calls a local film ‘a near-virtuoso work’, you call up the near-virtuosos responsible and get the inside scoop. The brothers behind the audio company, Hey Papa Legend, opened up about their work on their critically acclaimed film and shared a harrowing tale about a Woolies mini-fillet...

Best in Film Craft: May 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month, the CCO of Grey Africa, Fran Luckin, lends us her years of experience and talent by stepping up to the judging plate. More importantly though, she makes us look damn cool, because guys, it’s Fran flippen Luckin! 😍

South Africa Wins 15 Pencils at the D&AD Awards 2019

South Africa ranked 9th in the top 10 countries shortlisted with 15 Pencils at D&AD. We’ve put together all the work and featured the companies that won. Pencil winners were announced on the 23rd of May 2019 and we couldn’t be prouder of Team South Africa! Congrats you beauties 🇿🇦🇿🇦🇿🇦

Have you heard of Nico Nyoni? Content Director makes the move to shooting with agencies.

Director Nico Nyoni has worked on some of the toughest reality TV sets in the biz. After years of content directing with Let it Rain Films he’s now moving toward shooting content with agencies and we’ve never been more ready!

South Africa Awarded 25 D&AD Shortlists

South Africa ranked 12th in the top 20 countries with 25 shortlists. We’ve put together all the work and featured the companies that received a finalist. Pencil winners will be announced on the 23rd of May 2019. Holding thumbs you sexy clever people you!

Dule from Chill Pill Films Directs Nasty C in new Axe Gold ‘Find Your Magic’ Campaign

We caught up with the team from Chill Pill Films about their latest campaign for AXE Gold ‘Find Your Magic’. Find out what made Director Dule the perfect candidate for the job and how he finds his own magic✨

Film Director Norman Maake returns to directing commercials, joining the team at Figment Films

After a triumphant time spent in the long-form game, Norman Maake returns to the world of commercials and we couldn’t be happier to see his always-smiling face. We touch on everything from joining the esteemed team at Figment Films, his celeb-fueled career highlights, the success of his recent feature film and what makes him the contemporary South African Director to keep your eyes on. There’s also a bit about Kwaito guys, yup, it’s everything you didn’t know you needed to know.

One Show 2019 Showcase: View South Africa’s Winning Work

(Updated: First Night of One Show Pencils Announced) We’ll be bringing you the One Show 2019 results and all of South Africa's winning work as they are announced on the 8th and 10th of May, in the meantime keep that celebratory bottle of tequila on ice. A Finalist has won either a Pencil or Merit award in the competition, so congrats you beautiful soon-to-be Pencil/Merit-wielding winners you!

Best in Film Craft: April 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. Huge shout-out to our judge: Executive Creative Director of Ogilvy Cape Town, Chairperson of the Loerie Awards, 2nd Most Admired Creative Leader in Cape Town for 2 years-running and winner of numerous awards including a Cannes Grand Prix… please step aside Arya Stark, and let's give it up for Tseliso Rangaka! *crowd goes wild*

Gentlemen Films Lays Down Epic Challenge

Four Directors. Four short films. One "star".

After three consecutive years winning ‘Ad of the Year’, 7Films celebrates work that means something

We caught up with Executive Producer Nina van Rensburg and Director Lourens van Rensburg from 7Films about creating work with meaning, the changes they’ve adapted to in the industry and we get to meet the latest sexy addition to their Director squad.

South Africa’s Work to Watch: April 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Best in Film Craft: March 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month’s Guest Judge was John Davenport. When not polishing his roughly 20 Cannes Lions awards he’s being the badass CCO at Havas, a political writer, philanthropist, and sculptor… oh, and he also happened to put the ‘Davenport’ in Ireland/Davenport. 🔥If he wasn’t so damn nice we’d think he’s showing off.

Aadil Dhalech from Patriot Films gets real about how his journey as a mixed-raced misfit has shaped him as a Director.

Born to a Thai mother and an Indian father, Director Aadil Dhalech from Patriot Films, shares his beautiful personal story of finding his voice as a performance Director. For anyone who has ever gotten lost in those quiet ‘in-between’ spaces.

Behind the Work of Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials

We Skype the talented trio, Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials, to catch up on some of their favourite spots they've created. Once we get past the buffering they hit us with some behind-the-scenes truth bombs you don't want to miss!

All the Work and the Winners – Creative Circle 2018 Annual Awards

iDidTht showcases all the work that the Creative Circle selected as South Africa's best-of-the-best at the 2018 Annual Awards held in Joburg on Wednesday night. Because most of us are too busy creating even more kickass work and burning our load shedding candles at both ends, iDidTht went and gathered all the winning work for you. Now you can find out more about each company involved.

