Best in Craft awarded to Paul Ward from Giant Films, Alex Smillie from Pressure Cooker Studios and Craig Moore from Robot

Three examples of South African craft rise to the top in this month’s IDIDTHAT.co Craft Awards. Congratulations to Paul Ward from Giant Films, Alex Smillie from Pressure Cooker Studios and Craig Moore from Robot, whose work impressed this month’s judges. And a big thank you to Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa, and Marc Algranti, Music Supervisor at Algranti Music, for giving up their eyeballs, ears and excellent judgement to crown this month’s winners.

‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and VFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country.

     BEST IN CRAFT 

BEST IN CRAFT (DIRECTION)
Castle Lager ‘Here’s To The Fans Who Stood The Test Of Time’

Giant Films | WARD (Paul Ward)
Pressure Cooker Studios | Alex Smillie

Awarded by Galaletsang Kgoathe

Judge’s comment on DIRECTION & FINAL MIX CRAFT:
“This piece is a lovely ode to Bafana fans who have stuck with the team through thick and thin. What’s even lovelier is how Paul brought to life the rollercoaster of emotions that supporters have experienced for the last three decades. The storytelling is effortless, the editing is seamless and the performances are well-nuanced, while the sound design and music hit the right notes.”

– Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa

BEST IN CRAFT (DIRECTION)
Vanco ‘Repeat’
Robot | Craig Moore

Awarded by Marc Algranti

Judge’s comment on DIRECTION:
“From the very first frame, I was hooked. Craig establishes a raw, infectious energy that immediately draws the audience into the world of the film, creating a tone that is both authentic and compelling.
The direction of the performances is particularly impressive. They’re beautifully understated, allowing the emotion to emerge naturally rather than feeling forced. This restraint gives the film a genuine, gritty quality that makes the characters feel believable and relatable.
The energy is palpable throughout, and I never felt like I was simply watching events unfold – I felt completely present with the characters, experiencing the story alongside them.”

– Marc Algranti, Music Supervisor at Algranti Music

      CRAFT MENTION

CRAFT MENTION (DIRECTION)
Liberty ‘Games Night’ (Director’s Cut)
Darling Films | Thea Small

Awarded by Galaletsang Kgoathe

Judge’s comment on DIRECTION:
“The magic of this film lies in the subtle choices that play a significant role in elevating it. The timely cuts between the different characters add to their performances and give the audience time to immerse themselves in those moments, while the straight delivery of the dialogue gives it a humorous undertone. This piece is well-directed, well-considered, and well-executed.”

– Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa

CRAFT MENTION (DIRECTION)
Chicken Licken ‘Soul Sisters’
The Star Film Company | Tristan Holmes

Awarded by Galaletsang Kgoathe

CRAFT MENTION (CINEMATOGRAPHY CRAFT)
Chicken Licken ‘Soul Sisters’
Werner Maritz
(Entered of behalf of Werner Maritz by The Star Film Company)

Awarded by Galaletsang Kgoathe

Judge’s comment on DIRECTION & CINEMATOGRAPHY CRAFT:
“From a satellite hovering in outer space to snaking our way into an office in Jozi, this piece lends itself to the action movie genre that it references beautifully by leaning into the right tropes and executing them well. The cinematic world, great casting, fast-cut edits, immersive camera language, and high-octane music all come together to deliver a gripping and entertaining film.”

– Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa

CRAFT MENTION (DIRECTION)
Castle Lager ‘Here’s To The Fans Who Stood The Test Of Time’
Giant Films | WARD (Paul Ward)

Awarded by Marc Algranti

Judge’s comment on DIRECTION:
“First off, I wanted to mention that I was the music supervisor and played a key role in overseeing the music production. This film is all about emotion – nothing feels forced by Paul. It’s about trusting real faces and real emotions. Each close-up really brings me to the feeling of watching my team play. This is a true nod to the supporters rather than the players, which is a refreshing change from most ‘sports’ commercials. It’s exceptionally well crafted, emotionally resonant, the performance is authentic, shows a director with the confidence to let the story breathe and an amazing balance between intimacy and spectacle.

– Marc Algranti, Music Supervisor at Algranti Music

IDIDTHAT GUEST JUDGES:

Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa
This is the bio of Galaletsang Kgoathe, AKA GT, Creative Partner at Ogilvy South Africa. If you’re reading this, GT wants you to know that you’re a real one.

Over a career spanning nearly two decades, GT has worked on some of the industry’s most iconic brands. He believes in creating work that moves people, resulting in campaigns recognised at both local and international award shows. He is passionate about storytelling in all shapes and forms, in all its glory and all its splendour.

If you made it all the way to the end, you’re officially a real one.

