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Editorial

So you want to start a Creative Consultancy?

After two decades in big agencies, leading creative work for brands like Coca-Cola, Nando’s, and USAID, and collecting a trail of Loeries, Pendorings, One Show and D&AD awards along the way, Suhana Gordhan did something unexpected. Trading the machinery of big agencies for something more intimate and intentional, she launched a creative consultancy, LoveSong. In this conversation, she shares the honest reality of starting from scratch and learning your worth. If you've ever thought about going independent, this one's for you.

Amisha Zanetti2025-11-06T10:03:13+02:00November 6th, 2025|Categories: Editorial|Tags: LoveSong, Suhana Gordhan|

Ko.Kreate, the women creating space for women of colour to lead

When two creatives from Retroviral, Koketso Masisi and Kgothatso Maditse, looked around the industry, they saw brilliant women of colour doing groundbreaking work, but too often, those voices weren’t in the rooms where change was being shaped. So they built their own. That’s the spirit behind Ko.Kreate’s ‘Women Shaping 2025’ event this November, a gathering that celebrates women redefining the industry.

Amisha Zanetti2025-11-06T09:06:06+02:00November 6th, 2025|Categories: Editorial|Tags: Ko.Kreate|

[PODCAST] Bigger, Better, Awarded: How to build case studies that actually win. With Fran Luckin, Khensani Nobanda, Kabelo Moshapalo and Xolisa Dyeshana

When four South African respected jury presidents sit down together, you listen. Between them, they’ve presided over Cannes Lions, Loeries, Dubai Lynx, and the IAB Bookmark Awards - shaping what the world calls “award-winning work.” At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, this powerhouse panel brought together Fran Luckin (CCO, VML South Africa), Khensani Nobanda (Group Executive: Marketing & Corporate Affairs, Nedbank Group), Kabelo Moshapalo (CCO, Ogilvy), and Xolisa Dyeshana (CCO, Joe Public).

Amisha Zanetti2025-11-04T15:26:14+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Fran Luckin, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, Joe Public, Kabelo Moshapalo, Khensani Nobanda, Nedbank, Ogilvy South Africa, VML South Africa, Xolisa Dyeshana|

[PODCAST] Future Proof: what will a winning production company look like in the age of AI? With Jarred Cinman, Alexa Wilson, Stuart Stobbs, and Shane Jacobs

Budgets are shrinking. Deadlines are gasping for air. And AI? It’s not knocking on production’s door, it’s already moved in, rearranged the furniture, and started editing the showreel. At this year’s IDIDTHAT HOUSE (Loeries Fringe), inside the Nedbank Loft, we hosted Future Proof: a brutally honest panel asking the question everyone in production is quietly panicking about. What will it take for a South African production company to still exist, and thrive, in 2027?

Amisha Zanetti2025-11-04T14:53:33+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Alexa Wilson, Darling Films, GotBot AI, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, Jarred Cinman, MonkeyDonkey Creative AiGency, Shane Jacobs, Stuart Stobbs, VML South Africa|

[PODCAST] The Great Debate: To in-house or not to in-house production with Colin Howard, Kathi Jones, Peter Little and Monareng Makwetla

When agencies start building their own production arms (think Prodigious, Hogarth and beyond) it raises the question everyone in the industry’s been whispering: what happens to South Africa’s independent production companies? Are in-house models the sleek, efficient future of advertising… or are they quietly dismantling the craft that made our work world-class?

Amisha Zanetti2025-11-04T14:54:01+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Colin Howard, Egg Films, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, Kathi Jones, Monareng Makwetla, Peter Little, Publicis Groupe Africa, Triple Story Content|

[PODCAST] Client Hot Seat: How marketers really assess creative, briefs and production partners with Bridget Harpur, Grant Macpherson, Tebogo Motsepe and Star Kachisa

Ever wondered what really happens when your script lands in a marketer’s inbox? What makes them sit up, what makes them stall, and what sends your big idea straight to the bin? At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, we flipped the script and put the marketers in the hot seat. Moderated and joined by Tebogo Motsepe (Executive Head: Marketing Strategy, Nedbank), the panel pulled zero punches as Grant Macpherson (CMO, KFC South Africa), Bridget Harpur (Head of Marketing, Volkswagen Group Africa), and Star Kachisa (Head of Marketing, Spotify Sub-Saharan Africa) revealed how ideas really get judged behind closed doors.