Welcome to 11 Mackay – Creativity, Collaboration, Fun

Left Post Production takes us behind the doors of 11 Mackay - a building in Blairgowrie that houses 12 Film, Media and Production companies all intent on creative collaboration in the name of fun💃Want a sexy space to manage your media, artists and client needs or just need a hot desk surrounded by some unpretentious industry creatives? Well good-looking, it’s your lucky day.

So, Who Is Hungry Films

We get to know the team that went from a small garage in Emmarentia to producing over 42 projects in just a year. It’s everything you needed to know about the Hungry Films Directors and some things you really didn’t need to know, like what they would all order for their last meals… Cause hey, there’s no need to get hangry when Hungry Films is around.

‘They Did That’ March 2019. View South Africa’s New Work.

‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

Best in Film Craft: February 2019

This month’s iDidTht Craft Awards are judged by the legendary Founder and ECD at House of Brave, Vanessa Pearson. Hold onto your word count because Vanessa is an Advertising Person of the Year nominee, Cannes Judge, D&AD Judge and Loeries Judge, a multiple winner of Cannes Gold Lions, One Show Golds, Clio Statues, Loeries, Ads of the Year and New York Festival Grand Prix's and one of the most highly acclaimed Creative Directors on the African Continent. Vanessa we are putting our hands together, taking them apart and doing that several times in your honour👏👏👏

Pulling Back the Green Screen with Director and VFX Specialist Rob Malpage

WTF is VFX?! We meet with the Master of Illusion himself, Director and VFX specialist Rob Malpage from The Rudeboy Collective, who takes us on a revealing behind-the-scenes journey of visual effects, trickery, and craft. Find out how they did that.

Introducing Osu Creative Production – 100% Black Female Owned

Osu might have only recently opened their doors to the industry, but their goals are already fully fledged. If your agency is looking for integrated production solutions from a team passionate about creating culturally nuanced work and accelerating positive transformation in the industry, then step right up you sexy thing!

This is Robin Adams from Egg Films: Commercials Director. Craftsman. Thinker

Despite his dream of a peaceful life spent happily dodging the PR machine, Robin Adams was no match for our military style paparazzi tactics. We get the skinny on Robin’s rise as a Director and his recent move to join the nest at Egg Films.

Produce Sound Relaunches as Creative Music and Audio Agency

One of the most well established sound studios in South Africa is relaunching as an Audio Agency. Advertising peeps, please put down your pitchforks and step away from the ledge, because turns out, this is all good news vibes for you!

Director and Content Ninja Markstry Joins The Star Films Company

Director Markstry from The Star Films Company is living his best life surrounded by all things content. He spills on the thrill he gets from working with impossible deadlines, sticky budgets, small crews and combating countless obstacles on set. Masochist, master or a bit of both?

Best in Film Craft: January 2019

Anna Wintour, Karl Lagerfeld, Elton John, Nathan Reddy - The only four humans who can successfully pull off wearing sunglasses indoors. Anna, Karl and Elton weren’t quite right for this gig, but we’re super proud to have Chairman & Founder of Grid Worldwide, Nathan Reddy, judging South Africa's best in Production Craft this month. The future is so bright son 😎 Thanks Nate and congrats to all of iDidTht's Craft Award winners.

South Africa’s Work to Watch: February 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Director Travys Owen Joins Gentlemen Films and Remains Unapologetically Cool

Director Travys Owen has joined Gentlemen Films, but we couldn’t just let him quietly slide into one of the top production companies unnoticed. We got the scoop on Travys’s rich background in Design, Animation, and Photography which has enriched his unique perspective and colourful aesthetic. Travys is now ready to unleash his bold style onto the industry, so get ready for lift-off gang.

Epidemic Sound Launches in South Africa. Royalty Free Music Re-Imagined.

A new way of sourcing and purchasing music (or sound effects) for your ads or content has hit South African shores. We talk to Jeremy de Tolly and Arnold Vermaak, the guys behind Epidemic Sound South Africa, about how the reimagined sound library will affect the local market and more importantly, save you Rands.

iDidTht Craft Awards Rankings 2018

Every month iDidTht teams up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you The Official iDidTht Craft Awards Rankings 2018. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & SFX. Congratulations you beautiful clever people you!

Face-to-Face with Director Lee Doig

Going to meet with Lee Doig from Let it Rain Films, we thought we knew what we were in for. We were never ready! This Emmy Award winning Director had us shocked, surprised and scrape-your-jaw-off-the-floor-excited about his journey through the industry. Buckle up.

Best in Film Craft: December 2018

Welcome to January team – the Monday of months.😭To cheer you up here are this month’s iDidTht Craft Award results as judged by Juliet Honey, Creative Director at Net#work BBDO. Juliet’s eye for craft is like none other and in short, she memes business…and also means it. Juliet, honey, it's an honour!

