Enter the IDIDTHAT Craft Awards

Every month we team up with industry leaders to award South Africa’s best in Production Craft. If you have subscribed to our awards, enter your work now.

Entry Deadline: 21st of every month.

Subscribe to our Monthly Craft Awards

Give your new work the best shot at being seen.

It’s bad enough that half of what you shoot ends up on the cutting-room floor, don’t let the same happen to your showreel. IDIDTHAT hosts its own Craft Awards every month. We secure top Creative Directors to award the finest in craft and then we share it via all our channels. IDIDTHAT delivers directly to over 4 000 influential agency mailboxes in South Africa.

Have a look at a few of our previous Craft Awards

IDIDTHAT Best in Craft – August 2021

This month’s IDIDTHAT.co Craft Awards were judged by the most beautiful of all spring blossoms; Chief Creative Officer at TBWA \ Hunt Lascaris, Peter Khoury and Director & Co-owner at They Shoot FilmsAlan Irvin. Congratulations Fausto Becatti from Bioscope Films & Ross Garrett from Darling Films for being such incredible Crafty McCraftersons!

View Results

IDIDTHAT Best in Craft – July 2021

This month’s IDIDTHAT.co Craft Awards were judged by our very own winter warmers, Chief Creative Officer of Draftline JNB, Neo Segola and Partner and Director at The Rudeboy Collective, Mpho Twala. Thank you, you are incredibly beautiful, clever, talented people.

View Results

IDIDTHAT Best in Craft – March 2021

This month’s IDIDTHAT.co Craft Awards were judged by the most delicious Easter eggs of them all; Neo Mashigo, Chief Creative Officer of M&C Saatchi Group South Africa and Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios. Thank you gorgeous caramel-filled beauties!

View Results

Here are a few industry leaders that have judged our monthly Craft Awards

We carefully brief our industry experts on how to judge craft. Each piece of awarded work receives a personal comment about why the craft stood out. If your work is awarded, we add it, along with the award and the judges’ comments, to your IDIDTHAT Company Page. For those viewing your page, this will serve as a true endorsement and will be featured on your page, forever…*insert angel choir here*

Work can be entered under the following categories:

  • Direction Craft (Short Films, Music Videos, Advertising)
  • Cinematography Craft
  • Editing Craft
  • Online Editing
  • Special Visual Effects
  • Animation Craft
  • Music & Sound Craft (Original Music / Sound Design / Final Mix / Best use of Licensed Music / Music Supervision)

Why is this better than what you’re doing already?

• All directors know, it’s easier landing a ten mil budget than setting up meetings to show creatives your work.
• Chances are that when you send your reel it doesn’t even get past the producer’s desk.
• And when you send rad memory sticks, that have your name and work on them, they get wiped and used for the latest season of Game of Thrones or even worse, cat videos.

The truth is, it’s hard getting your new work seen by creatives – and even harder getting it to the right creatives. That’s why we do it all for you, with the added bonus of it coming from an unbiased third party. Which means you’re not punting yourself, we are. And that’s worth it’s weight in creative lunches and freebies.

Who Receives our Craft Awards?

All work entered is showcased monthly and results are sent to South Africa’s advertising and production industry.

IDIDTHAT has an average of 18 000 monthly page views.
Our Craft Awards showcase receives on average between 800 – 1200 views every month.
And our Facebook posts reach between 3 500 and 5 500 people.
Over 4 700+ followers on Twitter – The best in the industry follow us.

IDIDTHAT Craft Award Options

Entry Fees

The deadline for entries is the 21st of every month and entering your work is quick and easy. All you need is a YouTube or Vimeo link.
IDIDTHAT Members can add Craft Award Entries to their subscription at any time and entries do not expire.

• 3 Craft Award Entries 
R4 740
(R1 580 per entry) excl VAT

• 7 Craft Award Entries (Only pay for 5) 
R7 900
(R1 129 per entry) excl VAT

• 12 Craft Award Entries (Only pay for 8) 
R12 640
(R1 053 per entry) excl VAT

Entry FAQs

  • Craft Award Categories: Direction Craft (Short Films, Music Videos, Advertising, Online Content etc), Cinematography Craft, Editing Craft, Online Editing & Special Effects, Animation Craft, Music & Sound Craft (Original Music / Sound Design / Final Mix / Best use of Licensed Music / Music Supervision)

  • All work must have been produced/first flighted within the last 3 months of the date of entry deadline e.g. April deadline would call for work from Feb, March or April.

  • We welcome work that you’ve produced for international clients, as long as it was done by someone who resides in South Africa.

  • You may submit the same piece of work to the IDIDTHAT Craft Awards, as long as it hasn’t been previously awarded and it falls within the entry date criteria.

  • Your entries are not restricted to only commercials – it can be any work that fits into the Craft Award categories e.g. a music video, online content, radio commercials, short films etc.