CANAL+ Supersport ‘Sleep Can Wait’
ABOUT THE WORK
Jabu’s captivating new FIFA World Cup campaign for Supersport and CANAL+
Built around the upcoming FIFA World Cup, the film imagines a continent slowly falling asleep as Africa waits for late-night kick-offs. Jabu effortlessly blends sharp visual comedy with the rich, cinematic world-building she’s known for.
Shot in Cape Town with an exceptional local crew, the campaign rolls out across more than 20 African countries ahead of the tournament.
CREDITS
Brand: CANAL+ / Supersport
Client: Emilie Pietrini, Hala Saab, Ryan Cummings, Nhlanhla Lebethe
Client: Yatish Narsi, Sandiselwe Gamede, Angerie Van Wyk
Agency: (Not an IDIDTHAT Member)
Film Production & Crew
Film Production: Patriot Films
Director: Jabu Nadia Newman
Executive Producer: Zayd Halim
Producer: Lauren Dugmore
Production Manager: Olive Murdoch
Production Coordinator: Adriaan van Olm
DOP: Jason Prins
1st AD: Grant Nale
SFX: Fire House FX
Art Director: Claire Gritten
Props Master: Greta Davis
Stylist: Peter Georgiades
Hair & Make Up: Suaad Jeppie
Stills Photographer: Antonia Styen
BTS Photographer: Andile Phewa
Post Production
Editor: Xander van der Westhuizen at Good Edit
Colourist: Kyle Stroebel at Mushroom Media
Post Producer: Claire Prud’homme
Line Producer: Carl Cohen
Graphic Artists: Assia Bouly & Julien Alborghetti
Sound Producer/Director: Marion Torreilles
Music Supervision: Adrien Alexandre
Sound Engineer: Etienne Espannet
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