Robot Signs Local and International Directors for South African Market

Robot announces that their high-octane no-sleep production company is expanding by signing three local and three international Directors - all challenging the traditional way of directing and all available for your booking (and budget) pleasure.

Best in Film Craft: November 2018

Ke Dezemba Boss!😎 But first… November’s iDidTht Craft Awards have officially been judged by one of the biggest guns in the industry. Raise your craft gin glasses to the legend herself: former Chairperson of The Loeries, Creative Director at FCB and a leader we’d happily follow into any pitch, Suhana Gordhan! Massive congrats to all the sexy winners.

South Africa’s Work to Watch: December 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Music Video Director Turned Commercials Director Adriaan Louw Joins Giant Films

Director Adriaan Louw has been at the forefront of capturing the identity of youth culture in Africa. His obsession with documenting an authentically cool African youth narrative and sharing it with the rest of the world has now lead him to move from being a kickass music and content director to joining the big guns at Giant Films to take on the world of commercials directing. We got the, wait for it… Louw-down😎

Find out more about SA’s top-ranked companies at Loeries 2018

Although the Loeries only seem like a distant memory that conjures up the smell of cheap tequila and even cheaper regrets, the official Loeries rankings were released and we’ve gone and created the ultimate cheat sheet for you. Find out more about South Africa's top creative and production companies out there. Yup, it’s the ultimate goodie bag! Grab ye olde quill and ink and start taking notes because, for the next year, these are the companies you want to work with

Pitch Please, it’s Howard Audio!

We get the score from Adam Howard himself on Howard Audio’s journey and what this globally awarded sound facility has to offer the industry now. [Beware of music puns, some serious name-dropping (because we insisted) and some acapella soundscaping, obviously.] Nothing but treble here folks! Ba-dum tsssh!

Best in Film Craft: October 2018

This month’s iDidTht Craft Awards are judged by the legend himself, Xolisa Dyeshana. If you don’t know who Xolisa is, well tbh, we don’t see the brightest future for you in advertising, but in short: Chairperson of the Creative Circle/Chief Creative Officer and partner at Joe Public/Former Chairperson of The Loeries/named one of the Top 6 People To Watch In Advertising by Finweek/Seriously, Google guys!

Zootee Studios: For those online jobs with those online budgets. Meet the Good Guys in Camera and Gear Rental. (Interview)

Meet Zootee Studios. Calling all online content creators and indie filmmakers, we are pleased to introduce you to the most affordable camera and gear rental company in Cape Town and they're happy to beat ANYONE'S quote by 10%. Read this sexy Editorial and get 35% off your first rental #TrueStory

‘They Did That’ October 2018. View South Africa’s New Work.

‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

Inside the Agency with Grid: Out with Branding, In with Culture

Grid has become so much more than just the branding and design specialists we’ve come to know. But to fully understand their new offering we needed to find their G in Culture. We went into the agency for a one-on-one with the Big Guns; CCO Nathan Reddy and Joint CEO’s and Partners David Cohen and Adam Byars for a behind-the-scenes look.

Work to Watch: October 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Best in Film Craft: September 2018

This month’s iDidTht Craft Awards are judged by Consulting ECD at WICK, Bridget Johnson. Bridget has over 20 years’ experience at SA’s best advertising agencies and all the awards and accolades to back up a truly powerful career. Judging our Craft Awards will no doubt be a new highlight… Glad to be of assistance Bridget 😉 and honoured to have you!

Matshepo Maja and Jonathan Parkinson Join Forces as Co-Directing Duo at The Star Films Company. Enter Phi 2.0 (Interview)

We catch up with Directors Matshepo Maja and Jonathan Parkinson from The Star Film Company to find out about their new offering, Phi v2.0. The co-directors speak candidly about the power of their unlikely collaboration and we get a little third realm about what lies ahead.

Bomb Commercials Signs Director Justice

Director Justice is as in touch with South Africa’s beautiful people and culture as he is with his own emotions. With his heart firmly on his sleeve, he opens up about his own journey as a Director and joining the team at Bomb Commercials.

No she’s not the Makeup Artist! She’s Director Kit from Darling Films

We met up with Director Kit to talk about becoming a darling at Darling Films, representation (or lack thereof) of women in the industry, her badass background as a child TV star and why she’s had to say goodbye to her real name, Keitumetse Qhali.

Best in Film Craft: August 2018

This month’s iDidTht Craft Awards are judged by Mr Easy on the Eyes himself, Executive Creative Director at TBWA\ Johannesburg, Kabelo Moshapalo. When not judging every award show out there, Kabelo is a master of creative digital solutions, driving creative excellence, and posing for kickass insta-selfies. An honour and a privilege to have you Kabelo!

