ABOUT THE WORK
Every so often a script lands with magic dust on it.
The brief was simple, bring together the finest film and theatre actors in the country and let them tell the truth about a journey back to health.
We asked them to make us feel the pain, joy, suffering and hope – we wanted all of it.
There was rarely a dry eye behind the VT monitor because these weren’t just great performances, these were real emotions drawn from real life experiences, all laid bare in front of the camera.
The result is a commercial that doesn’t ask you to watch, but rather asks you to feel. A huge thank you to each and every person apart of this incredible project!
ADDITIONAL NOTE
DISCOVERY HEALTH’S “THE FIXER” CELEBRATES THE PEOPLE WHO HELP US GET HEALTHY
Developed by Affective27 and brought to life by director Robin Goode from They Films, “The Fixer” tells a powerful story about the human relationships at the heart of healthcare.
Discovery Health has played, and continues to play, a significant role in the lives of millions of South Africans – being there when they need it most. At the heart of “The Fixer” is a simple but profound truth: “none of us can get healthy on our own.”
For Affective27, this idea began as a simple insight but the more people it was shared with, the more powerful it became. People responded with deeply personal stories of illness, recovery and healing – giving the team confidence that they had found something worth telling, and finding the right director was equally important.
Goode says: “Every so often a script lands with magic dust on it. The brief was simple: bring together the finest film and theatre actors in the country and let them tell the truth about a journey back to health. We asked them to make us feel the pain, joy, suffering and hope – we wanted all of it. There was rarely a dry eye behind the VT monitor and the result is a commercial that doesn’t ask you to watch, but rather asks you to feel.”
Shot over six days, the film’s authenticity is carried by five deeply human stories and Msaki’s exquisite interpretation of Coldplay’s “Fix You”.
Head of Copy at Affective27, Morne Strydom says the completed film exceeded everything they hoped for and is something they are exceptionally proud of. “It is human, honest, raw and real and ultimately, inspiring”, positioning Discovery Health as “The one who is there by your side, like no other, on your journey to being healthier.”
CREDIT
Brand/Client: Discovery
CMO: Firoze Bhorat
Head of Marketing: Refilwe Maluleke
Marketing Lead: Raquel Jardim
Agency: (Not an IDIDTHAT member)
Film Production & Crew
Production House: They Films
Director: Robin Goode
Executive Producer: Darren Gordon
They Producer: Darren Gordon + Ayanda Tshababala
Producer: Sue Mills
Line Producer: Maurice Dingley
Production Manager: Tsholofelo Mokomane
1st AD: Grant Nale
2nd AD: Robert Cilliers
Creative Researchers: Katie Louise Pascoe & Annalize Botha
DOP: Devin Toselli
Focus Puller: Miche Britz
Loader: Mamello Hlongwane
DIT: Owen Bruce
VT: Chris Tilly
VT Assist: Shadrack
Sound Recordist: Keagan Cannel
Stills & BTS Photographer: Reinhardt Nel
Gaffer: Ryan Tucker
Best Boy Gaffer: Wellington Mchunu
Grip: Bafana Langa
Best Boy Grip: Bongani Sibeko
Art Director: Keenan McAdams
Props Master: Alexé Munro
Art Standby: Ennia Poretti
Art Assist: Jayden Hoseck
Medical Props: Harry Webster
Wardrobe Stylist: Samantha Constable
Wardrobe Assist: Vusumuzi Ngcobo
Hair & Make Up: Lisa Wasmuth
HMU Assist: Itumeleng Seripe
Stunts Supervisor: Tertius De Lange
SFX: Jp Van der Merwe
Casting: Bonnie Lee Bouman
Unit Manager: Mandla Madi
Medic: Sichelesile Mthunzi
Catering: Zama Mkhize
New Born – Family:
Mom: Phaphama Nqabeni
Dad: John Ncamane
Daughter: Onalerona Mabusela
Cancer Film
Mom: Camilla Waldman
Daughter: Genna Galloway
Car Crash Friends
Patient: Andy Tshizubu
Fixer: Sizwe Sandile Mnisi
Gymnastics
Mom: Ziaphora Dakile
Daughter: Paballo Landu
Gymnastics Double: Owethu Ndlovu
BP Couple
Husband: Keanu Abrahams
Wife: Shamilla Miller
Post Production House: Deliverance Post
Producer: Paula Raphael
Offline Editor: Emily Bussac
Colorist: Nic Apostoli
Online: Dylan Wrankmore
Audio House: Edible Audio
Music Supervisor: Marc Algranti
Artist & Song: Msaki | Fix You
Final Mix & Sound Design: Daniel Eppel
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
