IDIDTHAT Creative News
Let us tell your story.
The IDIDTHAT Content Studio exists to help you tell the right story at the right time. Whether you’re announcing a new talent signing, opening a new studio space, launching a campaign, or marking a milestone, we work with you to shape the narrative and share it where the industry is already listening.
And we’ll make sure it’s not dry-scratch-your-eyes-out-with-a-spoon-boring. Can we get an AMEN!?
Have a look at a few examples of our featured stories
Cannes Lions Grand Prix work produced by South African crew
Chances are, you have already heard of Coinbase’s ‘Your Way Out’ ad. It won the Cannes Lions Film Craft Grand Prix, collected five more Lions and has since landed a Primetime Emmy nomination. What you may not have heard is just how much of it was made by South Africans. We go behind the scenes with service company, Gatehouse.
“Our crews have grown up doing service.” says Bev Wynne, EP and owner from Gatehouse. “They understand the language, and what an international production needs. We bring experience and gravitas to a job. If you come to South Africa, it is going to be delivered.”
What the hell did Fausto Becatti feed this Pick n Pay ad?
Have you seen Pick n Pay’s new monster of a Springbok commercial? The one where they answer the question everyone keeps asking about the seemingly unbeatable Boks, “what are they feeding these guys?”
It has fans watching and rewatching and picking apart every last detail. Directed by Bioscope’s Fausto Becatti, the two-minute film is a proper beast of an ad, shot across Joburg, Cape Town, Ireland, New Zealand and Argentina. We sat down with Fausto and Executive Producer Daniel Kaplan to go behind the scenes on the ad that had us asking, “Woah, is that a Pick n Pay ad?”.
Why big brands are going Bananas
Less than two years in, Bananas is working with Castle Lager, KFC, Heinz and now Truworths. We spoke to the OG Bananas, Saf Sindhi and Justin Gomes about why some very established brands are putting their trust in a very new kind of agency.
Bananas isn’t even two years old, but its client list reads like an agency that has had considerably longer to get its act together. Castle Lager is one of South Africa’s most iconic brands. KFC is one of the biggest restaurant brands in the world. Truworths is one of Africa’s major fashion retailers. And Heinz is, well, Heinz. All four have trusted Bananas with serious pieces of ad business. How? Why?
We talk directly to the industry
You know what it’s like inside your company. The culture, the people, the way you work – it’s second nature. But from the outside, none of that is visible until someone signs on as a client or joins the team. Most of those stories only surface in pitch rooms. Why should they?
Story Ideas for Production Companies:
Story Ideas for Agencies:
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IDIDTHAT will meet with you for a briefing in order to help conceptualise your story. Our knowledge and understanding of the industry will assist in positioning your company. We’ll personally interview your team and write your story for you. Once we have your thumbs up, we’ll share it with the industry!