Figment Films – For the Love of Craft

We delve deep into the minds and teacups of the team behind Figment Films. Sit back and enjoy as they spill (their tea and opinions) on their unique perspectives on filmmaking, their shared devotion to pushing the craft and their no bull approach with clients 💪

Loeries 2018: Find out more about South Africa’s Award Winning Companies on iDidTht

We’ve put together a go-to list of all the iDidTht companies that won during 2018’s Loeries, basically a catalogue of all the sexiest companies, so now you know who to work with #ThankUsLater

RudeBoy. The Collective Rethinking Production

We dug a little deeper to find out how The RudeBoy Collective have evolved since they launched and discover what this talented motley crew has to offer the industry. We also take some time out to seriously swoon over their new, very rude boy, logo.

Director Tebogo ‘Tebza’ Malope Joins Star Films

Director Tebza Malope, armed with a mountain of awards and the courage of his convictions, has joined The Star Film Company. Not that we needed a reason to spend time with him, but the proudly feminist #HellYas talent gave us the inside scoop on where he’s been and what the future holds.

They Did That: August 2018

‘They Did That’ is out! This is all the most recent work that agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

Best in Film Craft: July 2018

This month’s iDidTht Craft Awards are judged by Molefi Thulo, Creative Director at Ogilvy Johannesburg. Just because he was a judge at Cannes Lions this year, doesn’t mean he forgot about his squad back home. Thanks Mo – next round of Rosé on us! 🍷

Robot South Africa is Open for Business

Looking for mad ideas, massive lights and motorbikes? Parkour, wingsuits and helicopters? After working with international clients for years Robot is broadening their offering to the South African market. We got the lowdown on this high-octane brand.

Uncovering Performance Directing with Patriot Films

We got into the minds and notebooks of Anton Visser and Aadil Dhalech from Patriot Films to find out what exactly makes a Performance Director and whether your script needs one #GotSchooled

Work to Watch: July 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

SA’s Viral KFC Neymar Ad: What We Didn’t Know

Director Karien Cherry from Giant Films and Ogilvy Cape Town share their journey of going viral, dish the dirt on some on-set near disasters and reveal sneaky Easter eggs for die-hard fans like us! Thanks for getting South Africa into the World Cup you clever people you!

Best in Film Craft: June 2018

This month’s iDidTht Craft Awards are judged by Chief Creative Officer at 1886 Advertising, Stuart Stobbs. We couldn’t find an active Facebook or Twitter account for Stuart, which set off some major alarms, but his LinkedIn profile assures us he is legit. Love you Stuart (and that hairstyle)! 😘

South African Companies that made us Proud at Cannes 2018

Cannes is not just about Rosé, cracking an invite to a yacht party or trying to get free drinks at Gutter Bar. Nope, there’s an actual advertising festival on too! Here are all the iDidTht companies that made the world stand up and take notice. Make sure you stalk this bunch asap because these are the winners you wanna work with!

Darling Films’ Breaking Ballet on Pointe at Cannes 2018

‘It’s Friday night, let’s hit the ballet’ - said no one under the age of 50 ever! Until now. We talk to Darling Films about winning big at Cannes Lions and creating Five! … Six! … Seven! … Eight #BreakingBallet videos. 😜

Live Updates: South Africa’s Winners & Shortlists At Cannes 2018

iDidTht is following the results as they happen. Check in to see how South Africa is doing at Cannes 2018.

Face-to-Face with iDidTht: Featuring SJ from 7Films

Director SJ from 7Films briefly presses pause on creating authentic SA stories to share his 'tingle method' of directing, thoughts on growing the industry and his goal to change the world through film. All in a day's work fam! Oh, and there's also time for a magazine-cover shoot! 💃💃💃

South Africa’s Cannes Predictions 2018

iDidTht asked top industry leaders to bring their Nostradamus-A-Game and look deep into their crystal balls to select which of South Africa’s entries into The Cannes Lions Festival 2018 will most likely pick up metal. Huge thanks to Fran Luckin, Neo Mashigo, Pepe Marais, Pete Case and Suhana Gordhan. This year iDidTht will be bringing you all the #SAinCannes news thanks to our kickass sponsor Zootee Studios!

Work to Watch: June 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

A Toast to the New Owners of POST

Meet the newly relaunched POST and their new owners Lee-Anne and Reg. Reimagining what the post-production experience should be, and it’s damn sexy! No editors in dark rooms were hurt during the writing of this editorial.

