CHALLENGING CONVENTION
The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea. This is where TBWA\’s philosophy of Challenging Convention comes into play. Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static.
2017
One Show
- The Times “The news you should be following” Print – Bronze
D&AD
- Student Flights “The US President” Radio – Graphite Pencil
- City Lodge “Anniversary” Radio – Wood
- Student Flights “Spiritual Festival” Radio – Wood
Cannes
- Goodbye Malaria “Beautiful Pathogens” Design Craft – Bronze
- Student Flights “The US President” Radio – Bronze
Loeries
- Goodbye Malaria “Beautiful Pathogens” Brand Identity & Collateral Design, General Collateral- Gold
- Goodbye Malaria “Beautiful Pathogens” Brand Identity & Collateral Design, Identity Programs – Bronze
- Goodbye Malaria “Beautiful Pathogens” Design Mixed Media – Bronze
- Doom “Fly on the Wall” Newspaper Bronze
- Student Flights “World Gone Mad” Radio – Silver
- Student Flights “World Gone Mad” Radio Craft – Craft Gold
- Pictionary “Know your Partner” Radio – Bronze
- Doom “Fly on the Wall” Radio – Bronze
- Student Flights “The US President” Internet Radio – Gold
- Student Flights “The US President” Radio Craft – Craft Gold
- Student Flights “BabyBot” Internet Video – Gold
2016
One Show
- Tiger Brands “Sexy Times” Radio – Silver
- Flight Centre “Travel before it’s not too late” Radio – Gold
- Flight Centre “Beer Fest” Radio Craft – Bronze
D&AD
- Tiger Brands “Sexy Times” Radio – Yellow Pencil
- Student Flights “Travel before it’s not fun anymore” Radio – Wood Pencil
- Student Flights “Travel before it’s not fun anymore” Radio Craft – Wood Pencil
Cannes
- Tiger Brands “Irritation Equations” Radio – Silver
- Student Flights “Travel before it’s not fun anymore” Radio craft – Silver
- Student Flights “Holiday Packing” Print – Silver
- City Lodge “A room for everyone” Print – Silver
Loeries
- Student Flights “Holiday Packing” Print – Bronze Campaign
- Student Flights “Travel before it’s not fun anymore” Radio – Campaign Silver
- Student Flights “Old you visits young you” Radio – Campaign Bronze
- Tiger Brands “Monna & Mosadi” Radio – Campaign Silver
- Student Flights “Travel before it’s not fun anymore” Radio Craft – Campaign Craft Gold
- Ad of the year
- Student Flights “Travel before it’s not fun anymore” Radio – 1st place
- 2015 Individual Agency of the Year
2015
One Show
- Nissan “100% Silent” Radio – Silver
D&AD
- MFS “Tough Decisions” Film – Wood Pencil
Cannes
- Tiger Brands “Sexy Times” Radio Craft – Gold
- Tiger Brands “Sexy Times” Radio – Gold
- Student Flights “Travel before its not fun anymore” Radio – Silver
Loeries
- Tiger Brands “Beacon Liquorice” Brand Identity & Collateral Design – Bronze Campaign
- Tiger Brands “Fast Fading or Long Lasting” Newspaper – Silver Campaign
- Student Flights “Travel before it’s not fun anymore” Radio – Gold Campaign
- Tiger Brands “Sexy Times” Radio – Campaign Silver
- Student Flights “Travel before it’s not fun anymore” Radio Craft Writing – Campaign Gold
- Creative circle individual agency of the year 2015.
- No 1 Radio agency in the world in 2015 Cannes rankings.
TBWA Hunt Lascaris
3 Sandown Valley Crescent
Sandton, Johannesburg
South Africa
+27 (0) 11 322 3100
Karabo Denalane
CEO (Johannesburg)
+27 11 322 3290
Karabo.Denalane@tbwa.co.za
FEATURED WORK
AWARDED WORK
FEATURED STORIES & SHOWCASES
South Africa One Show 2026 Finalists
South Africa is showing up strong at the The One Show, leading the Middle East and Africa region with 48 finalists. From agencies to production and post, the work is cutting through for Team SA, and with every finalist guaranteed a Pencil or Merit, it’s already a big win.
Craft Award Results: December 2025
And Slim takes it! This month’s IDIDTHAT.co Craft Awards were judged by Juliet Honey, Creative Director at TBWA\ South Africa, and Zee Ntuli, Director at Darling Films. Thank you for lending us your smarts, you beauties. Big congrats to Slim from Darling Films for taking the top spot this month....and for getting us to order burgers.
It’s not you, it’s your treatment: How top ad Creatives pick their directors.
Steph van Niekerk, one of the most awarded creatives to come out of South Africa, takes us behind the scenes on how she and her team tackle one of the most crucial parts of the production process: selecting directors. From how she vets wishlists, what she looks for in a treatment, to the red flags that raise eyebrows, this is a must-read for any director who wants to get in the room and stay there.
Cannes Lions 2025 wrap-up, the South African winners and the work
Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.
SOUTH AFRICA AT CANNES: Day 5 by Carl Willoughby
Okay, so Carl Willoughby may have technically written about more than just Day 5, but when the reflections hit this deep, we’ll allow it. As CCO of TBWA\Hunt Lascaris South Africa, Chairman of the Creative Circle and a first-time Cannes juror, Carl captures the full emotional arc of the festival: from intense jury rooms to late-night inspiration, powerful panels, and South African pride - all wrapped in the beautiful messiness of being human in this industry.
SOUTH AFRICA AT CANNES: Day 4 by Steph van Niekerk
It’s Day 4, and Steph van Niekerk is serving 25,000 steps. As Executive Creative Director at TBWA\ Hunt Lascaris, Steph reflects on what really matters at Cannes: from Droga’s wisdom to Shonda’s brilliance, to the pride she feels for her fellow South Africans. Spoiler: she loves us, and boy, do we love her!