AWARDED

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Lourens van Rensburg

AWARDED
05 October 2026

JUDGES COMMENT ON DIRECTION
“A special mention goes to Marc Algranti. The right choice of music, in this case, was so crucial to bring the sensitivity and emotive cues that this film needed. And I think Marc excelled in that, not only in the choice, but in the composition and the arrangement, done absolutely beautifully. It isn’t just the emotional journey the song takes us on that makes this piece special, but also how the lyrics add to the sense of hope that visuals bring. Lyrics like ‘uzo’phila’ meaning ‘you will live’ make you want to root for the characters more. As a viewer you want to encourage them and give them hope as well.

It’s always a great testament of the power of what music brings to the table when one watches the film without it and then with. Great work, well done, Marc.”

– Lourens Van Rensburg, Director at 7 Films

ABOUT THE WORK

This was a very difficult track to license and we wanted to create a version that felt South African. My idea was to bring Msaki on board to add her beautiful voice and composition skills to really make it impossible for Coldplay to deny this usage. We got the track to Chris Martin directly and he gave Msaki his blessing.

CREDITS

Brand/Client: Discovery
CMO: Firoze Bhorat
Head of Marketing: Refilwe Maluleke
Marketing Lead: Raquel Jardim

Agency: (Not an IDIDTHAT member)

Film Production & Crew
Production House: They Films
Director: Robin Goode
Executive Producer: Darren Gordon
They Producer: Darren Gordon + Ayanda Tshababala
Producer: Sue Mills
Line Producer: Maurice Dingley
Production Manager: Tsholofelo Mokomane
1st AD: Grant Nale
2nd AD: Robert Cilliers
Creative Researchers: Katie Louise Pascoe & Annalize Botha

DOP: Devin Toselli
Focus Puller: Miche Britz
Loader: Mamello Hlongwane
DIT: Owen Bruce
VT: Chris Tilly
VT Assist: Shadrack
Sound Recordist: Keagan Cannel
Stills & BTS Photographer: Reinhardt Nel
Gaffer: Ryan Tucker
Best Boy Gaffer: Wellington Mchunu
Grip: Bafana Langa
Best Boy Grip: Bongani Sibeko

Art Director: Keenan McAdams
Props Master: Alexé Munro
Art Standby: Ennia Poretti
Art Assist: Jayden Hoseck
Medical Props: Harry Webster
Wardrobe Stylist: Samantha Constable
Wardrobe Assist: Vusumuzi Ngcobo
Hair & Make Up: Lisa Wasmuth
HMU Assist: Itumeleng Seripe

Stunts Supervisor: Tertius De Lange
SFX: Jp Van der Merwe
Casting: Bonnie Lee Bouman

New Born – Family:
Mom: Phaphama Nqabeni
Dad: John Ncamane
Daughter: Onalerona Mabusela

Cancer Film
Mom: Camilla Waldman
Daughter: Genna Galloway

Car Crash Friends
Patient: Andy Tshizubu
Fixer: Sizwe Sandile Mnisi

Gymnastics
Mom: Ziaphora Dakile
Daughter: Paballo Landu
Gymnastics Double: Owethu Ndlovu

BP Couple
Husband: Keanu Abrahams
Wife: Shamilla Miller

Unit Manager: Mandla Madi
Medic: Sichelesile Mthunzi
Catering: Zama Mkhize

Post Production House: Deliverance Post
Producer: Paula Raphael
Offline Editor: Emily Bussac
Colorist: Nic Apostoli
Online: Dylan Wrankmore
Audio House: Edible Audio
Music Supervisor: Marc Algranti – Algranti Music
Artist & Song: Msaki | Fix You
Final Mix & Sound Design: Daniel Eppel

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.