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LittleBig director Rob Smith on big storytelling with restraint for ‘Safely Home’ campaign

Last year, more than 700 mothers in the Western Cape lost a child to road-related incidents. ‘Safely Home’, the campaign directed by LittleBig’s Rob Smith for Ogilvy Cape Town and the Western Cape Government, approaches that reality with restraint and care. While comedy may be Rob’s most visible calling card, this work shows his ability to handle big, emotionally complex stories with a measured, thoughtful approach.

2026-02-16T21:19:09+02:00February 16th, 2026|Categories: Editorial, LittleBig Editorial|Tags: , |
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Director Mark Strydom brings the lessons of Africa home to Robot

Just in time for Valentine’s Day, director Mark Strydom is making things official with Robot, joining the team for local representation and bringing experience shaped across Africa and international markets back home. For the past few years, Mark has deliberately been directing outside South Africa, leaning into work across Nigeria, Kenya, Mozambique, Ghana, India, the Middle East, and parts of Europe. Different pressures, different cultural nuances, but across every market one principle stayed the same for him, “If the work doesn’t feel real to the people watching it, it doesn’t land.”

2026-02-13T12:51:08+02:00February 13th, 2026|Categories: Editorial, Robot Editorial|Tags: , , |
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Marketer Spotlight: Star Kachisa, Head of Marketing, Spotify Sub-Saharan Africa

As Head of Marketing for Spotify Sub-Saharan Africa, Star Kachisa leads work across some of the most culturally layered markets in the world. She’s clear that the job isn’t to ‘make movies’, but to make work that earns attention, drives behaviour, and actually sells product. Spoiler alert: it’s also really good work. So we sat down with Star to find out how that work gets made, and what really matters along the way.

2026-01-30T08:36:38+02:00January 30th, 2026|Categories: Editorial, Marketer Spotlight|
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Markus Wormstorm and Biblo.tv, a direct line to Africa’s musical underground

Composer and music supervisor Markus Wormstorm launched Biblo in 2012 to solve a familiar industry frustration. Directors and editors were stuck choosing between generic library music or culturally relevant tracks that couldn’t be licensed. Biblo emerged as a third option - access to contemporary African sound, built to move seamlessly from offline edit to final delivery.

2026-01-30T08:39:41+02:00January 29th, 2026|Categories: Biblo.tv Editorial, Editorial|Tags: , |
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Q&A with Giant Films director Paul Ward on process, story and creative restraint in branded storytelling

In this Q&A, Giant Films’ director Paul Ward unpacks his process, his approach to storytelling, and how to navigate brand involvement without letting it overpower the human story. In a one-on-one conversation, we dig into the making of ‘The Philipstown WireCar Grand Prix’, a deeply moving, beautifully considered film that stays grounded while still feeling ambitious in scale and imagination.

2026-01-28T11:37:57+02:00January 28th, 2026|Categories: Editorial, Giant Films Editorial|Tags: , |
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Mushroom Media making moves as top colourist Kyle Stroebel joins the team.

New offices, new faces, and now a big-name new addition to the team. Colourist Kyle Stroebel has taken up residency at Mushroom Media Cape Town, adding serious weight to their talent offering and giving Cape Town a new reason to be on everyone’s shortlist for both commercial and long-form work.

2026-01-23T08:18:49+02:00January 23rd, 2026|Categories: Editorial, Mushroom Media Editorial|Tags: , , |
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Darling Fling. A year of sparks, chemistry & unexpected love affairs.

They’re here for the spark, the wild idea, the impossible challenge, the moment a project makes your pulse skip. And in just one year, the industry has figured it out: if you’re going to flirt with something unexpected, you call Fling. Fresh from a Loeries haul that includes one Gold, two Silvers, three Bronzes and a Craft Certificate and armed with a cheeky new, unmistakably Fling website, Darling Fling is officially impossible to miss.

2026-01-19T12:22:41+02:00January 19th, 2026|Categories: Darling Fling Editorial, Editorial|Tags: , , , |
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The impossible task of defining Dan Mace’s JOE* Films

Ten years into building JOE*, Founder and Director, Dan Mace, has just finished editing a video that tries to make sense of it all. The highs, the lows, the ambition, the missteps, the learning. At the same time, his latest work for Checkers, created with 99c, has landed, giving the industry a clear example of where that decade of experimentation has led…spoiler… viral hit after viral hit, that’s where!

2025-12-19T13:05:34+02:00December 19th, 2025|Categories: Editorial, JOE Editorial|Tags: , , |
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WISH I IDID THAT: May / June / July / August 2025

We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.

