iDidTht: ‘Anonymous, may we interject briefly?
Anonymous: ‘Ugh, fine.’
iDidTht: ‘Peri, would you say one of your biggest strengths, because of your background, is that you know what questions to ask in the boardroom?’
Peri: ‘Being a writer with a conceptual background certainly helps. So much of this job happens in the boardroom so having been on both sides of that table makes a big difference. I think it helps me focus on the important stuff and have better conversations with the right people. Where to push, where to concede, it’s definitely a bit of a dance in there. I think it’s important to remember that this project isn’t suddenly just yours. It may be your show on set, but there are still other players involved. Other people birthed this. So I’m trying to make something that’s kick-ass, but I’m doing it within a framework.’
iDidTht: ‘So in the end, it’s a major advantage coming from the advertising industry?’
Peri: ‘If I had entered the film industry without the ad experience I don’t know if I would have broken in. Knowing how to conceptualise, understanding the process, making the contacts – I wouldn’t have any of that. You land running, cause you’ve been on set, you’ve been through treatments, pre-prods, etc. The big part then is learning the technical side.
Music vids and shorts are a different hustle. But advertising has an existing model – creatives and clients. And you’re making the best work you can inside that model. Agency experience was totally invaluable. Full-on training ground.’
iDidTht: ‘Okay, back to you Anonymous…’
Anonymous: ‘Thank you and by the way, you’re looking so sexy today!’
iDidTht: ‘Bless you!’