TBWA\
Life’s too short to be mediocre.
Johannesburg
Chief Executive Officer: Karabo Denalane
Chief Creative Officer: Carl Willoughby
Executive Creative Director: George Low, Keith Manning, Shane Forbes, Steph van Niekerk
CHALLENGING CONVENTION
The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea. This is where TBWA\’s philosophy of Challenging Convention comes into play. Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static.
2017
One Show
- The Times “The news you should be following” Print – Bronze
D&AD
- Student Flights “The US President” Radio – Graphite Pencil
- City Lodge “Anniversary” Radio – Wood
- Student Flights “Spiritual Festival” Radio – Wood
Cannes
- Goodbye Malaria “Beautiful Pathogens” Design Craft – Bronze
- Student Flights “The US President” Radio – Bronze
Loeries
- Goodbye Malaria “Beautiful Pathogens” Brand Identity & Collateral Design, General Collateral- Gold
- Goodbye Malaria “Beautiful Pathogens” Brand Identity & Collateral Design, Identity Programs – Bronze
- Goodbye Malaria “Beautiful Pathogens” Design Mixed Media – Bronze
- Doom “Fly on the Wall” Newspaper Bronze
- Student Flights “World Gone Mad” Radio – Silver
- Student Flights “World Gone Mad” Radio Craft – Craft Gold
- Pictionary “Know your Partner” Radio – Bronze
- Doom “Fly on the Wall” Radio – Bronze
- Student Flights “The US President” Internet Radio – Gold
- Student Flights “The US President” Radio Craft – Craft Gold
- Student Flights “BabyBot” Internet Video – Gold
2016
One Show
- Tiger Brands “Sexy Times” Radio – Silver
- Flight Centre “Travel before it’s not too late” Radio – Gold
- Flight Centre “Beer Fest” Radio Craft – Bronze
D&AD
- Tiger Brands “Sexy Times” Radio – Yellow Pencil
- Student Flights “Travel before it’s not fun anymore” Radio – Wood Pencil
- Student Flights “Travel before it’s not fun anymore” Radio Craft – Wood Pencil
Cannes
- Tiger Brands “Irritation Equations” Radio – Silver
- Student Flights “Travel before it’s not fun anymore” Radio craft – Silver
- Student Flights “Holiday Packing” Print – Silver
- City Lodge “A room for everyone” Print – Silver
Loeries
- Student Flights “Holiday Packing” Print – Bronze Campaign
- Student Flights “Travel before it’s not fun anymore” Radio – Campaign Silver
- Student Flights “Old you visits young you” Radio – Campaign Bronze
- Tiger Brands “Monna & Mosadi” Radio – Campaign Silver
- Student Flights “Travel before it’s not fun anymore” Radio Craft – Campaign Craft Gold
- Ad of the year
- Student Flights “Travel before it’s not fun anymore” Radio – 1st place
- 2015 Individual Agency of the Year
2015
One Show
- Nissan “100% Silent” Radio – Silver
D&AD
- MFS “Tough Decisions” Film – Wood Pencil
Cannes
- Tiger Brands “Sexy Times” Radio Craft – Gold
- Tiger Brands “Sexy Times” Radio – Gold
- Student Flights “Travel before its not fun anymore” Radio – Silver
Loeries
- Tiger Brands “Beacon Liquorice” Brand Identity & Collateral Design – Bronze Campaign
- Tiger Brands “Fast Fading or Long Lasting” Newspaper – Silver Campaign
- Student Flights “Travel before it’s not fun anymore” Radio – Gold Campaign
- Tiger Brands “Sexy Times” Radio – Campaign Silver
- Student Flights “Travel before it’s not fun anymore” Radio Craft Writing – Campaign Gold
- Creative circle individual agency of the year 2015.
- No 1 Radio agency in the world in 2015 Cannes rankings.
TBWA Hunt Lascaris
3 Sandown Valley Crescent
Sandton, Johannesburg
South Africa
+27 (0) 11 322 3100
Karabo Denalane
CEO (Johannesburg)
+27 11 322 3290
Karabo.Denalane@tbwa.co.za
FEATURED WORK
AWARDED WORK
FEATURED STORIES & SHOWCASES
IDIDTHAT & ACA team up for the first-ever South African Creative Showcase
More than 200 people gathered for the first-ever South African Creative Showcase where 14 agencies and their clients presented the work they hope will make South Africa proud at Cannes Lions 2026. It was a rare and wonderful sight: competitors and clients all in one room, cheering each other's work on. A rare chance for the industry to come together and get behind Team South Africa.
WISH I IDID THAT
We all know that feeling. A piece of work drops and your stomach sinks a little because… damn, you wish you’d did that. The idea, the craft, whatever it is, it gets under your skin in the best possible way. So instead of pretending creatives don’t get wildly jealous of good work, we decided to celebrate it. We asked some of South Africa’s top talent to look at the work released between September and December 2025 and pick the pieces they genuinely wish they’d done themselves.
IDIDTHAT reveals South Africa’s Cannes Lions Predictions 2026
Last night, at a packed Cannes Predictions Dinner hosted by IDIDTHAT in Johannesburg, South Africa’s 2026 Cannes Contenders were revealed live to the industry. And now you can view that work right here.
South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
South Africa One Show 2026 Finalists
South Africa is showing up strong at the The One Show, leading the Middle East and Africa region with 48 finalists. From agencies to production and post, the work is cutting through for Team SA, and with every finalist guaranteed a Pencil or Merit, it’s already a big win.
Craft Award Results: December 2025
And Slim takes it! This month’s IDIDTHAT.co Craft Awards were judged by Juliet Honey, Creative Director at TBWA\ South Africa, and Zee Ntuli, Director at Darling Films. Thank you for lending us your smarts, you beauties. Big congrats to Slim from Darling Films for taking the top spot this month....and for getting us to order burgers.