Castle Lager ‘Here’s To The Fans That Stood The Test Of Time’

Castle Lager ‘Here’s To The Fans That Stood The Test Of Time’

Behind the Music – Castle Lager ‘Here’s To The Fans That Stood The Test Of Time’

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Galaletsang Kgoathe

AWARDED
10 July 2026

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION & FINAL MIX CRAFT:
“This piece is a lovely ode to Bafana fans who have stuck with the team through thick and thin. What’s even lovelier is how Paul brought to life the rollercoaster of emotions that supporters have experienced for the last three decades. The storytelling is effortless, the editing is seamless and the performances are well-nuanced, while the sound design and music hit the right notes.”

– Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa

View I DID THAT Craft Awards June 2026 showcase

We collaborated with director WARD (Paul Ward) and Giant Films, alongside agencies Bananas South Africa and Retroviral, on Castle Lager’s latest campaign, a tribute to the fans who stood by Bafana Bafana every year. The campaign is a recreation of defining moments from South Africa football history, and the score becomes the emotional backbone of the film.

We (Pressure Cooker Studios) crafted the full music and audio, built around a reinterpretation of Camille Yarbrough’s 1975 classic “Take Yo Praise,” the track later sampled by Fatboy Slim in “Praise You.” Reimagined through a local lens with an emotionally charged vocal from Mbali Makhoba and a local choir, the result is a haunting and cinematic anthem that elevates Castle’s “The Fans That Stood The Test of Time”.

Brand/Client: Castle Lager
Marketing: Vaughan Croeser
Brand Director: Thomas Lawrence
Marketing Manager: Shaveer Badul
Brand Manager: Kutlwano Makume
Assistant Brand Manager: Noluthando Mchunu

Agency: Bananas Agency x Retroviral 
Creative Officer: Justin Gomes, Saf Sindhi, Mike Sharman
Executive Creative Director: Sean Harrison
Creative Director: Chantelle dos Santos 

Film Production & Crew
Production Company: Giant Films 
Director: WARD (Paul Ward)
Executive Producers: Emma Lundy, Cindy Gabriel
Producer: Nick Voortman
DOP: Deon van Zyl

Editing Company: Good Edit
Editor: Xander Vander
Colourist: Terry Simpson

VFX & Online: Chocolate Tribe
VFX Artist: Jean du Plessis

Music Supervisor: Marc Algranti 
Vocalist: Mbali Makhoba

Music and Audio Studio: Pressure Cooker Studios
Composer: Cobus Schutte
Sound Designer: Alex Smillie
Studio Producer: Astrid Iverson
Creative Director: James Matthes

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