Castle Lager ‘Here’s To The Fans That Stood The Test Of Time’
Behind the Music – Castle Lager ‘Here’s To The Fans That Stood The Test Of Time’
ABOUT THE WORK
We collaborated with director WARD (Paul Ward) and Giant Films, alongside agencies Bananas South Africa and Retroviral, on Castle Lager’s latest campaign, a tribute to the fans who stood by Bafana Bafana every year. The campaign is a recreation of defining moments from South Africa football history, and the score becomes the emotional backbone of the film.
We (Pressure Cooker Studios) crafted the full music and audio, built around a reinterpretation of Camille Yarbrough’s 1975 classic “Take Yo Praise,” the track later sampled by Fatboy Slim in “Praise You.” Reimagined through a local lens with an emotionally charged vocal from Mbali Makhoba and a local choir, the result is a haunting and cinematic anthem that elevates Castle’s “The Fans That Stood The Test of Time”.
CREDITS
Brand/Client: Castle Lager
Marketing: Vaughan Croeser
Brand Director: Thomas Lawrence
Marketing Manager: Shaveer Badul
Brand Manager: Kutlwano Makume
Assistant Brand Manager: Noluthando Mchunu
Agency: Bananas Agency x Retroviral
Creative Officer: Justin Gomes, Saf Sindhi, Mike Sharman
Executive Creative Director: Sean Harrison
Creative Director: Chantelle dos Santos
Film Production & Crew
Production Company: Giant Films
Director: WARD (Paul Ward)
Executive Producers: Emma Lundy, Cindy Gabriel
Producer: Nick Voortman
DOP: Deon van Zyl
Editing Company: Good Edit
Editor: Xander Vander
Colourist: Terry Simpson
VFX & Online: Chocolate Tribe
VFX Artist: Jean du Plessis
Music Supervisor: Marc Algranti
Vocalist: Mbali Makhoba
Music and Audio Studio: Pressure Cooker Studios
Composer: Cobus Schutte
Sound Designer: Alex Smillie
Studio Producer: Astrid Iverson
Creative Director: James Matthes
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