Giant Films

Entertainment that moves people.

Cape Town

Executive Producer & Founding Partner: Cindy Gabriel / Executive Producer & Partner: Emma Lundy
Directors: Ian Gabriel / Karien Cherry / Peri van Papendorp / Paul Ward / Adriaan Louw / Thati Peele / Thea Small / Allison Swank / Katya Abedian

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Giant Films is an entertainment production company producing award-winning feature films, commercials, music videos and content. Our legacy provides an inspiring home where handpicked talent can innovate and evolve. We’re storytellers. We collaborate. We solve creative problems. We’re nimble. And we have fun in the process. We bring scale to our work, big and small. 

Giant represents directors Ian Gabriel, Karien Cherry, Peri van Papendorp, Paul Ward, Adriaan Louw, Thati Peele, Thea Small, Allison Swank and Katya Abedian.

• Project Phoenix | Karien Cherry
2x One Show Merit Awards, 2015 Bronze Loerie Awards, Creative Circle (Second Place) – March 2015

• New Balance – Baby vs Steyn | Karien Cherry
Crystal Festival Gold and Grand Prix Winner 2016
Silver Loerie Award 2016
Gold Pixel Craft Award (Online Video Production) IAB Bookmark Awards 2016
Bronze Pixel Award – IAB Bookmark Awards 2016
1st Place TV – Creative Circle November 2015. 

• Four Corners | Ian Gabriel
Winner: Best Film  – 2014 Santa Fe Independent Films Festival, Niagara International Film Festival, 2nd Place Giffoni Film Festival
Best Film 2015 South African Film & Television Awards, Best Actor, Best Supporting Actor, Best Cinematography, Music, Sound Design
Nominee: Best Foreign Film – 2014 IPA Satellite Awards

• Sanlam Tax Free Campaign | Karien Cherry
1st Place (TV) – Creative Circle Awards March 2015
2 x Emerald Awards – African Crystal Festival

• SABC Clown Love | Peri van Pappendorp
Creative Circle Award 2014 (Second Place)

• Virgin Active – Night Ride | Peri van Pappendorp
Creative Circle Award 2013 (Second Place)

GIANT FILMS

8th Floor 9, Jamieson Street
Cape Town, 8001, South Africa
tel: +27 (0)21 422 1321

Executive Producer: Emma Lundy
emma@giantfilms.tv
+ 27 83 3093630

Executive Producer: Cindy Gabriel
cindy@giantfilms.tv
+27 83 601 1511

Awarded by IDIDTHAT

AWARDED: BEST IN CRAFT (DIRECTION)
Giant Films | Paul Ward
Sanlam ‘Caitlin’
IDIDTHAT Guest Judge: Tseliso Rangaka, CCO at FCB Africa
August 2020

Tseliso’s comment: “The story of Caitlin Rooskrantz is not an easy one to tell. There’s a lot of backstory. A lot of emotional highs and lows and multiple timelines to unravel. Yet it is this complexity that makes it worth telling. I love how Paul Ward managed to distil all of this down to its beautiful essence without losing any of the powerful nuance. He gives us just enough for us to piece the puzzle together through a selection of archival footage, audio clips and, of course, the anchor moment with Caitlin on the bus. By the time we get to the end it feels like we’ve been through the journey with her. We know how she feels and what she’s got to do. The asymmetric bar sequence near the end is a work of art on its own. Please pass my regards to the editor as well.”

AWARDED: BEST IN CRAFT (DIRECTION)
Giant Films | Karien Cherry
Chicken Licken ‘Easy Bucks Campaign’
IDIDTHAT Guest Judge: Kabelo Moshapalo, ECD at TBWA Hunt Lascaris
IDIDTHAT Guest Judge: Marc Algranti, EP / Music Supervisor at Pulse Music
February 2020

Kabelo’s comment: “Whether you’re taking it all in as holistic brand TVC or branching off to the genre-specific executions that span various and quite specific cinematic worlds, the dynamic direction flows effortlessly. Every scene and every scenario carefully considered to ensure that each performance lands its intended punchline. Lots of fun and lots of laughs, packed full of local flavour.”

Marc’s comment: “Karien really had a massive job on her hands with this campaign. She absolutely nailed all the genres. I don’t how she managed to direct so many different genres in what I imagine was a short amount of time. Each of the scenes are credible and the comedy is on point. She managed to get wonderful performances and delivery out her actors. Well done to Karien for getting them to all to work together so seamlessly, these are all really enjoyable to watch and put a smile on my face every time I watch them.”

AWARDED: CRAFT MENTION (DIRECTION)
Giant Films | Peri Vp & Thati Peele
ER24 ‘Save The Number Campaign’
IDIDTHAT Guest Judge: Ahmed Tilly, CCO at FCB Africa
July 2019

Judges Comment: “I need to single-out a campaign of peculiar little spots for ER24 directed by Peri VP and Thato Peele out of Giant Films. What I love about the “Save The Number” campaign is the restraint the directors needed to exercise in keeping the little films’ integrity intact. They directed the performances beautifully, kept it simple, authentic and managed to do this in a mobile format. Proof that you don’t always need gigantic budgets to create big performances. Very entertaining stuff!”