Amisha Zanetti2025-11-04T15:24:47+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Bridget Harpur, Grant Macpherson, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, KFC South Africa, Nedbank, Spotify, Star Kachisa, Tebogo Motsepe, Volkswagen Group Africa|

Loeries Week found its heart at IDIDTHAT HOUSE

For two unforgettable days, IDIDTHAT HOUSE turned into the ultimate hangout space at Loeries Fringe. Production companies, agencies, and brands came together to talk shop, eat toasties, share drinks, and dance it all out.

Anne in the Studio2025-10-14T16:07:03+02:00October 14th, 2025|Categories: Editorial, Loeries|Tags: IDIDTHAT HOUSE|

IDIDTHAT HOUSE 2025 Gallery, Loeries Fringe Day 2

(See all this pics) Day 2, 10 October, IDIDTHAT HOUSE was back in full swing. We kicked things off with brekkie rolls, Bloody Marys, and coffee strong enough to power another round of inspiring panel chats, with POPCO keeping everyone cool in between. Then came the IDIDTHAT HOUSE Party. An exclusive party for those who got the nod from our incredible production partners, and wow, did you show up. Massive love to everyone who joined us, laughed with us, and made it one for the books. We had the absolute best time with you.

admin2025-10-14T15:35:18+02:00October 14th, 2025|Categories: Editorial, Loeries|Tags: Loeries 2025|

IDIDTHAT HOUSE 2025 Gallery, Loeries Fringe Day 1

(See all the pics) Day 1 at IDIDTHAT HOUSE was everything we dreamed of, old friends, new faces, industry-shaping panel chats, and big laughs. This is why we love this industry. Thank you to all our Brand Partners, Production Partners and guests for making this Loeries Fringe such a success. See you next year!

admin2025-10-14T10:10:06+02:00October 13th, 2025|Categories: Editorial, Loeries|Tags: Loeries 2025|

Will you be at the IDIDTHAT HOUSE Party this Loeries?

If you haven’t been tapped on the shoulder yet, you might want to start sending briefs to your favourite producer. Only our Production Partners hold the keys to the guest list and each company gets to invite their select crew of clients, collaborators, and co-conspirators.

Amisha Zanetti2025-10-07T16:08:12+02:00October 7th, 2025|Categories: Editorial|Tags: Loeries 2025|

IDIDTHAT creates the industry’s meeting place at The Loeries

What started as a wild idea to create a home for the industry at The Loeries, has become something truly special. This year, over 26 production companies and 6 leading brands have joined IDIDTHAT to build a space where the industry can come together.

Amisha Zanetti2025-10-07T16:14:46+02:00October 7th, 2025|Categories: Editorial|Tags: Loeries 2025|

Romance breaks the formula with director Nthato Mokgata

There is fresh blood at ROMANCE. Nthato Mokgata has stepped into commercial filmmaking, joining ROMANCE’s diverse lineup of directing talent. But, calling Nthato a director barely scratches the surface. From pioneering Pan African electronic music as Spoek Mathambo, to winning an Annie Award with his Disney short ‘Surf Sangoma’, and releasing his debut novel ‘Ghost in the Drum’, his work has always defied borders. Now he’s applying that distinctive voice to the world of advertising, opening new possibilities for South African creatives.

Amisha Zanetti2025-10-02T13:05:47+02:00October 2nd, 2025|Categories: Editorial, ROMANCE Editorial|Tags: Nthato Mokgata|

Director Christian Mangachena drops provocative fashion film ‘Big Queen on Small Street’

Sanaa Films’ director Christian Mangachena doesn’t play it safe. His work is raw, slice-of-life, and a little too close for comfort, which is exactly why it’s so damn exciting. He’s also an exciting commercial option, with an instinct for stories that feel lived-in rather than styled.

