Every year, Loeries brings our industry to Cape Town. And in just two years, IDIDTHAT HOUSE has become the place to find each other, catch up properly, meet someone new and remember why we love this industry. Preferably with a drink and chippy in hand.
Our very first SHE DID THAT party and what a way to start. A room full of brilliant women, a whole lot of magic and one very good time. See all the pics.
Our biggest IDIDTHAT HOUSE party yet, across three venues and with one hell of a crowd. The pics are in. Go find yourself (and see what everyone else got up to).
Four panels. Two days. Some of the industry’s biggest names talking honestly about the stuff we should all be talking about. See what went down upstairs in the Nedbank Loft. See all the pics.
Two days, one HOUSE and a whole lot of the industry coming and going. Coffees, catch-ups, industry chats, ice creams and familiar faces everywhere. See all the pics from IDIDTHAT HOUSE.
Director Zee Ntuli from Darling Films and Editor William Kalmer from Post Modern take Best in Craft in this month’s IDIDTHAT.co Craft Awards for Castle Milk Stout ‘This is African Time’. A big thank you to this month’s judges, Kate De Bruyn, Creative Director at Studio One, Publicis Groupe, and Greg Gray, Director at Romance Films, for lending us their impeccable taste to pick the month’s standout work.
Three examples of South African craft rise to the top in this month's IDIDTHAT.co Craft Awards. Congratulations to Paul Ward from Giant Films, Alex Smillie from Pressure Cooker Studios and Craig Moore from Robot, whose work impressed this month's judges. And a big thank you to Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa, and Marc Algranti, Music Supervisor at Algranti Music, for giving up their eyeballs, ears and excellent judgement to crown this month's winners.
Castle Lager’s new campaign is a tribute to the supporters who stood by Bafana Bafana through three decades of triumph, heartbreak and hope. Created by Bananas and Retroviral and directed by Paul Ward from Giant Films, the recreation is so authentic that many viewers have mistaken it for archive footage. Here's how the team brought three decades of Bafana Bafana fandom back to life.
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
Every month, South Africa’s top creative and production talent help us crown the best in local craft. Now, after a full year of judging, the numbers are in and the official IDIDTHAT Craft Awards Rankings for 2025 are here. From directors and DOPs to editors, sound studios and VFX artists, this is the leaderboard of the teams consistently producing the industry’s most awarded and admired work. Now you know who to work with next!
South Africa is showing up strong at the The One Show, leading the Middle East and Africa region with 48 finalists. From agencies to production and post, the work is cutting through for Team SA, and with every finalist guaranteed a Pencil or Merit, it’s already a big win.
‘Vaseline Verified’ campaign for Unilever racks up an impressive run of Golds and Silvers, ‘Mntana ka Gogo’ bags picks up Silver and Bronze, ‘Show Ghana Love’, ‘Zuzu the Crab’ and ‘The Philipstown WireCar Grand Prix’ bring in a few more bronzes. Have a look at all the work and who won what in our Clios 2026 showcase.
This month’s IDIDTHAT.co Craft Awards landed on the desks of two very good brains: Chief Creative Officer at VML South Africa, Fran Luckin, and Jono Hall, Director at Gentlemen Films. Congrats to Lourens van Rensburg of 7 Films and Paul Ward from Giant Films for taking home top spots. Properly earned. Loud applause gents.
This month’s IDIDTHAT.co Craft Awards were judged by two of our industry's royalty, Danni Pinch, ECD at Accenture Song and independent Director, Thina Zibi. Congrats to the top dogs this month, Bruno Bossi from Carbon Films and Zee Ntuli from Darling Films, drinks on you at the Loeries!
Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.
Chicken wins again! This month’s IDIDTHAT.co Craft Awards were judged by Chantelle Dos Santos, Creative Director at Joe Public and Gale Maimane, Director at Darling Films. Congrats to Zee Ntuli from Darling Films and Evi Katz from Left Post Productions for taking home the top spot this month for their KFC ad.
We've spotlighted South Africa’s Best Integrated campaigns in 2024. View all the work and the talent behind the awards. This selection brings together all the winners from the Integrated categories recognised by the Loeries. These are the ideas that stood out, the talent that delivered, and the teams you’ll want to collaborate with on your next project.
This month's IDIDTHAT.co Craft Awards were judged by Jeanine Vermaak, Integrated Creative Director at Joe Public United and Imraan Christian, Director at Egg Films. Thank you for lending us your time and expertise you legends! A big round of applause, fistbumps and some extra woohooing for Hayden Brown from 7 Films and Ernest Nkosi from Mogul Pictures who are taking away top honours this month!
This month’s IDIDTHAT.co Craft Awards were judged by our forever reigning queens Juliet Honey, Creative Director at TBWA Hunt Lascaris and Justine Puren-Calverley, Director at FirstPencil. We bow in awe because wow, this was a particularly tough month with some really strong work! Chicken Licken takes it! Congratulations to the team behind the spot Dave ‘Legs of Thunder’ Mgijimi.