Editorial

/Editorial

Howard Audio creates the new sonic branding for Consol Glass

We go behind the scenes with Adam Howard on how he created the new sound for Consol Glass. We also end up getting an invaluable masterclass on the importance of the sound a brand makes - from 'Ba da ba ba ba. I’m loving it’ to the noise your phone makes when you receive a WhatsApp. Welcome to the world of audio branding.

2020-01-30T11:32:15+02:00January 22nd, 2020|Categories: Editorial, Howard Audio Editorial|Tags: , , |

The Storyteller Foundation – Building toward a better South African Film Industry

The Storyteller Foundation announces the launch of a programme in honour of Director SJ’s legacy that aims to support exceptional talent by providing mentorship and practical experience in ALL aspects of film directing. We catch up with the founders from 7Films and top ad agency folks at 99c about how the Foundation aims to shape the future of the local film industry. 

2019-12-13T11:50:56+02:00December 13th, 2019|Categories: 7Films Editorial, Editorial|Tags: , , |

Gale Maimane is now ‘Director Darling’ Official

Director Gale Maimane’s great eye and raw approach to storytelling have seen her leap from researcher to director. This shouldn't come as a surprise as she’s already been in demand as a director for quite some time and has a substantial reel to prove it. We go behind her WhatsApp Memoji to find out how this rising star is making her unique voice heard.

2019-10-30T13:05:04+02:00October 30th, 2019|Categories: Darling Films Editorial, Editorial|Tags: , |

The Rudeboy Collective welcomes Director Monde Gumede back to South Africa

Agencies, listen up! Looking for a director passionate about collaborating early on in the commercial making process to better tell contemporary African stories aimed at the youth market? Well, well, well Director Monde Gumede has just returned from a 5-year stint in Los Angeles.😎 Having worked on all aspects of the content creation process you can now find him as the latest Director to have joined The Rudeboy Collective. You can thank us later. 

2019-10-18T14:33:22+02:00October 18th, 2019|Categories: Editorial|Tags: , |

‘They Did That’ October 2019. View South Africa’s New Work.

In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.

TAKEZITO makes the move to Directing with Ola! Films

After an hour of chatting with Director TAKEZITO from Ola! Films we realised two things: One - we are incredibly out of touch with what is cool, and two - TAKEZITO is determined to accurately represent the youth market by creating iconic imagery that pushes African popular culture to new heights. This is a journey into directing that we did not see coming…yo! (At least we try okay)

2019-10-10T14:38:23+02:00October 10th, 2019|Categories: Editorial, Ola! Editorial|Tags: , |

South Africa’s Work to Watch: October 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Face-to-Face with iDidTht: Featuring Zipho Dlangamandla from Bioscope Films

Zipho Dlangamandla has hit the ground running as a director already showcasing thoughtful and well-crafted work. His disarming charisma, emotional intelligence and most importantly, his empathy makes him the kind of director/human we need more of, especially in our current climate. Caution: Onions were cut during this interview.

2019-10-10T14:42:43+02:00September 25th, 2019|Categories: Bioscope Editorial, Editorial|Tags: , |

Getting Real with Director Alexa Wilson from Arcade Content

In just under a year, Director Alexa Wilson from Arcade Content has already built up quite a reputation as a versatile director. She takes us behind the scenes of her latest spots for MTN, Momentum and that viral Castle ad. Oh, there’s also a whole bunch of stuff about her lock picking skills, her potential as a harmonium player and her gruesome royal family history. It’s everything you really never knew you needed to know.

2019-09-18T12:43:16+02:00September 18th, 2019|Categories: Arcade Content Editorial, Editorial|Tags: , |

Produce Sound on life after rebranding as an Audio Agency

We caught up with Founder Louis Enslin on how rebranding as an Audio Agency has benefitted the Produce Sound clients in real life. He takes us through the work and those behind-the-scenes audio solutions that could be the key to unlocking the awards you have your eye on. Plus a whole lot of sound advice on sound…apologies.

2019-09-09T14:38:33+02:00September 9th, 2019|Categories: Editorial, Produce Sound|Tags: |

Loeries 2019: The Ultimate Winners Cheat Sheet

We’ve put together a go-to list of all the iDidTht companies that won at Loeries 2019, basically a cheat sheet of all the sexiest companies, so now you know who to work with #ThankUsLater

‘They Did That’ July 2019. View South Africa’s New Work.

‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.

The 4th Soul Sister takes us behind the scenes of the new Chicken Licken campaign

Fresh from winning at Cannes for the THIRD YEAR IN A ROW, Adam Howard from Howard Audio dishes on his latest collaboration with Joe Public United and Director Greg Gray. It’s everything you wanted to know about Chicken Licken’s Soul Sister campaign. C’mon girl, give it a read!💃💃💃

2019-07-26T10:48:24+02:00July 19th, 2019|Categories: Editorial, Howard Audio Editorial|Tags: , |

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.