Amisha Zanetti2025-09-30T15:14:23+02:00September 30th, 2025|Categories: Editorial|Tags: Christian Mangachena, Sanaa Films|

Box Nation takes South Africa’s homegrown motorsport, spinning, onto the global stage

Heritage is not just about those cultures we inherit but also those we create, the ones that rise from our streets and become part of our national identity. One of the most powerful of these is spinning, South Africa’s first homegrown motorsport and ‘Box Nation’ is turning this township-born sport into South Africa’s next global cultural export.

admin2025-09-24T12:42:40+02:00September 24th, 2025|Categories: Editorial, Mogul Editorial|Tags: Box Nation, Mogul|

MISS NG PIECE proves Bananas on a winning streak with KFC

With their latest KFC Thailand commercial, ‘MISS NG PIECE’, they show how the collaboration between Bananas, KFC Thailand, and Carbon Films’ director Bruno Bossi is fast becoming a streak of standout work. The team turns the simple launch of six collectable Baby Saunders figurines into a funny and cinematic story about the very human frustration of being just one short of a complete set.

Amisha Zanetti2025-09-22T13:56:10+02:00September 22nd, 2025|Categories: Bananas Agency Editorial, Editorial|Tags: Bananas|

Meet Capitol Collective with end-to-end production scaled the smart way

The main focus isn’t just the TV ad anymore. It’s every screen. Instagram, YouTube, digital billboards, stories, reels, square, widescreen, vertical. That’s where Capitol Collective thrives. They understand the new reality of advertising: campaigns don’t stop at the 30-second spot. The team is used to building entire ecosystems of content, from digital and social to billboards, stills, BTS and case studies, often shooting everything in parallel.

Amisha Zanetti2025-09-16T12:38:05+02:00September 16th, 2025|Categories: Capitol Collective Editorial, Editorial|Tags: Capitol Collective|

The Creative Process: How top ad minds come up with ideas.

Ranked the #1 Creative Director in Africa and the Middle East at The One Show 2024, Alex Goldberg is Creative Partner at Ogilvy Cape Town, overseeing Volkswagen, Audi, and Coronation. In this Q&A, he shares how ideas really happen inside the agency, what it takes to move a brand forward, and why trusting your gut (while pushing the craft) matters most.

Amisha Zanetti2025-09-16T14:56:18+02:00September 16th, 2025|Categories: Editorial, Ogilvy Editorial|Tags: Alex Goldberg, Ogilvy South Africa|

Kabeer Shaik joins Massīf and drops a powerful new NSRI spot

Massīf has officially signed cinematographer-turned-director Kabeer Shaik. Known across the industry for his strong visual language and collaborative chops behind the lens, Kabeer is now stepping into the director’s chair, and if his latest NSRI spot is anything to go by, he’s making quite the entrance.

Amisha Zanetti2025-09-02T10:05:43+02:00September 1st, 2025|Categories: Editorial, Massïf Editorial|Tags: Kabeer Shaik, Massif|

So you want to start a Creative Agency?

In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.

Amisha Zanetti2025-09-01T14:35:53+02:00September 1st, 2025|Categories: Boundless Editorial, Editorial|Tags: Boundless, Roanna Williams|

The Stormers breathe new life into South African sports advertising

The Stormers’ new commercial, ‘Breathe’, takes South African sports advertising on a very different route. Created by agency Bananas and Sunny Futures alongside director Anton Visser of Patriot, the ad plays as a rallying anthem from Cape Town to its team, with the city itself cast as the beating heart behind them. It positions Cape Town’s people as co-players, showing that when the Stormers run out, they carry the breath, energy, and spirit of the city with them.

Amisha Zanetti2025-08-29T09:23:03+02:00August 29th, 2025|Categories: Bananas Agency Editorial, Editorial, Patriot Editorial|Tags: Bananas, DHL Stormers, Patriot Films|