2025-12-15T15:39:57+02:00December 15th, 2025|Categories: Editorial, IDIDTHAT SHOWCASE, WISH I DID THAT 2025|Tags: , , , |
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Robin de Jager, the Triple Story Content director behind the film heating up the South African film industry

Before the local industry had even seen a frame, Robin de Jager’s new film ‘Lil_ith’ was already making noise internationally. It premiered at the Oscar- and BAFTA-qualifying Odense International Film Festival and QFest St. Louis, a rare feat for a South African indie, especially one made entirely by bootstrap grit and obsessive care. Combine that with his growing commercial portfolio and the production backing of Triple Story Content, and it’s exactly why Robin should be on your director radar.

2025-11-27T10:03:47+02:00November 27th, 2025|Categories: Editorial, Triple Story Content Editorial|Tags: , |
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New energy at Eyeforce. Fresh showreel, new website, and photographer Alex Kibble joins the roster

Eyeforce has launched a new showreel and website, marking a refreshed chapter for the production company. The reel pulls together some of their latest work, a reminder of the adventure, authenticity, sport and craft the team has become known for. It also arrives alongside the announcement of photographer Alex Kibble joining the roster.

2025-11-19T11:24:55+02:00November 19th, 2025|Categories: Editorial, Eyeforce Editorial|Tags: , |
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So you want to start a Creative Consultancy?

After two decades in big agencies, leading creative work for brands like Coca-Cola, Nando’s, and USAID, and collecting a trail of Loeries, Pendorings, One Show and D&AD awards along the way, Suhana Gordhan did something unexpected. Trading the machinery of big agencies for something more intimate and intentional, she launched a creative consultancy, LoveSong. In this conversation, she shares the honest reality of starting from scratch and learning your worth. If you've ever thought about going independent, this one's for you.

2025-11-06T10:03:13+02:00November 6th, 2025|Categories: Editorial|Tags: , |
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Ko.Kreate, the women creating space for women of colour to lead

When two creatives from Retroviral, Koketso Masisi and Kgothatso Maditse, looked around the industry, they saw brilliant women of colour doing groundbreaking work, but too often, those voices weren’t in the rooms where change was being shaped. So they built their own. That’s the spirit behind Ko.Kreate’s ‘Women Shaping 2025’ event this November, a gathering that celebrates women redefining the industry.

2025-11-06T09:06:06+02:00November 6th, 2025|Categories: Editorial|Tags: |
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[PODCAST] Bigger, Better, Awarded: How to build case studies that actually win. With Fran Luckin, Khensani Nobanda, Kabelo Moshapalo and Xolisa Dyeshana

When four South African respected jury presidents sit down together, you listen. Between them, they’ve presided over Cannes Lions, Loeries, Dubai Lynx, and the IAB Bookmark Awards - shaping what the world calls “award-winning work.” At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, this powerhouse panel brought together Fran Luckin (CCO, VML South Africa), Khensani Nobanda (Group Executive: Marketing & Corporate Affairs, Nedbank Group), Kabelo Moshapalo (CCO, Ogilvy), and Xolisa Dyeshana (CCO, Joe Public).

2025-11-04T15:26:14+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: , , , , , , , , , |
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[PODCAST] Future Proof: what will a winning production company look like in the age of AI? With Jarred Cinman, Alexa Wilson, Stuart Stobbs, and Shane Jacobs

Budgets are shrinking. Deadlines are gasping for air. And AI? It’s not knocking on production’s door, it’s already moved in, rearranged the furniture, and started editing the showreel. At this year’s IDIDTHAT HOUSE (Loeries Fringe), inside the Nedbank Loft, we hosted Future Proof: a brutally honest panel asking the question everyone in production is quietly panicking about. What will it take for a South African production company to still exist, and thrive, in 2027?

2025-11-04T14:53:33+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: , , , , , , , , , |
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[PODCAST] The Great Debate: To in-house or not to in-house production with Colin Howard, Kathi Jones, Peter Little and Monareng Makwetla

When agencies start building their own production arms (think Prodigious, Hogarth and beyond) it raises the question everyone in the industry’s been whispering: what happens to South Africa’s independent production companies? Are in-house models the sleek, efficient future of advertising… or are they quietly dismantling the craft that made our work world-class?

2025-11-04T14:54:01+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: , , , , , , , , |
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[PODCAST] Client Hot Seat: How marketers really assess creative, briefs and production partners with Bridget Harpur, Grant Macpherson, Tebogo Motsepe and Star Kachisa

Ever wondered what really happens when your script lands in a marketer’s inbox? What makes them sit up, what makes them stall, and what sends your big idea straight to the bin? At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, we flipped the script and put the marketers in the hot seat. Moderated and joined by Tebogo Motsepe (Executive Head: Marketing Strategy, Nedbank), the panel pulled zero punches as Grant Macpherson (CMO, KFC South Africa), Bridget Harpur (Head of Marketing, Volkswagen Group Africa), and Star Kachisa (Head of Marketing, Spotify Sub-Saharan Africa) revealed how ideas really get judged behind closed doors.

2025-11-04T15:24:47+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: , , , , , , , , , |
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