I DID THAT Guest Judge: Roland Sweet
IDIDTHAT JUDGE ROLAND SWEET FOUNDER & CEO LITTLEBIG GROUP SOUTH AFRICA JUDGE'S BIO Roland Sweet is the founder and CEO of LITTLEBIG Group; a team of 20 full-time [...]
IDIDTHAT hosts South Africa’s first Cannes Predictions Screening
Last week we hosted our first-ever IDIDTHAT Cannes Predictions Night, bringing together agency creatives to celebrate South Africa's work entered into Cannes 2025. It was a night full of love, laughter, wristbands and world-class craft.
Meet the 2025 IDIDTHAT Cannes Predictions Judges
South African creativity, your champions have arrived. Each year, we ask a panel of industry greats to review the SA work entered into Cannes Lions and select the pieces they believe could turn heads on the global stage. We’re proud to introduce our 2025 IDIDTHAT Cannes Predictions judges.
We’re back, baby! LITTLEBIG x IDIDTHAT team up for Cannes Lions 2025 coverage
The IDIDTHAT x LITTLEBIG Cannes coverage collab returns, and we couldn’t be prouder. Thanks to our partners at LITTLEBIG, we’re once again able to back South African creativity loudly and proudly. Follow us as we spotlight the work, the talent, and the gees that make our industry world-class.
Meet South Africa’s Cannes Lions Judges 2024
Being selected as a judge at Cannes is a massive achievement. It’s a testament to the respect the industry has for you on an international scale. We know that while a lot of us will be basking in the glitz and canapes Cannes has to offer, these judges will be toiling away in dark rooms, sifting through all the entries to identify the most outstanding work the world has to offer. Not to mention the Cannes Lions Shortlist judges who already had to work overtime and in between their own pitches back home! We see you, and we salute you.
South Africa’s Cannes Predictions 2024
IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!
IDIDTHAT partners with LITTLEBIG to bring South Africa all the Cannes Lions news 2024
Each year we team up with a partner to bring the South African ad industry all the Cannes Lions coverage and most importantly celebrate South Africa’s creative work and strengthen our unique ad culture. As we gear up for the festival, we are excited to announce our partnership with production company, LITTLEBIG. Thanks to the team’s support IDIDTHAT is yet again able to bring home all the Cannes 2024 news. Having won Gold at Cannes themselves, LITTLEBIG understands the significance of Saffas supporting each other internationally. Thank you for joining us in championing South Africa’s creativity.