M&C Saatchi Abel

Brutal Simplicity of thought.

Cape Town & Johannesburg

CEO: Mike Abel / CCO: Neo Mashigo
ECD: Jake Bester (CPT) & Adam Weber (JHB)
Creative Partner: Gordon Ray

CREATIVE PRESS OFFICE

A Bulletproof park for kids; M&C Saatchi Abel and Gun Free SA forces a nation to look twice

May 15th, 2025|

In South Africa, gun violence is so normalised it hardly makes the news. That’s why M&C Saatchi Abel and Gun Free South Africa decided to do something radical: propose a bulletproof playground. Biometric access. Panic buttons. 24/7 surveillance. All to protect kids from stray bullets while they try to, you know, play.

FEATURED

SOUTH AFRICA AT CANNES: Day 1 by Mike Abel

June 17th, 2025|

Every day this week, we’re handing the mic to a different South African at Cannes Lions 2025. We’ve asked them to capture one day, however they experienced it, in their own words. First up is Day 1 with none other than Mike Abel, Founder & Executive Chairman M&C Saatchi Abel & Group SA, here to give us a taste of his first day of Cannes, South African style.

A Bulletproof park for kids; M&C Saatchi Abel and Gun Free SA forces a nation to look twice

May 15th, 2025|

In South Africa, gun violence is so normalised it hardly makes the news. That’s why M&C Saatchi Abel and Gun Free South Africa decided to do something radical: propose a bulletproof playground. Biometric access. Panic buttons. 24/7 surveillance. All to protect kids from stray bullets while they try to, you know, play.