Enter the IDIDTHAT Craft Awards
Every month we team up with industry leaders to award South Africa’s best in Production Craft. If you have subscribed to our awards, enter your work now.
Entry Deadline: 21st of every month.
Subscribe to our Monthly Craft Awards
Give your new work the best shot at being seen.
It’s bad enough that half of what you shoot ends up on the cutting-room floor, don’t let the same happen to your showreel. IDIDTHAT hosts its own Craft Awards every month. We secure top Creative Directors to award the finest in craft and then we share it via all our channels. IDIDTHAT delivers directly to over 4 000 influential agency mailboxes in South Africa.
Have a look at a few of our previous Craft Awards
IDIDTHAT Best in Craft – January 2026
This month’s IDIDTHAT.co Craft Awards landed on the desks of two very good brains: Chief Creative Officer at VML South Africa, Fran Luckin, and Jono Hall, Director at Gentlemen Films. Congrats to Lourens van Rensburg of 7 Films and Paul Ward from Giant Films for taking home top spots. Properly earned. Loud applause gents.
IDIDTHAT Best in Craft – April 2026
Best in Craft goes to Greg Gray (Direction) from Romance and Ricky Boyd from Deliverance Post this month. Big cheers, loud applause, and general (Raj) whoohoo-ing all round. This month’s IDIDTHAT.co Craft Awards were judged by two people who know a thing or two about making excellent work; Martin Schlumpf, Executive Creative Director at Joe Public and Chloe Coetsee, Director at Darling Films.
IDIDTHAT Best in Craft – May 2026
This month’s IDIDTHAT.co Craft Awards were judged by Jabulani Sigege, Group Executive Creative Director at Machine_ and Jessie Zinn, Director at Bioscope Films. Thank you kindly legends for your time and expertise on this. And wow, there was a lot of work. We love seeing the industry producing at this volume. Let’s keep going! Massive congratulations Zee Ntuli from Darling Films on taking home Best in Craft for your work on KFC.
Here are a few industry leaders that have judged our monthly Craft Awards
We carefully brief our industry experts on how to judge craft. Each piece of awarded work receives a personal comment about why the craft stood out. If your work is awarded, we add it, along with the award and the judges’ comments, to your IDIDTHAT Company Page. For those viewing your page, this will serve as a true endorsement and will be featured on your page, forever…*insert angel choir here*
Work can be entered under the following categories:
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Direction Craft (Short Films, Music Videos, Advertising)
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Cinematography Craft
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Editing Craft
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Online Editing
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Special Visual Effects
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Animation Craft
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Music & Sound Craft (Original Music / Sound Design / Final Mix / Best use of Licensed Music / Music Supervision)
Why is this better than what you’re doing already?
• All directors know, it’s easier landing a ten mil budget than setting up meetings to show creatives your work.
• Chances are that when you send your reel it doesn’t even get past the producer’s desk.
• And when you send rad memory sticks, that have your name and work on them, they get wiped and used for the latest season of Game of Thrones or even worse, cat videos.
The truth is, it’s hard getting your new work seen by creatives – and even harder getting it to the right creatives. That’s why we do it all for you, with the added bonus of it coming from an unbiased third party. Which means you’re not punting yourself, we are. And that’s worth it’s weight in creative lunches and freebies.
Who Receives our Craft Awards?
All work entered is showcased monthly and results are sent to South Africa’s advertising and production industry.
IDIDTHAT Craft Award Options
Entry Fees
The deadline for entries is the 21st of every month and entering your work is quick and easy. All you need is a YouTube or Vimeo link.
IDIDTHAT Members can add Craft Award Entries to their subscription at any time and entries do not expire.
• 3 Craft Award Entries
R5 490 (R1 830 per entry) excl VAT
• 7 Craft Award Entries (Only pay for 5)
R9 150 (R1 307 per entry) excl VAT
• 12 Craft Award Entries (Only pay for 8)
R14 640 (R1 220 per entry) excl VAT