It’s not you, it’s your treatment: How top ad Creatives pick their directors.

Steph van Niekerk, one of the most awarded creatives to come out of South Africa, takes us behind the scenes on how she and her team tackle one of the most crucial parts of the production process: selecting directors. From how she vets wishlists, what she looks for in a treatment, to the red flags that raise eyebrows, this is a must-read for any director who wants to get in the room and stay there.

2025-08-25T12:56:15+02:00August 13th, 2025|Categories: Editorial|Tags: , |

SOUTH AFRICA AT CANNES: Day 4 by Steph van Niekerk

It’s Day 4, and Steph van Niekerk is serving 25,000 steps. As Executive Creative Director at TBWA\ Hunt Lascaris, Steph reflects on what really matters at Cannes: from Droga’s wisdom to Shonda’s brilliance, to the pride she feels for her fellow South Africans. Spoiler: she loves us, and boy, do we love her!

IDIDTHAT Craft Awards June 2024

This month's IDIDTHAT.co Craft Awards were judged by the illustrious judgy-McJudgersons Steph van Niekerk, ECD at TBWA Hunt Lascaris and Anton Visser, Director at Patriot Films. A standing ovation goes to Thina Zibi from Giant Films and Zee Ntuli from Darling Films for taking home Best in Craft for June. 

South Africa’s Cannes Predictions 2024

IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!

Best in Film Craft: October 2019

Creative Director at Grey Africa/Liquid, Steph van Niekerk once went on stage 15 times on a single night at the Loeries. She’s one of SA’s most awarded creatives in film, but it’s time that people know that the real talent lies with her cat, word-renowned film critic and enthusiast, Dmitri Moses, who will be joining her as co-judge this month. Thank you Steph and Moses. 🙌🐾

South Africa’s Cannes Predictions 2019

iDidTht.com asked some of our fearless industry leaders to channel their inner-psychics to select the work that they predict will win in Cannes this year. We’re incredibly thankful and in awe of the great people that lent us their experience, knowledge and sexy eyes (♫Ooh ooh aah aah sexy eyes ♫). A massive thank you to our judges; Devin Kennedy, Kabelo Moshapalo, Molefi Thulo, Steph Van Niekerk, and Suhana Gordhan, and of course our partners, Ster-Kinekor Sales, for enabling us to bring you the Big #SAatCannes Picture!

iDidTht & Ster-Kinekor Partner to bring you #SAatCannes Live 2019

iDidTht, in partnership with the Big Screen team at Ster-Kinekor, is proud to announce that we’ll be bringing you all the South African news LIVE from The Cannes Lions International Festival of Creativity 2019. Check out what's in store over the next few weeks, everything you need to know about the fest and where you can follow all the rosé-fuelled #SAatCannes action.

Best in Film Craft: March 2017

Multi-award winning Steph van Niekerk awards this month’s best in film craft by Production Companies. She’s a small person so you may not always see her entering a room, but don’t mess with her because she’ll throw SA’s first (and only) TV and Cinema Gold One Show statue at you.