SOUTH AFRICA AT CANNES: Day 5 by Carl Willoughby

Okay, so Carl Willoughby may have technically written about more than just Day 5, but when the reflections hit this deep, we’ll allow it. As CCO of TBWA\Hunt Lascaris South Africa, Chairman of the Creative Circle and a first-time Cannes juror, Carl captures the full emotional arc of the festival: from intense jury rooms to late-night inspiration, powerful panels, and South African pride - all wrapped in the beautiful messiness of being human in this industry.

South Africa’s One Show Winners 2025 – View all the work

South Africa’s creative scene made a strong showing at this year’s One Show, bringing home two Bronze Pencils, three Silver, and 13 Merits. Congrats to the teams at Joe Public, TBWA\Hunt Lascaris, Carbon Films, Darling Films, Dash Digital, Post Modern, Sterling Sound, and newly launched agency Bananas! Here you can view all the awarded work and the brilliant talent behind it.

South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.

The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!

Creative Circle Best of the Year 2024

The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.

Craft Award Results: December 2024

This month’s IDIDTHAT.co Craft Awards were judged by Shane Forbes, Executive Creative Director at TBWA Hunt Lascaris, and Justice Mukheli, Director at Romance Films. Big congratulations to Director Bruno Bossi from Carbon Films and Editor Julian Redpath for their work on KFC ‘Cake’ and for somehow making us crave cake and fried chicken at the same time.

The Best of Digital & Digital Craft in South Africa 2024

Want to work with the best South African talent behind the clicks, scrolls, and swipes this year? You’re in the right place. This showcase celebrates the best campaigns in Digital & Digital Craft for 2024 and the names behind the work, awarded by the Loeries.

The Best of Radio & Radio Craft in South Africa 2024

Step right up for South Africa’s finest in Radio & Radio Craft for 2024. Here, we’ve gathered the Loeries’ winning work in the Radio categories and the teams behind the work. If you’re looking for talent making a noise in audio 😌... you've found them.

The Best of Film & Film Craft in South Africa 2024

Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!

IDIDTHAT Craft Awards June 2024

This month's IDIDTHAT.co Craft Awards were judged by the illustrious judgy-McJudgersons Steph van Niekerk, ECD at TBWA Hunt Lascaris and Anton Visser, Director at Patriot Films. A standing ovation goes to Thina Zibi from Giant Films and Zee Ntuli from Darling Films for taking home Best in Craft for June. 

South Africa’s Cannes Predictions 2024

IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!

South Africa’s D&AD Work & Winners 2024

Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!

South Africa’s One Show Work & Winners

It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.

IDIDTHAT Craft Awards April 2024

This month’s IDIDTHAT.co Craft Awards were judged by our forever reigning queens Juliet Honey, Creative Director at TBWA Hunt Lascaris and Justine Puren-Calverley, Director at FirstPencil. We bow in awe because wow, this was a particularly tough month with some really strong work! Chicken Licken takes it! Congratulations to the team behind the spot Dave ‘Legs of Thunder’ Mgijimi.

‘Work to Watch’ May 2023

Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!

South Africa’s Work to Watch August 2022

Right here is where you can find all the winning work awarded by the Creative Circle in the second quarter of 2022. Congratulations to all our IDIDTHAT members for leading the charge in creativity and production, we salute you! Below you can check out all the awarded work and the gorgeous talent responsible for bringing this work to life, remember their names!

Live Updates: South Africa’s Cannes Lions Winners and Shortlists 2022

Follow South Africa’s Cannes Lions Shortlists and Winners right here from the 19th of June. We’ll be updating this page as results are announced – listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.

South Africa’s Work to Watch June 2022

Here you can find all the winning work awarded by the Creative Circle in the first quarter of 2022. Congratulations to the incredibly talented teams of creatives and filmmakers who made these stand-out projects come to life – you are all gorgeous geniuses, indeed a rare combination.

South Africa’s D&AD 2022. All the Winners and the Work.

D&AD Awards celebrate creative excellence in design and advertising. This year's Pencil winners have been announced and include some big hitters from South Africa. Drumroll please ... Pun intended because Chicken reigns supreme again. Romance and director Greg Gray took home a Graphite Pencil for Chicken Licken 'Feel the Fire', which they collaborated on with the meisters from Joe Public United, Deliverance, Marc Algranti Music and Chocolate Tribe. Congrats to all the winners! You can see the winning work and the winning teams behind the work below.

South Africa’s One Show 2022. All the Work and the Winners.

Congratulations to all the Pencil and Merit winners in The One Show 2022. Special shoutout to the legends at Joe Public, again stealing the show with two Silvers and a Bronze for their work on Chicken Licken🍗. Winners were announced in advance of The One Show in-person awards show which took place on May 20 in New York. Ain’t nobody got time to fly to NY so here we’ve made it incredibly easy to find all the winning work and the winning people who created it.