Enter the IDIDTHAT Craft Awards
Every month we team up with industry leaders to award South Africa’s best in Production Craft. If you have subscribed to our awards, enter your work now.
Entry Deadline: 21st of every month.
Subscribe to our Monthly Craft Awards
Give your new work the best shot at being seen.
It’s bad enough that half of what you shoot ends up on the cutting-room floor, don’t let the same happen to your reel. iDidTht hosts its own Craft Awards every month. We secure top Creative Directors to award the finest in craft and then we share it via all our channels. iDidTht delivers directly to influential agency mailboxes around the country.
Best in Film Craft: October 2019
Creative Director at Grey Africa/Liquid, Steph van Niekerk once went on stage 15 times on a single night at the Loeries. She’s one of SA’s most awarded creatives in film, but it’s time that people know that the real talent lies with her cat, word-renowned film critic and enthusiast, Dmitri Moses, who will be joining her as co-judge this month. Thank you Steph and Moses.
Best in Film Craft: September 2019
Every month iDidTht teams up with an industry superstar to award South Africa’s best in Craft. For the month of September, we were joined by none other than Neo Mashigo. His credits are endless so in the interest of word count, here’s the highlights reel: CCO for at M&C Saatchi Group, former Chairperson & current board member of Loeries, Co-Founder of ‘I See a Different You’, on the Executive Committee of the Creative Circle, and basically won all the awards including Grand Prix at Cannes, legend. Thank you Neo, thank you!
Best in Film Craft: August 2019
Our iDidTht Craft Awards for August were judged by Creative Director at TBWA Hunt Lascaris, Nikki Taylor-Garrett. Fresh from serving on the jury at Cannes, Nikki brings over a decade of industry experience, working with some of the top brands while simultaneously creating disruptive work for non-profits. We couldn’t be prouder that she agreed to make our Craft Awards her side-hustle. Thank you Nikki!
We carefully brief our industry experts on how to judge craft. Each piece of awarded work receives a personal comment about why the craft stood out. If your work is awarded, we add it, along with the award and the judges’ comments, to your iDidTht Company Page. For those viewing your page, this will serve as a true endorsement and will be featured on your page, forever…*insert angel choir here*
Work can be entered under the following categories:
- Direction Craft
- Cinematography Craft
- Editing Craft
- Animation & Special Effects
- Sound – Final Mix
- Sound – Original Music / Composition
- Sound – Sound Design
Why is this better than what you’re doing already?
• All directors know, it’s easier landing a ten mil budget than setting up meetings to show creatives your work.
• Chances are that when you send your reel it doesn’t even get past the producer’s desk.
• And when you send rad memory sticks, that have your name and work on them, they get wiped and used for the latest season of Game of Thrones or even worse, cat videos.
The truth is, it’s hard getting your new work seen by creatives – and even harder getting it to the right creatives. That’s why we do it all for you, with the added bonus of it coming from an unbiased third party. Which means you’re not punting yourself, we are. And that’s worth it’s weight in creative lunches and freebies.
Who Receives our Craft Awards?
All work entered is showcased monthly and results are sent to South Africa’s advertising and production industry.
IDIDTHAT Craft Award Options
Deadline for entries is the 21st of every month and entering your work is quick and easy. All you need is a YouTube or Vimeo link.
IDIDTHAT Members can add Craft Award Entries to their subscription at any time and entries do not expire.
• 3 Craft Award Entries
R4 440 (R1 480 per entry)
• 7 Craft Award Entries (Only pay for 5)
R7 400 (R1 057 per entry)
• 12 Craft Award Entries (Only pay for 8)
R11 840 (R987 per entry)
All work must have been produced/first flighted within the last 3 months of the date of entry deadline e.g. April deadline would call for work from Feb, March or April.
We welcome work that you’ve produced for international clients, as long as it was done by someone who resides in South Africa.
You may submit the same piece of work to the iDidTht Craft Awards, as long as it hasn’t been previously awarded and it falls within the entry date criteria.
Your entries are not restricted to commercials. It can be anything that one of your directors has shot e.g. a music video, online content etc.