We’re Gearing Up for Cannes Lions 2018 Thanks to Zootee Studios

iDidTht will be bringing you all the South African news LIVE from The Cannes Lions Festival 2018. Check out where you can follow/stalk the shortlists, winners and work. All thanks to our sponsor and favourite camera & gear rental company, Zootee Studios! 🇫🇷 🇿🇦

Best in Film Craft: May 2018

This month’s iDidTht Craft Awards are judged by Creative Director at DDB South Africa, Nicola Wielopolski. Having already bagged all the top awards herself, it's about time she hands them out. Nicola, you always rock our world!

Finding Fausto Behind His Latest Work

Fausto Becatti from Bioscope Films’ latest two commercials for IndieFin and Castle Milk Stout made us so damn excited we nearly forgot to water our Checkers Little Garden. We go behind the work and discover, what we now call, The Fausto Stamp.

Assume the Brace Position and Welcome the New Spitfire

Need to shoot a totally impossible commercial but only have duct tape and a match? Enter the new Spitfire – rebranded, now with even more mavericks and still ready as ever to make it happen!

They Did That: South Africa’s New Work

‘They Did That’ is out! This is all the most recent work that agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

One Show 2018 – South Africa’s Winning Work

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. It’s true, because that’s what it says on their website! View all the winners and shortlists... and find out more about the companies behind the work.

Best in Film Craft: April 2018

With over a 100 statues of his own (show off!), who better to judge this month’s iDidTht Craft Awards than CCO at TBWA Hunt Lascaris and Creative Circle Chairperson (drum roll please), the legendary Peter Khoury! And as we always say, just keep calm and Khoury on!

This is Dolph. Content Creators. Film Makers. Funny Guys.

From directing, shooting, editing, animating and sound design to staging one of the weirdest/coolest Skype meetings we’ve ever been part of – Meet Dolph, the content creation collective that’s joined Gentlemen Films.

D&AD Awards – South Africa’s Winning Work

(All winners announced) Follow our D&AD 2018 Winners page for all the live Pencil announcements and find out who is bringing back Wood, Graphite, Yellow and Black Pencils.

Your Girlfriend Director Morgan Dingle talks about working with Nicolas Cage and the secret to advertising.

EXCLUSIVE! Director Morgan Dingle opens up about Nicolas Cage and the impact the Hollywood star had on his career.

Work to Watch: April 2018

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Ciclope Africa 2018 – The Winning Work

Check out all the winning work from our iDidTht companies that won at the first ever Ciclope Africa Awards last night. The awards recognise craft excellence in moving image and we couldn't be prouder/more hungover. Congrats you sexy bunch!

Best in Film Craft: March 2018

Taking time out from her fitness regime of getting in formation and collecting awards like No. 1 ECD in SA for the last 2 years, Mariana O’Kelly, Executive Creative Director at Ogilvy JHB, judges this month’s iDidTht Craft Awards. Mariana, we are not worthy 🙏

To Peri van Papendorp. From Advertising Anonymous.

Ever wanted to make the move from advertising to directing, but can’t exactly ask your ECD for tips? Ex Creative Director turned Director, Peri vP from Giant Films steps up to the plate to answers all those burning questions…from Anonymous of course #JobSecurity

On Set with Jono Hall

We track the blazing year that Director Jono Hall from Darling Films had! The versatile director also makes time to pay tribute to Stephen Hawking, take some intimate shelfies, share the importance of a cricket bat on set and there’s even a helluva disturbing image of him on a tiger #Grrr

Ciclope Africa Deadline Extended

The festival, which awards craft excellence in moving image, will for the first time ever be hosted in Africa. But you haven't entered your work yet? We list a whole bunch of reasons why you shouldn’t i.e. being applauded by industry leaders is awful and meeting new clients who want to give you money is depressing. Read on for more reasons...

All the Work and the Winners – Creative Circle 2017 Annual Awards

Wanna see the actual work that won? Now you can! iDidTht showcases all the work that the Creative Circle selected as the best of the best at the 2017 Annual Awards held last week. Because most of us are too busy creating even more kickass work, collecting grey water or even just facing upcoming corruption trials, we gathered all the winning work, which means you can find out more about each company involved.

Best in Film Craft: February 2018

Executive Creative Director at Publicis Machine, Gareth McPherson, has come a long way since roaming the cutthroat halls of Rondebosch Boys’ High. Lucky for us Gareth rose above this adversity and is now a badass creative leader and we’re honoured to have him judge this month’s iDidTht Craft Awards.

Work to Watch: February 2018

This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle and iDidTht Craft Awards. View the work and find out who did it.

Face-to-Face with Mark Middlewick

Mark Middlewick from Gentlemen Films has come a long way since writing ‘fin’ at the end of his screenplays at Drama school. From directing his short film in LA starring Adrien Brody to locally becoming ‘The Bank Man’ of ads. Mark is on the rise! We managed to slow him down long enough to find out how, why and if he'd give us Adrien’s number.

