Castle Lager ‘Here’s To The Fans That Stood The Test Of Time’

Castle Lager ‘Here’s To The Fans That Stood The Test Of Time’

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Galaletsang Kgoathe

AWARDED
10 July 2026

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION & FINAL MIX CRAFT:
“This piece is a lovely ode to Bafana fans who have stuck with the team through thick and thin. What’s even lovelier is how Paul brought to life the rollercoaster of emotions that supporters have experienced for the last three decades. The storytelling is effortless, the editing is seamless and the performances are well-nuanced, while the sound design and music hit the right notes.”

– Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Marc Algranti

AWARDED
10 July 2026

JUDGES COMMENT ON (CRAFT MENTION) DIRECTION 
“First off, I wanted to mention that I was the music supervisor and played a key role in overseeing the music production. This film is all about emotion – nothing feels forced by Paul. It’s about trusting real faces and real emotions. Each close-up really brings me to the feeling of watching my team play. This is a true nod to the supporters rather than the players, which is a refreshing change from most ‘sports’ commercials. It’s exceptionally well crafted, emotionally resonant, the performance is authentic, shows a director with the confidence to let the story breathe and an amazing balance between intimacy and spectacle.“

– Marc Algranti, Music Supervisor at Algranti Music

View I DID THAT Craft Awards June 2026 showcase

Paul Ward’s latest campaign for Castle Lager, created by Bananas South Africa and Retroviral, is a recreation of soccer history, decade by decade, moment by moment – from the 1996 Africa Cup of Nations to Bafana’s momentous return to the global stage in 2026.

Brand/Client: Castle Lager
Marketing: Vaughan Croeser
Brand Director: Thomas Lawrence
Marketing Manager: Shaveer Badul
Brand Manager: Kutlwano Makume
Assistant Brand Manager: Noluthando Mchunu

Agency: Bananas Agency x Retroviral 
Creative Officer: Justin Gomes, Saf Sindhi, Mike Sharman
Executive Creative Director: Sean Harrison
Creative Director: Chantelle dos Santos 

Film Production & Crew
Production Company: Giant Films 
Director: WARD (Paul Ward)
Executive Producers: Emma Lundy, Cindy Gabriel
Producer: Nick Voortman
DOP: Deon van Zyl

Editing Company: Good Edit
Editor: Xander Vander
Colourist: Terry Simpson

VFX & Online: Chocolate Tribe
VFX Artist: Jean du Plessis

Music Supervisor: Marc Algranti 
Vocalist: Mbali Makhoba

Music and Audio Studio: Pressure Cooker Studios
Composer: Cobus Schutte
Sound Designer: Alex Smillie
Studio Producer: Astrid Iverson
Creative Director: James Matthes

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