Marc Algranti, Music Supervisor at Algranti Music
Marc Algranti is a Cape Town–based music supervisor and producer who’s spent over 25 years helping picture sound as good as it looks. He runs Algranti Music, where he’s known for finding or producing the right track that lands just right.

He’s been ranked the No. 1 Music Supervisor at the Loeries for five years running—proof that his ear for music and instinct for storytelling consistently hit the mark. Marc works across global campaigns, branded content, and screen productions, blending strong creative taste with solid industry know-how (and a healthy obsession with getting the music exactly right).

   ALL CRAFT ENTRIES

Craft Entered: Direction

ENTRANT:
Company: Giant Films
Director: WARD (Paul Ward)

Craft Entered: Direction

ENTRANT:
Company: Robot
Director: Craig Moore

Craft Entered: Direction

ENTRANT:
Company: Robot
Director: Craig Moore

Craft Entered: Direction

ENTRANT:
Company: Spitfire Films
Director: Paul Ramaema

Craft Entered: Direction

ENTRANT:
Company: Spitfire Films
Director: Paul Ramaema

Craft Entered: Direction

ENTRANT:
Company: Spitfire Films
Director: Paul Ramaema

Craft Entered: Direction

ENTRANT:
Company: Robot
Director: Ayanda Duma

Craft Entered: Direction

ENTRANT:
Company: Patriot Films
Director: Jabu Nadia Newman

Craft Entered: Direction

ENTRANT:
Company: Darling Films
Director: Thea Small

Craft Entered: Direction

ENTRANT:
Company: Spitfire Films
Director: Ying Poi Delacy

Craft Entered: Direction

ENTRANT:
Company: The Star Film Company
Director: Tristan Holmes

Craft Entered: Direction

ENTRANT:
Company: Darling Films
Director: Thea Small

Craft Entered: Direction

ENTRANT:
Company: Spitfire Films
Director: Ying Poi Delacy

Craft Entered: Direction

ENTRANT:
Company: Spitfire Films
Director: JT Moatshe

Craft Entered: Direction

ENTRANT:
Company: Patriot Films
Director: Anton Visser

Craft Entered: Direction

ENTRANT:
Company:  Fam Films
Director: Lindo Langa

Craft Entered: Cinematography Craft

ENTRANT:
Cinematographer: Werner Maritz
(Entered of behalf of Werner Maritz by The Star Film Company)

Craft Entered: Cinematography Craft

ENTRANT:
Cinematographer: Adam Vinokur
(Entered on behalf of Adam Vinokur by Spitfire Films)

Craft Entered: Cinematography Craft

ENTRANT:
Cinematographer: Adam Vinokur
(Entered on behalf of Adam Vinokur by Spitfire Films)

Craft Entered: Cinematography Craft

ENTRANT:
Cinematographer: Adam Vinokur
(Entered on behalf of Adam Vinokur by Spitfire Films)

Craft Entered: Cinematography Craft

ENTRANT:
Cinematographer: Jan Du Plessis
(Entered on behalf of Jan Du Plessis by Spitfire Films)

Craft Entered: Cinematography Craft

ENTRANT:
Cinematographer: Adam Vinokur
(Entered on behalf of Adam Vinokur by Spitfire Films)

Craft Entered: Cinematography Craft

ENTRANT:
Company: Spitfire Films
Cinematographer: Andrew Kyriakou & JT Moatshe

Craft Entered: Editing Craft

ENTRANT:
Editor: Anlerie Cilliers & Aces Up Post Production
(Entered on behalf of Anlerie Cilliers & Aces Up Post Production by Spitfire Films)

Craft Entered: Editing Craft

ENTRANT:
Editor: Gareth James & Aces Up Post Production
(Entered on behalf of Gareth James & Aces Up Post Production by Spitfire Films)

Craft Entered: Editing Craft

ENTRANT:
Editor: Anlerie Cilliers & Aces Up Post Production
(Entered on behalf of Anlerie Cilliers & Aces Up Post Production by Spitfire Films)

Craft Entered: Editing Craft

ENTRANT:
Editor: Anlerie Cilliers & Aces Up Post Production
Entered on behalf of Anlerie Cilliers & Aces Up Post Production by Spitfire Films

Craft Entered: Editing Craft

ENTRANT:
Company: Spitfire Films
Editor: JT Moatshe

Craft Entered: Sound – Original Music Craft

ENTRANT:
Original Music/Composition: Audio Militia
(Entered on behalf of Audio Militia by The Star Film Company)

Craft Entered: Sound – Final Mix Craft

ENTRANT:
Company: Pressure Cooker Studios
Final Mix: Alex Smillie (Pressure Cooker Studios)

Craft Entered: Sound – Original Music Craft

ENTRANT:
Company: Pressure Cooker Studios
Original Music/Composition: Cobus Schutte (Pressure Cooker Studios)