Best in Film Craft: January 2018

Creative Director at Hellocomputer, Camilla Clerke, judged this month’s Craft Awards. Camilla has gone from winning awards at Loeries, D&AD and Cannes to judging awards at Cannes to even filling a can with water from a stream #DayZero. She’s a pretty big deal and it’s a privilege and an honour to have her *curtsy

Face to Face with Cindy Lee from Star Films

Director Cindy Lee from Star Films gives us all the feels. From the beautiful characters she crafts on set to riding on dragons and getting shout-outs from Ellen Degeneres. It’s everything you didn’t know you needed to know.

iDidTht Craft Awards Rankings 2017

We’re kicking off 2018 with a throwback to 2017 by celebrating the best craft of the year. iDidTht's Monthly Craft Awards showcase the very best by production companies in SA. Here are the top 13 ranked companies of the year. So stop googling ‘What is Bitcoin’ and rather check out which production companies kicked ass, including all the Best of Reel and Special Mentions awarded by the industry's leading creatives.

Best in Film Craft: December 2017

The December's Craft Awards were judged by the legendary Cameron Watson. If you Google ‘Cameron Watson’, you get everyone from a Scottish Australian football player, an actor from the series Dynasty to the Creative Director at King James. The first two will forever live in the third’s shadow, shame... Thanks for gracing us with your presence Cameron Watson, we are in awe! Congratulations to all the winners.

Behind The Screams With AK

We took the graveyard shift and went inside the dark world of Director AK from Spitfire Films and his latest campaign for DStv #HalloweenSleepOver. We learnt one thing, do not disturb AK, because he already is…

Best in Film Craft: November 2017

iDidTht's Monthly Craft Awards showcase the very best in craft by production companies in SA. This month we asked Jenny Glover, ECD at TBWA\Hunt Lascaris, to select her standouts. She has over 45 international awards, including 21 Cannes Lions and four D&AD Yellow Pencils, is ranked 2nd on the Creative Circle rankings and 1st on iDidTht's 'Creatives We Like To Stalk' rankings. A privilege to have you Jenny. (We promise not to hug you, but we will enthusiastically chant your name) Jenny! Jenny! Jenny!

Meet The Darlings

When Darling Films invited us into their home to meet the family we weren’t ready. Eight multi-talented directors, all equally eccentric, wonderfully weird and extraordinarily skilled in their own way. With one thing in common of course, they’re all absolutely Darling!

Best in Film Craft: October 2017

This month’s Craft Awards were judged by the bedroom eyes of Nkanyezi Masango, Creative Director at King James Group, Cape Town. Nkanyezi has collected a brag-worthy 9 Cannes Lions and is a champion for diversity in the creative field. Welcome Nkanyezi, you gorgeous, clever man you GRRRR 🐆

Karien Cherry Did That

You know those ads you love? Well, Karien Cherry from Giant Films directed them. We dug deep into her road to success, made her share all her secrets and got the juice on her latest and most controversial campaign for eNCA.

Find out more about SA’s top-ranked companies at Loeries

We are positively beaming with pride at all our companies that opened a can of whoop-ass at this year’s Loeries. Now that the official rankings have been released, you can find out more about all the companies you want to work with right here. Never has online-stalking been made easier!

Meet Chess. The new director team at Ola! Films

Directors Justice Mukheli and Amy Allais from Ola! Films are making their next move count. Introducing Chess - a fresh proposition to directing by two fearless artists. Let the games begin!

Work To Watch: September 2017

This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.

Picture Tree Branches Out

This just in! Picture Tree’s, Gary King, announces majority of company to be shared amongst employees. Fake News? Clickbait? iDidTht is on the case. *cue CSI theme song*

Best in Film Craft: September 2017

Every month we award the very best in craft by production companies in South Africa. This month’s Craft Entries were judged by none other than the formidable Roanna Williams, ECD at Joe Public United. She’s been in the industry for over 21 years, judged everything from Loeries to Cannes and won everything from awards to our admiration.

Best in Film Craft: August 2017

Chief Creative Officer at FCB Joburg, Ahmed Tilly, judges this month's SA Film Reel. His no-ego approach to the industry is almost as impressive as all his awards. A virtual standing ovation for Ahmed! 👏🏽 😘

Loeries 2017: Find out more about South Africa’s award winning companies on iDidTht

You’ve had time to recover and reassess your life choices, especially knocking on your ECD’s hotel room door at 4am 😱 Here are all the companies that made us proud and brought home the metal.

Face to Face with iDidTht: Featuring Dani Hynes from Egg Films

We caught up with agency creative turned badass commercials director Dani Hynes, who shared her psychological analysis of The Loeries, her legendary party trick and even divulged her Google search history (because we forced her to). It’s everything you didn’t know you needed to know.

