The Rudeboy Collective

We’re a collective of Creative people who love making ads and content. We’re committed to storytelling and magnificent imagery and growing our industry with integrity and disruption at our core.

Johannesburg

Directors: Mpho Twala / Rob Malpage / Nadezna Radcore / Monde Like the World / The Other Guy
Executive Producers: Cat Lindsay / Sabelo Mahlangu

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We’re a collective of Creative people who love making ads and content. We’re committed to storytelling and magnificent imagery and growing our industry with integrity and disruption at our core.

MPHO TWALA: Former producer turned creative filmmaker Mpho Twala has a deep desire to create films that are significant. His infectious personality, creative spirit and abundant talent have earned him a formidable reputation in the industry.

NADEZNA RADCORE: Nadezna understands how brands operate, how trend patterns shift and form, and most importantly, how this industry has the power to make a positive difference. She’s a punk at heart and a diehard idealist with a couple of degrees in Film, Philosophy, Metaphysics and Psychology. She’s taken what she’s learnt over time and infused it into her work and she’s brilliant.

ROB MALPAGE: Rob is one of the industry’s leading cinematographers turned director. A tenacious, perfectionist, he continues to direct and shoot most of his commercials for which he has been locally and internationally recognised.

The Rudeboy Collective

11 MACKAY AVE
Blairgowrie, Johannesburg
+ 27 10 594 5317

EXECUTIVE PRODUCER: CAT LINDSAY
cat@rudeboy.co.za
+27 82 903 8362

PRODUCER & PARTNER: SABELO MAHLANGU
sabelo@rudeboy.co.za
+27 83 244 0784

 

TALENT

MPHO TWALA |  DIRECTORS

Former producer turned creative filmmaker Mpho Twala has a deep desire to create films that are significant. His infectious personality, creative spirit and abundant talent have earned him a formidable reputation in the industry. View Work

NADEZNA RADCORE DIRECTOR

Nadezna understands how brands operate, how trend patterns shift and form, and most importantly, how this industry has the power to make a positive difference. She’s a punk at heart and a diehard idealist with a couple of degrees in Film, Philosophy, Metaphysics and Psychology. She’s taken what she’s learnt over time and infused it into her work and she’s brilliant. View Work

ROB MALPAGE  |  DIRECTOR

Rob is one of the industry’s leading cinematographers turned director. A tenacious, perfectionist, he continues to direct and shoot most of his commercials for which he has been locally and internationally recognised. View Work

Awarded by IDIDTHAT

AWARDED: BEST IN CRAFT (Direction)
Awarded by Jake Bester

AWARDED: CRAFT SPECIAL MENTION (Direction)
Awarded by Greg Gray

South African Tourism ‘Life & Soul’
The Rudeboy Collective | monde like the world
April 2020

Judge’s Comment: “I’m sure most people who follow IDIDTHAT will agree, that often with movies and tv, it’s hard to fully engage without some kind of opinion based on what we’ve learned in the production process.  So, maybe it was the timing, but when I first watched this piece of film, just before lockdown, I somehow viewed it as just a person watching an ad. Not somebody who made ads or had anything to do with ads. Just somebody watching one, and it’s been a long time since that happened. So like I said, it was probably the timing that put me in this mindset, but a nostalgic treatment, even though showing current times, made me appreciate all the things we have right now. Tonally, it made me feel positive going into lockdown and that everything was going to be all right. And the positivity in the performances took the edge off the fear and created a great sense of anticipation for what will be waiting for us, a reward on the other side. It was exactly what I needed to see and I think it made me feel exactly what was intended. Which is exactly what a beautifully crafted piece of film is meant to do. No matter how old or young, we are all experiencing things for the first time right now, so everything becomes a very personal account based on what we are feeling. Maybe in a different time I would have viewed the work differently, but a beautiful piece of craft is meant to make you feel something, and this made me feel something lovely right now. I’m sure it affected lots of other people the same way too. Well done.”
– IDIDTHAT Guest Judge: Jake Bester, Creative Partner / Executive Creative Director at M&C Saatchi Abel 

Judge’s Comment: “During this unusual time of lockdown, the parameters of producing work have completely changed, and this, in turn, will impact on how work is crafted. It will compromise most projects’ full potential. I would like to propose a temporary category that showcases work that’s done against all odds and recognises the ability of the production industry to still produce creative, effective advertising content, albeit with constrained crafting. To jumpstart this current “Lockdown Category” I feel that Robin Goode’s “Miss” and Monde like the world’s “Life and Soul” have both managed to deliver engaging and meaningful messages to the nation under these trying circumstances. They are engaging, thought-provoking and most importantly, optimistic.”
– IDIDTHAT Guest Judge: Greg Gray, Director at Romance Films 

Featured Work

IDIDTHAT Editorial

The Rudeboy Collective welcomes Director Monde Gumede back to South Africa

October 18th, 2019|Comments Off on The Rudeboy Collective welcomes Director Monde Gumede back to South Africa

Agencies, listen up! Looking for a director passionate about collaborating early on in the commercial making process to better tell contemporary African stories aimed at the youth market? Well, well, well Director Monde Gumede has just returned from a 5-year stint in Los Angeles.😎 Having worked on all aspects of the content creation process you can now find him as the latest Director to have joined The Rudeboy Collective. You can thank us later. 

After 13 years as a researcher, Nadezna Radcore makes the move to Directing, finally.

June 12th, 2019|Comments Off on After 13 years as a researcher, Nadezna Radcore makes the move to Directing, finally.

Having worked alongside some of the biggest Directors in the industry, Nadezna Radcore now brings her epic work ethic and unique perspective on humanity to The Rudeboy Collective. No lies, one of the most interesting people we’ve met and you should too!

Pulling Back the Green Screen with Director and VFX Specialist Rob Malpage

February 28th, 2019|Comments Off on Pulling Back the Green Screen with Director and VFX Specialist Rob Malpage

WTF is VFX?! We meet with the Master of Illusion himself, Director and VFX specialist Rob Malpage from The Rudeboy Collective, who takes us on a revealing behind-the-scenes journey of visual effects, trickery, and craft. Find out how they did that.

RudeBoy. The Collective Rethinking Production

August 13th, 2018|Comments Off on RudeBoy. The Collective Rethinking Production

We dug a little deeper to find out how The RudeBoy Collective have evolved since they launched and discover what this talented motley crew has to offer the industry. We also take some time out to seriously swoon over their new, very rude boy, logo.