Project Description
The Tiger alphabet was created using the first letter of many of South Africa’s most loved brands from the largest FMCG company, Tiger Brands.It was designed to help children in schools to learn to read and write using the very brands they’ve grown up with and have come to love. Packs were sent to schools in the form of books that doubled up as classroom wraps, keycards, posters, alphabetical blocks and stickers. By using the very brands these children have grown up with and have come to love, we were able to provide children with a highly useful tool to learn how to read at such a crucial age. We foresee that its addition to school will have a massive positive impact on our children being able to learn to read and write for years to come.