Get Started – Production Option 1

Getting Started - Directory Listing We'll add your company to our Directory for you. Here's the information we need to get started. Don't forget to download your starter pack and send it back to us. 1. Quickly fill in these details: [...]

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Getting Started - Directory Listing and Company Page We'll add your company to our Directory and build your Company Page for you. Here's the information we need to get started. Don't forget to download your starter pack and send it back to us. 1. Quickly fill in these details: [...]

Get Started – Agency Option 1

Getting Started - Directory Listing Only We'll add your company to our Directory for you. Here's the information we need to get started. Don't forget to download your starter pack and send it back to us. 1. Quickly fill in these details: [...]

Get Started – Agency Option 2

Getting Started - Directory Listing and Company Page We'll add your company to our Directory and build your Company Page for you. Here's the information we need to get started. Don't forget to download your starter pack and send it back to us. 1. Quickly fill in these details: [...]

IDIDTHAT Editorials

IDIDTHAT Editorials Let us tell your story. Our super experienced content studio will meet with you to conceptualise ways to tell your stories. Because we are writing the piece from IDIDTHAT's perspective, you avoid that pesky self-promotion thing, which can sometimes be a bit awks. We write editorials with a knowledge and understanding [...]

IDIDTHAT Company Directories

Use our Directories to quickly find Advertising and Production companies to work with in South Africa.

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Get your company in front of new clients. We’ve designed directories for Film and Photography Studios, Set Building, Catering, Location, Costume Hire, Equipment Hire, Crew Management and Props Hire Companies. If your company doesn't fall into one of the below categories, simply click here and we’ll get you to where you belong. These [...]

IDIDTHAT Directory 1

Get your company in front of agency creatives and people within the production industry. We've designed directories and specialised pages for Film Production, Post Production, Music & Sound, Animation & SFX and Talent Management companies. If your company doesn't fall into one of these categories, simply click here and we’ll get [...]

iDidTht Directory 2

Get your company in front of marketers and new talent looking to make a move. We’ve designed directories and specialised pages for Advertising Agencies, Digital, Design, Boutique Content, PR, Event, Brand Activation and Media & Publishing Companies. If your company doesn't fall into one of these categories, simply click here and we’ll [...]

iDidTht Craft Awards

iDidTht Monthly Craft Awards Give your new work the best shot at being seen. It’s bad enough that half of what you shoot ends up on the cutting-room floor, don’t let the same happen to your reel. iDidtht hosts its own Craft Awards every month. We secure top Creative Directors to award [...]

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IDIDTHAT is South Africa’s number one resource to find out who’s who in the industry, what’s SA’s best work, and make it simple for our industry to find the right people to work with. From Ad Agencies, Production and Post Production Companies, Digital Agencies, to Music & Sound companies and more, iDidTht is home to the best of the best in the industry.

Best in Film Craft: July 2017

Zwelakhe Zee Tshabangu, Founder and ECD at The Make Beautiful Agency, awards iDidTht’s best in film craft for July. Zee is an industry leader in taking selfies, dropping swagger, dressing fly and being a multi-award winning creative. An honour to have you Zee!

Work To Watch: July 2017

This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.

Face-to-Face with iDidTht: Featuring Ernest Nkosi from Bioscope Films

iDidTht gets blown away by SA's Feng Shui, rugby-playing, teetotaler, vegetarian, Rastafarian, award-winning director with an obsession for motorsport.

Best in Film Craft: June 2017

Brendan Hoffmann awards iDidTht’s best in film craft for June. The Hoff is an industry leader in raising kids and being an all round kind and gentle family man… Oh and he happens to also be a multi-award winning creative badass! An honour to have you Hoffers.

iDidTht Gets Schooled. Meet the New Wave of Filmmakers

Meet the emerging filmmakers serving up some executive realness. iDidTht sits down with Director Jabu Newman and Producer Mvelisi Mvandaba from inc. Now let’s get in formation.

South African Companies That Made Us Proud At Cannes

All the kickass iDidTht companies that seriously brought it at Cannes this year. Congratulations you sexy bunch, we bow down! #TeamSA

Work To Watch: June 2017

This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.

Live Updates: SA’s Winners & Shortlists At Cannes 2017

iDidTht is following the results as they happen. Check in to see how South Africa is doing at Cannes 2017.

iDidTht introduces Anton Visser & Zayd Halim’s newly launched Patriot Films

An exclusive look at what makes this dynamic duo tick and their plans for their new company. They reveal all (because we forced them to) and we even threw in some GIFs, because reading is literally the worst!

Best in Film Craft: May 2017

Bridget Johnson awards this month’s best in film craft by Production Companies. She doesn’t like to brag, so we’ll do it for her: Bridget is brilliant! She’s been in the game for over 2 decades, scooped up a ridiculous amount of awards and has judged everything from Cannes to that weird hat you once wore. We bow down to her greatness!

