Stormers ‘In It Together 26/27 Season’

A brand film for the DHL Stormers, we were tasked to showcase that the club is bigger than just their player, that the fans are truly what make the club special, their brand is built around a single line “In it together”. With the direction of this film, we decided to turn the line into a physical truth, by using real DHL Stormers supports as our casting call, and having them all physically lock in together to form the DHL Stormers logo. Showing that the brand doesnt work unless everyone is “In it together”.

In a world where AI is so accessible, we decided to go the complicated route of figuring out how to literally form this Stormers logo with actual fans from the club. A task that got us and client very excited about the project.