MTN recently upgraded their Made for Me plans, which now include a whole lot more data and calls at no extra cost. We needed to tell people about this. With MTN being title sponsors of the Springboks – and this being a Rugby World Cup Year – we also needed to inspire people to come together in support of the team.
The solve is a simple, charming story about a young girl and her dad, who is working on a building site in the middle of nowhere. Thanks to the little girl’s ingenuity – and a little help from MTN – she and her dad (and even her dad’s colleagues) are able to experience a nail-biting Springbok test match together, despite being miles apart.
