M&C Saatchi Abel

Brutal Simplicity of thought.

Cape Town & Johannesburg

CEO: Mike Abel / CCO: Neo Mashigo
ECD: Jake Bester (CPT) & Adam Weber (JHB)
Creative Partner: Gordon Ray

CREATIVE PRESS OFFICE

A Bulletproof park for kids; M&C Saatchi Abel and Gun Free SA forces a nation to look twice

May 15th, 2025|

In South Africa, gun violence is so normalised it hardly makes the news. That’s why M&C Saatchi Abel and Gun Free South Africa decided to do something radical: propose a bulletproof playground. Biometric access. Panic buttons. 24/7 surveillance. All to protect kids from stray bullets while they try to, you know, play.

FEATURED

South Africa wins big at One Show. Here’s the work.

May 15th, 2026|

South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.

IDIDTHAT to host Cannes Predictions Dinner 2026

May 12th, 2026|

On Tuesday 19 May, the IDIDTHAT Cannes Predictions Dinner returns, bigger than before, bringing together agencies, marketers, and production partners for the live reveal of South Africa’s Cannes Lions contenders for 2026, as predicted by our judges. Make sure you secure a table for your team.

South Africa One Show 2026 Finalists

April 22nd, 2026|

South Africa is showing up strong at the The One Show, leading the Middle East and Africa region with 48 finalists. From agencies to production and post, the work is cutting through for Team SA, and with every finalist guaranteed a Pencil or Merit, it’s already a big win.