IDIDTHAT Featured Stories
Let us tell your story.
Our super experienced content studio will meet with you to conceptualise ways to tell your stories. Because we are writing the piece from IDIDTHAT’s perspective, you avoid that pesky self-promotion thing, which can sometimes be a bit awks. We write stories with a knowledge and understanding of who your audience is and our engagement to date is proof of that. And wait, there’s more! It’s not dry-scratch-your-eyes-out-with-a-spoon-boring. Can we get an AMEN!?
Have a look at a few examples of our featured stories
New partners added to the Egg leadership team, directors Zwelethu Radebe and Lebogang Rasethaba
Following the news that Egg Films’ director Sunu stepped down as partner to focus on long-form, we were thrilled to hear that director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba are joining the leadership team as new partners. The two will work together with Executive Producer Colin Howard as the company’s owners and main shareholders.
South African team Chocolate Tribe and Greg Gray partner to create Super Bowl ad for Pringles
We go behind the VFX scenes with Chocolate Tribe’s Rob van den Bragt and Tiaan Franken for a peek at how they tackled the astronomical task of creating a commercial for the most coveted advertising stage in the world, the Super Bowl.
Figment Films signs Director Imran Hamdulay
Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.
We talk directly to the industry
People don’t get to ‘see’ what your company looks and acts like until they’re either a client of yours or they’re working for you. Yes, you know your company well, after all, you work there all day (and night), and sometimes forget that nobody else knows what it’s like. All these stories are usually left for the pitch room. Why?!

Story Ideas for Production Companies:
Story Ideas for Agencies:
Featured story options
Select your Featured Story package:
IDIDTHAT will meet with you for a briefing in order to help conceptualise your story. Our knowledge and understanding of the industry will assist in positioning your company. We’ll personally interview your team and write your story for you. Once we have your thumbs up, we’ll share it with the industry!