Enter the IDIDTHAT Craft Awards
Every month we team up with industry leaders to award South Africa’s best in Production Craft. If you have subscribed to our awards, enter your work now.
Entry Deadline: 21st of every month.
Subscribe to our Monthly Craft Awards
Give your new work the best shot at being seen.
It’s bad enough that half of what you shoot ends up on the cutting-room floor, don’t let the same happen to your showreel. IDIDTHAT hosts its own Craft Awards every month. We secure top Creative Directors to award the finest in craft and then we share it via all our channels. IDIDTHAT delivers directly to over 4 000 influential agency mailboxes in South Africa.
Have a look at a few of our previous Craft Awards
IDIDTHAT Best in Craft – December 2024
This month’s IDIDTHAT.co Craft Awards were judged by Shane Forbes, Executive Creative Director at TBWA Hunt Lascaris, and Justice Mukheli, Director at Romance Films. Big congratulations to Director Bruno Bossi from Carbon Films and Editor Julian Redpath for their work on KFC ‘Cake’ and for somehow making us crave cake and fried chicken at the same time.
IDIDTHAT Best in Craft – July 2025
This month’s IDIDTHAT.co Craft Awards were judged by two industry powerhouses who know a thing or two about craft, Mbeu ‘Snooze’ Kambuwa, Executive Creative Director at Ogilvy South Africa and Grant De Sousa, Director at They. A huge round of applause to Bruno Bossi from Carbon Films and Marco Raposo de Barbosa for being recognised with Best in Craft. And of course, shoutout to the whole team that brought the KFC magic to life!
IDIDTHAT Best in Craft – December 2025
And Slim takes it! This month’s IDIDTHAT.co Craft Awards were judged by Juliet Honey, Creative Director at TBWA\ South Africa, and Zee Ntuli, Director at Darling Films. Thank you for lending us your smarts, you beauties. Big congrats to Slim from Darling Films for taking the top spot this month….and for getting us to order burgers.
Here are a few industry leaders that have judged our monthly Craft Awards
We carefully brief our industry experts on how to judge craft. Each piece of awarded work receives a personal comment about why the craft stood out. If your work is awarded, we add it, along with the award and the judges’ comments, to your IDIDTHAT Company Page. For those viewing your page, this will serve as a true endorsement and will be featured on your page, forever…*insert angel choir here*
Work can be entered under the following categories:
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Direction Craft (Short Films, Music Videos, Advertising)
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Cinematography Craft
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Editing Craft
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Online Editing
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Special Visual Effects
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Animation Craft
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Music & Sound Craft (Original Music / Sound Design / Final Mix / Best use of Licensed Music / Music Supervision)
Why is this better than what you’re doing already?
• All directors know, it’s easier landing a ten mil budget than setting up meetings to show creatives your work.
• Chances are that when you send your reel it doesn’t even get past the producer’s desk.
• And when you send rad memory sticks, that have your name and work on them, they get wiped and used for the latest season of Game of Thrones or even worse, cat videos.
The truth is, it’s hard getting your new work seen by creatives – and even harder getting it to the right creatives. That’s why we do it all for you, with the added bonus of it coming from an unbiased third party. Which means you’re not punting yourself, we are. And that’s worth it’s weight in creative lunches and freebies.
Who Receives our Craft Awards?
All work entered is showcased monthly and results are sent to South Africa’s advertising and production industry.
IDIDTHAT Craft Award Options
Entry Fees
The deadline for entries is the 21st of every month and entering your work is quick and easy. All you need is a YouTube or Vimeo link.
IDIDTHAT Members can add Craft Award Entries to their subscription at any time and entries do not expire.
• 3 Craft Award Entries
R5 490 (R1 830 per entry) excl VAT
• 7 Craft Award Entries (Only pay for 5)
R9 150 (R1 307 per entry) excl VAT
• 12 Craft Award Entries (Only pay for 8)
R14 640 (R1 220 per entry) excl VAT