Best in Craft awarded to directors Hayden Brown from 7 Films and Katlego Baaitse from Spitfire Films
This month’s IDIDTHAT.co Craft Awards saw creative firecrackers Saf Sindhi, Founder & CCO at Bananas South Africa and Slim, Director at Darling Films, on judging duty. A standing ovation for directors Hayden Brown from 7 Films and Katlego Baaitse from Spitfire Films, both came in swinging and walked off with the month’s highest honours.
‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and VFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country.
BEST IN CRAFT
BEST IN CRAFT (DIRECTION)
Spotify ‘Spotify Radar (Thakzin)’
Spitfire Films | Katlego Baaitse
Awarded by Saf Sindhi
Judge’s comment: ‘This piece of film translates the artist’s music visually and beautifully. It could easily have been just another doccie-style endorsement, but instead, every frame mirrors the syncopated rhythm and experimental pulse of 3 Step Afro House. The texture, color grading, and lensing choices build a world perfectly suited to Thakzin’s story.
Nothing feels manufactured. It’s not trying to prove it’s African, or cool, or cinematic, it just is. That kind of quiet confidence is rare, especially in branded work.‘ – Saf Sindi, Founder & CCO at Bananas South Africa
BEST IN CRAFT (DIRECTION)
‘Die Houtkapper’ Short Film
7 Films | Hayden Brown
Awarded by Slim
Judge’s comment: “The effect this film had on me is really hard to put into words, as it’s the culmination of so many narrative elements as a holistic craft package (but here goes…)
The craft in this short film started waaay before even rolling a camera, with the intention and effort of seeking out and finding such a uniquely authentic story. Christiaan’s story caught me completely off-guard, in the best way: within 30 seconds I was captivated – totally forgetting that I was watching the actions of a character with a disability, who has overcome a (probably horrific) experience and profound adversity. I just got swept up in the enjoyment of how this man and the film made me feel.
Christiaan’s contagious, child-like personality contrasts poignantly with the lived wisdom of his narration – all carried and guided by the delicate shifts in the soundtrack. The choice and handling of the music alone requires a masterclass. The edit and story construction reveal a simple, beautifully paced and fully satisfying experience. It would have been easy to rely on Christiaan’s detailed history to play on the heart-strings or sensationalise the film, but the understated decision to empower his resilient character creates a mood of uplifting intrigue that really lands the theme of overcoming against all odds. This speaks volumes to the depth, care and sensitivity of the director for both the story and his craft.
Most of all I love that as a short film, it just is. It doesn’t try to prove anything, make a personal statement, or be something other than a story I didn’t know I really needed to experience, until I did. Beautifully handled Hayden.” – Slim, Director at Darling Films
CRAFT MENTION
CRAFT MENTION (DIRECTION)
Sanlam ‘Boss’
Gentlemen Films | Greg Rom
Awarded by Slim
Judge’s comment: “The casting and performances, together with the offbeat ‘little touches’ made this piece stand out: the stage setting, the oversized cup, the bosses’ snarky snort, the spokesman’s filing cabinet residence – all directorial choices that pull together with well-timed performance beats. Creating such a definitive tone for the brand immediately separates them from the rest of the expected financial services messaging out there.” – Slim, Director at Darling Films
CRAFT MENTION (DIRECTION)
Gates Foundation & Goalkeepers 2025 ‘Storytellers 2-Counsellors‘ & ‘Storytellers 3-Doreen‘
Giant Films | Kyla Philander
Awarded by Slim
Judge’s comment: “These 2 pieces really stood out in their ability to incite and capture such powerful, emotionally human stories. They are testament to the director’s sensitivity and awareness to allow the cast (non-actors), the space to ‘go there’, eliciting authentic vulnerability – especially when camera, crew and gear are invading such intimate moments.
The bold choice of framing (I’m assuming conceived for the live event’s stage format), really stood out and immediately captured my interest as a visual statement, quite unexpected and unique to the campaign of individual stories.” – Slim, Director at Darling Films
IDIDTHAT GUEST JUDGES:

Saf Sindi, Founder & CCO at Bananas South Africa
Meet Saf Sindhi, Creative Bum and Mischief Maker. He’s also the Founder and CCO of Bananas, where he spends most of his time walking the tightrope between chaos and meaning, usually in a pair of swim shorts and flip-flops.

Slim, Director at Darling Films
With roots in graphic design and art direction, Slim’s work always remains true to his belief that concept determines the narrative approach.
After an award winning career as an agency art director, Slim’s transition into directing saw him earn both Gold and Bronze in the Cfp-E Shots Young Director’s Award at Cannes within his debut year. Film integrates Slim’s passion for art, storytelling and music to craft honest and heartfelt stories that resonate with the audience: stories that get brands remembered.
ALL CRAFT ENTRIES
Craft Entered: Direction
ENTRANT:
Company: They Films
Director: Katie Pascoe
‘Die Houtkapper’ Short Film
Craft Entered: Direction
ENTRANT:
Company: 7 Films
Director: Hayden Brown
Craft Entered: Direction
ENTRANT:
Company: Sanaa Films
Director: Christian Mangachena
Craft Entered: Direction
ENTRANT:
Company: Groundglass
Director: Leigh Ogilvie
Craft Entered: Direction
ENTRANT:
Company: Spitfire Films
Director: Katlego Baaitse
Craft Entered: Direction
ENTRANT:
Company: Giant Films
Director: Kyla Philander
Craft Entered: Direction
ENTRANT:
Company: Giant Films
Director: Kyla Philander
Craft Entered: Direction
ENTRANT:
Company: Giant Films
Director: Kyla Philander
Craft Entered: Direction
ENTRANT:
Company: Giant Films
Director: Kyla Philander
‘Die Houtkapper’ Short Film
Craft Entered: Cinematography
ENTRANT:
Company: 7 Films
Cinematographer: Hayden Brown
Craft Entered: Cinematography
ENTRANT:
Company: Robot
Cinematographer: Ramon Mellett
Craft Entered: Cinematography
ENTRANT:
Company: Spitfire Films
Cinematographer: Jono Kyriakou
Craft Entered: Editing Craft
ENTRANT:
Editor: Anlerie Cilliers & Aces Up Post Production
(Entered on behalf of Anlerie Cilliers & Aces Up Post Production by Spitfire Films)
Craft Entered: Sound – Original Music Craft
ENTRANT:
Composer: Thakzin (Thabang Mathebula)
(Entered on behalf of Thakzin by Spitfire Films)



















