ABOUT THE WORK
Yarneigh Studios partnered with Discovery Vitality to bring the HYROX experience to Discovery’s headquarters, building excitement and engagement ahead of the main HYROX Johannesburg event. Through experiential content production, our team captured the activation, participant interactions and energy of the experience, translating the physical moment into premium, campaign-ready content. The result was a content ecosystem that amplified the activation beyond the room and strengthened the connection between Vitality, movement and the HYROX community.
View more on this project here: https://www.yarneigh.com/project/discovery-hyrox
CREDITS
Client/Brand: Discovery Vitality
Agency: Yarneigh Studios
Production Company: Yarneigh Studios
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