Face to Face with iDidTht: Featuring Ian Gabriel

Here at iDidTht we spare no expense, so naturally we treated Ian to some water at the Spur. It’s everything you never knew you needed to know about this award-winning film and commercial director.

Work To Watch: April 2017

This month we’re showcasing all the work by our iDidTht Subscribers who won awards at One Show and D&AD. These are the companies taking names and making waves. They are the purveyors of glorious content, so sit back and get ready to be amazed…

Best in Film Craft: April 2017

Tim Beckering, Creative Director at Network BBDO in JHB, awards iDidTht’s Best in Film Craft this month. Tim is a total speed freak, like a local version of The Fast and the Furious, except Tim knows when to stop. Which is why he only chose one Best of Reel and one Special Mention campaign this month #MicDrop #Boom

Face to Face with iDidTht: Featuring Jason Fialkov from Egg Films

Between directing and cross-dressing, this Russian still finds time to go on Tinder and sew. It’s everything you never knew you needed to know.

Work to Watch: March 2017

Every month we showcase the stand-out work that companies on iDidTht are doing. Apart from just bragging about it (which is very important), it's work that’s actually being featured at local and international award shows and that industry leaders have awarded on the SA Film Reel. It’s the work you should know about…

Best in Film Craft: March 2017

Multi-award winning Steph van Niekerk awards this month’s best in film craft by Production Companies. She’s a small person so you may not always see her entering a room, but don’t mess with her because she’ll throw SA’s first (and only) TV and Cinema Gold One Show statue at you.

IAB Bookmarks 2017 – Results

The ninth annual IAB Bookmark Awards took place at the Galleria in Sandton and celebrated the best in digital. As usual the show was all high heels, while the after party was a salute to our industry’s low morals. As the official Showcase Partner of the Bookmarks, we’d like to congratulate all the winners, but seriously guys, what an honour to just be nominated – YEAH RIGHT!

Best in Film Craft: February 2017

Mike Barnwell, Executive Creative Director at FCB Cape Town, awards the best in film craft by Production Companies this month. Mike left New Zealand in 2012, sending the country into a downward spiral - it is now the 4th highest user of amphetamines worldwide. Meanwhile, since Mike moved to Cape Town, the city has been named the world’s ‘Best City’. Coincidence? We think not…

Best in Film Craft: January 2017

Liam Wielopolski, Chief Creative Officer at DDB South Africa, awards the best in film craft by Production Companies this month. He was ranked number 3 Chief Creative Officer at the recent Loeries rankings, but more importantly, his Avi on Twitter is an egg, he has 11 followers and his one and only tweet reads: “First tweet, yehaa!’’ - that was back in June 2011… When Liam’s not strategically questioning and undermining the conventions of social media, he’s an industry leader and you need to take note of what he rates as South Africa’s best. We’re honoured to have you Liam…yehaa! 😉

Best in Film Craft: December 2016

Fran Luckin, Chief Creative Officer at Grey Africa Johannesburg, awards the best in film craft by Production Companies this month. She's a bad ass who's bl**dy brilliant at spotting the best craft, so grab your skinny soy frappuccino and have a read through her comments.

Best in Film Craft: November 2016

Molefi Thulo, Creative Director at Ogilvy & Mather Johannesburg, awards the best in film craft by Production Companies this month. With only 3 spots awarded, he'll now be known as 'Terminator Thulo'. View the winners and all the entries by the leading production companies in South Africa.

Meet Molo Sana

Introducing the collective of young, black creative talent – ranging from directors and photographers to content producers and writers – set on changing the way we tell the stories of black South Africans.

The Best in Film Craft: October 2016

Graeme Jenner, Executive Creative Director at King James II, awards the best in film craft by Production Companies this month. We can neither confirm nor deny that Graeme is the inspiration behind Vin Diesel’s haircut. View the winners and all the entries by the leading production companies in South Africa.

#WishIDidTht by Nkanyezi Masango and Alex Goldberg.

Nkanyezi Masango, Creative Director at Y&R South Africa, and Alex Goldberg, Creative Group Head at Ogilvy & Mather Cape Town, select the work they wish they did.

#WishIDidTht by Cameron Watson and Brendan Hoffmann.

Brendan Hoffmann, Creative Director at Publicis Machine, and Cameron Watson, Creative Director at King James, select the work they wish they did.

The Best in Film Craft: September 2016

Suhana Gordhan, Creative Director at FCB Johannesburg, awards the best in film craft by Production Companies this month. Suhana has also recently been appointed as the Chairperson of the Loeries, making her the first and only woman in advertising. View the winners and all the entries by the leading production companies in South Africa.