AWARDED: CRAFT MENTION (DIRECTION)
Giant Films | Karien Cherry
Sanlam ‘Conversations with Yourself – Pushups, Neighbours, Forklift’
IDIDTHAT Guest Judge: Bridget Johnson, Consulting Executive Creative Director at WICK
September 2018

Judges Comment: “A shoutout to Karien Cherry from Giant Films for Sanlam ‘Conversations with Myself’ for nailing the technical challenge of these spots so seamlessly. Well done.”

AWARDED: CRAFT MENTION (DIRECTION)
Giant Films | Karien Cherry
KFC Africa ‘Keep Rolling’
IDIDTHAT Guest Judge: Stuart Stobbs Chief Creative Officer at 1886 Advertising
June 2018

Judges Comment: “Humour, it’s a funny thing – and damn hard to crack. However, Karien and Giant Films have flirted with ‘slapstick’ the whole way through but brilliantly managed to keep this ad firmly in “damn funny”. I just keep showing people this commercial – excellent stuff.”

AWARDED: BEST IN CRAFT (DIRECTION)
Giant Films | Ian Gabriel
Sanlam ‘100 Years’
IDIDTHAT Guest Judge: Mariana O’Kelly, ECD at Ogilvy Johannesburg
March 2018

Judges Comment: “In order to select my favourite spot, I also asked myself which commercial had the biggest executional risk attached to it. Like…which one had the biggest potential for failure if it wasn’t for the director? And I have to say its hands down the Sanlam spot. Getting a 9 year old girl to carry an entire brand message and to deliver it with such confidence, humility and a touch of innocence deserves a bloody well done. Nice one. The cinematography is also exquisite.”

AWARDED: CRAFT MENTION (DIRECTION)
Giant Films | Karien Cherry
Sanlam ‘Tax Free Experiment’ Campaign (Directors Cut)
IDIDTHAT Guest Judge: Donovan Bryan, Executive Creative Director at Owen Kessel Leo Burnett
March 2016

Judges Comment: “I thought the Sanlam ‘Tax Free Experiment’ was really well told and the timing was great.”

AWARDED: BEST IN CRAFT (DIRECTION)
Giant Films | Karien Cherry
New Balance ‘Baby vs Dale Steyn’
IDIDTHAT Guest Judge: Jonathan Beggs, Chief Creative Officer at Saatchi & Saatchi
December 2015

Judges Comment: “The outstanding TV commercial this month is not a TV commercial but an online piece for New Balance, where the world’s best fast bowler is put through his paces trying to keep up with the daily routine of a toddler. It’s an unexpected, charming idea from King James, and I suppose it was always going to be interesting (celebrities and cute kids are up there with cats as internet hitmakers) but it’s beautifully handled by Karien Cherry from Giant Films. Directing celebrities and kids (and cats) is a lot easier than watching them!”

Featured Work 

IDIDTHAT Editorial

Music Video Director Turned Commercials Director Adriaan Louw Joins Giant Films

November 16th, 2018|Comments Off on Music Video Director Turned Commercials Director Adriaan Louw Joins Giant Films

Director Adriaan Louw has been at the forefront of capturing the identity of youth culture in Africa. His obsession with documenting an authentically cool African youth narrative and sharing it with the rest of the world has now lead him to move from being a kickass music and content director to joining the big guns at Giant Films to take on the world of commercials directing. We got the, wait for it… Louw-down😎

SA’s Viral KFC Neymar Ad: What We Didn’t Know

July 11th, 2018|Comments Off on SA’s Viral KFC Neymar Ad: What We Didn’t Know

Director Karien Cherry from Giant Films and Ogilvy Cape Town share their journey of going viral, dish the dirt on some on-set near disasters and reveal sneaky Easter eggs for die-hard fans like us! Thanks for getting South Africa into the World Cup you clever people you!

To Peri van Papendorp. From Advertising Anonymous.

April 6th, 2018|Comments Off on To Peri van Papendorp. From Advertising Anonymous.

Ever wanted to make the move from advertising to directing, but can’t exactly ask your ECD for tips? Ex Creative Director turned Director, Peri vP from Giant Films steps up to the plate to answers all those burning questions…from Anonymous of course #JobSecurity

Karien Cherry Did That

November 1st, 2017|Comments Off on Karien Cherry Did That

You know those ads you love? Well, Karien Cherry from Giant Films directed them. We dug deep into her road to success, made her share all her secrets and got the juice on her latest and most controversial campaign for eNCA.

Face to Face with iDidTht: Featuring Ian Gabriel

May 16th, 2017|Comments Off on Face to Face with iDidTht: Featuring Ian Gabriel

Here at iDidTht we spare no expense, so naturally we treated Ian to some water at the Spur. It’s everything you never knew you needed to know about this award-winning film and commercial director.