IDIDTHAT Featured Stories

Let us tell your story.

Our super experienced content studio will meet with you to conceptualise ways to tell your stories. Because we are writing the piece from IDIDTHAT’s perspective, you avoid that pesky self-promotion thing, which can sometimes be a bit awks. We write stories with a knowledge and understanding of who your audience is and our engagement to date is proof of that. And wait, there’s more! It’s not dry-scratch-your-eyes-out-with-a-spoon-boring. Can we get an AMEN!?

Have a look at a few examples of our featured stories

New partners added to the Egg leadership team, directors Zwelethu Radebe and Lebogang Rasethaba

Following the news that Egg Films’ director Sunu stepped down as partner to focus on long-form, we were thrilled to hear that director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba are joining the leadership team as new partners. The two will work together with Executive Producer Colin Howard as the company’s owners and main shareholders.

Read more

South African team Chocolate Tribe and Greg Gray partner to create Super Bowl ad for Pringles

We go behind the VFX scenes with Chocolate Tribe’s Rob van den Bragt and Tiaan Franken for a peek at how they tackled the astronomical task of creating a commercial for the most coveted advertising stage in the world, the Super Bowl.

Read more

Figment Films signs Director Imran Hamdulay

Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.

Read more.

We talk directly to the industry

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IDIDTHAT has an average of 21 000 monthly page views.
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IDIDTHAT receives over 250 000 views by South Africa’s Advertising and Production industry every year.
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IDIDTHAT has 32 000 active South African users on our website every year.

People don’t get to ‘see’ what your company looks and acts like until they’re either a client of yours or they’re working for you. Yes, you know your company well, after all, you work there all day (and night), and sometimes forget that nobody else knows what it’s like. All these stories are usually left for the pitch room. Why?!

Story Ideas for Production Companies:

  • A behind-the-scenes look at your office and the people that make it a home.

  • Highlight speciality services and unique skill sets.

  • Introduce new or talented individuals in your company to the whole industry

  • Feature your newly launched business or sub-company.

Story Ideas for Agencies:

  • Feature your company culture, strategy and values. Let us tell your unique story.

  • Highlight your agency’s philosophy.

  • Open the doors of your agency to the whole creative industry and reveal what makes you different.

  • Feature talented leaders in your agency and tell their story.

  • Showcase a campaign you’re proud of – we can get behind the scenes, the strategy, the results and feature the team who created it.

Featured story options

Select your Featured Story package:

IDIDTHAT will meet with you for a briefing in order to help conceptualise your story. Our knowledge and understanding of the industry will assist in positioning your company. We’ll personally interview your team and write your story for you. Once we have your thumbs up, we’ll share it with the industry!

• 4 x Featured Story Package – R39 800 excl VAT
Works out at R9 950 per story

• 2 x Featured Story Package – R21 960 excl VAT
Works out at R10 980 each per story

• 1 x Featured Story – R12 800 excl VAT

Increase your reach – Included in the price:

  • Media: Paid for Facebook Sponsored Posts
    We reach an average of 3 500 – 11 500 industry creatives through our sponsored posts on Facebook, that we set for 5 days.

  • Media: Featured in our Newsletter
    A minimum of 4 500 people receives our mailers, with an average open-rate of 20-25%.

  • Media: Home Page Feature
    Your Editorial will be featured for 2 weeks and we average 15 000 page views per month.

  • Media: Your Editorial will be added to your company page
    We add an Editorial Section to your own page on IDIDTHAT, making it easy for the industry to read more about you all year round.

Email IDIDTHAT to set up your featured stories membership